20 On-Page SEO Tips & Techniques

20 On-Page SEO Tips & Techniques

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This article has been contributed by Faizan Khamisani.

There are many benefits to SEO (Search Engine Optimisation) and tons of on-page SEO techniques that we can use for each of our websites, some that often get overlooked. So, here is a checklist of the most important techniques that we can use for 2014, 2015, 2016, 2017, 2018 and beyond.

Editor’s note: Some of these have been around for a while but they are always good as a refresher.

SEO Techniques

Title Tag

The best and most effective way to use the title tag is to not to make the title tag longer than 70 characters. The title should be according to your page; try to use the long phrased keyword within the title tag.

Description Tag

Use this tag smartly. Describe your page content and try to use your most competitive keywords in the text. Use no more than 160 characters.

Keywords Tag

We all know that Google stated that this tag does not affect your rankings but there are many SEOs, who still use this tag for other search engines. Target your 5 most competitive keywords within the tag.

HX  (Heading) Tags

Use HX tags with each of your main article headings / sections. Use h1 for the main headings and the rest in h2, h3, h4 and so on. Try use your keywords in the headings and highlight them in the eye of search engines with these HX tags.

Images

Optimize each image with ALT and Title tags. Image name can also be optimized; try to use the keywords smartly within the tags as well.

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Search Engine Friendly URLs

Try not to use signs like &, Spaces, ?, etc in your URLs otherwise it can come across as spammy. Ask your developer to make the URLs look easy to read, short and clean.

Quality Content Is King

As we all know “Content is King” in the SEO industry, so we can’t ignore this one. Each page should have a minimum of 500 words of great quality content.

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Navigation

Make sure your navigation is crawlable, whether it be text or image based.

JavaScript/CSS External

Externalize the JS and CSS codes to make your website pages load faster. Take this with a grain of salt as it’s not always the best choice in any case. Sometimes it’s better to use pregressively inline JS and CSS for faster rendering and perceived time.

Internal linking

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Internal linking will help you to engage your customers within the website. Internal linking will also help you to control the bounce rate as well.

External pages

Adding links to external high quality website (not just popular) resources builds a good relation in the eye of search engines and this trust will help the websites to get higher positions on search engines.

Geo-tagging

Use geo-tagging to let your users and search engines see your actual business location.

Authorship Markups

Use authorship to take the ownership of the content you publish on your website.

Sociability

Add social media buttons to encourage your readers to share your website’s content on their profiles. Websites with social signals can get better rankings in search engines.

XML SiteMap

Create xml sitemap and add each of your website in it. You can submit to sitemap in Google and Bing webmaster tools to make your website index soon.

Robots.txt

Updated: The robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website.

Analytics

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Make sure you have added and setup the analytics code so you can properly analyze your website.

Webmaster Tools

Add and verify the ownership of your websites via Google Webmaster Tools. These webmaster tools will also help to analyze the on-page validations.

Xenu is free software to find broken links within your web pages. Find and fix those broken links as soon as you find them.

Hosting

A website hosting server should be up and running 24/7, with at least 99.9% uptime. A website with too much downtime can be de-indexed from and won’t be able to rank higher on search engines.

Have any more SEO tips for 2014 to share?

Faizan Khamisani is a Blogger and SEO Expert from a SEO company; you can contact him anytime on Twitter and Google+

151 thoughts on “20 On-Page SEO Tips & Techniques”

      • Except the fact that the article is really poor it contains also some big errors.

        >>> ERROR #1
        “Use a robots file to block pages you don’t want to index in search engines.”

        Robots.txt file is not intended to prevent indexing, but it’s crawling related.

        >>> ERROR #2
        “Adding links to external high quality website resources builds a good relation in the eye of search engines and this trust will help the websites to get higher positions on search engines.”

        This is the ruin of the web. The link should not go to the high quality website only beacause it’s a big website, but shoul go to the better resource for that argument!
        The resource not the website.

        This way of thinking leaded to linking always big brand websites or Wikipedia even if they contain often really crap resources.

        This leaded also to the bad practice of linking automatically such websites.

        >>> ERROR #3
        “As we all know “Content is King” in the SEO industry, so we can’t ignore this one. Each page should have a minimum of 500 words of great quality content.”

        Oh my God! Please stop associating a number of words to great content!

        >>> ERROR #4
        “Make your navigations text based. Don’t use images or animations that search engines can’t crawl.”

        You can make anything crawlable. Tha fact that you aren’t able to make it correct from a technical point of view doesn’t mean that you must not use images or animations.

        >>> ERROR #5
        “Externalize the JS and CSS codes to make your website pages load faster.”

        It depends. It’s not always the best choice in any case.
        Sometimes it’s better to pregressively inline JS and CSS for faster rendering and perceived time.

        >>> ERROR #6
        “Schemas (structured data) will help the pages to get higher rankings on Google, Bing, and Yahoo.”

