Comments on: Creating A Corporate Identity For A Beer Label: Part 3 – Annual Report Design

By: Chris Snee

Chris Snee — Thu, 03 Jun 2010 17:46:17 +0000

Definately number 2! I love the color palette – very reminiscent of beer

By: Chris

Chris — Wed, 05 May 2010 15:52:36 +0000

Although I like and understand the motives for the first concept, I think the second is more effective in achieving it’s goal. Reinforcing the high class niche of this particular beer is key. I also much prefer the close up image of the bottle. You don’t need to see the entire bottle when you already know what you’re reading about. Less is more in this case. I do see one weakness consistent in both pieces though. The typography is tasteful and the fonts are fine choices, but taking the time to adjust kearning by hand, particularly in titles is worth the extra effort. In cases like the second “YEAR IN REVIEW” text the serifs may make kearning awkward, but use your judgment and make adjustments that balance the weight of the text. Attention to detail always counts and is absolutely essential for a high end market.

By: Rachel

Rachel — Tue, 13 Oct 2009 14:46:13 +0000

Really enjoyed the description of the development process. I came across this on StumbleUpon. I think both color schemes do the job well, though I voted for the 2nd because the 1st, with the red, reminded me of a chain restaurant like Outback Steak House trying to hard to be very classy. I also found these designs and blog entries to be interesting and very creative http://www.incdesign.com/

By: Infrastruktur

Infrastruktur — Sat, 03 Oct 2009 01:01:41 +0000

love the tones of brown…

By: David

David — Wed, 25 Mar 2009 08:52:18 +0000

I voted the first concept, because of the optimistic immpresion that it makes to me. The red color makes it more vital, but it still is classy.
The second one is for my taste in a bit funeral colors, despite of its elegance. Would be great coffee making company.
But anyway great job on both. Congratulations!!!

By: Rob

Rob — Sat, 29 Nov 2008 04:04:13 +0000

I have to disagree with you, Jacob. Overuse is certainly something to consider when researching type choices. When I see Times New Roman, I think of an MS Word document. There are so many wonderful alternatives: Arnhem, Stone Serif, Minion, etc.

The same goes for Scriptina. It feels cheap.

P.S. I think you meant “its place” (not to be a grammar Nazi).

By: Jacob Cass

Jacob Cass — Fri, 21 Nov 2008 02:46:37 +0000

Rob,
Times New Roman has it’s place in design and it is a much respected font… the problem lies with it being the default font in Microsoft Office which makes it overused. Scriptina, I believe was a strong choice for the logo. Even if a font is *overused* it doesn’t mean that it is not the right choice for the job at hand.

Dainis,
Thank you for your opinions!

By: Dainis Graveris

Dainis Graveris — Thu, 20 Nov 2008 07:56:13 +0000

actually both designs are pretty good, but for me – second variant is better too – just colors. But that’s not objective – somebody will like first variant because of colors..:)

By: Rob

Rob — Wed, 19 Nov 2008 11:19:00 +0000

Is nobody going to comment on the use of Times New Roman? Seriously, what’s up with that? (Not to mention the absurdly overused Scriptina for the logo itself)

By: Jacob Cass

Jacob Cass — Wed, 19 Nov 2008 05:53:26 +0000

Laurel, Kathryn, Beaulys, Jack, Faruksal, Liam, Ole, Nick, Alissa, Kristof, Zach, Preston, Trenton, Pienose, Judge, Max, Patty, George, Adelaide, Foo, Jenny, Sciece Tech,
Thank you very much for your feedback of these annual report concepts, I appreciate it!

Stephen,
I also loved the front cover of the second design! I would love to see it in print.

Peter,
There is always going to be people better or worse off than you, just don’t take it to heart and keep improving. My marks are generally between then 80-100 bracket. Highest mark was 99, and boy was that annoying!

My 3D Multimedia Class was not so good, only 70 because it involved 3D animation and that is not one of my strongest skills… everyone has their weaknesses.

By: Science Technology News

Science Technology News — Tue, 18 Nov 2008 10:15:28 +0000

Voted for second. I think it’s better than first choice.

By: Billboard Design - The Design Process & Tips

Billboard Design - The Design Process & Tips — Tue, 18 Nov 2008 09:43:02 +0000

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By: Jenny Stewart

Jenny Stewart — Tue, 18 Nov 2008 04:02:49 +0000

Wow way to keep a great design and keep it professional! Cheers mate!

By: Foo

Foo — Tue, 18 Nov 2008 02:54:26 +0000

I must admit that both of them look very nice, but I’ve voted for #2 for few reasons :

1) The colour scheme is more suitable for beer. The colour scheme for #1 looks more suitable for red wine / other drinks.
2) The cover design for #2 is simple, yet good enough. Cover design for #1 looks more like menu at restaurants rather than an annual report. It is also too common.

