2011 Logo Design Trends
Posted on 30'11 Apr
Logo Lounge, for the past nine years, has posted annual logo design trend reports and they have just released the 2011 logo design trends report. I would love to hear your thoughts on the showcased trends.
Do these identity / branding trends effect you or your process? Do you agree with these suggestions? Have you noticed any other trends?
- Logo Lounge: 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003
- Disucssion on JCD: 2011 | 2010 | 2009
Disclaimer
On this topic of trends, one should not follow trends for the sake of following them. As Bill Gardner points out:
Every year, it’s worth noting that this is a report on trends, not a recipe book of styles. It is also not a finite list: There are other valid trends out there that are not mentioned here.
The report should serve you as an ongoing view of where logo design is headed. The word “trends” in itself can have a very negative cast, but in truth, trends aren’t bad. They reveal our growth. It’s our take on them that allows us to move even further forward.
2011 Logo Design Trends
Gradients
Juvi
Vibrate
O
Earth
Monoline
Series
Brown
Dandruff
Concentric
Loopys
Banded
Comma
Buckys
Fruit
Back Again
Isometric
Blackhole
PickUpSticks
Reactive
Medallions
Do these identity / branding trends effect you or your process? Do you agree with these suggestions? Have you noticed any other trends?’
© Artwork shown is copyright of their respective owners. Designer’s names & clients can be found on the original posting linked above. Original compilation by Bill Gardner.
Share this Article
52 JUST™ Creative Comments
Wonderful Logos Jacob. Really appreciate your work. Me too wants to make logo. I hope I can get any idea after looking at your bunch of logos.
Thanks again.
Hyderali,
To clarify, these are not my logos, these are showcased from Logo Lounge. The list of the designers can be found on the original 2011 logo design trends report.
Dandruff = distressed. I’ve seen lots of this coming out of Middle America (or the Middle States, I dont mean to slight you all). Having lived in NY, I’m sure their success is specific to a certain region. Nice round up Bill! -Keena
nice to see the logo i went with this year is a trend (bands).
Thanks for the post Jacob! As a designer it is always very important to be aware of current trends
Thanks, for the report update. These logo’s are great inspirations.
Nice listing of logos, nice work. It would be great to have the graphic charter for each one ;)
yeah jacob……..these logos are awesome, and they really worth of effecting my desing process, and thanks for the awesome post.
This is a pretty eclectic mix and covers nearly all current logo styles I wouldn’t feel that this collection shows a definitive trend as such however, it is a nice showcase.
Amazing, Thanks Jacob!
I really like this year’s logos. They are all very dynamic. Even the simplest design seems to be almost in motion. Congrats to all the designers!
Awesome stuff Jacob!
Is it not bad to have trends for logo design. Trends can be short lived and tend to date. As designers are we not required to design something that can stand the test of time and trends don’t tend to.
Emerging trends are always interesting to watch. Thanks for this list.
Great post, as usual, Jacob. These logos are really helpful – especially since I’m just beginning to take my career serious.
Fantastic, just what the design community needs more trends for us to copy off so we can create super homogenous designs.
Well said Haydyn. Leave the trends for the fashion folk.
Great roundup! Love to see an old chestnut like High Life on there too. I’ve always loved their branding.
I’d have to say there’s quite a bit of a shift from flat monochrome marks throughout. More color, more variation and as always a careful balance between organic and geometric.
Some of these are really quite nice, squeezing all that subtext into such a small mark can be challenging at best. All in all I celebrate the ‘Juvi’ category the most, they seem joyful and rely on modern illustration more than abstraction (much more room for expression there I find).
Thanks for sharing!
Have you seen those 3D logos yet? I’ve always wondered how to make them, maybe you have some ideas.
Trends are nice and all, but I prefer timeless logos, where all gradients and special effects, if I can call it that, are stripped away. Iconic, simple.
Some of these examples had way too many details in my opinion, but some where good. Trends can be cool sometimes too.
