What an incredible book!
Building a Story Brand from Donald Miller is probably the most practicable branding book I’ve ever read.
The book is broken down into 7 stories (capitalized below), that is part of his StoryBrand 7 Framework (SB7) which teaches you how to hook your customers with a “story brand.
The basic premise is this:
“A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.”
Each of these chapters come with actionable step-by-step guides that help you implement what you’ve learned into your own brand! There is also a free online tool that guides you through the implementation process.
I have already implemented a ton of the tips into my marketing. I give it 5 stars!
If you’ve been on the fence about getting it, here’s my advice…
Have you read it? What was your biggest take away?
View my recommended branding books on Amazon.
- Donald Miller
- Publisher: HarperCollins Leadership
- Hardcover: 240 pages