ABOUT
I’m JACOB CASS and I started JUST Creative to help businesses & individuals Stand The Flock Out™ in saturated markets. 🦩
JUST Creative is an award-winning branding agency, industry-leading blog and vibrant creative community and we help brands Stand The Flock Out™.
Specializing in Brand Strategy, Identity Design, and Growth, JUST Creative caters to individuals and businesses with a bold streak — those who ‘Dare to Flair’.
Contact JUST Creative and let’s flamin-go!
About Jacob Cass
Jacob Cass is a brand designer, strategist, educator, podcaster, business coach, community builder, flamingo enthusiast and the founder of JUST Creative, an award-winning branding & design consultancy that doubles as an industry-leading blog.
Jacob helps grow brands strategically and has worked for clients such as Disney, Nintendo and Jerry Seinfeld however he is now focused on bringing this global brand experience to smaller businesses.
For Jacob, design is a lifelong journey of continuously honing his craft, as well as empowering other fellow designers & entrepreneurs to build on theirs.
The JUST Creative Blog, visited over 77 million times, offers inspiration, news, and advice for creatives including graphic designers, logo designers, digital and traditional artists, web designers, 3D and VFX artists, illustrators, crafters, and more.
His branding course ‘Become a Brand Master‘ consolidates his years of experience into a value-packed resource that continues to make waves in the industry.
Jacob has spoken at TEDx and been featured in Entrepreneur, Forbes, and a number of high-profile design books including The Best of Logo Lounge Master Series and is a judge on multiple design award programs.
Jacob holds a Bachelor of Visual Communication (Graphic Design Major) from The University of Newcastle, Australia as well as a Brand Master Certification from Brand Master Academy, MBA-level training in both Marketing & Brand Management and over 17 years of experience in the industry with dozens of industry awards.
Jacob co-hosts the JUST Branding Podcast, a Global Top 10 Design Podcast, which helps designers & entrepreneurs grow brands.
Jacob also runs the membership community Exponential Creatives which helps creatives grow exponentially. Yahoo! recently declared him as the “Best Brand Coach to Follow”.
Jacob is a digital nomad and travels the world lives in Sydney with his family of five while running JUST Creative. He has visited 88 countries thus far with travel guides available at his travel blog, JUST Globetrotting.
Check out our portfolio or get in touch.
Your brand deserves to Stand The Flock Out™!
PS. Did you know Jacob designed the logo for San Francisco?
JUST Remarkable.
FLOCK ordinary blending in bland hiding vanilla plain standard typical clichés normal expected regular beige neutral boring
Dare to Flair
Watch Our Brand Story
At JUST Creative, we take inspiration from the flamingo – a symbol of vibrant uniqueness.
“Stand The Flock Out” is our homage to the flamingo’s spirit, urging our clients to embrace their standout nature.
With every endeavor, we encourage them to “Dare to Flair”, much like a flamingo daring to display its brilliant plumage among the ordinary.
“Build Your Paradise” isn’t just our motto; it’s the destination we guide our clients towards.
This philosophy drives our mission to transform the ordinary into the extraordinary, ensuring every individual and business we partner with manifests a strategic brand that’s not only distinctive but aligned to their vision.
At JUST Creative, we’re not just building brands, we’re building paradises that defy the conventional, each project a mark of our commitment to branding excellence.
Your journey to paradise begins here.
Let’s flamin-go!
Values
Our values empower clients to pursue ambitious visions, enabling them to be bold, stand out, break boundaries, and prosper in their endeavors.
Ambition
Build Your Paradise
Pursue your vision
COURAGE
Dare to Flair
Be bold
FLAIR
Flock The Ordinary
Stand out
ADVENTURE
Just Keep
Soaring
Break boundaries
BALANCE
Prosper with Poise
Seek alignment
Select Clients
Global Brand Experience
We have global brand experience which we bring to small & medium sized businesses including start ups, entrepreneurs, one man bands, corporate escapees, B2B and B2C.
Every client is important to us, no matter the size.
