Earlier in 2021, I posted an article on the latest logo design & branding trends and now 6 months on, the official 2021 logo trends report has just been released by Bill Gardner of LogoLounge who we recently had as a guest on the JUST Branding Podcast discussing logos vs brands.
This report was put together by carefully analyzing over 380k logos from the past 19 years, handpicking those that contribute to emerging trends for the year. The findings & insights are found below.
Remember, as Bill says:
“This report is an observation on the logo industry and isn’t meant as a guide for best practices. Trends are trajectories that will evolve and modify over time, not a passing fad. Use the ideas here to push your design skills to the next level and keep the trajectory moving to the next iteration. This is a trend report and NOT a trendy report.”
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Past Logo Design Trend Reports:
- Logo Lounge: 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012
- On Just Creative: 2020, 2019, 2018, 2017 | 2016 | 2015 | 2014 | 2013 | 2011 | 2010 | 2009
What are the Logo Trends of 2021?
- Little Stars
- Off Path
- Spliced Fragments
- DIY Electric Tape
- Symmetrical Flip
- Icon Layering
- Half Circle Chains
- Variable Shifting
- Droplet Merger
- Ringed Circle
- Shape Text Fill
- Pointed Rods
Short summaries are provided below. Read the full report for more in-depth explanations.
2021 Logo Trends Report
1. Little Star Logo Trend
An asterisk is a “little star” and in these trends, the asterisk is often used as a sun, a star, a flower, a spark or an idea.
2. Off Path Logo Trend
A band or ribbon that alters and then resumes course.
3. Spliced Fragments Logo Trend
Radiating geometric fragments that often splice and expand outwards.
4. DIY Electricical Tape
A DIY styling that looks as if the logo were made out of electrical tape ofte using straight, hard-cut corners.
5. Symmetrical Flip Logo Trend
Symmetrical elements that has been flipped to created depth and movement, often with gradients & varying colors.
6. Icon Layering Logo Trend
Literal icons being layered (or stacked) within the logo, often with negative space.
7. Quadrants Logo Design Trend
A square broken down into 4 quadrants and then each ‘quadrant’ having its own design, often geometric in nature.
8. Half Circle Chain Logo Design Trend
Compositions of half circles & geometric shapes being flipped and chained together.
9. Variable Shifting Logo Trend
Variable fonts & type that shift in size, weight and proportions.
10. Droplet Merger Logo Trend
A droplet that merges and connects with other droplets.
11. Ringed Circle Logo Trend
A perfect ringed circle varying in thickness & styling.
12. Swinging Logo Trend
Visual metaphors that covey swinging, flapping, waving and movement.
13. Shape Text Fill Logo Trend
Text that fills the shape of a tag as decoration or pattern.
14. Etched Logo Trend
An engraved or etched styling often used with mascot illustrations.
15. Pointed Rods Logo Trend
Pointed rods with varying widths and lengths to create a distinct shape or burst.
A shout out to Bill Gardner & LogoLounge!
A huge thanks to Bill Gardner from LogoLounge (read our interview or listen to our podcast) for putting this report together. In case you did not know, LogoLounge.com is the world’s largest logo search engine and for less than $10 per month (billed annually), members get unlimited uploads and access to more than 380,000 logos from designers across the globe. They also get immediate entry into the selection process for the LogoLounge book series of which I’ve personally been featured 54 times since 2011.
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Do you have any further logo design trends or inspiration to add?