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I’m Jacob Cass, the founder of JUST™ Creative. I’m a multi-disciplinary graphic designer, working with clients all around the world. My specialty is logo & brand identity design. JUST™ Get in touch.


Designer’s Favourite Fonts & Why

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Twitter Fonts

I sent out a tweet (follow me) asking my followers (and Facebook Friends) what their favourite font was and why – these were some of their replies… what about you?

For the record, at present, my favourite is Gill Sans as I find it so versatile, especially when working with other fonts.


Times. Simple, but not boring, and timeless.

Via @Carmabella

Franklin Gothic

Franklin Gothic Medium and Verdana. Both are just so easy to read even at small sizes.

Via Adrian Lujan (Facebook)

Franklin Gothic Book Regular. Easy to read.

Via Dylan Lee Hodges (Facebook)

I really love the clean lines of Franklin Gothic family mixed up with classic letter forms of Adobe Caslon.

Via @BridieMacdonald

Gill Sans Light

Gill Sans Light because is delicate.

Via Barbara Culinas (Facebook)


Other than Helvetica, it’s Gotham , because it’s clear, it stands out and modern… Applicable on small sizes too.

Via animate_me

Totally into GOTHAM right now. Clean, great bold-face, solid.

Chris Skinner (Facebook)

Gotham, purely because I’m Batman in disguise.

Via David Airey (Facebook)


Not THE – but A favourite: FF DIN – for clarity, the weights, more attitude but not to much character, reads in small sizes

Via @simikken


I would say Philosopher. It’s a stylish, modern font that is similar to common fonts so that it’s functional and elegant.

Via @bixtin


My favourite font is called “mutlu” because my finance has our daughter’s name tattooed across his chest in it…

Via @artbyjaz


Don’t know… for paragraphs I like Futura Lt BT, I guess because it looks clean and helps me fit all the text.

Via @edMaga

Futura, Neutraface, Garamond, Rockwell

Marcos Luis Hernández (via Facebook)

Big fan of Futura, it’s clean but has personality. I like its curves.

Sasha Endoh (via Facebook)

Futura, Verdana, and Myriad Pro I use the most.

Stan Perl (via Facebook)


Actually fond of Metroscript cause I’m on a big vintage graphic period!! Montreal is also a good sans serif one.

Via @MonsieurH


Americana is my favourite sans-serif, and Charcoal is currently my fave serif.

Lisa Du Plessis (via Facebook)


Adobe Jenson Pro.

TJ Governanti (via Facebook)


Trajan Pro, classy and elegant and I love the Q in it.

Tareq Alsamman(via Facebook)

Swiss 721

SWISS 721 family….looks classy and elegant.

Mohamed Shinaz Saeed (via Facebook)

Sketch Block

I’m torn, it’s either Papyrus or Comic Sans. Actually, my two favorites are Sketch Block and Geo Sans Light. I find it reads so well, and looks very clean and minimal.

Via Will Higgins (via Facebook)

Nobel Light


Christine LeBlanc Payne (via Facebook)


Comic sans! Haha, no, seriously, I think is Trebuchet and Futura .

Diane Hernandez (via Facebook)

Trebuchet… because who doesn’t like saying “Tray-boo-shay”, and it has a sturdy, even thickness to its stroke which lends itself nicely to big bold headers for websites

Jayson Akers (via Facebook)


Helvetica, Frutiger, timeless.

Sanja Karic (via Facebook)

Bleeding Cowboys

OK someone has to say it…Bleeding Cowboys !

Brian Nelson (via Facebook)


Myriad Pro (boring I know) & Boberia

Andrea Guevara Higham (via Facebook)

Century Gothic

I like Century Gothic, its an easy to work with font.

Maikel Beckers (via Facebook)


Garamond – totally unfazed by time, style, and trend.

Shakun Harris (via Facebook)


Helvetica, and 2nd would have to be Helvetica, just pipping Helvetica. In all seriousness though, my vote goes to Helvetica.

Via @burdzelkrai

Helvetica – swiss design at its best.

Via @loveannon

Helvetica Neue for it’s incredible versatility-Letter spacing, size and the font variations can get you thousands of new fonts.

Via @baffleinc

Helvetica – classic and contemporary, timely and timeless, all rolled into one.

Via Rafael Armstrong

The Helvetica Neue family, it just gives so much choice in one family and looks clean and sharp on screen

Via @keanrichmond

Helvetica Neue. A more refined font compared to Helvetica, versatile & simply elegant

Via @zilch

Helvetica. Since it was the cleanest and most common beautiful font i’ve ever seen.. No font is close..

