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I’m Jacob Cass, the founder of JUST™ Creative. I’m a multi-disciplinary graphic designer, working with clients all around the world. My specialty is logo & brand identity design. JUST™ Get in touch.


Category Archives: Branding

20 Start-up Marketing Strategies that Always Work!

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best start-up marketing strategies

Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’ – Jef I. Richards.

We believe that these words make sense and are going to talk about marketing strategies that work well for most of the start-ups in our blog post. We’ve got only one killing argument why you should spend a few minutes of your valuable time to look through this article. Marketing without a thought out strategy is like walking blindfolded. You never know what is waiting for you as you step ahead. You might bang against the wall, stumble upon a border or tread upon a puddle.

Every start-up is like a firstborn for their parents. They can endlessly talk of how smart and gorgeous it is. However, the community as well as potential customers may or may not share developers’ enthusiasm about their application, brand, product or service. So, this is the right time for marketers to go on stage, but do this insensibly, trying to stay in the thickest shadow. Because the best marketing strategy is the one that does its job, but doesn’t gather the laurels. The best solution is to turn your marketing strategy into invisible being, ephemeral creature; otherwise it will cause nothing but irritation. The ultimate goal of any marketing strategy is to show a Hocus Pocus: to promote the product absolutely unobtrusively, in other words, to make customers think that your ideas were initially born in their heads.

Are you interested in learning such techniques? Maybe not all of them are brand new and revolutionary, but the keyword in this case is ‘always working’, which means time-tested and absolutely winning. So, let’s concentrate on the start-up marketing strategies tips and advice that are beneficial and completely safe to use for any out-of-the-box product promotion.

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