Comments on: Branding, Identity & Logo Design Explained

By: Sarah

Sarah — Sat, 12 May 2012 01:58:52 +0000

Great concise summary of the differences between brand identity and logo, I am often having to educate clients about this distinction and you’ve summed it up perfectly. Cheers, S

By: Cheryl Savala

Cheryl Savala — Tue, 08 May 2012 22:41:38 +0000

It fascinates me when I read on a resume, LinkedIn profile or website that an individual is a branding expert. The term has become as overused and misappropriated as “engage,” “authentic,” and “storytelling.” I believe Marty Neumeier defines the concept of Brand most effectively in his book “The Brand Gap” by stating…“A brand is a person’s gut feeling about a product, service, or company. It’s not what YOU say it is. It’s what THEY say it is.” Brands that demonstrate leadership do so by embodying a clear and consistent belief system through their values and their voice. The graphic designer creates the visual language to communicate this.

By: Jason

Jason — Tue, 17 Apr 2012 00:32:56 +0000

Great article. Explains all the differences between these potentially confusing terms.

By: Marque, identité, logo «

Marque, identité, logo « — Fri, 23 Mar 2012 07:55:19 +0000

[...] Qu’est-ce que la marque? - c’est la manière dont est perçue l’entreprise dans son ensemble [...]

By: Making sense of a Brand, an Identity and a Logo « Design 4

Making sense of a Brand, an Identity and a Logo « Design 4 — Tue, 06 Mar 2012 07:13:32 +0000

[...] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. [...]

By: What is Branding? « Graphic Design I

What is Branding? « Graphic Design I — Tue, 28 Feb 2012 22:20:08 +0000

By: Logo and Branding « Marissa Parmele

Logo and Branding « Marissa Parmele — Mon, 27 Feb 2012 22:13:58 +0000

[...] http://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ [...]

By: Logo branding creative process « JACK GILLILAND FMP

Logo branding creative process « JACK GILLILAND FMP — Mon, 27 Feb 2012 15:16:10 +0000

By: DesignFacet

DesignFacet — Thu, 02 Feb 2012 16:53:07 +0000

Very good article. Sometimes it is easy for designers to get confused as to what they are designing for.

By: Branding, Identity & Logo Design Explained | Wright Touch Designs, LLC

Branding, Identity & Logo Design Explained | Wright Touch Designs, LLC — Thu, 26 Jan 2012 00:00:28 +0000

By: Building your brand: More than a logo, business card | Samantha J. Meeks

Building your brand: More than a logo, business card | Samantha J. Meeks — Fri, 20 Jan 2012 04:40:44 +0000

[...] Cass does a brilliant job of rectifying the difference between the three. Here are his quick definitions: Brand – The perceived emotional corporate image as a whole. Identity – The visual aspects that [...]

By: Branding, Identity & Logo Design Explained « Graphic Design

Branding, Identity & Logo Design Explained « Graphic Design — Wed, 18 Jan 2012 13:11:42 +0000

By: Baby Steps | This Creative Life

Baby Steps | This Creative Life — Fri, 13 Jan 2012 02:11:17 +0000

[...] The best article I have found on the difference between your identity, brand, and logo is from Just Creative Design. Sometimes I use the term “branding” in the most generalized sense, but I always point [...]

By: Marketing on LinkedIn - Are You Doing It Right?

Marketing on LinkedIn - Are You Doing It Right? — Tue, 27 Dec 2011 08:05:07 +0000

[...] the most basic of basics. You need to upload a professional picture of yourself or use a logo to build your brand. Then fill in information relating to your activity and past experience. You can also customize [...]

By: Samantha J. Meeks | A brand is more than a logo and a business card

Samantha J. Meeks | A brand is more than a logo and a business card — Fri, 23 Dec 2011 06:03:53 +0000

By: Company Logo

Company Logo — Tue, 20 Dec 2011 21:18:53 +0000

Great post. I also added an article to my site about the same sort of issue. Have a look at it for more information. It explains why brand is important: http://www.logodesignlondon.co.uk/logo-design-and-brand.html

By: The Difference | Brittney Hart

The Difference | Brittney Hart — Sat, 17 Dec 2011 21:57:50 +0000

[...] A logo is not your brand, nor is it your identity. Logo, identity and branding design all have different roles that together form a perceived image for a business or product. More on this here. [...]

By: Branding and the importance of consistent design | Farend

Branding and the importance of consistent design | Farend — Fri, 16 Dec 2011 11:03:34 +0000

[...] Branding, Identity & Logo Design Explained [...]

By: Branding: what is it? | rusty.monkey.creative

Branding: what is it? | rusty.monkey.creative — Wed, 30 Nov 2011 02:20:57 +0000

[...] more about branding, logo and design. Share this:TwitterFacebookLike this:LikeBe the first to like this post. This entry was posted in [...]

By: Branding and the importance of consistent design » We Love Brisbane – Website Design

Wed, 23 Nov 2011 10:31:35 +0000

[...] Branding, Identity & Logo Design Explained [...]

By: Branding and the importance of consistent design | linuxin.ro

Branding and the importance of consistent design | linuxin.ro — Wed, 23 Nov 2011 10:07:03 +0000

[...] Branding, Identity & Logo Design Explained [...]

By: Branding and the importance of consistent design |

Branding and the importance of consistent design | — Wed, 23 Nov 2011 10:04:38 +0000

[...] Branding, Identity Logo Design Explained [...]

By: Branding and the importance of consistent design | Webdesigner Depot

Branding and the importance of consistent design | Webdesigner Depot — Wed, 23 Nov 2011 09:12:14 +0000

[...] in this area. If you want to be really great with branding, check out some of these articles:Branding, Identity & Logo Design ExplainedA Practical Guide to BrandingWhat is a Brand?The First Step of Building an Awesome BrandBrand, [...]

By: BrightLounge.TV Video Podcast Interview

BrightLounge.TV Video Podcast Interview — Mon, 14 Nov 2011 21:52:35 +0000

[...] How did you get started with identity design? [...]

By: Branding, Identity and Logo Design Explained | What is a logo

Branding, Identity and Logo Design Explained | What is a logo — Mon, 14 Nov 2011 04:22:03 +0000

By: Jacob Cass Video Podcast Interview on BrightLounge.TV

Jacob Cass Video Podcast Interview on BrightLounge.TV — Sun, 13 Nov 2011 21:01:44 +0000

[...] Branding, identity & logo design differences explained [...]

By: Tecnologia e Design | Tecnologia&Design

Tecnologia e Design | Tecnologia&Design — Mon, 07 Nov 2011 00:03:41 +0000

[...] more: What is brand? | What is identity? | What is a [...]

By: Courtney W

Courtney W — Fri, 04 Nov 2011 19:41:03 +0000

Love it & will share your contribution with others.

By: The Designer’s Guide to Branding « The Designer's Survival Guide – Curated by Richard Baird

Thu, 03 Nov 2011 10:06:22 +0000

[...] more: What is brand? | What is identity? | What is a [...]

By: Why Your Business Needs Branding | Emmatt

Why Your Business Needs Branding | Emmatt — Tue, 18 Oct 2011 20:56:06 +0000

[...] brand is softdrinks for the young at heart. For a good, concise explanation please read Branding, Identity & Logo Design Explained by Jacob [...]