However, the smaller titles in concept #2, such as ‘Balance Sheet’ are too small when you compare with the big titles. I think they should have the same size as in concept #1.

By: Web Design Adelaide

Web Design Adelaide — Tue, 18 Nov 2008 02:26:52 +0000

Another great part of this series. Your very talented. Thanks for sharing it with us.
I was pretty divided between 1 and 2, but I think # 2 just wins it for me.

By: George - LogoDesign.org

George - LogoDesign.org — Mon, 17 Nov 2008 22:41:33 +0000

#2 for sure! #1 is nice but doesn’t have the “classy” feel that #2 does, IMHO.

Awesome work!

By: Patty

Patty — Mon, 17 Nov 2008 21:00:58 +0000

Nicely done on both, but I also chose #2. The only change I would suggest is to the page with the kangaroos in the bottom right corner.

Maybe the color of the kangaroos is to distracting for something that should be an accent, or maybe I just dont like the way it is cutting off the graphic Im not sure. I just know I would make some changes on that page.

Otherwise the colors on both are great, and I I like the layout of both. I think it is was the darker colors and larger fonts for the titles that pushed me to #2.

By: Max Weir

Max Weir — Mon, 17 Nov 2008 20:15:04 +0000

I like the lower curves of the first one but the second one gets my vote. The lighter browny colour I feel needs to be a little more brighter.

But both have good qualities about and I like the direction you took.

Thanks.

By: judge mental

judge mental — Mon, 17 Nov 2008 19:38:26 +0000

i think the fist one has its upsides… mainly, the curves, that sort of mirror the curviness of the kangaroo logo. Its a nice touch.

The second cover is vastly superior though. So much more elegant. The only thing I’m not too wild about in this one is the big ‘year in review’ heading… just doesn’t appeal to me the way its arranged. But overall, this one is better, and I voted for it.

By: pienose

pienose — Mon, 17 Nov 2008 19:25:15 +0000

I like the second one more overall but I do like the layout of the first one. The second fits the rest of the design more, and I’m a sucker for matching designs :p

By: Peter

Peter — Mon, 17 Nov 2008 18:49:16 +0000

Lol, I voted for 2 as well….

The stuff you guys do at school makes us look like amateurs man.

Just out of interest, what are your marks like?

By: Trenton

Trenton — Mon, 17 Nov 2008 17:53:28 +0000

I really like the second one. I think the only thing I would chang with it is the second page under “Year in Review” I would make that text a bit bigger and make it wrap the side of the bottle.

By: Preston Lee

Preston Lee — Mon, 17 Nov 2008 17:44:16 +0000

Great work as always Jacob. I really like the muted earthtones you used in the design. Thanks for sharing.

By: Stephen Emlund

Stephen Emlund — Mon, 17 Nov 2008 15:50:58 +0000

I like the front cover of the second design. The simplicity can’t be beat. But I also like the first spread of the first design. because of the curved lines that mimmic the kangaroos

The first spread of the second design: I don’t care for the cropping and flipping of the kangaroos in the bottom right corner. It produces an awkward positive/negative space result. I like how you cropped the beer bottle ont this same spread. The other thing I don’t like as much is the very light rectangles behind each heading, they line up awkwardly with the first column’s headings.

Overall I really like the second concept! Awesome work.

By: Zach LeBar

Zach LeBar — Mon, 17 Nov 2008 15:43:02 +0000

top notch stuff man, and thanks for posting stuff like this. posts about design processes, behind-the-scenes type stuff are my favorite.

By: Kristof

Kristof — Mon, 17 Nov 2008 15:08:11 +0000

Enjoy both designs – nice work!

If we were voting on just design (not considering purpose) I’d vote for #1.

Considering it’s an annual report — generally created for stock holders — my vote went to #2. It has a more solid and trusting feel.

Again, nice stuff.

By: Alissa Jones

Alissa Jones — Mon, 17 Nov 2008 15:06:20 +0000

Number 2 is great and looks more like your branding on the bottles. You might want to adjust the cropping of the kangaroos on the bottom right corner of the Year in Review spread. They are starting to not read as kangaroos so much. Probably because there is no delineation between the two animals, and we can’t see their tails here. They work great when not cropped though.

By: nick brookfield (Liverpool, UK)

nick brookfield (Liverpool, UK) — Mon, 17 Nov 2008 14:51:16 +0000

has to be number 2! looks more classy and bold!

By: Ole BÃ¼low

Ole BÃ¼low — Mon, 17 Nov 2008 14:41:40 +0000

Love number 1.. the red contrast and the use of the two kangaroos made me love design 1 from first look.. ;o)