Category Archives: Branding
A world without brands
Posted on 24'10 May
Can you imagine a world with no brands, logos or differentiation? For the Australian cigarette industry, this could soon become a reality. Australian prime minister Kevin Rudd is set to invoke the fury of tobacco companies with a world-first ‘plain [..]
Branding, Identity & Logo Design Explained
Posted on 06'10 Apr
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the [..]
Vegemite iSnack2.0
Posted on 28'09 Sep
This is breaking news in Australia – we’ve released a new ‘creamier’ version of our much loved Vegemite (a vegetable yeast spread similar to Marmite). No joke it was on the front page of the Sydney Morning Herald website. Kraft [..]
Do you need to rebrand?
Posted on 16'08 Dec
Is your logo or website in need of an update? Many of my recent identity design projects have been redesigns of existing logos or websites which is one of the reasons I am writing this post: I want to show [..]
The Design Process Of Creating A Creative Billboard Campaign
Posted on 10'08 Dec
In this article I will guide you through the design process of creating a creative billboard campaign for a University project of mine with some tips along the way. Below you will find the final 3 billboard designs. (A new [..]
Creating A Corporate Identity For A Beer Label: Part 3 – Annual Report Design
Posted on 18'08 Nov
Over the past 14 weeks I have been developing a corporate identity for a new fictional beer label called Gruen. Over three articles I am outlining the process and decisions made while creating this identity. This is part three – [..]
Creating A Corporate Identity For A Beer Label: Part 2 – Billboard Design
Posted on 05'08 Nov
Over the past 14 weeks I have been developing a corporate identity for a new fictional beer label called Gruen. Over three articles I am outlining the process and decisions made while creating this identity. This is part two – [..]