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	<title>Comments on: Do you need to rebrand?</title>
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	<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/</link>
	<description>Logo Designer, Graphic Designer, Graphic Design Portfolio, Logo Design, Logo, Graphic, Design, Graphic Design</description>
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		<title>By: Whitney Bohinc</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-52332</link>
		<dc:creator>Whitney Bohinc</dc:creator>
		<pubDate>Thu, 01 Mar 2012 06:23:36 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-52332</guid>
		<description>Great website! I truly enjoy how it is simple on my eyes and the data is well written. I am wondering how I could be told when a new post has been made? I’ve subscribed to your RSS which must do the trick! Have a nice day!</description>
		<content:encoded><![CDATA[<p>Great website! I truly enjoy how it is simple on my eyes and the data is well written. I am wondering how I could be told when a new post has been made? I’ve subscribed to your RSS which must do the trick! Have a nice day!</p>
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		<title>By: Lindy Harbert</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-52159</link>
		<dc:creator>Lindy Harbert</dc:creator>
		<pubDate>Fri, 24 Feb 2012 06:17:00 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-52159</guid>
		<description>thats really inspirating me.. thanks thats nicepost</description>
		<content:encoded><![CDATA[<p>thats really inspirating me.. thanks thats nicepost</p>
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		<title>By: LogoTemplate</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-47681</link>
		<dc:creator>LogoTemplate</dc:creator>
		<pubDate>Wed, 14 Sep 2011 16:19:50 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-47681</guid>
		<description>Awesome article, thank you so much! But sometimes rebrand can be harmful for the business!!</description>
		<content:encoded><![CDATA[<p>Awesome article, thank you so much! But sometimes rebrand can be harmful for the business!!</p>
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		<title>By: Logo Reviews</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-46042</link>
		<dc:creator>Logo Reviews</dc:creator>
		<pubDate>Sat, 09 Jul 2011 07:00:08 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-46042</guid>
		<description>UKE website looks great. And the Freelance Folder is a very creative logo. Specially loved the way it display the folder in the logo.</description>
		<content:encoded><![CDATA[<p>UKE website looks great. And the Freelance Folder is a very creative logo. Specially loved the way it display the folder in the logo.</p>
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		<title>By: MieHanz</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-32898</link>
		<dc:creator>MieHanz</dc:creator>
		<pubDate>Fri, 04 Sep 2009 00:05:24 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-32898</guid>
		<description>oohh.. the Uke one is classy &amp; rich.

&amp; I like DKC Global, hidden arrows pointing to the K/ centre of the logo</description>
		<content:encoded><![CDATA[<p>oohh.. the Uke one is classy &amp; rich.</p>
<p>&amp; I like DKC Global, hidden arrows pointing to the K/ centre of the logo</p>
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		<title>By: Andrew Keir</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-30486</link>
		<dc:creator>Andrew Keir</dc:creator>
		<pubDate>Fri, 22 May 2009 01:05:13 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-30486</guid>
		<description>Most of those are great improvements. The freelance folder logo screams &quot; baseball team &quot; to me though, check out the Cleveland Indians in particular.</description>
		<content:encoded><![CDATA[<p>Most of those are great improvements. The freelance folder logo screams &#8221; baseball team &#8221; to me though, check out the Cleveland Indians in particular.</p>
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		<title>By: Pim</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-29997</link>
		<dc:creator>Pim</dc:creator>
		<pubDate>Mon, 11 May 2009 15:32:29 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-29997</guid>
		<description>Nice, it inspires me a lot! Thx!</description>
		<content:encoded><![CDATA[<p>Nice, it inspires me a lot! Thx!</p>
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		<title>By: The Logo Design Process From Start To Finish</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-28662</link>
		<dc:creator>The Logo Design Process From Start To Finish</dc:creator>
		<pubDate>Sun, 05 Apr 2009 04:54:35 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-28662</guid>
		<description>[...] Do You Need To Rebrand? [...]</description>
		<content:encoded><![CDATA[<p>[...] Do You Need To Rebrand? [...]</p>
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	</item>
	<item>
		<title>By: The week in links 19/12/08 &#124; Craig Baldwin</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-24905</link>
		<dc:creator>The week in links 19/12/08 &#124; Craig Baldwin</dc:creator>
		<pubDate>Fri, 19 Dec 2008 13:00:49 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-24905</guid>
		<description>[...] Â Â  Â  Each day has its own category like Icon Monday, Typography Tuesday etc. 10/ Â Do You Need To Rebrand? (justcreativedesign.com) Â Â  Â  Jacob Cass portrays the importence and impact of a successful [...]</description>
		<content:encoded><![CDATA[<p>[...] Â Â  Â  Each day has its own category like Icon Monday, Typography Tuesday etc. 10/ Â Do You Need To Rebrand? (justcreativedesign.com) Â Â  Â  Jacob Cass portrays the importence and impact of a successful [...]</p>
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		<title>By: Jacob Cass</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-24696</link>
		<dc:creator>Jacob Cass</dc:creator>
		<pubDate>Thu, 18 Dec 2008 05:45:17 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-24696</guid>
		<description>Zach,
Thank you, glad to see you noticed the crown :)

Melek, Curvball, Hoof, Jacob, Marcos, Jason, Lawrence, Abbas,  Patareco, Dan, George,
Thank you for your positive feedback, it really does help to keep me motivated!

