2010 Logo Design Trends
Posted on 21'10 Apr
Logo Lounge, one of my favourite logo design inspiration galleries, posts the latest logo design trends each year, based from submissions to their gallery. This morning, the founder Bill Gardner, released the the 2010 Logo Design Report based on the analysis of the latest 35000+ submissions.
Below is a quick snapshot of the 2010 logo design trends:

On this topic of trends, one should not follow trends for the sake of following them. As Bill Gardner points out:
Every year, it’s worth noting that this is a report on trends, not a recipe book of styles. It is also not a finite list: There are other valid trends out there that are not mentioned here.
The report should serve you as an ongoing view of where logo design is headed. The word “trends” in itself can have a very negative cast, but in truth, trends aren’t bad. They reveal our growth. It’s our take on them that allows us to move even further forward.
Do these identity / branding trends effect you or your process? Do you agree with these suggestions? Have you noticed any other trends?’
Six Logos Featured In Logo Lounge Vol. 6
On a similar note, this morning I got word that six of my logos are to be included in the Logo Lounge Vol. 6 book coming out early 2011, so I’ll take this opportunity to say a big thank you to the judges who chose to include my work: Bart Crosby of Crosby Associates, Hans Hulsbosch of Hulsbosch, Jeannie Servaas of Saffron Brand Consultants Inc., Jessica Hische of Jessica Hische, Marius Ursache of Grapefruit, Sherwin Schwartzrock of Schwartzrock Graphic Arts, Silvio Giorgi of Latinbrand, and Tessa Westermeyer of Landor. Thank you!
Past Logo Design Trends
- Logo Lounge: 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003
- Logo Orange: 2009 | 2008
- Logo Designer Blog: 2009 Logo Design Trends Discussion
© Logos showcased above are copyright of their respective owners, designers are listed on the 2010 logo design trends report page.




44 JUST™ Creative Comments
Awesome logo-stuff. I really like the “head-logo” at the middle of your snapshot.
Pretty good post. I just came by your blog and wanted to say that I’ve really enjoyed reading your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!
i was just wondering what the logo for the 5th one in on the top line is for ?
thank you
Awesome looking logos for this year so far. I’m looking forward to some great work from the big names like yourself. Hopefully I can put out some quality work as well. After all, it’s still very early in the year.
lovely collection…..great stuff
woow it’s colorful!
Great pointer, very inspiring and colourful logos
Curious about the logo for “SHTT”–what do they do? Not surprisingly, typing that into Google doesn’t come up with anything helpful.
Addendum: found it on Logo Lounge: Swiss Heat Transfer Technology. Possibly not the smartest choice using the initials…
Yes, color id obviously the trend here. The basic rules of logo designing don’t seam to apply anymore. Thanks again for this post Jacob.
gr8 stuff, amazing collection
That Silent Army Apparel logo is so rad. Surprisingly, I just used a color transparency effect on a logo for one of my clients.
It’s interesting to see people starting to push the boundaries of logo design. I’m sure some logo design purists do not like all the gradients, blurs, and distortions though.
Thanks for sharing! Jacob.
Those logo trend tips really come in handy!!
Thanks for sharing Jacob,
The issue i have is, when we design a logo to a trend which is famous on that time period, will that logo last for ever? Any idea???
Thanks.
Great stuff; I’m actually looking for somebody to do some logo design work, if anybody is interested please email me at alex.drez@edigitalstudios.com
Thanks for sharing such a good information. Very nice logo. ya in any site logo is important for their company.
Cool. Thanks for the post. There are some interesting concepts.
Very well-structured. Here you can find Logo Design Trends 2010 in a single slideshow also http://limejam.tumblr.com/post/600512350/logo-design-trends-2010
Hi dear jacob
.your designs are good but your logos are repetitive.(elements)
I am iranian and i can’t speak good english
forgive me.
can i know or see your full designes?????
great job and fantastic logos and just keep on it
They are small and cool. Good collection.
i like very much the cubic/rainbow colored logos, we are currently searching for a logo re-design and this helped much!
I usually keep a Logo Lounge book close by for inspiration and it’s good to see what they thought the latest trends of 2010 were. I’ve noticed over the last few years a change in logo design styles.
Congrats on getting selected for Logo Lounge Vol. 6 :)
It’s great to see good logo’s. We at Faitheo came up with our logo and feel it is great and gets the point across. You should check out our site not only to see the logo but if you are a Christian you will love our blog posts and our future plans. Hope to see you inside. God bless.
You can also follow us on twitter @Faitheo
An inspiring collection, thanks Jacob. Can’t wait to see some more…
Thanks for this collection. Whilst I agree that current trends are important, for most organisations it’s more important to have a logo that is “timeless”, otherwise it can quickly look dated.
Good job!! :)
17 TRACKBACKS
Tendencias en el diseño de logotipos para este 2010 | Adventure Graphics
Tendencias en diseño de logos 2010 | Codigo Geek
Tendencias en diseño de logos 2010 :Argentina Geek 2.0
Tendencias en diseño de logos 2010
Ask The Experts: Logo Design FAQ, Q&A, Tips + More
Weekly Good Tweets – 04.26 – 05.01 « Tutvid News
Logo Design Trends 2009
2010 Logo Design Trends | Imaginary Design Blog
Want to know what we’re reading? | Braun/Allison Inc - Creative Services for Marketing - Blog
Logotypy 2010 | VIDEOAMT
Stats & Top Posts of 2010
2011 Logo Design Trends / Weblog – Hans van Goor
nFormas design blog » Blog Archive » Tendências para Logo em 2011
tokao.com » 2011 Logo Design Trends
Mid-Century Logos : The Wonderlust Journal
Ask The Experts: Logo Design Q&A › My Blog ‹ My Wordpress Blog
2013 Best Logo Designs + Trends & Inspiration Showcase | JUST™ Creative
Previous Article
« Uncovering George LoisNext Article
Voices That Matter: Web Design Conference »