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I’m Jacob Cass, the founder of JUST™ Creative. I’m a multi-disciplinary graphic designer, working with clients all around the world. My specialty is logo & brand identity design. JUST™ Get in touch.

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6 Key Elements of a Modern Successful Website

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This article was contributed by Peter Thomas.

Designing a new website isn’t an easy task.

With so much competition in the online business world, it’s important to pay close attention to detail when designing your new website to make sure you’re making a website that can override your competition and bring you ahead of the pack.

For those who are designing their website, the following are the crucial elements that all websites should use during the design phase.

Key Web Elements

6 Key Elements of a Modern Successful Website

1. Mobile-Friendly

With technology and smartphones being the forefront of the world, it’s crucial to make sure your website is optimized to be mobile friendly. A mobile friendly website design is just that, it’s mobile friendly. When a website isn’t optimised to be viewed onto a mobile it can result in an unpleasant user experience. This means the page won’t be adjusted or fit onto the small screen. Your user will see only a portion of the website, instead of the entire website on their small screen. In order to make your website mobile friendly you can try the following:

  • Use a responsive technology framework which enables for the designer to lay out the elements on a grid before shifting the grid on different screen sizes. This enables for all elements to be spaced accordingly from screen to screen.
  • Make the website design easy to navigate with one finger or your thumb. Mobile users tend to use their thumb or one finger to search through websites, so it’s important to design your website around this concept.
  • Keep the design clean and simple. Although you may think your website will look better being more intricate, it can be hard for mobile users to navigate. Always keep your website design simple in design and clean when viewing.
  • Use relevant icons for certain elements to ensure your audience knows where they’re clicking. Instead of writing out Facebook or Twitter, use the icons to make them quick and easy to press.
  • Keep content on point and relevant. Mobile users want to be able to find what they’re looking for fast so always keep your content short and sweet.

2. User-Friendly Navigation

A good navigation experience is what sets a website apart from the rest. When designing your navigation points, make sure you layout each section where it’s easy to find. A great user experience is based upon whether your user can find what they’re looking for. In order to create a user friendly navigation experience, you can:

  • Limit the amount of menu items available. 7 sections or less is advisable to help limit confusion.
  • Navigation should be easily found, often positioned across the top of the website or down the left hand side for maximum effect.
  • Use descriptive and to the point titles when naming your sections. Example: Meet Our Team, Bathroom Tiles, Laundry Hampers etc.
  • When designing subcategories, try to limit to 3 section under each tab to avoid confusion. Larger websites with more products may require more as needed however.
  • Make sure the brand logo always navigates back to the homepage of the website. This enables your visitors to start their search over, quickly and easily.

Good Practice Of Site Navigation – Navigation is neat, clean, and easy to read.

Good practice of site navigation

Bad Practice Of Site Navigation – With this version you have three sets of navigation point right at the very top, in the centre, and down the left hand size. This can make it confusing.

Bad practice of site navigation 

3. Meaningful Content

Another crucial area that should be addressed is the content that you place onto your web pages. Creating a good content strategy is key to ensuring your website not only works effectively but is relevant to your audience. In order to create meaningful content, you will need to work out your target audience and create content that’s based on them. Some tips to creating meaningful content that is worth reading by your audience includes:

  • Create content that answers questions that have been posed by your audience.
  • Make sure all content doesn’t have any spelling mistakes or grammar mistakes.
  • Make sure the content is detailed and specific to the title that’s posed.
  • Where possible use emotion in your writing to connect with your audience through your words.
  • Make sure all content is SEO optimized using relevant keywords so your targeted audience can find it.

Good Practice Of Quality, Meaningful Content – It gives the reader some valuable information they can use to enhance their overall content.

Good practice of quality, meaningful content

Bad Practice Of Content –Content doesn’t provide in-depth information that really needs to connect with what the buyer would be looking for. Very vague.

Bad Practice Of Content

4. Site Map

Your website’s site map is an important area that should be designed efficiently to ensure your visitors can navigate through the website easily. It also needs to be designed well for search engine spiders to be able to search and rank your website accordingly. There are three types of sitemaps that can be created. These include:

  • Indexed Sitemap – This is an alphabetical listing or directory of your site’s pages.
  • Complete Categorical Sitemap – The most popular sitemap, this gives a comprehensive list with classified links to the different categories. This allows you to move between categories in a much easier way.
  • Restricted Categorical – All links are displayed at a go in specific categories. This sitemap can limit the list links in some categories which simplify the viewing without straining the eye.

To create a great sitemap, no matter which one you choose you could consider the following tips:

  • Link the sitemap from the homepage.
  • Restrict the number of pages that are setup within your sitemap.
  • Watch out for error messages in your sitemap as this can cause your visitor to leave your website.
  • Use keyword rich titles to optimize your sitemap for search engines and your visitors.
  • Ensure the sitemap is consistently designed throughout the entire process.
Site Map

5. Visual Design And Hero Images

The visual appeal and hero images that are used on a website is what gives it appeal to your audience. The visual appeal also demonstrates whether your business is a professional and authority figure in your field or whether it’s low grade. First impressions matter. To help enhance the visual appeal of your website you can:

  • Check to see whether the content is all the same colour and the same font(s).
  • Make sure pictures are of high quality like you would see with a professional photographer.
  • Use white spacing between content to make it easier to read and more appealing to the eye.
  • Use a hero image that is relevant to your business to help connect with your audience better.
  • Make sure all colours complement one another and that your website looks clean, fresh, and simple.

Good Practice Of Visual Design

Good practice of visual design

Bad Practice Of Visual Design

Bad practice of Visual Design

6. Fast Loading Pages

Slow loading pages may be a major reason why your bounce rate could be high. If a page takes longer than 5 seconds to load it can cause frustration for your visitors resulting in them searching elsewhere for what they’re looking for. If you believe you may have slow loading pages some ways to help speed them up include:

  • Removing any nonessentials; videos, images or other large documents that may be taking time to load.
  • Compress images down for website quality to reduce the time it takes to load large images.
  • Utilize browser caching to store cached versions of static resources. This can speed up your page greatly.
  • Optimize your website for devices such as mobiles, tablet, and iPhones.
  • Use the appropriate programming and flash software to be able to run high quality videos or other moving objects.
  • Minimize the HTTP requests that are required upon loading.
  • Reduce the number of plugins that you use.
Fast Loading Pages

Ensure Your Website’s Success!

Whether you’re building a business website, or an informational website, it’s important to incorporate these key elements into your overall design to ensure your website is successful and becomes the authority figure you want it to be.







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