There is a sweeping ambivalence about what branding truly is and its role, especially among small businesses and startups. It’s easy to dismiss its concept and reduce its idea to logos and color schemes, but what plenty of people don’t know is that its coverage transcends aesthetics and style.
For starters, branding isn’t only how entrepreneurs make their business out to be; it includes everything an enterprise does and all they claim to achieve as an organization — even if it means only one person manages the entire venture. In other words, your brand is the collective perception of your customers and workforce toward your business. It is the look, personality, and principles carried out by your business.
All that said, it’s become even more critical for the modern entrepreneur to aptly and accurately define who they are as a business and what values they stand on. Strong branding doesn’t only set you apart from your competitors, it also helps cement your credibility in the industry, therefore shaping the kind of consumers who support and believe in you.
For this particular article, we’re talking about the top 12 best branding courses across multiple learning resources online.
Let’s get started!
Top 12 Best Branding Courses Online – Free & Paid
- Branding Your Creative Business: Define Your Brand – 2 Week Free Trial then $19/mo.
- Personal Branding: Crafting Your Social Media Presence – 2 Week Free Trial then $19/mo.
- The Staples of Branding: From Purpose to Product – 2 Week Free Trial then $19/mo.
- Business Branding: The Complete Course Part 1 – Strategy – $129.99
- Business Branding: The Complete Course Part 2 – Expression – $129.99
- Branding & Marketing for Startups: Learn How To Stand Out – $94.99
- Branding: The Creative Journey Specialization – Free
- Brand and Product Management – Free
- Brand Management: Aligning Business, Brand and Behaviour – Free
- Branding 101: The Complete Toolkit – $13/mo.
- A Brand Called You – $13/mo.
- How To Develop and Market Your Brand – $13/mo.
Top Branding Courses on Skillshare
1. Branding Your Creative Business: Define Your Brand
It’s easy to get lost in translation when the word “branding” is thrown around so casually. Both beginning entrepreneurs and seasoned business leaders may find that determining their venture’s actual voice may not be as easy as it sounds. Selling products and services is one thing, but letting one’s business resonate intimately and personally with one’s target market is another.
For this course, sought after brand designer Faye Brown tackles the nitty and gritty of brand definition, what steps leaders may take to understand their business message better, and why defining your business is crucial in communicating with your audience.View Course
2. Personal Branding: Crafting Your Social Media Presence
When approached with the right strategies, social media can build empires and extend networks. Whereas the idea of becoming an internet personality existed only for entertainers and artists much earlier on its advent, the times have changed in that the digital space now makes personalities out of professionals, too.
Whether you’re a startup founder or a marketing maven, there’s definitely space for your personal voice to shine, as well. With a decade’s worth of experience, internet powerhouse Kate Arends discusses in her course helpful tips and valuable insight on what it means to let social media platforms help improve your individual career.View Course
3. The Staples of Branding: From Purpose to Product
Product-based ventures pose a lot of stress and joys entrepreneurs who run serviced-based enterprises may not share. Considering how today’s business climate is saturated with a lot of worthy competition, it’s critical that the items you put out add value to your customer’s lives and carry the purpose and reflect ideals.
To make a positive impact, you will want your brand to be known not only for quality output but for the purpose you serve, as well. For his course, streetwear icon, Jeff Staple, talks about how to aptly tell a tale with what you sell, what it takes to come up with a snappy logo, and how to build a brand from the ground up.View Course
Most Popular Branding Classes on Udemy
4. Business Branding: The Complete Course Part 1 – Strategy
Branding can be complex science to both new and seasoned entrepreneurs. As a result, not too many leaders know how to start, what to do, or what strategies to follow to optimize a more cohesive market presence.
For Part 1 of this course, marketing strategist Steve Hourgahan tackles how to hold your audience’s attention, position your brand effectively to stand out on its own, and a lot more critical aspects of defining what your business is and keeping your customers glued and interested.View Course
5. Business Branding: The Complete Course Part 2 – Expression
Taking off from where Part 1 ends, Steve Hourgahan extends the conversation to brand psychology, neuroscience, color theory, brand identity design, and more. Perfect for creatives and business leaders looking to elevate their marketing game, this course captures the elemental blocks that comprise branding’s politics.
