Just Creative

I’m Jacob Cass, the founder of JUST™ Creative. I’m a multi-disciplinary graphic designer, working with clients all around the world. My specialty is logo & brand identity design. JUST™ Get in touch.

Love


Recent Web & Branding Work (Jul-Dec)

Posted on

Back in July I posted some of my recent work for Jerry Seinfeld, Sweet’N Low, Energy Kitchen and now six months later, I have a few more web & branding projects to share with you. Thanks for looking!

Ruff Club

Ruff Club is a dog-friendly social club and contemporary pet care hub based in East Village, New York City. I had the pleasure of branding this new business from the ground up, creating their logo, overall look & feel and web site design.

The positioning of the brand shies away from the “boutique hotel experience” and instead, true to the East Village, offers a laid-back environment where dogs and humans are treated with dignity and respect but never pampered or infantilized.

Ruff Club is built on the idea that people can channel the love and humility their dogs provide, into new relationships and collective community engagement.

Ruff Club will be opening their doors very soon. I’ll share more photos once they become available.

Ruff Club Logo

Ruff Club Logo

Ruff Club Logo Reversed

Ruff Club Logo Reversed

Ruff Club Website Home Page

Ruff Club Website Home Page

Ruff Club Website FAQ Page

Ruff Club Website FAQ Page

Ruff Club Letterhead (Logo Stamped On) & Business Card

Ruff Club Letterhead (The logo & text are stamped on) & Business Card

Ruff Club Pre Launch at the NYC Halloween Dog Parade

Ruff Club pre launch at the NYC Halloween Dog Parade.

Ruff Club Store

Outside of the Ruff Club store front, providing support for pets effected by Hurricane Sandy.

Ruff Club Stationery, Coffee Slips, Stickers, iPad Mini Case, Dog Food Lid.

Ruff Club Stationery, Coffee Slips, Stickers, iPad Mini Case, Dog Food Lid.

Ruff Club Coffee Corner

Ruff Club Coffee Corner

Ruff Club In Store Signage with the Founders

Ruff Club In Store Signage & The Founders

Ruff Club Check In Room

Ruff Club Check In Room

Coffee Shop Restaurant, NYC

When Ammirati (the agency I work at) was asked to rebrand & refresh the iconic Coffee Shop restaurant in Union Square, our stomachs growled at the opportunity. We designed a sexy new website that visually reflected their 23 opening hours, both for the desktop and mobile.

Each of the 23 squares on their home page represents 1 hour of the day and a photo taken within that hour is randomly displayed each time the page is loaded. The website is scalable ensuring that screen sizes are used to their maximum potential. Viewing the menu and ordering online is just one click away too.

My role in this project was coming up with the 23 hour grid concept and the overall UX / UI design for the desktop and mobile versions of the site.

Coffee Shop Website

The Coffee Shop Website

Coffee Shop Union Square, NYC

The home page for the 'Coffee Shop' Union Square, NYC

Website Menu Page for 'Coffee Shop' Union Square, NYC

The menu page for 'Coffee Shop' Union Square, NYC

Coffee Shop NYC Mobile Website

Coffee Shop NYC Mobile Website

Au Natural In The Raw Facebook App

The Au Natural In The Raw app allows users to upload their own food photo, censor it, and then share their successful creation. Friends can then click on the shared photo and “reveal” the sweet creation via an interactive slider. Users can then share their own photo, view the Au Natural gallery and gain access to secret In The Raw recipes.

My role in this project was the interaction design for both the mobile & desktop versions of the Facebook application; including the overall architecture of the app, the user experience & user interface design. Designed & developed at Ammirati.

The mobile version can be seen here (must be viewed on a Mobile device):
https://www.hotintherawaction.com/mobile/

The desktop version can be seen here:
https://www.hotintherawaction.com/

In The Raw Mobile

In The Raw Mobile Facebook App

Au Natural Food Porn Gallery Facebook Cover Photo

Au Natural App Home Page

Au Natural: Censor Your Food Photo

Au Natural Sweet Success - Food Photo Censored

Au Natural Food Photo Slider Reveal

Au Natural Food Recipe Page

Au Natural In The Raw Mobile App

Vero Water

Vero Water is the industry leader for the finest still and sparkling water and is based in Miami, USA. I created this logo / brand identity / bottle design back in 2009 however they’ve just had a photo shoot and thought I would share some of the new shots.

Vero Logo
VERO Water Bottles
VERO Water Bottling System
VERO Miami
VERO Restaurant

Appex

Another client, Appex, that I designed the brand identity for in 2009 has been expanding very fast. Here are some snaps showing their identity in use, from yo-yos, to soccer jerseys, to 8-foot high signage. Great to see it all come alive!

Appex Front Desk with Yo-Yos and Balloons

Appex Front Desk with Yo-Yos and Balloons

Appex Lobby

Appex Lobby

Appex Welcome Chair

Appex Welcome Chair

Installing The Appex Signage

Installing The Appex Signage

Appex Signage

8 Foot Appex Signage

Appex Newspaper Ad

Appex Newspaper Ad

Appex Football Team

Appex Football Team

Prolo

Prolo is the best way to add a product finder / store locator to your web site.

I was responsible for the user experience and user interface design for the actual product (see ‘View Prolo in Action’ section below) as well as the logo / branding and website design. The product was built at Ammirati.

Prolo Website Design

Prolo Website Design

Prolo Logo White

Prolo Logo White

Prolo Logo Blue

Prolo Logo Blue

Phil “Trust Me” Cass

Phil “Trust Me” Cass is Australia’s No.1 corporate comedy magician (and also my father). This is his new marketing website which I designed / branded for him.

Phil Cass Comedy Magician Website



SUBSCRIBE: RSS, Twitter, Facebook



25 JUST™ Creative Comments


Submit A Creative Comment

Your email address will not be published. Required fields are marked *
Please use your real name and do not use keywords. All comments are moderated by myself and I reserve the right to edit or not publish your comment. Thank you!

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code class="" title="" data-url=""> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> <pre class="" title="" data-url=""> <span class="" title="" data-url="">



© Copyright JUST™ Creative 2007-2013. Designed by Jacob Cass. Powered by Wordpress using the Skeleton Framework. Fonts served by Typekit. Site hosted by (mt).

x