Category Archives: Branding
The New NBCUniversal Logo – Commentary from Landor Associates
Posted on 02'11 Feb
Rietje Gieskes, Associate Design Director at Landor Associates is here today to talk briefly about the new NBCUniversal rebranding. Enjoy. – Last Friday NBCUniversal debuted its new logo statement to the world. This rebrand, to those not following the story, [..]
Consumer Emotional Attachment to Brands and Logos
Posted on 09'10 Nov
This is a guest post by Alisa Gilbert* exploring the recent United Airlines & GAP rebrandings and how consumer emotional attachment played its part. Emotional attachment to a brand is more commonplace than you would think. In fact, this type [..]
2010 Brand New Conference Summary & Quotes
Posted on 06'10 Nov
On Friday November 5th, here in NYC, I attended the Brand New Conference, a superb “one day event focused on the development of corporate identity and brand identity projects”. The conference was brilliant. (Thanks Armin Vit and Bryony Gomez-Palacio for [..]
A world without brands
Posted on 24'10 May
Can you imagine a world with no brands, logos or differentiation? For the Australian cigarette industry, this could soon become a reality. Australian prime minister Kevin Rudd is set to invoke the fury of tobacco companies with a world-first ‘plain [..]
Branding, Identity & Logo Design Explained
Posted on 06'10 Apr
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the [..]
Vegemite iSnack2.0
Posted on 28'09 Sep
This is breaking news in Australia – we’ve released a new ‘creamier’ version of our much loved Vegemite (a vegetable yeast spread similar to Marmite). No joke it was on the front page of the Sydney Morning Herald website. Kraft [..]
Do you need to rebrand?
Posted on 16'08 Dec
Is your logo or website in need of an update? Many of my recent identity design projects have been redesigns of existing logos or websites which is one of the reasons I am writing this post: I want to show [..]