Just Creative

I’m Jacob Cass, the founder of JUST™ Creative. I’m a multi-disciplinary graphic designer, working with clients all around the world. My specialty is logo & brand identity design. JUST™ Get in touch.

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Ruff Club

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Ruff Club is a dog-friendly social club and contemporary pet care hub based in East Village, New York City. I had the pleasure of branding this new business from the ground up, creating their logo, overall look & feel and web site design.

The positioning of the brand shies away from the “boutique hotel experience” and instead, true to the East Village, offers a laid-back environment where dogs and humans are treated with dignity and respect but never pampered or infantilized.

Ruff Club is built on the idea that people can channel the love and humility their dogs provide, into new relationships and collective community engagement.

Ruff Club will opened their doors in December 2012.

Ruff Club Logo

Ruff Club Logo

Ruff Club Logo Reversed

Ruff Club Logo Reversed

Ruff Club Website Home Page

Ruff Club Website Home Page

Ruff Club Website FAQ Page

Ruff Club Letterhead (The logo & text is stamped on) & Business Card

Ruff Club Stationery (Letterhead & Business Card)

Ruff Club Stationery (Letterhead & Business Card)

Ruff Club Pre Launch at the NYC Halloween Dog Parade

Ruff Club pre launch at the NYC Halloween Dog Parade.

Ruff Club Store

Outside of the Ruff Club store front before opening, providing support for pets effected by Hurricane Sandy.

Ruff Club Stationery, Coffee Slips, Stickers, iPad Mini Case, Dog Food Lid.

Ruff Club Stationery, Coffee Slips, Stickers, iPad Mini Case, Dog Food Lid.

Ruff Club Coffee Corner

Ruff Club Coffee Corner

Ruff Club In Store Signage with the Founders

Ruff Club In Store Signage & The Founders

Ruff Club Check In Room

Ruff Club Check In Room

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