Comments on: The Design Process Of Creating A $40,000 Creative Newspaper Advertisement

By: About Book Illustration :: Gaia Gallery

About Book Illustration :: Gaia Gallery — Tue, 11 Oct 2011 11:38:09 +0000

[...] provide amazing visual impact to your illustrations with the help of digital technology of today.Book illustration is just one of the types of illustration that is being used in almost all print me…lp in delivering the idea or message left in the contents of the books. Every piece of writing is [...]

By: Ramon

Ramon — Wed, 11 May 2011 19:03:35 +0000

Love it!. Thank you for sharing!

By: Matt

Matt — Thu, 03 Mar 2011 05:19:15 +0000

I really appreciate your write-up on this. I have been fumbling through the process of identifying print advertising possibilities. I have now started to actually design the ads and found your section on Mistakes to Avoid very timely and valuable. Great write-up!

By: hermes kelly bag

hermes kelly bag — Wed, 07 Jul 2010 06:27:47 +0000

Hello All!

Jacob, I love everything you do and as a student/new designer, this site is soo very helpful, thank you. Quick question. I’ve been designing newspaper ads for about 9 months now and at the beginning it took me about 6 hours or so to come up with the concept and then execute the ad. Now, I’m down to about 2-3 hours or so and comfortable with the process. I may make revisions, but at this point, I know the expectations of the clients we work with and there’s usually very little, if any revisions. I was just wandering how long it should take because I’m always asked to do everything “quick and dirty, ” but I have such a hard time producing crap on purpose. Thoughts on how long a small newspaper ad should take? I would have to say that my designs are nothing out of this world, but they are better than most, if not all the ads in the local papers (which isn’t hard to do)

By: hermes kelly bag

hermes kelly bag — Wed, 07 Jul 2010 06:26:43 +0000

Photoshop at its best. Also fits into the concept of theme and variation. Put something like the chocolate bar and the clothes together. By the way chocolate is impossible to remove from clothes.

By: Jacob Cass

Jacob Cass — Mon, 29 Jun 2009 10:40:44 +0000

Milben,
The industry standard is Adobe Photoshop. A free alternative that may work is ‘Gimp’.

By: milben

milben — Mon, 29 Jun 2009 10:30:30 +0000

hey, what tools do you use to do your photo editing. Like the process of clipping out the background….i have my 1st newspaper ad to design and i would love to work with you….can we chat on msn or the likes??

By: LBOI Design Blog » Jacob Cass Of Just Creative Design Talks Logo Trends Predictions And Future

Fri, 15 May 2009 00:07:10 +0000

[...] underwear and socks (they were clean for the photoshoot don’t worry). I also wrote about the process of this ad on my [...]

By: Jacob Cass

Jacob Cass — Fri, 08 May 2009 01:27:11 +0000

It depends on the circumstances and budget, most of the time the “you get what you pay for” phrase is true. Also other considerations such as deadlines, the amount you have to do and so fourth are all things you should consider. The advert above took about half a day to do from memory.

By: Carrie

Carrie — Tue, 05 May 2009 20:19:55 +0000

Hello All!

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Mon, 13 Apr 2009 14:29:57 +0000

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By: Bryan

Bryan — Thu, 05 Mar 2009 16:46:18 +0000

Very interesting thought process and successful conclusion. I enjoy the negative image-shadows of the laundry. The shadow of the briefs is perplexing.

By: Steve Constable

Steve Constable — Sat, 14 Feb 2009 17:12:38 +0000

Photoshop at its best. Also fits into the concept of theme and variation. Put something like the chocolate bar and the clothes together. By the way chocolate is impossible to remove from clothes.

By: Karishma Rajcomar

Karishma Rajcomar — Thu, 05 Feb 2009 15:44:47 +0000

Something very different…I think it works great…it got my attention…& if it gets your attention…99.9% of the time it works, cos thats what adverts are intended for…to get the consumers attention!

By: marjan

marjan — Thu, 08 Jan 2009 20:29:18 +0000

Very good and Funny!

By: Yuri

Yuri — Fri, 07 Nov 2008 19:14:20 +0000

Nice post. Very good explanation and nice finished product!

By: Jacob Cass

Jacob Cass — Tue, 04 Nov 2008 11:04:01 +0000

Hi Jordan,
You could argue that however why would dirty underwear be on a clothes line? It could have been replaced maybe with a bra, what do you think?

By: Jordan Joseph

Jordan Joseph — Tue, 04 Nov 2008 02:36:03 +0000

I like the idea, but the whole chocolate bar next to underwear kind of turns me away from their product.

I think you could have done something great with the ‘Chocolate Delivered…fast’, or the ‘Got Chocolate?’ sketches.

By: Voor de designers onder ons: http://j … « Succes voor beginners

Voor de designers onder ons: http://j … « Succes voor beginners — Tue, 23 Sep 2008 22:17:21 +0000

[...] http://justcreativedesign.com/2008/08/13/print-advertising-design/ [...]

