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I’m Jacob Cass, the founder of JUST™ Creative. I’m a multi-disciplinary graphic designer, working with clients all around the world. My specialty is logo & brand identity design. JUST™ Get in touch.

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Guess The Logo Game

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Gameshow

I recently watched a game show on TV and one of the mini games shown on the program was based around guessing logos. The host showed a small segment of a recognisable logo and the contestants had to guess what the logo was.

I was quite fascinated at how you could instantly recognise the logo by being shown only a small segment of it. I’ve tried to recreate the game here in this blog post. It just goes to show how crucial an effective & recognisable logo design is for your business – unlike like these bad logo designs.

There are 10 logos in total… please do leave your guesses / thoughts in the comments.

Logo 1.

guess-the-logo (3)

Logo 2.

guess-the-logo (5)

Logo 3.

guess-the-logo (1)

Logo 4.

guess-the-logo (7)

Logo 5.

guess-the-logo (16)

Logo 6.

guess-the-logo (15)

Logo 7.

guess-the-logo (13)

Logo 8.

guess-the-logo (9)

Logo 9.

guess-the-logo (11)

Logo 10.

guess-the-logo (19)

For those who need a helping hand, I’ve provided a big clue – a logo mashup of all the logos above. Only use it if you are truely stuck or want to check your answers. Click here for clue / answers (opens in new window).







100 JUST™ Creative Comments

  • Erika

    2=coca cola
    3=007
    4=microsoft
    6=mercedez benz
    8=disney
    9=kelloggs

  • Erika

    Oh, ugh…

    10=nike,
    7=nintendo

    1 and 5 have me completely stumped, though. LOL.

  • russell

    fun!

    1- apple
    2- coke
    3- 007 (james bond)
    4- microsoft
    5- pepsi (this one was tough – new logo)
    6- mercedes
    7- nintendo
    8- walt disney
    9- kellogg’s
    10- nike

  • Rick

    1) Apple
    2) Coca-Cola
    3) 007
    4) Microsoft
    5) Pepsi
    6) errrr. Totally stumped on this one.
    7) Nintendo
    8) Disney
    9) Kellog’s
    10) Nike

  • existdissolve

    #1) Nestle
    #2) Coca-Cola
    #3) 007
    #4) Microsoft
    #5) Pepsi
    #6) Mercedes?
    #7) Nintendo
    #8) Disney
    #9) Kellog’s
    #10) Nike

  • Tim Holman

    1. Apple
    2. Coke
    3. 007
    4. Microsoft
    5. ?
    6. mercedes
    7. ?
    8. Disney
    9. Kellog’s
    10. ?

  • jess

    this was fun… but no.5 was sneaky. i admit, i checked the clues for that one.

  • Charles Roberds

    1.Apple
    2.Coca-Cola
    3.007 James Bond
    4.Microsoft
    5.Pepsi
    6.Mercedez Benz
    7.Nintendo
    8.Disney
    9.Kellogg’s (did I spell that right)
    10.Nike (duh)

  • Anrkist

    Kellogs, Microsoft, Disney, Nike… That’s all I got. A flash based game might be fun, similar to the font games.

  • raphael

    Ha, nice :D

    1- Apple *
    2- Coca-Cola
    3- 007
    4- Microsoft
    5- Pepsi (the new logo)
    6- Mercedes *
    7- Nintendo *
    8- Walt Disney
    9- Kellogg’s
    10- Nike

    * I had to check the clues for those ones

  • Laurie

    1. Apple
    2. Coca-Cola
    3. James Bond 007
    4. Microsoft
    5. Pepsi
    6. Mercedes Benz
    7. Nintendo
    8. Disney
    9. Kellogg’s
    10. Nike

    Hm. I have to admit, I peeked for #6, but the rest I got. :)

  • nbk

    1) apple
    2) coca cola
    3) 007
    4) microsoft
    5) pepsi
    6) mercedes
    7) nintendo
    8) disney
    9) kellogs
    10) nike

    all without clues!

  • Tom

    it’s kind of scary that we are so saturated by advertisements that with only a little piece of a logo almost like small rorschach blot I could instantly identify all but Mercedes Benz instantly.

