Category Archives: Guest Articles
This article has been contributed by Lori Wagoner. The designing stage is arguably one of the most important stages of a web project. It typically involves giving shape to all the information defined in the planning stage. The main deliverables [..]
Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’ – Jef I. Richards.
We believe that these words make sense and are going to talk about marketing strategies that work well for most of the start-ups in our blog post. We’ve got only one killing argument why you should spend a few minutes of your valuable time to look through this article. Marketing without a thought out strategy is like walking blindfolded. You never know what is waiting for you as you step ahead. You might bang against the wall, stumble upon a border or tread upon a puddle.
Every start-up is like a firstborn for their parents. They can endlessly talk of how smart and gorgeous it is. However, the community as well as potential customers may or may not share developers’ enthusiasm about their application, brand, product or service. So, this is the right time for marketers to go on stage, but do this insensibly, trying to stay in the thickest shadow. Because the best marketing strategy is the one that does its job, but doesn’t gather the laurels. The best solution is to turn your marketing strategy into invisible being, ephemeral creature; otherwise it will cause nothing but irritation. The ultimate goal of any marketing strategy is to show a Hocus Pocus: to promote the product absolutely unobtrusively, in other words, to make customers think that your ideas were initially born in their heads.
Are you interested in learning such techniques? Maybe not all of them are brand new and revolutionary, but the keyword in this case is ‘always working’, which means time-tested and absolutely winning. So, let’s concentrate on the start-up marketing strategies tips and advice that are beneficial and completely safe to use for any out-of-the-box product promotion.
This is a guest article contributed by Amber Stanley. There’s no single or easy way to write yourself to stardom. Even great authors and famous bloggers struggled in making their way up to success. Writing compelling content is never a [..]
This is a guest article contributed by Callie. Some words of wisdom for those aspiring graphic designers out there: the better you understand the industry, the better your odds are of landing a job. It seems elementary but it’s tough [..]
This article has been contributed by Sarah Bay. Many website owners rely on stock photographs, and while this is the standard method, it’s not necessarily the best. Those stock images will cost you – especially if the nature of your [..]
Take a look at the hottest 2014 web design trends including an inspirational showcase.
This article has been contributed by Hannah Connor. Recently we looked at 4 successful marketing campaigns that rocked the world, and now we are taking a look at 4 new campaigns that creatively stood out and helped make a difference. [..]