23 JUST™ Creative Comments

• Daniel Sturman January 20, 2011 at 2:36 pm Reply

  And the winner isn’t even a logo.

• james singleton January 20, 2011 at 3:16 pm Reply

  Pretty cool, I like the winner. It’s so outside the box.

• nucreativa January 20, 2011 at 4:25 pm Reply

  I prefer HACI than the others

• Jacob Cass January 20, 2011 at 5:01 pm Reply

  Daniel, What do you mean it’s not a logo?

• Daniel Sturman January 20, 2011 at 5:10 pm Reply

  @Jacob Cass It’s not a logo for an existing company. Where is the art of thinking up a *pun* and then drawing it? I think all these (well meaning) logo awards make up the numbers with really clever and well executed *puns*. There is no company called “Optimistic Beverges”, and in my experience if there was, they would pass up this smart logo for just the words in *Arial Black* in a second.

• Shumel Lais January 20, 2011 at 6:29 pm Reply

  Optimistic Beverages is sooo cool!

• Jacob Cass January 20, 2011 at 8:21 pm Reply

  Daniel, I understand where you are coming from re the ‘pun’ logos, and I’ve talked about these ‘fake logos‘ before on this blog. Logo of the Day has a strict ‘No fictional logos’ rule for this reason, though we do allow unused proposals. As far as my knowledge goes, this particular logo was for a start up craft brewery which was later developed into Austin Beerworks.

• Laura January 21, 2011 at 8:55 am Reply

  Hi Jacob, I definitely love our work! and the way you share your “adventure”! Plus, excellent discussion here. Congrats and keep on moving! Laura

• Jared January 21, 2011 at 6:08 pm Reply

  Interesting. Great concepts, but any graphic that requires colour, transparency, and three-dimensionality to work effectively is not really a logo. That said, I love the “Optimistic Beverages” concept, its application would just be far too limited in any use case beyond the computer screen.

• Louisa January 21, 2011 at 8:05 pm Reply

  I love the Optimistic Beverages concept, but graphically is a little clip arty. The same idea could have been more graphically exciting.

• Ash Menon January 23, 2011 at 8:45 pm Reply

  I don’t see why this would be considered a fake logo at all. It symbolizes a very real project, the proposal for a brewery. Isn’t that what a logo is meant for?

• QOT January 24, 2011 at 12:30 pm Reply

  Love the winning logos. Creative indeed.

• SAnKALP January 25, 2011 at 8:04 am Reply

  Very fantastic i like that

• Dave Williams January 25, 2011 at 7:01 pm Reply

  Great post Jacob, my personal favourite was the magic custom software logo. Interesting debate with Daniel too. We all know design is about communication and problem solving, so if that’s true then it’s hard to praise fictional logos. As daniel says, it’s easy to come up with a pun then design a logo to match, the tough part of design is to come up with something really clever when the brand is boring and uninspiring.

• Nana January 26, 2011 at 7:03 am Reply

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• Johnny January 27, 2011 at 5:02 am Reply

  I liked HACI Logo. Its strong enough to communicate the idea behind the logo.

• Leonard January 27, 2011 at 8:46 am Reply

  Hi, I like your great collections and i like the logo of HACI Logo.

• sandra mead February 12, 2011 at 6:28 pm Reply

  Love your work and the logo.

• Kate Brown February 22, 2011 at 6:17 am Reply

  Wow is the only word that describes this logo.

• Faraz February 23, 2011 at 4:40 am Reply

  i like the logo that is on 2nd position,six pixels of separation ,nice thought behind the logo design.

• elavarasu March 16, 2011 at 2:51 am Reply

  In my point of view the logo “Six Pixels of Separation “is very nice and effective when compared to other things like optimistic beverages and HACI.

• Gregory Grigoriou May 2, 2011 at 12:45 am Reply

  I dont think the winner of this is a very original idea at all. I created a logo very similar to the winner of this contest over 5 years ago. Its been on my website for almost 4 years. Im not saying this to accuse theft, merely to suggest that the “glass half full” concept, has been there, done that, by myself included! here’s a link: http://vanpaul.com/logo_design/images/creativeoptimist.jpg

• Logo design May 6, 2011 at 7:08 am Reply

  I like the all collection. but HACI logo concept is awesome