Steve,
Interesting to say that you see hot air... I still can&#039;t see it after you mention it. I wonder if anyone else did?

Blog Expert,
What design(s) do you believe look downgraded? Are you meaning this in a negative context or saying that they have been downgraded to a more simple form?</description>
		<content:encoded><![CDATA[<p>Zach,<br />
Thank you, glad to see you noticed the crown :)</p>
<p>Melek, Curvball, Hoof, Jacob, Marcos, Jason, Lawrence, Abbas,  Patareco, Dan, George,<br />
Thank you for your positive feedback, it really does help to keep me motivated!</p>
<p>Steve,<br />
Interesting to say that you see hot air&#8230; I still can&#8217;t see it after you mention it. I wonder if anyone else did?</p>
<p>Blog Expert,<br />
What design(s) do you believe look downgraded? Are you meaning this in a negative context or saying that they have been downgraded to a more simple form?</p>
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		<title>By: George - LogoDesign.org</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-24641</link>
		<dc:creator>George - LogoDesign.org</dc:creator>
		<pubDate>Wed, 17 Dec 2008 16:19:59 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-24641</guid>
		<description>Love the UKE website, that looks really professional. Great work.</description>
		<content:encoded><![CDATA[<p>Love the UKE website, that looks really professional. Great work.</p>
]]></content:encoded>
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		<title>By: Dan</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-24522</link>
		<dc:creator>Dan</dc:creator>
		<pubDate>Tue, 16 Dec 2008 14:14:49 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-24522</guid>
		<description>Great work as always. It can be so difficult to rebrand a corporate identity. You really did a great job in retaining the essence of each brand while giving it a much needed re design.</description>
		<content:encoded><![CDATA[<p>Great work as always. It can be so difficult to rebrand a corporate identity. You really did a great job in retaining the essence of each brand while giving it a much needed re design.</p>
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		<title>By: Patareco</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-24500</link>
		<dc:creator>Patareco</dc:creator>
		<pubDate>Tue, 16 Dec 2008 10:41:41 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-24500</guid>
		<description>Like I said before, it&#039;s me who need rebranding myself! Thanks for the share!</description>
		<content:encoded><![CDATA[<p>Like I said before, it&#8217;s me who need rebranding myself! Thanks for the share!</p>
]]></content:encoded>
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		<title>By: Blog Expert</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-24463</link>
		<dc:creator>Blog Expert</dc:creator>
		<pubDate>Tue, 16 Dec 2008 00:21:45 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-24463</guid>
		<description>Great examples.  I found that some of them actually look like they downgraded but most of them looked upgraded.  The web site definitely looks a lot better and cleaner.</description>
		<content:encoded><![CDATA[<p>Great examples.  I found that some of them actually look like they downgraded but most of them looked upgraded.  The web site definitely looks a lot better and cleaner.</p>
]]></content:encoded>
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		<title>By: Abbas Arezoo</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-24452</link>
		<dc:creator>Abbas Arezoo</dc:creator>
		<pubDate>Mon, 15 Dec 2008 21:12:02 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-24452</guid>
		<description>The UKE one is probably the strongest of the lot. You got the prestige look bang on.