        Absolutely false. Structured markup only helps machine to understand better what the page is about, but not necessary to rank it higher (that doesn’t mean anything…where, why, for which key…).

        • Hi Andrea,

          Excuse my delay in response, I away over the holidays. I appreciate you pointing out some of the questionable points. I have updated the article reflecting some of the points.

          1. Updated Robots.txt to reflect real meaning.

          2. Links to “external high quality website resources” is a matter of interpretation… A high quality resource could refer to any piece of content not just a website.

          3. A page or article that has less than 500 words can be great content, but wouldn’t having less than this be deemed by search engines to be less valuable?

          4. I updated the sentence to read “Make sure your navigation is crawlable, whether it be text or image based. ”

          5. I updated this based on your suggestion, thanks!

          6. Removed schemas.

          I’ve also updated the title to remove the 2014.

          • Thanks Jacob,

            Very much appreciated. I think it’s important when writing about SEO to tell things correctly cause there are lots of snake oil salesman all around.

  1. Hi Faizan,

    We all know that content is king or I would say quality content is king. But there are numerous number of webmasters who claims that having content more than 1000 words increases your chances to rank higher. They claim so because having long article means brief content and explains each point thoroughly.

  2. Thanks for taking time to compile this quick guide. It is quite comprehensive and is just about what everybody in this field needs to know.

  3. Nice list here Faizan, on page SEO is far more important than many realise!
    And thanks for including my post on image SEO.
    Have an awesome 2014
    ashley

  4. I read these tips in 2010 too. Are you living in 2010 faizan? Above 21 tips, not a single one is new! Old crap!

  5. This information is still relevant, to anyone just getting started in design/development/SEO. Thanks for sharing Jacob 🙂

  6. If the website On page SEO is good then we don’t need to spend much of hours on Off page SEO because Google first see the On page SEO of the website.
    The above info is also good for the beginners who just start their career in internet marketing.

  7. Hi, thanks for providing such great SEO on Page and off page information. All of the above tips are very helpful for SEO.

  8. Thank you, Jacob. I’ve learned a lot from your seo tips list. I’m going to try some of them and hoping it will work for me.

  9. Its really hard to find informative info but here I can… Pretty nice post. I just wanted to say that I have truly enjoyed browsing your blog posts. In any case I’ll be subscribing and I hope you write again soon..

  10. after I read, I am interested in doing a thing to try my own recipe SEO.
    Thank you for the knowledge.

  11. Another great blog!

    Whilst we already use the above SEO techniques, it’s nice to see them in a list like this because it helps to break them down a bit better and validates that we’re doing what works. I was reading Andrea’s comment and was going to say that I couldn’t see any of those mistakes but then read your response that they had been fixed up – great to see people so on the ball, it stops the wrong information from being spread!

  12. Some people consider that only putting meta information in your website make it ready for search engine optimization. This is totally wrong because you need to optimize every pager, every internal link as well as image of your website. Your 21 tips for on page optimization not only make a website perfect for SEO but also assure quick ranking on search engines. WordPress has lot of SEO plugins which are doing good job of putting meta information as well as Alt attributes in images. Very helpful tips 🙂

  13. Nice post! I believe one important SEO factor for 2014 is to have rich content on the pages. Provede content for your audience not for search engines. Add images and video. This would keep the visitors on your pages for longer time and hence reduce the bounce rate which in turn will help improve rankings

  14. HI ,
    Great and clean information about ON- Page. All tips is awesome and helpful.
    Thanks for share….!!

  15. Nice post ! I think one more useful and necessary tip for SEO is ‘mobile optimization’ now a days search engines have started giving preference to those site who are optimized for mobiles as well.. what you people say ? AM I Right or Wrong?

  16. There are many on-page SEO (Search Engine Optimization) techniques that we can use for each of our websites, some that often get overlooked. So, here is a checklist of the most important techniques that we can use for 2014. Thanks for this blog commenting.

  17. SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

    Review of your site content or structure
    Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
    Content development
    Management of online business development campaigns
    Keyword research
    SEO training
    Expertise in specific markets and geographies.

  18. Jacob Cass, Fab post, you mentioned all points of on-page Seo. May Seo people didn’t following it. But I Tell the readers follow these techniques but doesn’t ignore off-page Seo. Remember on-page is 30 percent and off-page is 70 percent part of Seo.

  19. Complete and interesting information, my friend.
    Before getting into SEO On Page, I prefer the quality keywords research. Comprehensive research will allow me to reach google SERP’s more easily .

  20. Am sure you have created numerous SEO experts with your amazing article. I actually think it sums everything about on-page SEO. Thanks for this

  21. Rich Snippet Mark Ups like schema does not ensure higher ranks on SERP. Though indeed it can generate higher CTR for certain types of businesses. Correct me if I am wrong.