Via @thematrixuum

Got to be Helvetica family – so much range in a single font in terms of variety in weight and styles and so timeless!

Via @threemenoneshed

Comic Sans

I like comic sans for fun & verdana for an elegant look ;)

Via @beiruta

Comic sans, it makes everything patronising

Via Jon Hassall (Facebook)

No font list could be complete with out someone mentioning Comic Sans. On that note check out this short documentary on the typeface, it’s worth a watch. I loved the quote from the Comic Sans designer, Vincent Connare:

“If you love it, you don’t know much about typography, but if you hate it, you really don’t know much about typography either and you should get another hobby.”

Recommended Typography Resources

What is your favourite font and why?

100 JUST™ Creative Comments

  • Elsa Lee Reply

    Nice collection of fonts. I saw this on my twitter feed but was undecided, though I’m really liking Gill Sans at the moment too.

    Did a short article on the pros and cons of Comic Sans, so I think I’m in that medium state regarding it. I do still dislike it when I get e-mails from the higher ups in Comic Sans though.

  • Kim Smith Reply

    I think my all time most-used font is Futura. It has several weights so it is very versatile. I went through a Gill Sans phase as well, it’s very nice. I love using a lot of clean sans serif faces.

  • Jon Liebold Reply

    Helvetica, Garamond, and Celtic Garamond the 2nd are my favs. But as favorites I try to limit using them so I do not become too dependent on them.

  • Nathan Beck Reply

    A nice selection of fonts, it’s nice to see mostly classics cropping up in an age of endless free web fonts.

    Helvetica always has it’s place, my favourite family member probably being Helvetica Neue Condensed Black with uppercase lettering.. mmm!

    When it comes to sans I’m also a lover of Century Gothic and Avenir (http://www.linotype.com/72/avenir-family.html). For serifs on the web I’d have to opt for Georgia over Times. Classic.

  • Alex Mitchell Reply

    Helvetica and Century Gothic are favourites of mine. Just great fonts to work with. Sketched Rockwell I’ve used in a few personal projects, as well as Bleeding Cowboys. They are some fun fonts to play with.

    I also loved the final ‘Comic sans’ comment! ;P

    Thanks for a great article and keep up the fantastic work!

    Alex | @ZenElements

  • Leon Zerleg Reply

    Gill Sans, Futura & Century Gothic:
    Their clean looks makes them look soft and beautiful.

    For it stylish sharp look.

  • Teddy Reply

    Helvetica will always find its way into the list :) I like it that it’s a very neutral font, and appears to be quite readable at smaller font sizes too. I applaud the inclusion of Futura and Gotham – they’re my favourite typefaces as well!

    Isn’t Trajan the ‘movie poster’ font? Teehee. Actually it looks quite good by itself, and that’s probably the reason why every single movie poster designer abused it.

  • Kim Randall Reply

    I absolutely love Enviro D

  • Jen Rochester Reply

    Definitely Geo Sans Light :)

  • Daniel George Reply

    Trebuchet all the way. Great list.

  • Ricky Henderson Reply

    There are some great fonts on this list. I also like Univers and Trade Gothic.

    Bleeding Cowboys however, should be removed from the list. It is hideous and played out.

  • Briana Reply

    Fun list! I like Americana too, it’s often a finalist when I’m choosing a font for a project. I wouldn’t call it a sans though, it’s definitely a hybrid, or maybe even a serif.

    Gill Sans is a very good font, but I feel like I’ve been seeing it everywhere lately.

  • Andrew Kelsall Reply

    Great list Jacob, my favourite at the moment is “Delicious”, although a free font, I like it, and used it in my logo :)

  • Aaron Reply

    Eh, some of these are true but maybe there should be a Fonts Designers HATE section, b/c Comic Sans / Bleeding Cowboys could go on that.

  • Tareq Reply

    Im in love with Philosopher now to behounst first time i see it, its too bad that Comic is in the list, im sure other fonts feel shame :)

  • Pewee Reply

    I can’t believe no one mentioned the Avant Garde Family (http://www.faces.co.uk/topfonts/avant_garde.cfm) I love that font.

    And I agree with previous posts about bleeding cowboy, can something be classed as a Typographic font if it does not include the majority of characters?

  • Michelle Reply

    Love Helvetica for it’s all around clean and modern feel – can be used at any size and mostly any instance.

    Trajan is beautiful for display type and has such a ageless appeal.

    Lots of great fonts on here but feel that Times, Bleeding Cowboys and Comic Sans are overused by EVERYONE who claims they are a designer – I consciously will not use any of these.

