Just Creative

I’m Jacob Cass, the founder of JUST™ Creative. I’m a multi-disciplinary graphic designer, working with clients all around the world. My specialty is logo & brand identity design. JUST™ Get in touch.



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Flywheel Website Home

Flywheel started with a simple idea… make indoor cycling epic.

To make that happen Flywheel partnered with Ammirati and myself who re-imagined the Flywheel brand experience. A bold, new look enforced by striking photography & solid copywriting was implemented across all facets of the Flywheel brand, including the Flywheel website which I had the pleasure to work on.

Ammirati and I had to restructure, rewrite and redesign all pages of the Flywheel website, for both the front and logged in sections of the site. We’re happy to announce the site successfully launched on January 25th 2012.

The aim of the redesign was to provide Flywheel riders with the best possible branded user experience, while reflecting Flywheel’s strategic goals. This involved strategically placing information and clear calls to action throughout the site, driving users to explore, buy and reserve their bikes for the ultimate stadium cycling experience.

An intuitive reservation and checkout system, preexisting & proprietary to Flywheel, was implemented with a vastly improved UX and UI, thus allowing users to quickly and easily get where they need to be… flying! To further improve the experience, Flywheel developed an innovative leaderboard for us to design out, thus allowing users to track and compare their performance statistics recorded at each class.

Overall, there were 45 custom designed pages, and a good handful that utilised base templates. A few of the pages are displayed below, but I recommend checking out the live Flywheel website in all its interactive glory.

Flywheel Region Select
Flywheel Buy Rides
Flywheel Reserve Ride
Flywheel Location
Flywheel Schedule
Flywheel Email Design
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