Cool to see all of these trends juxtaposed like this.
Excellent examples of logo design trends!!! Thanks!
Those little orange dots with the numbers really detract from the logos. Think of it like an art gallery. You don’t want to put a bunch of orange stickers around a painting.
Eye Candy!!!
These are great suggestions for logo designers.
hi jacob, these are awesome collection, can you please tell me what tools you use to design logos.
Very interesting! And for me it’s more like: All this has already been done, now go and TRY to design something new!
Isn’t those a last year logo trends?
Wow, nice to see something new and fresh design.. can’t wait to see more.
make it
Great article. Gives me a bit of a challenge when I want to break out of a trend.
Out all trends I must say I like the Graident one the best. Why because it gives the logo a bit of depth without the 2.0 or 3D look.
Another favorite would be the O, I can’t explain why thou.
Well, it seems that each year you have a different trend. Interesting – how long will Facebook and Twitter logo last?
These are nice logo trends…
Thanks for doing the research for us :)
Nice research, thanks!
Nice and really ispirational ideas.
Great post !
Thanks for sharing.
some really great work in 2011.
All the logo examples listed are terrific — enjoyed the “gallery” of trend!
Very informative post of yours brother! fantastic and cool logos
Nice research Jacob. I get the impression some ‘trends’ won’t work that well offline and some will date quite quickly too, but for the here & now some of these are pretty nice!
Nice designs Jacob. i am graphic designer my self and have designed site for different people and business. latest work http://austechsoftsolutions.com.au/. please have a look and tell me you experience about it.
Is it not bad to have trends for logo design. Trends can be short lived and tend to date. As designers are we not required to design something that can stand the test of time and trends don’t tend to.
Not really feelin any of these. Feels like they’ll be out of date within 2 years and need a redesign.
Great collections! Truly shows how in this day and age, less can be more! A logo really starts to define a company!
nice job…
Amazing collection you got and really enjoyed checking out the logos. Love the design and style of each one and i got a lot of new inspiration in your logo designs. Thanks for sharing this, looking forward for the next post.
Thanks for the great post.
Honestly, I think that these trends will always affect my design process, both of my own accord, and from input from my clients. Sometime making a logo that fits with the current trends is perfect for a company’s identity, but like you say, following the trends for the sake of being trendy is a big risk. This can really date your logo, and once the trend has passed (like for example to vibrating trend) the client and/or designer might realise that the logo really isn’t that great, and that by using the current trends they have made a logo that is harder to recognize, and needs to be updated. Changing your logo all the time does not result in a steady, recognisable corporate identity!
One trend I think you have missed out that should have been included is the environmental trend that is very popular at the moment. In these times of worry about the environment, many business like to use logo’s inspired by the environment to promote their business as “green” and environmentally friendly.
Checkout my take on current logo design trends at http://designered.ctrl-alt-designs.net/?p=41.
Vector graphics are synonymous with Web 2.0 layouts are cleaner and more appealing and that shows up in TRAFFIC. Even if it is simply in the logo. Everyone should have a top-Notch vector logo even if they can’t afford the whole site.
awesome logo collection. i hope u will love this one as well 99 Best Logo Designs: http://bestdesignwebgallery.com/blog/the-99-best-logo-designs/
Thank you for a good set of beautiful and stylish logos :)And here is the example of how logotypes shouldn’t look like: http://templates.motocms.com/blog/inspiration/worst-logos/
Thank you very much, some designs of these logos are awesome, very creative and original. Great collection.
Many of these look neat in color and may be representative of current trends, but they are not going to work in black and white. A properly-designed logo needs to be effective in both in both solid and full color as well as be scalable to very small sizes. Most of the examples completely fail this test. Designing to be trendy is one thing, but you can’t overlook useability or common sense.
NO TRACKBACKS
Previous Article
« Redwave Systems Brand Identity Design ProcessNext Article
Logo Lounge Vol 6. Book Review »