  • Ethan Watters

    Here are my guesses:
    1= Apple
    2= Coca-Cola
    3= 007
    4= Microsoft
    5= Pepsi *
    6= Mercedes *
    7= Nintendo
    8= Walt Disney
    9= Kellogg’s
    10= Nike

    Checked the clue thing for the ones with *

  • angkasuwan

    i obviously had a lot of help but still fun. reminds me michael jordan’s silhouette was used for his cologne….not the famous basketball dunking one either.

  • Jeremy Sanchez

    01. Apple
    02. Coca-Cola
    03. 007 (James Bond)
    04. Microsoft
    05. Pepsi (their new logo)
    06. Mercedes
    07. Nintendo
    08. Walt Disney
    09. Kellogg’s
    10. Nike

  • Adam

    I didn’t get number five, but that’s only because I refuse to accept it as a real logo. :P

  • Silver Firefly

    1) Apple
    2) Pass
    3) 007
    4) Microsoft
    5) Pass
    6) Pass
    7) Nintendo
    8) Disney
    9) Kelloggs
    10) Pass

  • Phil Davis

    Here’s what I got:
    1) Apple
    2) Coca-Cola
    3) 007
    4) Microsoft
    5) Pepsi
    6) Mercedes
    7) Nintendo
    8) Walt Disney
    9) Kellogg’s
    10) Nike

    that was fun, thanks!

  • Gaurav

    Very smart post.

    Not able to draw a clue of 7th ->Nintendo

    01. Apple
    02. Coca-Cola
    03. 007
    04. Microsoft
    05. Pepsi
    06. Mercedes
    07. ——–
    08. Walt Disney
    09. Kellogg’s
    10. Nike

  • Luis Eduardo

    The first i didn’t recognize it, but the others were easier, all those are logos we see all the time, everywere, and from products we use almost all the time, for that we can identifie them so quickly.

    What is the show you see about? design related or simply normal tv show?

  • Jacob Cass

    Luis,
    Interesting to see how easily people can pick the logos and yeah I used recognisable logos, maybe next time I can use not so recognisable ones.

    The TV Show was just a normal game show named “Talkin’ Bout Your Generation”… nothing design related.

  • Callum Chapman

    Haha, good post :D

    1 apple
    2 cocacola
    3 007
    4 microsoft
    5 pepsi
    6 mercedes
    7 nintendo
    8 walt disney
    9 kelloggs
    10 nike

    Took me ages to get the pepsi one but I finally saw it in the clues image!

  • Mandy

    Great game – Its crazy how quickly you can still identify the the brands even when parts of the logo are missing. Just goes to show how much impact a brand can have.

  • Raja Raman

    Fantastic Work….

    Made us to think in some logos….

  • Nathan Beck

    Hey JC! While since I’ve popped on here, I think I ducked out a bit while you were traveling!

    What an ace post to come back to, this is definitely something you should keep going. Possibly even take it further – give it it’s own site and do a daily “Guess the logo” with a proper submission system! Just an idea eh?!

    Keep it up matey! I’ll be popping by Sydney in a couple of months, never know – might stumble into each other!

  • Jacob Cass

    Nathan,
    A good idea however not really practical (re the other site) plus I already run a pretty tight schedule over the 3 blogs as you could imagine. I may do another post like this in the future though.

    Anyway, I will be travelling again next week for 2 months, but I’ve got 10 great posts scheduled so no need to duck out. Thanks for popping back in.

  • Chris

    Excellent! I had quite the same exercise once, while I was applying for an advertising school. You’ve taken good examples – and I guess it can be quite a good test to see if your logo is effective or not.

    Thanks again for your great articles!

  • Abs

    i got em all except the pepsi which took me a bit of time. its funy actually i was just doing an essay at college on corporate identity, and this fits in perfectly in the part im writing now really good post thanx

  • Graham

    1 – Apple Computers
    2 – Coca-Cola
    3 – 007
    4 – Microsoft
    5 – Pepsi (new one I think)
    6 – Mercedes-benz
    7 – Nindendo
    8 – Disney
    9 – Kellogs
    10 – Nike

  • Jon Pianki

    This was fun.