Past Clients
Nike, Disney, Red Bull, Jerry Seinfeld, VitaminWater, San Francisco, Puerto Rico, Coach Leatherwear, OMEGA, Pirates Booty, ZAGAT, Capcom, Cutty Sark (Highland Park Scotch Whiskey), In The Raw, Jimmy Johnson, Energy Kitchen, GrimeBoss, Sweet’N Low, Zynga, Flywheel, Nice Pak, Sani-Brands, Guru Cycling, Crestron, CitiHabitats & many more.
Testimonials
Jacob isn’t just an incredible brand designer and strategist, he’s a great partner. I’ve worked with hundreds of marketing professionals over the past 15 years and Jacob’s work ethic and ability to transform thoughts into creative is top-notch. If you want someone that listens, shares constructive feedback, and doesn’t stop working on your project until you’re completely satisfied, give him a shout. You’ll be happy you did.”
Ron Latz
Tetrapeak
Jacob Cass of JUST Creative is just that – incredibly creative! I tasked Jacob with creating a logo that was both warm and modern, not an easy combination. He hit the nail on the head with his designs and made the process simple and seamless. With his skills and natural creativity, he worked quickly and efficiently, presenting professional options and offering sound advice. He immediately understood what I wanted and translated it into an image and tagline that said what I couldn’t manage to say without him! Thank you!
Lauren Maloney
Briar Market
Everything you have created for Ruff Club is absolutely gorgeous and we cannot thank you enough. You’ve gone the extra mile at every turn and the result is a brand and website that exceeds our wildest expectations. You provided the service and professionalism of a full-service agency even though you are a sole freelancer. We’d recommend Just Creative to anyone; you’re affordable enough for a startup and talented enough for a large company with deep pockets. Thanks Jacob, for listening to our needs and going above and beyond contract.
Alexia and Danny
Ruff Club
Jacob turned out to be the best choice in the world for the job of designing a logo for my musical. He understood every aspect of how the logo needed to feel and just nailed it. Jacob is an absolute pleasure to work with, a true professional, and he’s capable of producing results of the highest standard in a very short amount of time. I consider him a creative genius! Rest assured, Just Creative is one of the best choices out there for your
creative needs, period.
Stefan Welander
Rave
I cannot express how pleased we are with the level of professionalism and results – but also the service and intelligence to assist with making the best choices for the design of our logo. Jacob has truly exceeded all expectations and delivered a logo that is clean, eye-catching and above all a logo that captures all the elements we wished to portray (well before the agreed deadline I might add!). Jacob is an absolute pleasure to work with, and we Eton Financial look forward to developing our brand and cementing our reputation as the provider of choice for professional financial education services across South East Asia.
Amna Nabi Malik
Eton Financial
Client Testimonials
Discover what the JUST Creative experience can do for you.
Listen to four clients share their experience working with Jacob Cass.
Select Awards
61x Logo Design Awards
– LogoLounge
"Top Branding Voice"
Best Logo Design Australia
– World of Logo Design Awards
Young Alumni Award
– The University of Newcastle
40th Creativity International Award
– International Creativity Awards
Newstar Award for Book Cover
– agIdeas
Magazine Design Cover Commendation
– Design Graphics Magazine
Best Website Design
– National Youth Week
Select Press & Accolades
Featured in Wall Street Journal, Forbes, Entrepreneur & Sydney Morning Herald
Top 100 Most Influential Designers
– DesignWeekly
Best Graphic Designer in NYC
– New York Post
Best Brand Coach
– Yahoo! Finance
Brand Specialist Certification
– LEVEL C
Brand Master Certification
– Brand Master Academy
Best Graphic Design Blog
– FeedSpot
MBA-Level Training in Brand Management & Marketing
– MarketingWeek
Top 10 Global Branding Podcast
– Goodpods
Speaking
Podcasts
Achievements
Judging Roles
Published Work
Philanthropy
Exhibitions
Interviews
Speaking
- Speaker at TEDx in Pittsburgh at Carnegie Mellon University, shown below.
