Earlier in 2022, we posted an article on the latest logo design & branding trends and now 6 months on, the official 2022 logo trends report has just been released by Bill Gardner of LogoLounge who we had as a guest on the JUST Branding Podcast discussing logos vs brands.
This report was put together by carefully analyzing over 380k logos from the past 20 years, handpicking those that contribute to emerging trends for the year. The findings & insights are found below.
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Remember, as Bill says:
“This report is an observation on the logo industry and isn’t meant as a guide for best practices. Trends are trajectories that will evolve and modify over time, not a passing fad. Use the ideas here to push your design skills to the next level and keep the trajectory moving to the next iteration. This is a trend report and NOT a trendy report.”
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Past Logo Design Trend Reports:
- Logo Lounge: 2021 | 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012
- On Just Creative: 2022, 2020, 2019, 2018, 2017 | 2016 | 2015 | 2014 | 2013 | 2011 | 2010 | 2009
What are the Logo Trends of 2022?
- Infinity Triangles
- Droplets
- Tree Roots
- Stressed Contrast
- Loops
- Text Arches
- Psychedelia
- Dots
- Big Traps
- Cut Corners
- Ray Lines
- Tight Kerning
- Seeds
- Trellis
- Semi-Arch
Short summaries are provided below. Read the full report for more in-depth explanations.
2022 Logo Design Trends Report
1. Infinity Triangles
Triangles that form a bow-tie shape, often signalling the infinite sign.
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2. Droplets
A drop of water, blood, etc signaling fluid.
3. Tree Roots
Abstract tree roots & branches that form a shape.
4. Stressed Contrast
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Thick verticals and extremely thin horizontals either in the text or in the mark itself.
5. Loops
Loops that connect letters together.
6. Text Arches
Text that arches over graphics
7. Psychedelia
Art Nouveau, psychedelic, and natural forms reminiscent of 60s and nature.
8. Dots
Hand dotted patterns that create the background of a logo
9. Big Traps
Large amounts of negative space between letters (traps).
10. Cut Corners
Cut corners, that often feel pinched together.
11. Ray Lines
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A series of lines formed to create a shape, light, texture or bursting feel.
12. Tight Kerning
Tightly kerned letters often tall or wide & heavy in weight.
13. Seeds
An geometric semi-circle almond-like shape
14. Trellis
A trellis or framework that is used as a support to form the logo akin to vines growing on a wire
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15. Semi Arch
A semi-arch quarter-circle shape that looks like macaroni.
A shout out to Bill Gardner & LogoLounge!
A huge thanks to Bill Gardner from LogoLounge (read our interview or listen to our podcast) for putting this report together. In case you did not know, LogoLounge.com is the world’s largest logo search engine and for less than $10 per month (billed annually), members get unlimited uploads and access to more than 380,000 logos from designers across the globe. They also get immediate entry into the selection process for the LogoLounge book series of which I’ve personally been featured 58 times since 2011.
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Do you have any further logo design trends or inspiration to add?
