Just Creative

I’m Jacob Cass, the founder of JUST™ Creative. I’m a multi-disciplinary graphic designer, working with clients all around the world. My specialty is logo & brand identity design. JUST™ Get in touch.

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Designer In The Spotlight: Drew Dunlap

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Designer In The Spotlight

Designer In The Spotlight (DITS) is a weekly feature that I run every Sunday (or more) to help particular individuals in the design community get their name ‘out there’ and to educate the community as a whole. It is a series of questions that asks the designer about themselves and their job as a designer. If you would like to be featured in an upcoming DITS post fill out the form here.

1. Please tell us more about yourself, your background, education and what you do as a designer.

Drew Dunlap

Where to begin? I am a graphic designer / illustrator located in Phoenix, Arizona. I am a full-time student studying graphic design, illustration and digital media at my local college. I am a full-time designer for a large format printer and trade-show display manufacturer located in Mesa, Arizona. I am a full-time daddy and husband to the two greatest girls in the world. I run a part-time freelance business at night revolving around indie music and bands. I just turned 21, and I never sleep!

2. How long have you been designing and what made you become an artist / designer?

Drew Dunlap

I’ve been drawing since I could hold a pencil. I started using Photoshop in High School in a digital media class when I was 15, and I’ve never looked back! I knew from that point exactly what I was going to do for the rest of my life. I’ve been doing digital art for about six years and I have discovered that no matter how good I get, I can always be better. I love what I do, and I love it more and more each day.

3. Where do you work and what is your daily routine?

Drew Dunlap

My daily routine is to wake up super tired. Play with my daughter as much as possible while getting up for work. Going to school (constantly e-mailing customers and checking on the status of print orders and such during class), getting to work where I design large and small format print designs, I also preflight customer made orders ensuring that they are up to par for print. Then I head home to start life #2.

I usually eat dinner with my wife and play with my daughter until she can’t hold her eyes open any longer. My wife and I then do homework, and after we’re all finished up she usually heads to bed, and I start work shift # two. I check my e-mail to make sure I’m not falling behind, and make sure no customers are waiting for anything. And then I start the projects that I set aside for the night and put on the headphones. Once I complete the projects that we’re scheduled, I e-mail out the proofs and try and get as much sleep as possible.

4. How did you market yourself in the beginning of your design career and how has that differed to how you market yourself now?

Drew Dunlap

As far as marketing myself now, I just do the best job that I can. If you’re a good designer then the customer will refer you. A happy customer willing to talk about you is the best advertising you can get! If I love a piece and I know it will draw attention I will sometimes ask if I can put a credit line on it.

5. What are your tools of the trade? This could include hardware, software and traditional tools.

Drew Dunlap

For my freelance work my tools include a moleskin, a loaded Mac Pro, Logitech MX Revolution, Adobe CS3 Design Suite, Firefox, MacFreelance, Wacom Intuis3 (which I now cannot live without) and the good old imagination!

6. How do you manage the business side of design such as accounting, invoicing and bookkeeping?

Drew Dunlap

MacFreelance 100%. Only one side of my brain works, so MacFreelance took over the other side. If you take a look around the program it isn’t rated very high but I couldn’t live without it. It keeps all of my invoices together, times my design time and helps me bill my customers. I would be a mess without it.

7. Where do you get your inspiration and how do you keep up to date with what is happening in the industry?

Drew Dunlap

Stumble Upon! I  reach a point some nights where the sun is coming up and I’m just drawing blanks, and that’s where stumble comes in. I set it for art, graphic design, illustration and unique… and just start clicking. After 5 minutes I have a million ideas.

8. Can you please guide us through a typical project from start to finish.

Drew Dunlap

I like to start each project by speaking with the customer and figuring out exactly what style they would like to represent them. A lot of my creative process happens just in the initial meetings, I like to brainstorm with the customer so they feel like the end product is just as much theirs as it is mine.

I then knock out a couple different proofs and wait to hear which direction the customer would like to go. Once I receive an approval I like to bring up future projects to keep they’re gears moving.

I try and give even the smallest projects all of my attention and effort, so each customer feels like I’ve met every need. I like to give them a million reasons to come back and even more important, to talk me!

9. What are your top 3 websites / books and why?

Drew Dunlap

I love justcreativedesign.com and gomedia.com for their freelance insight. I have just started working for myself in the past couple of months, so the advice these two sites give are usually priceless.

For inspiration I love faveup.com. It is very diverse and often gives me great ideas.

10. What is the biggest piece of advice you would give to someone just starting out?

Drew Dunlap

Work your butt off! If you don’t try your best and give it your all, the customer will know… not only because of the way that they’re treated but also just by looking at their artwork.

Treat everyone you work with with respect and be kind. Customers talk about good designers but  they talk way more about bad designers. Be respectful on blogs, contests and anything web related. Being distasteful not only reflects bad on you personally but also for your business. Don’t use slang or internet terms when talking with customers, be professional.

Think of grade-school… treat them as you’d like to be treated!

Jacob: Thank you  Drew for taking the time to fill out this interview, I can seriously  relate to your situation! (not the married with kids bit though – that’s a whole other story). If you want to be featured as the next Designer In The Spotlight, please fill out this form.







13 JUST™ Creative Comments

  • Dunlap Studios

    Thanks again Jacob for the post! I really appreciate it!

  • Preston

    Nice spotlight as usual, Jacob. Drew, your work is nice and you seem to be a great designer. Your page is a little slow to load however. Just thought i would give you the heads up. Great design work. Very impressive. Thanks for sharing.

  • Andrew Kelsall

    Yeah, I concur with Preston. Your site took 22 seconds to load in my browser, and I have a 16mb connection. Maybe it’s the optimization of your header image, or the fact that freewebs.com is your host (or just registrar?)…I noticed their own site took ages to load too…

    I also notice noticed that you have your entire email address in HTML text; you’re likely to get spammed with this. Hope this info helps you :)

  • Dunlap Studios

    Preston & Andrew, thanks for the input! I’m currently having my new site coded this weekend actually. It’s going to be completely different, and I’m assuming it will alleviate all of the loading problems all together. As far as the e-mail address, thanks for the heads up, I’ll be sure to correct it for the new site.

    Once again thanks for the input, and thanks for checking out my stuff!

  • Peter

    Wow, thats quite a schedule…how on earth do you manage it?

  • Alissa Jones

    I think that is a good tip to bring up future projects with clients. That way you are planting some seeds so hopefully when they decide to do that next set of work they are contacting you. Good luck with everything and get some sleep!

  • Dunlap Studios

    @Peter…. I go pretty well without sleep and I drink way too much Mountain Dew. It’s getting a little harder as I get older, but I’ll be done with school soon.

    @Alissa… Thanks, I’ll try!



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