- Simply Profitable Designer Summit
- Front Row Conference
- Creative Directions Conference
- Creatives Ignite Conference
- Lecturer at the Boston University PRSSA “PR Advanced: Brand Yourself” along side representatives from Dunkin’ Donuts, JetBlue, Wholefoods, Boston Red Sox and more.
- Lecturer at NYC College of Technology “Meet The Pros 2.0” conference.
- Guest lecturer at Birla Institute of Technology and Science University, India
- Want Jacob to speak at your next event? Get in contact.
Podcasts
- Jacob Cass on The Futur – How Affiliate Marketing Works
- Jacob Cass on UNmiss – Branding, AI & SEO
- Jacob Cass on Healthy Brand – Building Healthy Brands
- Jacob Cass on 6 Figure Creative – My Story, SEO & Affiliate Marketing
- Jacob Cass on Grow Your Design Biz – SEO & Blogging
- Jacob Cass on Giant Thinkers – Design Process, Networking, Travel & Passive Income
- Jacob Cass on Logo Geek – Creating a Personal Brand
- Jacob Cass on Two Red Chairs – Logo design, blogging, newsletters & affiliate marketing
- Jacob Cass on LogoInspirations (Creatives Radio) – On creating a popular blog & brand.
- Jacob Cass on UkraMedia – Graphic design, branding, freelancing and traveling the world.
- Jacob Cass on Honest Designers Show – Blogging your way to success
- Jacob Cass on LiftOff – Beyond branding
- Jacob Cass on Design Domination – Branding & marketing insights
- Jacob Cass on DesignHill – How to build a thriving brand
- Jacob Cass on The Bless Show – Brand identity, brand strategy & big clients
- Jacob Cass on Being Freelance – Digital nomad life and freelance
- Jacob Cass on Don’t Just Survive, Thrive Podcast – How to leverage content marketing to grow your business
Also see Jacob’s very own podcast, JUST Branding Podcast co-hosted with Matt Davies, dedicated to helping designers & entrepreneurs grow brands.
Achievements
- ‘Best of Branding’ awarded by LinkedIn
- LEVEL C Brand Specialist Certification
- MBA-Level Training in Brand Management and Marketing with MarketingWeek
- Best Branding Coach to Follow by Yahoo!
- Ranked #6 of Best Graphic Design Blogs on this planet by FeedSpot
- Top Web Design & Development Influencers by FitSmallBusiness
- Member of NAPP (National Association of Photoshop Professionals)
- Front Cover Featured Article of Layers Magazine.
- Recommended by Creative Pool.co.uk (UK’s largest creative recruitment resource)
- Named the #12 Blog in all of Australia
- Listed in How Magazines Top 10 Sites For Designers
- Currently 4th out of 100 in the Top Young Blogger’s Making Money Online list
- Guest lecturer at Birla Institute of Technology and Science (University), India.
- Recommended by PhotoshopUserTV (mentioned at 36m 40s).
- Featured Designer for John Wiley & Son’s book Photoshop For Right Brainers.
- Recommended 3 times in Computer Arts Projects Magazine – Issue 122
- Recommended in Layers Magazine, Nov/Dec issue, page 14.
- Recommended in London Independent Newspaper.
- Profiled in the book ‘Who Said You Can’t Be Young & Successful
- Quoted & work published in Layers Magazine, March/April issue
- Recommended in Computer Arts Projects Magazine – Issue 122
- Logo & studio details featured in the book “DG Portfolio 8”
- #1 on Newcastle Top Twitterer List
- Interviewed & photographed for a Twitter article in ‘The Herald’
- Tutorial written for Layers Magazine, “How To Make Your Website Pop“
- 3 page feature & interview in the “Instant Inspiration” section of Layers Magazine
- Quote given for back cover of the paperback book “The Unlimited Freelancer“.