Enrolees who successfully finish the course can also take home a certificate of completion, making this course suitable for anyone interested in backing up their branding efforts with paperwork.View Course
6. Branding & Marketing for Startups: Learn How To Stand Out
One of the most important things in branding is identifying your target market and learning to speak their language, and sparking their interests. In his course, Mac Piechota details what to do to stand out among competition to charge more, how typography affects your overall aesthetic, and what to teach your team to better your collective approach to marketing as an organization.
Because Piechota understands that branding is seldom a one-person team, he also articulates what it means to work with other creatives to bring out the best in your business.View Course
Learn Branding Online with Coursera
7. Branding: The Creative Journey Specialization
More than anything, branding is a creative journey that may take time and a lot of effort to fine-tune correctly. As market trends evolve and consumer needs differ from time to time, it is vital that business people understand what level of relevance their business plays in the market.
For this course, industry leaders Maria Eizaguirre Dieguez, Brian Hallett, Pedro Cifuentes Huertas, and Michael Thompson discuss how to produce meaningful content, what it takes to develop a competent, creative pitch, and how curating a pleasant customer service experience speaks volume about your business values.View Course
8. Brand and Product Management
Brand strategies can be challenging to develop, especially when you don’t have the right tools and data to guide you. What’s more, people often a misconception that branding is solely about what consumers think a business is about. In reality, branding also covers what your team members think about your business and the culture you foster within your organization.
Marketing professor, Luis Rodriguez Baptista, tackles in his course how to establish a clear blueprint of your branding principles to help actualize the brand you deem your enterprise to possess.View Course
9. Brand Management: Aligning Business, Brand and Behaviour
While branding is largely about how you make your business out to be, it isn’t any less about customer experience, too. The encounters you cultivate for both your consumers and your team members are just as integral in creating a familiar brand that people can trust and support.
For his course, business leader Nader Tavassoli discusses how you can foster desirable engagements with clients while maintaining healthy boundaries, what branding means in today’s context, and what others can do to help support affected brands.View Course
Top Branding Lessons on Creative Live
10. Branding 101: The Complete Toolkit
For a brand to thrive, leaders must put out a strong business message, functional aesthetics, a cohesive customer experience strategy, and core values that gravitate toward empathy, honesty, and a commitment to extending nothing less than quality products and services.
In-demand marketing creative, Danielle McWaters, talks about the nitty and gritty entrepreneurs can expect in their expeditions to building an authentic brand people appreciate and believe in. As the course name implies, expect to cover everything a young business leader may need to learn about in the name of branding.View Course
11. A Brand Called You by Debbie Millman
In developing a brand you can only hope people will love and support; it’s easy to forget that your personal charisma and energy play a huge factor in your overall business identity.
For her course, design and brand icon, Debbie Millman, tackles how to improve the way you relate with others, what communication tactics best work in your favor, and how vital it is to understand your own personal brand before you can build the image of an enterprise.View Course
12. How To Develop and Market Your Brand
Entrepreneurs who often fail to appreciate the power of strong brand positioning often don’t understand that a reliable business identity can be determinative of sales, too. The more highly customers think of your products, the more likely they’ll keep on supporting it.
Film and photography artist Sandra Coan discusses in her course what it takes to build a brand, what it means to connect to audiences, and why braving calculated uncertainty to meet clients where they are is the best way to strengthen relationships and keep abreast evolving marketing trends.View Course
The Top 12 Best Branding Online Courses
All in all, there isn’t a one-size-fits-all approach to branding, and finding your business’ voice and banking on it to reach your market can be a challenging thing to do. With so much noise in consumerism today, it can be difficult to breeze through business and succeed the way household corporations do. But with the right tools and resources, picking up what works for your business and building a community and culture that highlights what your enterprise is about shouldn’t seem like an impossible task.
If you’re determined to improve your branding efforts, you’re bound to find an online course on this list that speaks directly to you.