The official 2018 logo trends report has just been released by Bill Gardner of LogoLounge.
(It officially launches tomorrow, but Bill sent me over an early copy to share with you guys!)
This report has been put together by carefully analyzing over 272k logos from the past 16 years, handpicking those that contribute to emerging trends for the year. The findings & insights are found below.
2018 Logo Trend Report Summary
- Clean, modern aesthetics are moving toward curvy retro designs
- Expressive serifs are coming into vogue
- Nostalgic elements are being brought forward with contemporary aesthetics
- There’s greater intensity on color ranges due to digital screens
- Gradients are now being recognized as colors
Remember, as Bill says:
The key takeaway from this report is not to imitate, but to find a way to push these ideas forward and make them your own.”
- Tweet these 2018 Logo Trends
- Find Pinterest pins below
Past Logo Design Trend Reports:
- Logo Lounge: 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010
- Discussion on Just Creative: 2017 | 2016 | 2015 | 2014 | 2013 | 2011 | 2010 | 2009
What are the Logo Trends of 2018?
Here is a summary of the top 15 logo trends of 2018.
- Tumbled Logos
- Modern Religion
- Neo Vintage
- Black & White Hipster
- Established Trademarks
- Fatty Fade
- Linear Fade
- Field Lines
- Serif Redux
Further explanations are provided below.
Over-amplifying & over-easing the effect of rounded corners.
Solutions that signal “up and to the right”, often with the shape of a rectangle (parallelogram).
Similar to classic sport team logos, an outline is added to the logo. It can make an unremarkable logo capture additional attention.
Modern Religion Logos
Rich symbolism displayed with multiple symbols, often giving a cult like feel.
Neo Vintage Logos
The new vintage… nostalgic logos. Often type is placed over the top of a supporting image.
Black & White Hipster Logos
A matured version of the recent classic hipster badges using traditional elements, displayed in a counter-traditional way.
EST TRD MRK Logos
Creating faux heritage through balanced design. EST. 2018? Yup.
Is it blue or is it purple? No, it’s somewhere in between. That’s a blurple gradient. This trend explores new & less traditional colour spectrums.
Faux gold created by metallic, flat or gradient tones. Often used to communicate prestige, elegance, and sophistication.
Fatty Fade Trend
Combining the past and present with a contemporary aesthetic, often with fat lines.
Linear Fade Trend
Striped lines and channels.
Field Lines Logo Trend
Thick consistently girthed lines, reminiscent of the golden era of logos. Works well on small or large applications.
Cut Logo Design Trend
Cutting letter forms for stylistic gesture and disruption.
Bringing back warmth, humanity and charm with serifs, to counter the soulless sans-serif of late.
Punctuation Logo Trend
Commas, periods, colons, all used to send a certain message.
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A shout out to Bill Gardner & LogoLounge!
A huge thanks to Bill Gardner from LogoLounge (read our interview here) for putting this report together. In case you did not know, LogoLounge.com is the world’s largest logo search engine and for less than $10 per month (billed annually), members get unlimited uploads and access to more than 250,000 logos from designers across the globe. They also get immediate entry into the selection process for the LogoLounge book series. For more information, visit their join page.
Learn Logo Design & Adobe Illustrator
Learn logo design & Adobe Illustrator with the Logo Design Masterclass on Udemy. I reviewed the course in detail here. Get the course for just $12-$20 (usually $199) using this special promotion link! That’s 90% off!
Do you have any further logo design trends or inspiration to add?