- Listed in Top 100 Entrepreneurs To Follow On Twitter
- #1 Most Influential Designer On Twitter as ranked by WeFollow
- Featured in Web Designer Magazine: Designing for iPhone & iPad
- Interviewed for the book “What It Takes: How To Make More Money Than Your Parents”
- Quote given for the back of Tanner Christianson’s creative inspiration book ‘Unstuck‘
- Listed on Mashable’s Top 10 Web Design Bloggers To Follow
- Featured on Mashable’s ‘Logo Fundamentals‘ as a logo & branding expert.
- Global Student Entrepreneur Awards Nomination
- Featured in the Sydney Morning Herald: “The Future Looks Bright”
- Interviewed for the book “Raising CEO Kids“
- Contributor & 8 Page Feature in the ‘The Freelance Handbook’ by Computer Arts
- Featured in 2014 edition of ‘The Freelance Handbook’ with tips on client negotiation.
- ‘Art of Personal Branding‘ article written for the book Logo Nest Vol 2.
- Featured in the New York Post as the “Top graphic designer in NYC”
- Featured in the Wall Street Journal (March 6, 2013)
- Featured in Forbes magazine (July 20, 2016)
- Featured in the book ‘Web Domination: 20 Masters of the Web Reveal Everything”.
- Advice featured in “The Design Student Handbook”
- Top Affiliate Marketers Reveal Their Secrets
- Nominated for the 2015 Advance Global Australian Award in the Alumni category
- #10 in Top 100 Technology Blogs by LoudProgammer
- Featured in .Net Magazine on How to Design A Logo
- 58 LogoLounge Badges of Honor (between 2007-Present)
Judging Roles
Jacob Cass has been invited to sit on the judging panels for a number of high profile award programs:
- Horizon Interactive Design Awards Jury (2019-Current)
- Indigo Awards (2024)
- Graphic Arts Today MVP Awards (2020-2022)
- LogoWave Jury Member (2017-Current)
- International Visual Identity Awards (2015-Current)
- Best Brand Awards Jury Member
- Judge for the Annual Design Awards (2010-2013) along such names as Sagi Haviv, Ivan Chermayeff, Elliot Jay Stocks, David Carson and more.
- Video judge for Hewlett Packard’s ‘Design With A Twist’ video design competition.
- Logo design “Judge Of The Month” for the Logo From Dreams logo awards.
- Graphic design judge for the Project Never Competition judging “the best rejected designs”.
- Web design judge for The CSS Awards judging “the best websites in the world”.
- Northwest Indiana Creative Project Curator
- Logo design judge for The Logo Of The Day logo award scheme.
Published Work
- Graphic Design Education – 3rd Edition by Lista Winstanley
- Just Creative Design Logo published in Wolda Annual 2008.
- Peter Ryan Logopublished in The Best of Logo Lounge 5.
- Square Room Logo published in The Best of Logo Lounge 5
- Graphic Design Down Under (ISBN: 978-3939998099)
- Logo 2 (ISBN: 978-3-939998-17-4)
- Best Package Design (ISBN: 978-3939998099)
- Graphic Design 2 (ISBN: 978-3939998099)
- Label Design (ISBN: 978-3939998099)
- Australian Art & Design Education Resource Guide 2008
- Australian Art & Design Education Resource Guide 2010
- Blogs: Mad About Design (Maomao Publications, Spain, 2008)
- DG Portfolio 8 – (2008)
- MyOwnBusinessCard Volume 1 (Design and Design, 2009)
- LogoLounge Volume 5: International Identities by Leading Designers (2009)
- Layers Magazine – November / December 2008
- Layers Magazine – March / April 2009
- Layers Magazine – May / June 2009
- Layers Magazine – August / September 2009
- Computer Arts Magazine – September, Issue 166, 2009
- Computer Arts Magazine – August, Issue 167, 2009
- Computer Arts Magazine – November, Issue 170, 2009
- Computer Arts Magazine – December, Issue 171, 2009
- Computer Arts Magazine – May, Issue 200, 2012
- Computer Arts Magazine: The Design Career Handbook – August 2013
- Logo Nest 101
- Computer Arts Projects: Logo Design & Branding
- Vero water bottle packaging design published in Basic Pack by IndexBook
- 6 logos featured in The Best of Logo Lounge Vol. 6
- Creativity Awards Annual – SYA Website Design
- Liquid Packaging – Vero Water Bottle & Wedgetail Distillery Vodka Bottle
- International Visual Communication Design – Vero Water Bottle & Wedgetail Distillery Vodka Bottle
- 6 logos featured in I Heart Logos Vol. 1
- Recycling & Redesigning Logos by Michael Hodgson – Fitucci Logo
- 9 logos featured in Logo Lounge’s Master Library Book 3
- 3 logos featured in Logo Anatomy by Gramedia
- 6 logos featured in LogoLounge Master Library 3000 Typography and Enclosures
- 6 logos featured in Logo Lounge Volume 5
- 6 logos featured in Logo Lounge Volume 6
- 6 logos featured in Logo Lounge Volume 7
- 2 logos featured in Logo Lounge Volume 8
- Redwave Systems Case Study featured in LogoNest Vol 1.
