Just Creative

I’m Jacob Cass, the founder of JUST™ Creative. I’m a multi-disciplinary graphic designer, working with clients all around the world. My specialty is logo & brand identity design. JUST™ Get in touch.

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My Cover Article In Layers Magazine: ‘Negative Space’

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Negative Space

Back in November I was approached to write an article for Layers Magazine, the “How To Magazine For Everything Adobe” and luckily enough (thanks to some particular individuals) I landed the cover story for the 2009 January / February issue.

The article I wrote is titled “Designing With Negative Space” and it teaches you how to get positive results by making the best use of your negative space. Excuse the play on words.

I have a PDF version of the article for you here but if you want the rest of the mag you will have to buy it or if you want, you can trial a free issue of Layer’s too, however I think it will be a back issue.

Stay tuned for the May edition of Layer’s too, because I will be appearing in their Inspiration section with 3 full pages! And stay tuned for the Photoshop For Designers column in May too.

Below you can see photos of the front cover of the magazine as well as pics from inside.

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Other Achievements:

You can read about my other achievements on my about page or my most recent achievements post.

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37 JUST™ Creative Comments

  • Brandon Cox Reply

    Negative space is pretty tough to pull off well – congrats on the cover – that’s pretty cool!

  • Mike Coyle Reply

    Well done on getting published in the Layers magazine. I am a subscriber to the weekly videos. They are very well done. Now I look forward to reading your pdf on what is a very difficult topic.

  • Jeff Foster Reply

    Good to see young designers like yourself taking good basic design principles to heart – and in turn, passing them on to others.

    Congrats on your cover spot in Layers… Here’s to many years of success!

  • Matt Reply

    RC mentioned the article in is blog post on Tuesday. That’s pretty awesome, you are tearing it up. Congrats.

  • Todd Smith Reply

    Congratulations, Jacob! That’s awesome. I like what you did with the tucan.

  • Darrell Reply

    This article was the first one I read when I received the magazine – I didn’t realize you were the author! Congratulations – it’s an excellent treatment of the subject. Now if only I could get those space-filling clients to read it.

  • Ruben Salas Reply

    This was an excellent article on a basic principle that needs repeating no matter how experienced you are. By the way, I found your website/blog because of this article. Great publicity.

  • Michael Risser Reply

    That’s awesome. I’m reading the article right now.

    Congratulations!

  • Michael Risser Reply

    OK, just finished reading your article, and I love it!

    As far as logos using negative space, my favorite, by far, is the Formula 1 logo, where the number 1 is actually comprised entirely of negative space. Check it out at http://www.formula1.com if you aren’t familiar with it.

  • Angie Bowen Reply

    Congratulations on both the article and having it be the cover story!

  • amor Reply

    my congratulations, it seems to be a real good article

  • Sam Reply

    Hi, congratulations on the cover article. It must be a real thrill to see your work in a magazine like that. However I sort of disagree with you about the print design example you give, I think the last one looks the least prestigious of all of them. To me the solid lines separating the image from the space make it look as if it is something to be scared of and the headline isn’t really interacting with that space (or the image). I thought I’d bring it up here to see what other people thought as white space is something I am trying to include more of in my work and I’d like to see how other people view it? Hope that’s OK!

  • Dunlap Studios Reply

    Hey I see a mighty mouse… when did you decide to switch and what happened to your MX?

  • Jacob Cass Reply

    Thank you everyone, it was a real pleasure!

    Sam,
    Perhaps I should have added some copy to the ads as this would have emphasised it more. The other ones would have copy placed over the rest of the flyer, which would make it more cluttered (aka less white space). The third flyer has plenty of space left over while still using the same image.

    Dunlap,
    I had a friend in the US take these photos as I still have not got my copy of the magazine delivered. Still using the MX :)

  • Rob Reply

    Wow! Congratulations! What a bonus to get the cover as well! :)

  • Paul Reply

    congrats on the article man … nice land …

  • Dainis Graveris Reply

    again I must congratulate You – from Your archievements I see, that people need only to dare and they can get lucky, get featured and so on!

  • George - LogoDesign.org Reply

    Wow! I’m really impressed! Now that’s one to frame for the wall!

  • Joshua Davis Reply

    Wow, congratulations. That’s a great achievement indeed. Reading the article now, I sure it will be great!

  • The Pro Designer Reply

    Great work jacob, I really think people like yourself are putting a great spin on this wonderful industry we work in.
    Also nice article and presentation, I wish you many years of success and I hope to learn a few things from your successful blogging efforts.
    The Pro Design

  • Jacob Cass Reply

    Thank you all once again!

  • LaurenMarie - Creative Curio Reply

    Did you get to design the layout, too? That’s a pretty awesome achievement, Jacob! And I see from the comments that some of the readers are finding your blog because of the article. Cool!

  • Jacob Cass Reply

    Hi Lauren,
    No, the layout wasn’t designed by me, I handed the article / images over in a HTML file and they did the layout. I’ve been quite surprised by how many readers / emails / articles / leads have come out of this one article. It’s been great!

  • Brandy Reply

    COOL!

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  • replica Reply

    Negative space is pretty tough to pull off well – congrats on the cover – that’s pretty cool!

  • wholesale baseball hats Reply

    Congratulations, Jacob! That’s awesome

  • e11world Reply

    I downloaded the pdf. Very nice article, I must say. Well done!


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