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I’m Jacob Cass, the founder of JUST™ Creative. I’m a multi-disciplinary graphic designer, working with clients all around the world. My specialty is logo & brand identity design. JUST™ Get in touch.

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Top 10 Australian Logos of All Time

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Top Australian Logos

I was intrigued by an article put out by Desktop Magazine (#282) that listed the top 10 Australian logos of all time based from an online readers’ poll and votes from an expert panel.

I’m still awaiting to receive my copy in the mail, but I’d thought I would share their top ten picks below to hear your thoughts. Speaking on behalf of the Australians, I find all of these quite iconic, but how do they rank in your books for those outside of Oz?

10. SBS (Special Broadcasting Service)

SBS Logo

9. Australia Post

Australia Post Logo

8. Sydney Olympics 2000

Sydney Olympics 2000

7. Nine Network

Nine Network

6. Woolmark

Woolmark

5. Woolworths

Woolworths Logo

4. Commonwealth Bank

Commonwealth Bank Logo

3. City of Melbourne

City of Melbourne

2. Qantas

Qantas Logo

1. ABC (Australian Broadcasting Company)

ABC Logo

My Pick: Australian Made

If I were to choose a logo to add to the top ten, this would be my pick. What about you?

Made In Australia






20 JUST™ Creative Comments

  • Tristan

    Nice round up! All logos that are implanted in my memory as an Australian.
    I like the SBS logo the best. The way they incorporate it in their brand identity is fantastic.

    I actually remember back in Primary School when the Commonwealth Bank had the competition to design their new logo. Yep, I participated in spec work. I was about 10 though. It’s pretty clever actually – representing the Southern Cross.

    Also love the new (it still feels new even though it’s 3 years old) Melbourne logo. Even though designers in Victoria were pissed off that it was done in Sydney (by Landor).

  • Stan Banks

    You forgot the old jc logo…

  • Yoknee

    In love that yellow hippopotamus. I see it on many of those big industrial green trash cans. Btw… Love the logos above.

  • Kish

    I have one question. How did the Woolies logo get onto that list? I’d love to read a rationale…

  • Mark Christensen

    Hey
    Personally I know these logos: Australian Made, Quantas, City of Melbourne (which I love), Woolmark (awesome) and Sydney 2000.
    A thing that gets my attention is the Woolworths logo looks to have been really inspired by the woolmark logo or is it just me?
    I think 3 of them shouldn’t be on any list (god I hope you didn’t make them) and that is SBS, NINE Network and austraila post – those are very old fashion too my liking.
    Thank you for the fun trip down logo australia road

    • Jacob Cass

      I don’t see much resemblance between Woolmark and Woolworths.? I really love the simplicity of Nine Network. It does get glossied up on the air.

  • Shavanna

    I must say the Woolmark Logo is my fav and I find the Commonwealth Bank logo interesting. It makes me want to know the story behind. To me Qantas = Rainman :)

  • rupam { xhobdo }

    Jacob, nice to see all the beautiful Australian Logos. I love “Australia Post” , “Sydney Olympics 2000″ logo but all the logos are beautiful. Thanks for the post.

  • tunglam

    I love the logo “Sydney Olympics 2000″ and the logo “ABC (Australian Broadcasting Company)”. Thanks!

  • Lina

    I found “City of Melbourne” logo before and it is one of my favorite… If anyone like it too and want to see more: http://www.behance.net/gallery/City-of-Melbourne/276451
    It has wide usability. I’m just crazy about it.
    Great that it is Australian!

  • Robin Jennings

    I think the ABC logo is probably the most loved logo in Australia. I wouldn’t want to be the person that suggests a new logo for ABC you’d be hounded out of the country!

  • Frank Art Forster

    What about Billa bong or driza bone? There fairly cool!

  • Sonu

    WoW!! Nice round up :)) The best one is ‘ABC’..

  • Andrew Keir

    As a static logo, Woolmark is the one for me. The SBS one is always great, though, when animated in their programs.

  • ljaesthetic

    I think the ABC logo is probably the most loved logo in Australia. I wouldn’t want to be the person that suggests a new logo for ABC you’d be hounded out of the country!

  • Margert Falls

    In love that yellow hippopotamus. I see it on many of those big industrial green trash cans. Btw… Love the logos above.

  • Daniel

    What about the logo for the Wallabies? I’ve always thought that was one of the most elegant Australian logos going around.



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