    1. Apple
    2. Coca-Cola
    3. 007
    4. Microsoft
    5. ?*
    6. ?*
    7. Nintendo
    8. Disney
    9. Kellogs
    10. Nike

    *I realize that I could have just looked at everyone else’s answers and filled it in but I answered as I went through and didn’t want to cheat on the ones I didn’t know. Although now that I see what they are…it is so obvious. :)

  • Jon Pianki

    “Kelloggs” not “Kellogs” :)

  • Paul

    1. apple
    2. Coke
    3. 007
    4. Microsoft
    5. ?
    6. Benz
    7. Nintendo
    8. Walt Disney
    9. Kelloggs
    10. Nike

    Nice one Jacob. I guessed through most of them before getting to the comments. I guessed that most designers are probably aware of the logos even if only part of it is showing. Great post as always!

    p

  • Yimbo

    1 : Apple
    2 : Coca-Cola
    3 : James Bond
    4 : Microsoft
    5 : Pepsi
    6 : Mercedes-Benz
    7 : Nintendo
    8 : Walt Disney
    9 : Kellog’s
    10 : Nike

  • jennifer

    1: Apple: too easy
    2: Coke
    3: Double 007
    4: Microsoft
    5: New Pepsi Logo that makes me think of sailing for some odd reason
    6: Mercedes
    7: Nintendo
    8: Disney
    9:Kellogg’s
    10: Nike

    Very fun! Gave me a break from my projects for a second… Thanks!

  • julie

    1. apple
    2. coka cola
    3. 007
    4. microsoft
    5. pepsi?
    6. mercedes
    7. nintendo!
    8. walt disney
    9. kellogs
    10. nike

    Entertaining ^.^

  • natalia

    2. coca cola
    3. james bond
    4. microsoft
    8. disney
    9. kellog’s
    10. nike

  • daniele

    1- apple
    2- coca-cola
    3- 007
    4- microsoft
    5-
    6-
    7- nintendo
    8- disney
    9-kellogg’s
    10- nike

  • ranish chirayil

    1. apple
    2. coca cola
    3. 007
    4. microsoft
    5. pepsi
    6. mercedes
    7. nintendo
    8. walt disney
    9. kellogg’s
    10. nike

  • Philip Karpiak

    Knew every one of those except the Pepsi one. I still can’t get the old (and perfectly fine) logo out of my head…

  • Frog

    Great idea. I got most, the Benz one is the one that slipped me by, oh and the pepsi one :)

  • Maria João

    1= Apple
    2= Coca-cola
    3= 007
    4= Microsoft
    5= Pepsi
    6= Mercedes
    7= Nintendo
    8= Walt Disney
    9= Kellogg’s
    10= Nike

  • Seth

    1. Stumped
    2. Coca-Cola
    3. 007
    4. Microsoft
    5. Nope
    6. Again I fail
    7. Nintendo
    8. Disney
    9. Kellogg’s
    10. Nike

    Now that I’ve looked at other responses, I can see to other logos. I even use a Mac and I got that one wrong, and the Pepsi logo being new threw me off. I’m curious to know if you did this same game with both the old and new Pepsi logos, which one would get better results. Personally, I think the old one would win, but that may be my bias against the “plumber crack” logo.

  • Jason

    This is very clever – I got stuck on 1 and 5 as well! We also created a game where people needed to work out the logo/brand based on the product and it definitely does show how much a good logo can effect brand recognition.

    http://www.enterthebargain.com.au/games/index_games.php

    .Jason

  • öNë

    1. apple
    2. caca cola
    3. 007 (james bond)
    4. microsoft
    5. pepsi
    6. mercedes
    7. nintendo
    8. walt disney
    9. kellogg’s
    10. nike

  • Graphic Design Blog

    Hey it was real fun guessing these incomplete but recognisable signs of famous brand logos. If you don’t mind can I have something like this on my blog too, with proper linking, but will play with other logo symbols.

    Do let me know…thnks!!

  • Brian

    Well, I got them all. Pepsi had me for 5 seconds and the Nike looked like Nike but the concave part had me wondering a bit too long.

    Got them all (as long as others are also correct)

    Love it!!

  • Jacob Cass

    Jason,
    Thanks for the link, another fun game!