  • David Leggett Reply

    Cool choices, and fun reading some of the reasons :)

    I’m surprised no one mentioned the Museo family, it’s really grown popular recently. I myself really like Archer and Placebo.

  • Stephen Tiano Reply

    Um, Americana’s the serif and Charcoal is the sans.

  • Mandy Reply

    Another great post. There are so many wonderful fonts, DIN, Bliss, Gotham, Hoefler & Helvetica Neue are just a few of my favorites. Choosing the a good font and employing a strong use of typography can really enhance your design create a professional look and feel.

  • Joffrey Reply

    “HTC” ? I said “FTW”. :>

  • Devin Reply

    Well you know I was going to groan about someone mentioning Verdana (Why?!) but I’m just happy that someone said Trebuchet. It’s like going to the park and discovering a beautiful butterfly: “Why hello there pretty little font! What are you doing here?”

  • yla Reply

    a optima é optima!

  • Luis Eduardo Reply

    Helvetica: the best font for me, it looks great in all ways and with eny kind of color and is easy to read and to use with others fonts.

  • Rachel Reply

    I’ve always loved Caxton with it’s curvy serifs, although I never actually used it.
    Don’t get much opportunity to look at fonts in my current work role as our branding is strict Arial.

  • Carina Reply

    Last year I loved Poor Richard, now I think I might dump him for the Philosopher …

  • Derek Kimball Reply

    I just love the font “Aviano”. While it isn’t really a versatile font choice, it sure is a looker.

  • Erika Reply

    Fun post. I’m a big fan of Century Gothic. It’s clean and generally works well with other fonts.

  • daphne Reply

    I like Century Gothic myself, but my font nut lecturer says it’s a copy of another type. He hates Helvetica like anything though :)

  • Adam Reply

    A few fonts I like: Cheltenham, Adobe Caslon, Binary, Meta. I don’t know why, but I just can’t bring myself to like Helvetica.

  • Joshua Davis Reply

    Franklin Gothic because its strong and versatile. Great list!

  • designed2shine Reply

    I like Hypatia Sans Pro, although I’m not sure it classes as my favorite. It’s a nice mix of serif and sans serif, or if you prefer you can use it without any serifs. I’ve found it versatile, and it’s just…nice!

    I found your comments about Comic Sans very interesting. The video clip is great as well. Thanks for sharing!

  • Amanda Vlahakis Reply

    Yep, several of my favourites in there.

    I’ve probably used Century Gothic the most, it’s so versatile I think.

    Bleeding Cowboys – completely desperate to use it in a project, but nothing has come up yet that warrants it!

    I like Trajan and Swiss721 also.

    Also like Times Roman, but feel a strange reluctance to use it because it’s used so much in general content/web copy etc. Shame, think its got some really nice lines, hence why it’s a classic.

    I’m not actually that keen on Helvetica, I don’t think I’ve ever used it.

  • Amanda Vlahakis Reply

    Sorry I keep constantly messing up my Twitter ID!

  • Charlie Reply

    I’d say Helvetica and Century Gothic bold. I used both extensively in my own site design and have grown to love them.

    For some reason I’ve never liked Trajan when it’s on white. It reminds me of gimicky-exotic fonts like Papyrus (The Crocodile Hunter font) thats just a bit over-the-top. On posters it looks pretty good, though.

  • Liane YoungBlogger Reply

    Wow. Font fest! I love collecting fonts! SOmetimes though it gives me a headache in selecting a good one among the hundreds. I have so many favorites!



  • Seabass Reply

    Berthold Akzidenz Grotesk

    yea…. its the shmoodest and its NOT Helvetica!

  • Dainis Graveris Reply

    Mine would be Century Gothic or Geo Sans because it looks always elegant and stylish in graphic design works.

    I like explanations done after each font mention, interesting article!

  • Mahallo Media Reply

    Every designer has a different favorite font :)

  • Changzhi Lee Reply

    Oh my God I love Mrs. Eaves! Just that everyone complains they can’t read it unless it’s in Pt14 or above haha.

  • Oli T Reply

    I’m loving Gotham at the moment- use it a lot! Also Meta is another favorite! Some good typefaces there which will stand the test of time. Unsure about Times however, overused, tired and dated!

  • Ovi Dogar Reply

    A very nice collection of fonts…

    As Mahallo Media said, I agree that every designer has a different favorite font

    Ovi Dogar

  • Lucy George Reply

    You’re joking … Comic Sans? WTF?!