By: Here we go again | Jackie Keiser's Blog

Here we go again | Jackie Keiser's Blog — Thu, 28 Aug 2008 02:00:11 +0000

[...] are some good design articles I found today: The Design Process of Creating A $40,000 Creative Newspaper Ad 10 Ways to Build a Name For Yourself Top 5 Graphic Design Forums posted under Design, [...]

By: Jacob Cass

Jacob Cass — Tue, 26 Aug 2008 10:11:11 +0000

Abbas,
That is also true. The amount of poorly designed ads that are in newspapers is quite shocking… the weird thing is that our local papers are better designed than the big ones.

By: Tutorialo » Blog Archive » The Design Process Of Creating A $40,000 Creative Newspaper Advertisement

Wed, 20 Aug 2008 12:38:06 +0000

[...] I am going to go through the process I used to create one along with some tips on the way. View original page [...]

By: Abbas Arezoo

Abbas Arezoo — Tue, 19 Aug 2008 12:54:40 +0000

It’s not all plain sailing designing adverts for newspapers. With this project you’ve had the advantage of not having to send any proofs out to clients and await any possible changes. I’ve had many a concept that I loved destroyed by client’s amends, demanding every product they sell be on the advert etc.

Your tips for designing newspaper ads are quite handy – the white space trick is an old design tip that you see used a lot in billboard designs.

By: School Is In Session - 100 Design Articles To Keep You Motivated : Part 1

School Is In Session - 100 Design Articles To Keep You Motivated : Part 1 — Sun, 17 Aug 2008 23:06:16 +0000

[...] The Design Process Of Creating A $40,000 Creative Newspaper Advertisement [...]

By: Zahira

Zahira — Sat, 16 Aug 2008 10:30:48 +0000

@kristarella:

Yeah…but then again the US has lots of lots of everything… :-)

Pulling it back to the topic though…….what if you were given the task to come up with a breakthrough (ad) concept for a new brand of peanut butter in the US…..

Oh buzz…with all this talk about choc and peanut butter you all got me craving some…

I am off to the supermarket to score some!!! :-)

By: kristarella

kristarella — Sat, 16 Aug 2008 07:59:49 +0000

Getting a little off topic now, but I love how US has heaps of choc and peanut butter. Yum!

By: Jacob Cass

Jacob Cass — Sat, 16 Aug 2008 07:31:18 +0000

ArabCrunch,
Haha yeah, I wouldn’t like to see my chocolate going anywhere near someone elses underwear either but common sense prevails in this case.

Kristarella,
Yeah I know, after travelling around Europe the past couple of months I have come to realise that Fosters is known to be Australia’s beer… funny, because, like you said, we do not even drink it here!

Lauren,
It is quite interesting how different slogans are different around the world. It would be an article that would take a lot of research… but a good article none the less.

And I have heard of Hershey’s, they tried to introduce Hershey’s kisses here but it never prevailed… probably why not many have heard of Hershey’s here in Australia. I do remember having a peanut butter Hershey’s bar when I was in the US though – you had everything peanut butter flavour over there!

By: LaurenMarie - Creative Curio

LaurenMarie - Creative Curio — Sat, 16 Aug 2008 04:51:21 +0000

@Kristarella, all these ad slogans from around the world are interesting! That's not Yoplait's slogan in the US (at least not that I've seen). A little while a go it was "C'est si bon... It is... so good." Now I guess it's just "It is so good." Hey! We should collect all the companies and their slogans from around the world! It'd be interesting to see how they translate into other languages too. @Jacob, no Hershey's??! LaurenMarie - Creative Curios last blog post..Ancient Arts Revived: Modern Origami and Other Paper Crafts

By: kristarella

kristarella — Sat, 16 Aug 2008 03:11:34 +0000

@Doug, Amen to that!

@LaurenMarie, Fosters is definitely advertised differently all around the world than it is here… in fact I don’t think I’ve ever seen a Foster’s ad here. We actually don’t even drink it. The more common and cheap Aussie beers include VB and XXXX Gold (or something like that, I’ve seen ads for XXXX, but never drunk it), the better Aussie beers are Cascade and James Squire and then there’s foreign beers. I find it weird that Fosters is the “Australian beer” overseas. It’s kind of like if they used the “Yoplait, it’s French for ‘Yum’” ad in France.

@ArabCrunch, the enzymes in your washing powder/liquid are probably as effective at cleaning as the ones in your dishwashing liquid. Is it unhygienic to mix your plates with your food?

By: ArabCrunch

ArabCrunch — Sat, 16 Aug 2008 01:24:51 +0000

@Jacob Cass i founded from Twitter , u a friend of a new follower to me :)

yes i read everything great job, and you are really a good writer.

The ad gets people attention, but do not u think underwear and Food (chocolate) put to gather is not hygiene.
it gets the attention but give a bad impression.

ArabCrunchs last blog post..Google Opening an Office in Jordan, Do not Miss this Event: â€œCulture of Google Life Inside, and How to Apply?â€