Earlier this year, I posted a 2017 logo design trends forecast, and now we can see the official 2017 logo trends report as compiled by Bill Gardner of LogoLounge who I interviewed about the project.
Bill has put together the report by carefully analyzing over 265k logos from over the past 15 years, handpicking those that contribute to emerging trends for the year. His findings & insights are found below.
Have a look back at 2017 Logo Trends? Okay. let’s also have a look at the current year’s logo design trends that is in 2022
> Tweet these 2017 Logo Trends
Logo Design Trend Reports:
- Logo Lounge: 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010
- Discussion on Just Creative: 2016 | 2015 | 2014 | 2013 | 2011 | 2010 | 2009
Logo Trends of 2017 Summary
- Color Split
- Doubles
- Ellipses
- Fades
- Microlines
- Multicentric
- Pasta Bends
- Rising Color
- Shadow Breaks
- Simple Overlays
- Simplicity
- Text Boxes
- Wings
- Wrapped
- Yin Yang
2017 Logo Design Sub Trends
- Orbiting rings
- Highly geometric animals
- Monoline logos
- Exertion marks
- Steps
- Fat lines
And as Bill says:
“Know what is right for your client and design accordingly. Like any report, this is just a synopsis of what we’re seeing in logo design. You should use this information to build on and push design forward to the next level. It’s about evolving forward, not repeating where we’ve been.”
In no particular order, here are the 2017 logo design trends.
Color Split
Doubles
Ellipses
Fades
Microlines
Multi Centric
Pasta Bends
Rising Color
Shadow Breaks
Simple Overlays
Simplicity
Text Boxes
Wings
Wrapped
Yin Yang
2017 Logo Design Sub Trends
Below are some further sub trends of logo design for a little bit more inspiration!
Highly geometric animals
Monoline logos
Pattern Line
Steps
Fat lines
Learn Logo Design & Adobe Illustrator
Learn logo design & Illustrator with the Logo Design Masterclass on Udemy that I have reviewed in detail here. Get the course (or any Udemy course) for just $10-15.
Do you have any further logo design trends or inspiration to add?
Logo Design Trends
2018 Logo Design Trends & Inspiration
2019 Logo Design Trends & Inspiration
Logo Design Trends for 2020
2020 Logo Design Trends Report
2021 Logo Design Trends Report
Top 10 Logo Design Trends For 2022
This is my logo has been designed by Jerron Ames:
https://dribbble.com/shots/2136040-Ajibtarin
For my Persian website about strangest things in the world:
(https://www.ajibtarin.com)
With these concepts and meaning in mind:
Ouroboros
https://en.wikipedia.org/wiki/Ouroboros
strange loop
https://en.wikipedia.org/wiki/Strange_loop
Endless knot
https://en.wikipedia.org/wiki/Endless_knot
ancient, mysterious, wisdom, spiritual, magical
born, death, rebirth (eternal, endless, infinite, cyclic)
I got some help from Maggie Macnab for finding my path to create this logo:
https://www.linkedin.com/pulse/creating-effective-logos-real-world-results-maggie-macnab
The Persian Typeface has been designed by Mamoun Sakkal:
http://www.sakkal.com/
Hope you like it!
Hi Jacob,
This is an outstanding curated list. Even though, I follow most of your posts, this one impressed me a lot. This should be a handy resource for a logo designer. I will keep my designers at ColorWhistle and LogoWhistle, follow these trends and keep inspire our clients in new ways. Thank you.
Nice one.
I actually had someone request a beard Oil style logo they called it, using the words modern and simple…
I had to explain that is not modern it’s just trendy, the style they were referring to was a vintage style logo.
Awesome logos. Thanks for sharing 2017 logo design trends.
Excellent logos you posted here. Thank you so much for sharing.
Great. I like them. Thank you so much