The Brand Personality Slider is a brand strategy tool that promotes discussion between designers & their clients, helping them get on the same wave length when it comes to defining the positioning of their brand in the market – perfect for logo design & branding projects.
Why use a brand personality slider?
A brand personality slider is quick & efficient strategy tool that helps define brand positioning and acts as the perfect anchor and reference tool when it comes to design.
I personally use this tool quite early in my logo design & branding projects to help mould the overall feeling of a brand and have more of a defined path to follow before I start brainstorming concepts.
How can you use it?
- Send the JPG below to your client or your customize your own version with the free AI file. Get your client to fill it out and send it back.
- Print the JPG and fill out the slider with the client in person.
- Use an online interactive version of the slider. One way is with Google Forms. Click here for a template. Sign in and then click the 3 dots in the top right and click Make A Copy). You can then create your own slider.
If you want to customize the slider’s colors and words, download the AI (Adobe Illustrator) file below.
What brand strategy exercises do you use with your clients? Let us know!