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I’m Jacob Cass, the founder of JUST™ Creative. I’m a multi-disciplinary graphic designer, working with clients all around the world. My specialty is logo & brand identity design. JUST™ Get in touch.


The Perfect Advertisement

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I was recently reading an article about key words that convert and within it I found a reference to the “perfect advertisement “ from back in 1961.

It utilizes the ten “most persuasive” keywords in the English language;

  • you,
  • discover,
  • easy,
  • proven,
  • save,
  • money,
  • guarantee,
  • health,
  • happiness,
  • love,
  • results.

So when you combine these into a sentence it creates the “perfect advertisement”:

You can discover an easy and proven way to save money, and help guarantee your future health and happiness. Buy a home in one of America’s finest communities. You’ll love the results. “

Perfect Advertisement

Be prepared to be ‘persuaded’.

3 JUST™ Creative Comments

  • Rhodes

    This is really a perfect advertisement! Thanks a lot for sharing with us. It needs to be read by everyone.

  • Chris Green

    Great Jacob. Shows the power of copywriting.

    While we’re on the subject, do you think that designers should also be good copywriters? Or do you think they are two distinct skills?

  • Jacob Cass

    Hey Chris,
    Yeah it sure does! A fair chunk of visual communication comes down to type, so yes I do think it helps to be a good writer, or at the very least know how to communicate your ideas / themes. Blogging over the years has helped me get a better grasp on writing, but I’m still far from a copywriter.


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