This is a guest article contributed by Tom Jones.
Vayniacs near and far would all agree. Tacking a sticky-note of your favorite social media tips from Gary Vaynerchuk on your computer screen can help you crush it online — whatever your “it” may be.
For Vaynerchuk, the first “it” he crushed was wine.
From the wine, out poured a whole new passion for social media and what it can do to turn an all-consuming interest into a cash-generating online career. CEO and co-founder of his social media brand consulting firm, vaynermedia.com, Vaynerchuk first earned his online claim to fame as an outspoken, offbeat wine review and advice video blogger. Offline, he co-owned and directed operations of a retail wine business.
Currently a public speaker on all things wine AND social media, he authored the book, Crush It! Why NOW Is The Time To Cash In On Your Passion. The book earned him a spot on both the New York Times and Wall Street Journal bestseller lists.
But as most Vayniacs know, it’s the Stellar Sticky-Note Status he’s earned from his now “lifelong friend connections” that really sticks with his followers over time. So what does Mr. Vino and his Vayniacs do with all their passion?
Here are seven all-time favorite sticky-note social media tips from Gary Vaynerchuk to help his Vayniacs crush it online:
1. Be Happily Flawed
“Be happy with who you are…. Be you… Be every flaw.”
Too many people start with a false idea that if they just do “this” thing… then “that” will make them happy. They need to start being happy… period.
If it takes courage to be happy, just for the sake of being happy, then take courage. If it takes courage to just “be you” without first making major improvements, then take courage and just be you. If it’s too scary or embarrassing for you to embrace ALL your flaws, then find a way to take courage, to discipline yourself to embrace every scary, embarrassing flaw.
The point is… NOW is your time. Now is your time to be happy.
Now, at any given moment, is all you ever have. History’s gone. Tomorrow’s not here yet. Now is it.
Be happy with who you are, be you, and be every flaw. This is Vaynerchuk’s leadership. This is how you lead yourself to being happy now. Lead yourself with this example until it sticks. In time, others will follow.
2. Create Content, Conversation & Cash
“It’s about putting up good content, creating conversation, and spending ten percent of your time working out how to make money.”
Getting caught up in shiny-object cycles, being distracted at every turn, letting your lack of knowledge in certain areas consume and displace your passion and expertise in what counts, counting money before it’s earned… can all turn a promising online career into a nightmarish black-cashless-hole.
If you focus ALL your efforts on putting up excellent content and creating honestly helpful and interesting conversations, you’ll soon have that 10% extra time to figure out how to monetize the good works you’ve created.
This will give you the following and momentum you need to propel your passion forward with increasingly less effort and stress. The point is… create content and conversation first, then monetize.
3. Create Connections
“Your job is to create a connection.”
You can talk, talk, talk all day long and never make one honest, real connection with another human soul. But you’ve only got one real job online… and your job is to “create” a connection. Your job is to find the connection between you and that “one” follower at a time, heart-to-heart, soul-to-soul.
If you focus on that one connection until it clicks and sticks, then others will watch, listen, and follow you, too. Your only real job is to find, create and nurture that one connection. Once connected, simply do it again… and again…
4. Continue Lifelong Conversations
“Induce conversation at every turn for the rest of your life.”
Once you create those connections, just keep starting conversations with your connections… again and again… for the rest of your life. No kidding. But if you’ve truly connected and clicked with your followers, you’re making friends… lifelong friends.
And the funny thing about lifelong friends who you share a passion with is that you can always pick up your conversation where you left off… no matter how long it’s been between conversations. Your job is to turn connections into friends with whom you’ll have lifelong conversations about something you’re both passionate about.
5. Listen Up & Pay Attention For Life
“Answer every single email and every single comment on your blog for the rest of your freaking life.”
There’s a saying about the best way to “pay a compliment” to someone you care about and that is to just “pay attention” to them. So another part of your job is to simply listen up and pay attention to those who reach out to you in emails and comments by responding to them in return. And, of course, responding to each and every email and comment sent to you for the rest of your life.
And as Gary so passionately expressed it, listen up and pay attention “for the rest of your freaking life.” In other words, just be the kind of friend you want to have… a freaking lifelong friend.
6. Concentrate on Your Strengths & Outsource Stress
“If you’re not good at monetizing, get a business partner that can do that. You do what you do and bring in others who can do the other stuff.”
Whatever causes you stress — including any monetization task — just outsource it. Creating and sharing your passion through great content, making lifelong connections, listening up and paying attention to your followers all should bring you joy, not stress.
Whatever doesn’t bring you joy, but instead brings you stress, simply outsource it.
The process of monetizing your business is an essential prime goal; however, if that is not your expertise, then outsource this task to someone who has a passion and talent for monetizing online businesses. That’s a priority lifetime connection worth your investing time, attention, and money.
7. Brrrand It!
And finally, while not a direct quote, a seventh takeaway could easily be added here on branding. From his Wine Library TV to his Daily Grape video channel to all his Vayniac followers, there’s no denying this blogger’s been a master at branding — faux pas, foibles, flaws and all.
So add a “Brand It” sticky-note to your list of social media tips from Gary Vaynerchuk… if there’s still room on your computer screen… then grab your passion and go crush “it” online, fellow Vayniac, whatever your “it” may be.
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Guest post contributed by Tom Jones on behalf of make-a-web-site.com – Click here for more information on making a website. Tom is a freelance writer who enjoys writing for a range of sources. Image credits: shopify.com, boagworld.com.