Comments on: What makes a good logo?

By: Jacob Cass

Jacob Cass — Wed, 16 May 2012 21:51:44 +0000

I think they go hand in hand, and it’s our jobs to educate clients as much as possible. If they are a tough client, show them their ideas and yours.

By: daniel maul

daniel maul — Wed, 16 May 2012 21:41:38 +0000

Hi Jacob
- Thanks for at great post.

Most clients don’t understand the “Simple” and “Timeless” unfortunately.

Do you ever deal with some problems like that?

By: Susmita

Susmita — Wed, 09 May 2012 09:50:48 +0000

can anyone clarify what is timeless and classic design? It would be a great help

By: Kamran Khan

Kamran Khan — Sat, 05 May 2012 08:41:20 +0000

Hi Jacob,
I have some reservation regarding JUST CREATIVE logo and website. I will be highly appriciate your attention on my request.

Thanks.

By: What Makes a Good Logo? | Greta Rose

What Makes a Good Logo? | Greta Rose — Thu, 03 May 2012 04:45:50 +0000

[...] article was written by Jacob Cass. For the extended version of this article visit Smashing Magazine: “Vital Tips for Effective Logo [...]

By: Logo Designers

Logo Designers — Wed, 02 May 2012 07:06:25 +0000

Just too good! Your post is direct, descriptive and has the most relevant examples. I simply loved the Pepsi-Coca Cola logo comparison based on the ‘timeless’ factor. The logos of Toysrus and WWF are really good examples.

By: Justin

Justin — Tue, 17 Apr 2012 15:46:17 +0000

I would like to add one thing to your list. Contrast. Having contrast between background and foreground is very important.

By: Good logos work » Christoph Trappe's Blog

Good logos work » Christoph Trappe's Blog — Sat, 14 Apr 2012 02:22:22 +0000

[...] would say it’s a good logo and the color combination is great because it’s memorable and [...]

By: Scott

Scott — Thu, 29 Mar 2012 22:05:02 +0000

There are some logos that are just timeless and should not be messed with. Coke is one of them. Every time they tried something new it just didn’t look the same.

By: Week In Design: My group, the second time around « Production.

Week In Design: My group, the second time around « Production. — Wed, 29 Feb 2012 02:27:40 +0000

[...] {Based off of the Just Creative Design Blog: What Makes A Good Logo} [...]

By: Article Marketing Italia

Article Marketing Italia — Sun, 05 Feb 2012 18:15:15 +0000

What do you think about the Copyright on the logo?

By: Praveena Sarathchandra

Praveena Sarathchandra — Fri, 03 Feb 2012 17:27:08 +0000

Well written post! Thanks for sharing these great tips!

By: 18 Awesome Jiu Jitsu Logos | The Jiu Jitsu Laboratory

18 Awesome Jiu Jitsu Logos | The Jiu Jitsu Laboratory — Mon, 30 Jan 2012 15:09:56 +0000

[...] designs in Jiu Jitsu, however; that would be too easy. Our objective is to celebrate good design. A good logo should be simple, distinctive and instantly communicate what your brand is about. The need for [...]

By: pooshda

pooshda — Fri, 27 Jan 2012 01:51:47 +0000

Great Article, I apply a lot of these principles to my own logo projects as well. A lot of people (clients) don’t seem to realize just how much work and thinking is really involved in creating a great logo.

By: DC Comics New Logo - Good Design or Bad Design?

DC Comics New Logo - Good Design or Bad Design? — Mon, 23 Jan 2012 15:12:47 +0000

[...] makes a good logo? Just Creative Design lists these bullet [...]

By: Daly

Daly — Wed, 18 Jan 2012 15:59:30 +0000

This is very well outlined and summed up. I’d like to print it out and give it to my every client before they decide to order a logo.

By: What makes a good logo « Graphic Design

What makes a good logo « Graphic Design — Wed, 18 Jan 2012 12:24:53 +0000

[...] ~ Source [...]

