2010 Logo Design Trends

2010 Logo Design Trends

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Logo Lounge, one of my favourite logo design inspiration galleries, posts the latest logo design trends each year, based from submissions to their gallery. This morning, the founder Bill Gardner, released the the 2010 Logo Design Report based on the analysis of the latest 35000+ submissions.

Below is a quick snapshot of the 2010 logo design trends:

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2010 Logo Design Trends

On this topic of trends, one should not follow trends for the sake of following them. As Bill Gardner points out:

Every year, it’s worth noting that this is a report on trends, not a recipe book of styles. It is also not a finite list: There are other valid trends out there that are not mentioned here.

The report should serve you as an ongoing view of where logo design is headed. The word “trends” in itself can have a very negative cast, but in truth, trends aren’t bad. They reveal our growth. It’s our take on them that allows us to move even further forward.

Do these identity / branding trends effect you or your process? Do you agree with these suggestions? Have you noticed any other trends?’

Six Logos Featured In Logo Lounge Vol. 6

On a similar note, this morning I got word that six of my logos are to be included in the Logo Lounge Vol. 6 book coming out early 2011, so I’ll take this opportunity to say a big thank you to the judges who chose to include my work: Bart Crosby of Crosby Associates, Hans Hulsbosch of Hulsbosch, Jeannie Servaas of Saffron Brand Consultants Inc., Jessica Hische of Jessica Hische, Marius Ursache of Grapefruit, Sherwin Schwartzrock of Schwartzrock Graphic Arts, Silvio Giorgi of Latinbrand, and Tessa Westermeyer of Landor. Thank you!

Past Logo Design Trends

© Logos showcased above are copyright of their respective owners, designers are listed on the 2010 logo design trends report page.

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57 thoughts on “2010 Logo Design Trends”

  1. Pretty good post. I just came by your blog and wanted to say that I’ve really enjoyed reading your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

  2. Awesome looking logos for this year so far. I’m looking forward to some great work from the big names like yourself. Hopefully I can put out some quality work as well. After all, it’s still very early in the year.

  3. Curious about the logo for “SHTT”–what do they do? Not surprisingly, typing that into Google doesn’t come up with anything helpful.

  4. Addendum: found it on Logo Lounge: Swiss Heat Transfer Technology. Possibly not the smartest choice using the initials…

  5. That Silent Army Apparel logo is so rad. Surprisingly, I just used a color transparency effect on a logo for one of my clients.

    It’s interesting to see people starting to push the boundaries of logo design. I’m sure some logo design purists do not like all the gradients, blurs, and distortions though.

  6. Thanks for sharing Jacob,

    The issue i have is, when we design a logo to a trend which is famous on that time period, will that logo last for ever? Any idea???


  7. Hi dear jacob
    .your designs are good but your logos are repetitive.(elements)
    I am iranian and i can’t speak good english
    forgive me.
    can i know or see your full designes?????

  8. I usually keep a Logo Lounge book close by for inspiration and it’s good to see what they thought the latest trends of 2010 were. I’ve noticed over the last few years a change in logo design styles.

    Congrats on getting selected for Logo Lounge Vol. 6 🙂

  9. It’s great to see good logo’s. We at Faitheo came up with our logo and feel it is great and gets the point across. You should check out our site not only to see the logo but if you are a Christian you will love our blog posts and our future plans. Hope to see you inside. God bless.
    You can also follow us on twitter @Faitheo

  10. Thanks for this collection. Whilst I agree that current trends are important, for most organisations it’s more important to have a logo that is “timeless”, otherwise it can quickly look dated.

  11. I usually keep a Logo Lounge book close by for inspiration and it’s good to see what they thought the latest trends of 2010 were. I’ve noticed over the last few years a change in logo design styles.

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