    Graphic Design Blog,
    Of course, go for it!

  • Nat

    1) Apple
    2) Coca-Cola
    3) 007
    4) Microsoft
    5) Pepsi?
    6) Mercedes Benz?
    7) Nintendo
    10) Walt Disney
    9) Kellogg’s
    10) Nike

  • roland

    1. Apple
    2. Coca cola
    3. James bond 007
    4. Microsoft
    5. no answer
    6. Mercedes benz
    7. Nintendo
    8. Walt Disney
    9. Kellog’s
    10.Nike

    hope i’m right =)

  • Livia

    Got them all except 5,6,7. Then again I don’t drink soft drink, play computer games, or drive expensive cars ;)

  • Dainis Graveris

    Beautiful idea! I think really people would get excited if there will be created own site to such logo game!

    I wasn’t sure only about Nintendo, I enjoyed!

  • Graphic Design Orange County

    Hahaha! What an awesome ides. It really shows how powerful logos can be!

  • ARHK

    Very funny. We spent a lot of time getting the different once right. Do you have more.

  • Chitra Appasamy

    I am ashamed to say the only one I didn’t get was Apple!

  • Daniel Nielsen

    Nice work, and quite fun to figure out

  • Kelly Plesce

    The Retail Alphabet Game is one letter of each logo. It is a testament to how brand color can also impact memorability and recognition.
    http://www.joeykatzen.com/alpha/

  • Rabia

    2. Coca Cola
    4. Microsoft
    7. Nintendo
    8. Walt Disney
    9. Kellogs
    10.Nike

  • Jon Liebold

    1) Apple
    2) Coca-Cola
    3) James Bond
    4) Microsoft
    5) Pepsi
    6) ???
    7) Nintendo
    8) Walt Disney
    9) Kellog’s
    10) Nike

  • willowman

    Hello Jacob! I found your blog and I find it very useful. Thanks for share your experience. Greetings!

  • edMaga

    1. Apple
    2. Coca-Cola
    3. 007
    4. Microsoft
    5. don’t know
    6. Mercedes
    7. nintendo
    8. Walt Disney
    9. Kellogg’s
    10. Nike

    Didn’t know the 5th one and didn’t want to cheat lol

  • Edwin

    Very nice game! Maybe you can put something like this again on f.a. http://quizible.com/ :)

  • melanie wong

    1.apple
    2. coca cola
    3. 007
    4. microsoft
    5. pepsi
    6. benz
    7. nintendo
    8. disney
    9. kellogs
    10.nike

    THAT WAS SO FUN!

  • john warne

    1= ??
    2= Coca-cola
    3= 007
    4= Microsoft
    5= ??
    6= Mercedes
    7= Nintendo
    8= Walt Disney
    9= Kellogg’s
    10= Nike

    It was real fun .. to guess logos .. but incidentally yesterday I stumbled thru one more such logo guessing post http://www.graphicdesignblog.org/famous-logo-game/ , where it gave more tough time to guess the logos :) I failed to get all right :( I wud like you all to visit dere and see how successful you are.

  • melz

    1. Apple
    2. CoCa Cola
    3. 007
    4. Microsoft
    5. Pepsi
    6. Mercedes-Benz
    7. Nitendo
    8. Disney
    9. Kellogs
    10. Nike

  • Lee

    I got them all except the Pepsi logo pretty quickly, the new logo looks so generic that it’s hard to recognise.

  • Erika Martinez

    2. Coca-Cola
    3. oo7
    4. Microsoft
    8. Disney
    9. Kelloggs

    Fun.

  • Madeleine

    1. Apple
    2. Coca Cola
    3.
    4. Microsoft
    5. Pepsi
    6.
    7.
    8. Disney
    9. Kellogs
    10. Nike

  • MarioC

    1 Apple
    2 Coca Cola
    3 007 james bond
    4 Microsoft
    5 pepsi
    6 Mercedes Benz
    7 Nintendo
    8 Walt Disney
    9 Keloggs
    10 Nike

    Funny!