By: Logo’s « plansa

Logo’s « plansa — Sat, 14 Jan 2012 18:56:52 +0000

[...] Despre aceste principii de baza vorbeste Jacob Cass, un graphic designer specializat in logo design, pe situl sau Just Creative Design. [...]

By: Logo Inspiration « spinelliart

Logo Inspiration « spinelliart — Sat, 14 Jan 2012 02:29:58 +0000

[...] Cass at Just Creative Design describes the criteria right to the [...]

By: logos - Pearltrees

logos - Pearltrees — Tue, 27 Dec 2011 10:23:41 +0000

[...] A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn. While in college in the mid-70’s an instructor introduced me to the K.I.S.S. Principle of design; which translates to: Keep It Simple, Stupid. It does convey a very important design consideration. Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client. What makes a good logo? [...]

By: Swamykant

Swamykant — Wed, 21 Dec 2011 05:58:56 +0000

Nice post. I will surely remember this rule while creating next logo.

Thanks

By: How to spot a bad logo design - Paul Murray, Graphic Designer

How to spot a bad logo design - Paul Murray, Graphic Designer — Thu, 15 Dec 2011 18:44:05 +0000

[...] effective logo design relies on simplicity. It’s not about what you add, but what you take [...]

By: Your Logo is not Your Brand. – Art of Dance Designs

Your Logo is not Your Brand. – Art of Dance Designs — Thu, 15 Dec 2011 01:18:28 +0000

[...] On the other hand, a logo is a visual symbol of a company. Its purpose is as an identifier, and it should be reflective of your brand. It is often the first message potential customers received about your organization and is a powerful form of recognition ( just ask The Gap ). Metaphorically, if your company is a book, then your logo is the cover. If crafted correctly, it conveys certain attributes about your company, i.e, strength, creativity, longevity, stability, etc. It is a part of your overall identity. For these reasons, your logo is quite important. And in order to be truly effective, your logo should be simple, memorable, timeless, versatile, and appropriate. [...]

By: Hannah

Hannah — Thu, 08 Dec 2011 11:03:08 +0000

Hi Jacob,

Thank you for all the intelligent and useful content you post on your website. Being a graphic designer myself I look at loads of other’s websites for different things to be inspired by, and somehow, often by complete accident, I will always find yours again, giving me useful information or inspiring ideas.

All us anonymous faces appreciate your efforts:)

By: Cinco dicas para criar (e avaliar) um logo eficaz | BC&C Comunicação e Design

Thu, 24 Nov 2011 16:04:04 +0000

[...] Designer Jacob Cass publicou um artigo em 2009 que até hoje levo como referência para criar um bom logo. Abaixo, vou adaptar o texto original dele. [...]

By: 5 dicas para criar um logo eficaz | Blog da Gráfica Mais

5 dicas para criar um logo eficaz | Blog da Gráfica Mais — Thu, 24 Nov 2011 11:59:57 +0000

[...] designer Jacob Cass publicou um artigo em 2009 que até hoje levo como referência para criar um bom logo. Abaixo, vou adaptar o texto [...]

By: Alaa

Alaa — Wed, 23 Nov 2011 04:57:14 +0000

This is a really nice article, Its simple and to the point, I Love it…

Thaaanks… :)

By: Ritesh Seth

Ritesh Seth — Tue, 22 Nov 2011 19:53:41 +0000

It was refreshing to read your article. Even as marketing professionals, we sometimes overlook the very basics of brand devices (i.e. logo in this case). I have bookmarked your page to share with others in the office.

Thanks,

Ritesh Seth

By: Angel Hui

Angel Hui — Sun, 20 Nov 2011 17:43:19 +0000

hi, google brought me here ;) your information really help me much in deciding my design career in the future… though i am still worried about if i could get into local university now lol

By: ranna azam

ranna azam — Sun, 20 Nov 2011 17:22:12 +0000

this is a really great piece of article.i guess Pepsi vs Coca Cola is especially interesting. great job!thanks for sharing it.