  • AlessandroM Reply

    Can’t believe no one mentioned Soho :-\
    and, by the way, Times is not abused, at least not as much as helvetica/futura/times new roman/trajan…
    don’t forget that most of the time being overused means “quality”

  • Mark Reply

    Typo: I think finance should be fiancé

  • Tyler Reply

    I was reading the list, quite enjoying the fonts picked, and came across bleeding cowboys. I died a little inside all while dying laughing on the outside.

  • Subash Aryal Reply

    excellent guide on font selection for web designers :-)

  • Sam Dunn Reply

    Huge fan of Triplex (Used in the logo of Corkd) and Archer fonts. Good compilation.

  • Pro Blogger Reply

    Very nice compilation of fonts, Beautiful post.

  • Tom Reply

    I really hate how much attention Helvetica gets! It’s not the only great sans-serif. I kind of like serif fonts better, I find there often times easier to read.

    My favourite font is Palatino Linotype and I can’t believe that it hasn’t been mentioned yet!

  • greenapple88 Reply

    I love “Century Gothic” font. It’s simply, easy to read and beautiful.

    and I like “Sketch Block” font because i like handwriter style.

  • Ashely Adams : Sticker Printing Reply

    Being in sticker design industry myself, I use different types of fonts. My all time favorites are Helvetica, Americana, and Times. They help me to keep it simple. I also use comic sans at times. But have never tried Metroscript as I am not that fond of vintage graphic. Thanks for the post I’ll definitely bookmark it.:)

  • Rob Johnson Reply

    Great selection of fonts, Americana is def. a serif and Charcoal is a sans-serif (I think those got mixed up) I LOVE Americana! That is on my list of to-buy’s. Great post thank you!

  • Juan Reply

    It’s very difficult to decide which one you like most. Especially when you work more than 10 hours per day with the fonts. There are many wonderful fonts, but my favorites are the most useful: Helvetica, Frutiger and Futura.

  • Neztra Reply

    I love Helvetica, but I am actively trying to use other fonts in it’s place.

    My favorite sans serif fonts of the moment are Kozuka Gothic Pro (a very light font), Trebuchet (you’ve gotta love the personality of the lower case “g”), and Futura featuring such a pretty “w”.

    Serif Fonts: Chaparral Pro, Garamond and for headings: Rockwell

  • Hats Reply

    I love Mrs. Eaves! Just that everyone complains they can’t read it unless it’s in Pt14 or above haha.

  • Theraisa K Reply

    I’ve always been partial to century gothic. I think its clean, neat, and pops a little more than your standard sans serif font.

  • Gabriel Reply

    I would say Minion Pro, it’s a modern serif typeface, and the family are very complete, you can use it a lot in projects.

  • Stephen Tiano Reply

    Funny how much I’ve switched around on the types I’ve considered “my favorite” over the years. When I got my first Macintosh in 1989 I was immediately taken by two resident types: the sans serif Avant Garde and the serif Palatino. This was way before I touched my first book as anything but a proofreader.

    I was quickly taken by Futura and Adobe Garamond. That infatuation lasted years. In fact, I still like tem both an awful lot. Over time I saw that my preference almost always ran to Old Style (Garalde) fonts.

    I went thru a Univer/Sabon phase. And for the longest time I loved the Fontin superfamily from afar, before a book found me that the Fontins were perfect for. And then there was Myriad and Minion.

    Right now I’m wavering between Chaparral and Calluna for body text, as soon as a book comes in that I think will fit. And Gotham for my sans.

    But in a season my favs will likely change again.

  • Hire Web Developers Reply

    Its great collection, all fonts are very good, how to choose one. thanks for your sharing

  • Rufous Reply

    Great list. I always try to vary my font choices but for serif I keep coming back to Palatino. It’s elegant, versatile and slightly understated.

  • Web Designer Reply

    I love Gill Sans Light, it’s so simple but yet effective!

  • Derek K (DesignBuddy) Reply

    Jacob, I agree Gill Sans is a great font, except for the fact that the upper case “I” looks just like a lower case “l”. This is a big bummer when I’m wanting to spell a word like “Illinois”.

  • Chris Reply

    I agree with a lot of the fonts already mentioned. What do people think of Goldenbook? I think the caps are elegant (especially the C – for Chris).

  • Tamber Reply

    Helvetica Neue for it’s incredible versatility-Letter spacing, size and the font variations can get you thousands of new fonts.

  • Derek Kimball (DesignBuddy) Reply

    Gotham is one of my favorite “go to” typefaces.

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  • James Smith Reply

    Wow these collection is very nice. I like these types of fonts. Thanks for the sharing.

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