- 4 logos featured in ‘Branding Elements – Logos’ by SendPoint
- VideoGamer.com case study appears in ‘Relogo‘ by Sandhu Publishing (Late 2011)
- Double page interview in Get Your Photography on the Web – Rafel RC Concepcion
- 2 Logos featured in ‘International Design Yearbook 2011’
- Freelancers Guidebook, by Computer Arts
- The Book of Bird Logos: Volume 1 by Logo Inspirations
My work & writing can also be seen on numerous leading websites & magazines:
Smashing Magazine, Entreprenuer.com, Design Graphics, .Net Magazine, Computer Arts, Layers Magazine, HOW, PSDTuts, VectorTuts, DesignTaxi, Freelance Switch, Logo Moose, FavUp, Creative Pool, David Airey, Freelance Folder, Creaticca, Most Inspired, Creative Curio, Line25, My Ink Blog, Design Informer, CSS Collection, Daily Slurp, CSS Based, LoopPress, Logo Pond, W3C Sites, CSS Leak, CSS Clip, BlogPond, Layers TV, CSS Creme, Design Flavr, Logo From Dreams, Web Designer Depot, Inspiredology, The Design Inspiration, and many more.
Philanthropy
JUST Creative believes in ‘Business for Good’ and makes giving a part of our everyday business. We partner with B1G1 and give back on a regular basis and also run fundraising initiatives.
- Raised US$2227 for the Langbos Care Center in South Africa via an online fundraiser.
- Raised US$3607 for the Eastern Australian Flood Victims via an online fund raiser.
- Raised US$15,000 for the 2011 Japanese Earthquake / Tsunami victims via virtual sales on Second Life.
- Raised USD$1620 for charity in our Design Group Writing Project.
- Jacob participates in the Design4Kids program that helps underprivileged teens in developing countries become successful designers.
- Every year, we participate in the Blog Action Day initiative to raise awareness of important global issues.
- Volunteered in the Philippines on community construction projects
Exhibitions
Past exhibitions have included:
- Australian Center for Contemporary Art – Melbourne, Australia
- Melbourne Museum – Melbourne, Australia
- The Momentum Project – Newcastle, Australia
- Newcastle Museum – Newcastle, Australia
Interviews
If you would like to find out more about Jacob Cass, here are some past interviews:
- Meet The Experts on Envato Elements: Jacob Cass
- Jacob Cass Q&A on How Brands Are Built
- An Interview with Jacob Cass of JUST Creative on Alison
- Branding & Marketing Insights on CreativeBoost
- Designer Interview with Jacob Cass on The Logo Creative
- Jacob Cass on his Design Career – on Web Design Ledger
- Creative Blogger Interview with Alex CharChar from RetinArt
- Interview with Jacob Cass of JUST Creative on PSDFan
Together, we can make an impact where it really counts.
JUST Creative is a big believer in “business for good” so we have teamed up with B1G1 (Buy One, Give One) to give back & make the greatest possible impact in this world.
We’ve made giving part of our everyday business, since 2009.
Business For Good Impact Map
This shows the geographical impact JUST Creative has helped create across the globe.