It would be nice to have seen it in shiny gold on some luxurious packaging.</description>
		<content:encoded><![CDATA[<p>The UKE one is probably the strongest of the lot. You got the prestige look bang on.</p>
<p>It would be nice to have seen it in shiny gold on some luxurious packaging.</p>
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		<title>By: Lawrence Anderson</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-24448</link>
		<dc:creator>Lawrence Anderson</dc:creator>
		<pubDate>Mon, 15 Dec 2008 19:53:45 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-24448</guid>
		<description>Nice simple brand redesigns. It&#039;s great to be able to compare the old and the new side by side.</description>
		<content:encoded><![CDATA[<p>Nice simple brand redesigns. It&#8217;s great to be able to compare the old and the new side by side.</p>
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		<title>By: Jason Newlin</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-24447</link>
		<dc:creator>Jason Newlin</dc:creator>
		<pubDate>Mon, 15 Dec 2008 19:02:39 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-24447</guid>
		<description>Nice work Jacob. I think the UKE is my favorite, I am usually not a purple fan, but you made it work. I also really like your MAC logo, very simple, and the colors are very friendly.</description>
		<content:encoded><![CDATA[<p>Nice work Jacob. I think the UKE is my favorite, I am usually not a purple fan, but you made it work. I also really like your MAC logo, very simple, and the colors are very friendly.</p>
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		<title>By: Steve</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-24437</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Mon, 15 Dec 2008 16:17:52 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-24437</guid>
		<description>Yes we do need a rebrand, and are in the process but finding it difficult to be decisive. Pips is a very good example of bringing more clarity to a design keeping all the important elements of the original, at first glance I read hot air into the original design. I am sure I am not the only person who reads things that are not there when there is too much going on.</description>
		<content:encoded><![CDATA[<p>Yes we do need a rebrand, and are in the process but finding it difficult to be decisive. Pips is a very good example of bringing more clarity to a design keeping all the important elements of the original, at first glance I read hot air into the original design. I am sure I am not the only person who reads things that are not there when there is too much going on.</p>
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		<title>By: Marcos</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-24436</link>
		<dc:creator>Marcos</dc:creator>
		<pubDate>Mon, 15 Dec 2008 15:19:54 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-24436</guid>
		<description>Great job Jacob! I like the way you manage to keep the identity essence and gently retouch everything else to achieve great improvements! Way to go boy ;)</description>
		<content:encoded><![CDATA[<p>Great job Jacob! I like the way you manage to keep the identity essence and gently retouch everything else to achieve great improvements! Way to go boy ;)</p>
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		<title>By: Jacob from Group Writing Projects</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-24434</link>
		<dc:creator>Jacob from Group Writing Projects</dc:creator>
		<pubDate>Mon, 15 Dec 2008 14:43:12 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-24434</guid>
		<description>I&#039;ll say it again. Fitucci v2 is brilliant. The Uke website looks great too, nice to see a dark e-commerce site</description>
		<content:encoded><![CDATA[<p>I&#8217;ll say it again. Fitucci v2 is brilliant. The Uke website looks great too, nice to see a dark e-commerce site</p>
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		<title>By: Hoof</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-24433</link>
		<dc:creator>Hoof</dc:creator>
		<pubDate>Mon, 15 Dec 2008 14:29:25 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-24433</guid>
		<description>Great work! It does look like the old D-Zyne figure got a new life in Ultimate Potential redesign :)

It is good to see (like Zach said) that some logos and site that look good, can still benefit greatly from a reinterpretation.

Some things look good because it is familiar, but not everything needs to look familiar!

The greatest thing about most of your rebrands is that they are way more timeless than the &#039;before&#039; versions.</description>
		<content:encoded><![CDATA[<p>Great work! It does look like the old D-Zyne figure got a new life in Ultimate Potential redesign :)</p>
<p>It is good to see (like Zach said) that some logos and site that look good, can still benefit greatly from a reinterpretation.</p>
<p>Some things look good because it is familiar, but not everything needs to look familiar!</p>
<p>The greatest thing about most of your rebrands is that they are way more timeless than the &#8216;before&#8217; versions.</p>
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		<title>By: Curvball</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-24432</link>
		<dc:creator>Curvball</dc:creator>
		<pubDate>Mon, 15 Dec 2008 14:28:57 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-24432</guid>
		<description>Thanks for sharing an insight into your redesigns. Overall what shows in your work is that simplicity is the winner. 
The D-Zyne mark is spot on and I really love the Fitucci design - those shutters are a touch of genius.</description>
		<content:encoded><![CDATA[<p>Thanks for sharing an insight into your redesigns. Overall what shows in your work is that simplicity is the winner.<br />
The D-Zyne mark is spot on and I really love the Fitucci design &#8211; those shutters are a touch of genius.</p>
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		<title>By: Melek</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-24430</link>
		<dc:creator>Melek</dc:creator>
		<pubDate>Mon, 15 Dec 2008 14:24:00 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-24430</guid>
		<description>LOVE the Pips and the Fitucci redesigns! so clean and updated.</description>
		<content:encoded><![CDATA[<p>LOVE the Pips and the Fitucci redesigns! so clean and updated.</p>
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		<title>By: Zach LeBar</title>
		<link>http://justcreative.com/2008/12/16/do-you-need-to-rebrand/#comment-24423</link>
		<dc:creator>Zach LeBar</dc:creator>
		<pubDate>Mon, 15 Dec 2008 13:24:22 +0000</pubDate>
		<guid isPermaLink="false">http://justcreative.com/?p=2188#comment-24423</guid>
		<description>The rebrand of UKE is really fantastic Jacob. That example, imo, shows the most how a person may not feel they need a rebrand, but how it can make a huge difference. The subtly of the circles forming the shape of a crown is just great.</description>
		<content:encoded><![CDATA[<p>The rebrand of UKE is really fantastic Jacob. That example, imo, shows the most how a person may not feel they need a rebrand, but how it can make a huge difference. The subtly of the circles forming the shape of a crown is just great.</p>
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