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I’m Jacob Cass, the founder of JUST™ Creative. I’m a multi-disciplinary graphic designer, working with clients all around the world. My specialty is logo & brand identity design. JUST™ Get in touch.

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10 Commercial Fonts Every Print Designer Should Own

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What do you believe are the top commercial fonts that every print designer should own? Issue 166 of Computer Arts magazine suggested these ten below and I thought they were a good pick. What about you?

In no particular order…

Excelsior

Excelsior

Excelsior is good for magazines, newspapers, posters and signage.

Perpetua

Perpetua

Perpetua is good for displays with fine lettering and heavy text pages.

Stempel Schneidler

Stempel Schneidler

Stempel Schneidler is good for display work, high-class publications and posters.

Trajan

Trajan

Trajan is good for books and magazines, aged and classical looks.

Walbaum MT

Walbaum MT

Walbaum is good for magazines, journals and corporate communication.

Akzidenz Grotesk

Akzidenz Grotesk

Akzidenz-Grotesk is good for large signage and all printed material.

Avenir

Avenir

Avenir is good for book sleeves, headlines, logos and posters.

Leitura

Leitura

Leitura is good for signage, posters and displays.

Meta

Meta

Meta is good for text, numbering and corporate communication.

Akkurat

Akkurat

Akkurat is good for text, editorial and posters.

Typography Resources

Miss a favourite font of yours? What would your top 10 commerical print fonts be? Please let us know in the comments below.

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29 JUST™ Creative Comments

  • KaleidoscopedMatt Reply

    Only three to go ;-)

  • Kári Emil Reply

    To me, that looks like a very random list…

  • Patricia Reply

    I definately think they are good picks, though some of them are in danger of being over used.

  • Unit B Reply

    Where’s Papyrus???!!!

  • James Loving Reply

    Thank you for the link I love the Trajan font.

  • Jose Palacios Reply

    I’m Surprised there’s no Helvetica on the list

  • Anrkist Reply

    Excelsior!!!

  • Andrew Reply

    I have always thought “Akzidenz-Grotesk” sounds kinda funny!! But yeah… Helvetica should be on the list!! Its the “must-have” font!! 100% agrees with Jose Palacios!!

  • Jacob Cass Reply

    Unit B,
    The same place Comic Sans is.

    Jose, Andrew,
    Akzidenz-Grotesk is rather close to Helvetica and is why I believe Helvetica was left off the list.

  • JohnONolan Reply

    Umm, I think you forgot my good friend Helvetica – just cause another font is similar to it doesn’t mean it should be replaced. I mean hell, Arial is pretty similar – why not just use that instead!

  • CMYK Reply

    Thanksss for fonts!!!

    Thanksss for sharing! :P

  • Kiren Reply

    It seems a lot of these fonts are used for the same applications. I’m wondering, are these recommended ones or just what most designers prefer?

  • Jacob Cass Reply

    John,
    On a list of only 10 typefaces, it wouldn’t be as diverse if you included two extremely similar typefaces which is why I believe Helvetica was left off. This is my opinion only – the person who compiled the list, may have left it off for another reason.

    Kiren,
    As I didn’t compile the list personally I would couldn’t tell you however I guess they have the similar applications as it is for ‘print designers’, rather than say online.

  • Connor Katz Reply

    Garamond, Futura and Helvetica have to be on this list!

  • Rory Reply

    Some tasty fonts here, really like Avenir and Excelsior, think Ive only used Trajan in previous web design work but I’ll definitely be using others. Surprised that Apple Braille wasn’t included!

  • Ravi Vora Reply

    Pretty good list. And while you’re at it, why not use the ecofont for those of you who want to save a bit of the environment every time you print?

    You can get it free here:
    http://www.ecofont.eu/ecofont_en.html

  • Erkasoft Reply

    Akkurat is nice.

  • Mjuboy Reply

    Nice list, Trajan has always been a favourite of mine!

    Georgia is another font I really like!

  • kathy strube Reply

    Nice list. Missing one universally known font from my list though, “Helvetica”.

  • hermes kelly bag Reply

    Some tasty fonts here, really like Avenir and Excelsior, think Ive only used Trajan in previous web design work but I’ll definitely be using others. Surprised that Apple Braille wasn’t included!

  • serwis aparatow canon Reply

    Resdourccess like the one you mentioned here will be very usseful to me! I will post a link to this page on my blog. I am sure my visitors will find that very useful.


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