  • Mehar

    1. Apple
    2. CocaCola
    3. 007
    4. Microsoft
    5. ?? (tough one)
    6. Mercedes Benz
    7. Nintendo
    8. Disney
    9. Kelloggs
    10. Nike

    fun!!! :D

  • Phil

    I just found a game that reminded me of this. It’s on the site “Sporcle” which is basically a site where they provide various games in which you try to name everything in a category.

    This one is “Can you name these Corporate Logos?”

    http://www.sporcle.com/games/corplogos.php

    It’s very interesting to look at the “Most missed” link after you’re done. My beloved Adobe is 4th most missed out of them! It kind of shows you which companies are getting through to us. I’m guilty of missing the most missed, myself.

  • Bernardo

    1. Apple
    2. Coca-Cola
    3. 007
    4. Microsoft
    5. Pepsi (not sure)
    6. Mercedes Benz
    7. Nintendo
    8. Disney
    9. Kellogs
    10. Nike

  • Amanda Vlahakis

    I only got four …. useless…. lol :/

  • Ashley Adams : Postcard Printing

    I won’t bore you with yet another list of guesses. It would be a painful exercise in deja vu. I’ve noticed that a lot of people have already cracked it.

    What I want to stress is the power of logos as means of brand recognition. The very fact that so many of us were able to recognize these logos shows their tremendous importance in building the identity of a company. It’s no wonder then the best logos out there were not created overnight, but were products of long toils and great creative efforts.

  • DesignFirms

    I would respond, but I’d probably just copy the answers from the rest of the comments! Great game!

  • Rashael

    Its amazing that with no color or context I was able to guess so many logos. Great post!

  • Ammi

    I knew all of them except for number five. That could have been any logo including a round shape. Haha.

  • adnan

    nice game to devlop/sharp ur memory

  • Miracle Studios

    Following are my guesses:
    1= Apple
    2= Coca-Cola
    3= 007
    4= Microsoft
    5= Pepsi *
    6= Mercedes *
    7= Nintendo
    8= Walt Disney
    9= Kellogg’s
    10= Nike

  • alexander

    1-apple
    2-coca cola
    3-007
    4-microsoft
    5-?
    6-BMW
    7-nintendo
    8-disney
    9-keloggs
    10-nike

  • web solutions in kottayam

    nice idea
    1. apple
    2. caca cola
    3. 007 (james bond)
    4. microsoft
    5. pepsi
    6. mercedes
    7. nintendo
    8. walt disney
    9. kellogg’s
    10. nike

  • Graphic Design Forum

    okay let me guess.

    1. Apple
    2. Coca Cola
    3. 007 (Movie)
    4. Microsoft
    5. Pepsi
    6. Mercedes
    7. Nintendo
    8. Walt Disney
    9. Kellogg’s
    10.Nike

    everyone is same as i mentioned :)
    but anyways thanks for this great quiz.

  • Anish

    Like it!!!!

    1. apple
    2. coca cola
    3. 007
    4. microsoft
    5. ????
    6. mercedes
    7. ????
    8. walt disney
    9. kellogg’s
    10.nike

  • Web Designer - Ray Creations

    This sure was an exciting game. A few were not recognizable initially. However, looking at other people’s guesses made you realize, yes, you know them. I don’t think design is that important. All big companies have simple logos. It is their continuous exposure that makes us remember them and instantly recognizable.

  • jenysa

    Yeah!! I like logo games ^^
    So my guesses are:
    1. Apple
    2. Coca-Cola
    3. 007 (James Bond ^^)
    4. Microsoft
    5. Pepsi
    6. Mercedes
    7. Nintendo
    8. Walt Disney
    9. Kellogg’s
    10. Nike

    All without clue :)
    Thanks for the game!

  • kirby

    1. Apple
    2. Coca-Cola
    3. 007 (James Bond ^^)
    4. Microsoft
    5. Pepsi
    6. Mercedes
    7. Nintendo
    8. Walt Disney
    9. Kellogg’s
    10. Nike

  • makayla

    1.apple
    2.?
    3.?
    4.?
    5.?
    6.clock
    7.nitendo
    8.disney
    9.?
    10.?

  • GWS Global- website design company

    nice game – i really like this concept.

  • Chay

    Woo i got all of them, assuming that 1 is in fact Apple and not Nestle.
    Awesome fun thanks. I love games for designers!



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