This report has been put together by carefully analyzing over 350k logos from the past 18 years, handpicking those that contribute to emerging trends for the year. The findings & insights are found below.
Remember, as Bill says:
“This report is an observation on the logo industry and isn’t meant as a guide for best practices. Trends are trajectories that will evolve and modify over time, not a passing fad. Use the ideas here to push your design skills to the next level and keep the trajectory moving to the next iteration.”
Please share this article if you found it useful. You can find Pinterest pins at the end of the article.
Past Logo Design Trend Reports:
- Logo Lounge: 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011
- On Just Creative: 2019, 2018, 2017 | 2016 | 2015 | 2014 | 2013 | 2011 | 2010 | 2009
What are the Logo Trends of 2020?
- Chex Melt
- Bevel Tips
- Variable Type
- Black Letter
- Letter Illusions
- Chiseled Shadows
Further explanations are provided below.
2020 Logo Trends Report
Cleverly arranged elements that create a negative counter space, often forming arrows, letters or symbols.
A specific pathway embedded within the logo, often with a start and end.
Two identical elements either mirrored, or nestled together after a 180 degree rotation.
4. Chex Melt
A checkered square framework that links and blends forms together to create a larger shape.
5. Bevel Tips
For each rounded bend there is a counter corner that draws to a point like the tip of a leaf.
Tightly cropped shots, often framed within a geometric shape.
7. Variable Type
Thick to thin type transitions.
8. Black LetterSlab
Angled letter forms with a sharp graphic appeal.
Colored dots, often found on the letter I.
10. Hand Out
Hands outstretched often with items hovering above them.
A “lightinng bolt” symbol within the logo.
A sparkle star often used to add charm, subtly or overtly.
An illusion of a third dimension is added by wrapping designs around an artificial reality.
14. Letter Illusions
Shape shifting optical illusions in the form of a letter or number.
15. Chiseled Shadows
45 degree angled cuts that creates a 3D shadowing effect.
Pin 2020 Logo Trends to Pinterest
A shout out to Bill Gardner & LogoLounge!
A huge thanks to Bill Gardner from LogoLounge (read our interview here) for putting this report together. In case you did not know, LogoLounge.com is the world’s largest logo search engine and for less than $10 per month (billed annually), members get unlimited uploads and access to more than 350,000 logos from designers across the globe. They also get immediate entry into the selection process for the LogoLounge book series.
Learn Logo Design & Adobe Illustrator
Learn logo design & Adobe Illustrator with the LogoCore Masterclass which includes 65% off Adobe Creative Cloud, and an exclusive + 10% Discount.
The LogoCore Masterclass is the most in-depth online logo course available, perfect for beginners and intermediate designers looking to learn logo design.
Master Adobe Illustrator, learn grid structures, how to vectorize a logo, how to present design work, create a styleguide, build a creative brief, get valuable feedback, animate logos and so much more. They also have a mentorship program.
Get an exclusive 10% discount with coupon code ‘JUST10’. Simply enter the coupon at checkout.
The best part? You get 65% off Adobe Creative Cloud.
Do you have any further logo design trends or inspiration to add?