Logo Lounge for the past eleven years, has posted annual logo design trend reports and they have just released the 2014 logo design trends report. I would love to hear your thoughts on the showcased trends.
Do these identity / branding trends affect you or your process? Do you agree with these suggestions? Have you noticed any other trends?
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- Logo Lounge:
2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 - Discussion on Just Creative: 2013 | 2011 | 2010 | 2009
Disclaimer
On this topic of trends, one should not follow trends for the sake of following them. As Bill Gardner points out:
Every year, it’s worth noting that this is a report on trends, not a recipe book of styles. It is also not a finite list: There are other valid trends out there that are not mentioned here.
The report should serve you as an ongoing view of where logo design is headed. The word “trends” in itself can have a very negative cast, but in truth, trends aren’t bad. They reveal our growth. It’s our take on them that allows us to move even further forward.
Mono Crest
Letter Stacks
Hand Type
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Dazzle
Flat Facets
Geo Wires
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Trans Menagerie
Waves
Hexagons
Geography
Pompons
Knit
States
Links
Motion Lines
Do these identity / branding trends effect you or your process? Do you agree with these suggestions? Have you noticed any other trends?’
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© Artwork shown is copyright of their respective owners. Designer’s names & clients are below each logo. Original compilation by Bill Gardner.
Trends are for sheep!
Pssst, you might be a retard.
yes, sheep! 🙂
I don’t think geography in logo design is really a trend, it has always been present.
Let’s not forget the hand-drawn wreaths, those suckers are all over the Pinterest and the like 😉
That’s some nice information as reference.
Let’s not mistake this as a guide!
You also have a “monogram” style trend that can be seen everywhere
And I agree with Sasha the hand-drawn wreaths are quite trendy.
But I feel that each time a trend can be called a “trend” I am bored of the style and am already looking for new ideas.
As a designer, my clients are demanding letter stacks more these days and I guess that is because of the trend in new web design.
Logo design trends are very good and may be useful for designers to get ideas from these in creating a unique and elegant logo for their client’s business
larry, to create a unique logo you must be authentic, a corporate identity must be TIMELESS, trends are not.
are you designer?
Ivan, just because a style of logo is trendy in no way means its not authentic. Also this post is specific to logos, not corporate identity. Lastly, name a single logo, or identity you’ve created that was timeless. If you look at some of the most successful corporate identity you’ll see that it’s never timeless, because the identity evolves as the company grows. Are you, a designer?
thomas, larry wrote:
“logo design trends are very good and may be useful for designers to get ideas from these in creating a unique and elegant logo for their client’s business”
firstly, basing your ideas on others is not to be authentic, trends are not the way to design a logo, not the way to design a corporate graphic identity, it must be timeless, not ephemeral, so, to say that trends are very good and useful to “create” a unique logo for clients IS NOT TO BE AUTHENTIC!
when i see this “great” collection of “trendy” logos i just see similar graphics, similar strokes (some basing on others), and similarity is not to be authentic, trends are for sheeps!!!
yes, i am a graphic and authentic designer!
“Good artists copy, great artists steal.” Pablo Picasso.
There is always a need for trends for inspiration for the next…
Ivan,
You were making a very good point right up until you turned VERY condescending and asked “Are you Blah blah blah….” Get over yourself, and learn to add to conversations by not commenting like a douche.
this is just YOUR point of view!
ciao!
Ivan, terrible comments. No help at all.
Nice collection, we seem to see quite a few of the letter stacks and links types as well. I think the FormFarm Africa logo is my favorite.
Someone has to check out mine http://www.designbolts.com/2013/12/27/10-new-trends-of-logo-design-for-2014/
Awesome logos, Great post. Thank you so much 🙂
Great designs! This will definitely help an designer to get some amazing ideas. Thanks for sharing.
The logo design trends you have discussed are quite impressive. We are also logo design company. So your shared trends will surely help us.
Thank you
hi james, if you are part of a logo design company you must know that to create a unique logo you must be authentic, a corporate identity must be TIMELESS, trends are not.
