Bionic BodyPosted on 20
Bionic Body is an exclusive LA based fitness center run by Kim Lyons, a former ‘The Biggest Loser’ trainer. I worked with Kim to create the brand identity and logo for her new studio.
The symbolism behind the logo’s angel wing is because of Kim’s “guardian angels” that saved her when her car literally blew up on an LA highway. Kim had got out just in time, and the car melted to nothing however there was a pair of angel earrings that survived which she still has today, along with a tattoo of the wings on the back of her neck.