IVAN,
Put your money where your mouth is. Lets see some of your “Timeless” designs. You have a point, but sound like a grade A A$$h0l# when you say it. How could you ever create great designs with communication skills as poor as yours?
mr. tommy,
if you think it sounds like a … blah, blah, blah… is just your perception, well, i hope you speak just a little bit french to understand next sentence,
“si tu diffères de moi, mon frère, loin de me léser, tu m´enrichis.”
(antoine de saint-exupéry)
Really Nice Stuff <3
thanks ^_^
great information regarding 2014 logo designing trends
Logos should be authentic, no doubt. But there is nothing wrong with getting inspiration from outside sources. I am a firm believer that a logo should start with pencil and paper and then be transferred into the digital realm.
Logos just like fashion can be trend heavy. I feel that logos that don’t follow a trend have the ability to be “timeless”, because they are unique and authentic and don’t follow the guidelines.
I prefer clean and concise. One or two colors, three at a stretch. I think about the cost of printing and embroidery, because most of my clients have no clue about the small things they should look for in a logo design.
“A good way to test the logo is to let it sit with you for a while before releasing it. Some logos grow with you–the more you look at it, the more you like it. Some logos start to feel nauseating after a while–the more you look at it, the more you hate it. If after a couple of weeks with the logo you find it boring, the logo is probably not strong or timeless enough.”
LO MIN MING
“Good artists copy, great artists steal.” Pablo Picasso.
nice one! .. this will give help to those who love designing a logo
Check out the new logo of allacronyms.com.
Thanks for the post with logo design trends as I was looking for something similar. The logos play a critical role in both branding and designing. Almost all website owners will want a logo that is unique and creative as well. And it should convey the business message to people. These shared logo trends are very inspirational and will help me a lot. Great work.
These designs are quite nice, however if companies follow similar design trends, their logos might lose their uniqueness. Examples of overused logo design trends are the swoosh and waves designs. Logo designs based on these two trends do not look very original. For some creative designs, take a look at https://www.flickr.com/photos/infinitylogodesign/
evelyn,
you are right when saying ” if companies follow similar design trends, their logos might lose their uniqueness”, however there some persons that refuse to understand it.
AWESOME! THANK YOUUUUU!
Great designs nice work, i really enjoyed the logos and designs. the colors are very nice and work well.
What matters is to adjust the design for mobile devices.
Great post. Check this out the detail Inspiration post as well.
http://www.downgraf.com/inspiration/logo-design-inspiration-2014-trends-2014/
Inline font usage was big in 2014 as well (CNN style type with hollowed line in center). Everyone from Applebees to TMobile to Runa beverages used this type treatment in their packaging and ads in 2014.
Well, it sum up everything… good observation 🙂
Great logos examples
Classy typography and line artwork used in the logo collection above. These type of logo designs really need time and hard work. http://dubaimonsters.com/logo-design-dubai-portfolio/
Nice creative logo i like this typography work very nice collection.
http://boundless.net.ae/corporate-identity/logo-design
Good Design is invaluable to all businesses ,This is not to verbally express that you can’t receive good work from companies like 99designs, but rather the cessation product will be much more valuable in working with a individual.So while in the short run you might spend more mazuma with a personal designer, ultimately it’s a better utilization of your resources.
Check out Cold war era logotypes in hot new project on kickstarter: http://kck.st/1B3QfXh #logodesign #artbook
Awesome post, very interesting article, I think you could also mention this cool logo maker : http://www.logogenie.net
Awesome web site. I really like your collection. I am already bookmarked your site. Also i will invite my friends to visit your site. Thanks
Awesome post, very interesting article.thanks for sharing this article. http://www.shlogo.ir/
Thanks for the inspiring objects to be, i recently won the price for the contest and my logo design was inspired by your provided CATALYST logo above. So, i thought i should post the thank you comment.
Emery.
It is very helpful post
Thank you so much for your information
all you are sheeps, trendy sheeps, hahaha!!! 🙂
Nice article! Thanks for sharing!
I truly love this blog. Whenever I visit this blog I got my inspirations for designing. I would love to share my thoughts and knowledge on this blog if Jacob can welcome me as a guest blogger here.