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  23. Hi Jacob, thank you so much, your advices are very useful, I have readed a lot of seo tutorials, and I think that yours is the best. I am web developer too http://luisfer.co/ I hope we can stay in touch.

    Best regards!

  24. Thanks Faizan for sharing such wonderful information. I will definitely input all the things you have described regarding on-page optimization. I am sure it will help. Thanks

  25. its great article on on-page optimization which is definitely one of the most important part in SEO process. Thanks for sharing

  26. nice and precise information about on-page SEO. onw more thing i would like to add that maintaining keyword density is very important. if you are using keyword in content with bullet points then it helps a lot for search engine to understand the page.

  27. Pingback: 20 On-Page SEO Tips & Techniques - iTBiZ Bangladesh
  28. Nothing new,i am reading this stuff from last 4 years,seo is actually time consuming,your site click for one keyword,and you think you are seo expert,actually when domain gets old,visitors automatically start coming on your site.

  29. Thanks for sharing this great information, now i trying to create some xml sitemap for Google and Bing webmaster tools.

  30. On-page SEO is the very important factor, Onpage based on page title, adjustment of keywords, description tags, images, SEO friendly URLS, design of website and etc. Jacob the sharing of article on unplug that is pretty helpful for the beginner, this article will help them to improve their website on page.

  31. Hello,
    The main thing in the SEO is the Content.
    Each and every one know that Content is the King.
    The main focus in SEO should be the TITLE, DESCRIPTION, IMAGE ALT TAGS, BOLD, STRONG, EM, ITALIC Tags and Heading Tags(H1, H2, H3, H4).

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  33. I am visiting this blog for first time. I am proud to say that I’ve become a great fan of this blog officially. A good blog always comes-up with new and exciting information like this one. Anyone who really wants to read a article with full of information, should read this.

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  35. wow, this was a very nice and very helpful for us who are beginners and do not understand what it’s seo. thank you very much I liked this article

  36. Thanks for sharing such a nice post. This is really a best post ever i read. I am new to SEO and was really thinking about some advises about SEO. After reading your post, i am really feeling so good.

  37. Complete and interesting information, my friend.
    Before getting into SEO On Page, I prefer the quality keywords research. Comprehensive research will allow me to reach google SERP’s more easily .

  38. These on-page tips are really great and important for every page of website so your visitors can get the better user experience. I am an affordable SEO services provider and knows the value of these On-page factors in a website

  39. It was a great guideline for on page seo. After i read this valuable post, i felt i was simple to understand these on page seo factors. But i know that the proper application of these on page seo factors can make huge amount of positive impact on our site’s search engine visibility.

  40. Hi Jacob.

    Great post indeed.

    You mention here some important points that really help to get a good page rank as well as get a good position in search engine result pages.

  41. Thank you for sharing knowledge to us. I hope after I tried all of these results will be maximal. I am very grateful to those of you who already distribute free SEO knowledge.

  42. Thanks for this great post. I stumbled on it while searching for the best SEO tips for 2014 and I must really say it will help me a lot in my upcoming website. Thanks

  43. I am glad to know that I have found very helpful content here and i have learned many thing about On Page SEO optimization. This post is very informative for those newbie and beginners and I am one of them.

  44. I would like to than you for the kind of post you have shared here on On Page SEO. I was looking for such tricks on On Page SEO. Thanks again!

  45. Awesome tips, also search engines nowadays try to show you that content that is strongly related to your particular query. Search engines uses LSI phrases and terms to identify what type of content a particular page has. Our chances of ranking increases by using LSI phrases and keywords in our content.

  46. Hi Jacob,

    I think these are best techniques for on-page SEO. I Liked it And This post is very helpful for new beginners like me.
    Thanks for sharing this & I appreciated you I have learnt many thing from this content.

    Regards,
    Chris Bennitt

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  48. I’m doing the tips that you give, hopefully successfully, thank you.

  49. Thanks for the wonderful on page seo techniques I think it’s one of the most crucial which determines your blog site rankings in search engines and one must do it properly to climb the search engine results

  50. We all know that content is king or I would say quality content is king. But there are numerous number of webmasters who claims that having content more than 1000 words increases your chances to rank higher. They claim so because having long article means brief content and explains each point thoroughly.

  51. now i know something to make on page seo technique. but i think i want more tips to seo in 2015

  52. thank you very much for admin, I will try the tutorial on this website, very helpful at all

  53. Thanks for the wonderful on page seo techniques I think it’s one of the most crucial which determines your blog site rankings in search engines and one must do it properly to climb the search engine results

  54. Awesome SEO tricks. I am a beginner and I think this is going to help me a lot. Thanks for sharing this !!!!

  55. Thanks for sharing such a nice post. This is really a best post ever I read. This on page SEO techniques really helps me as I am new in the field of SEO.

  56. If the website On page SEO is good then we don’t need to spend much of hours on Off page SEO because Google first see the On page SEO of the website.

  57. First of all i am very thanks for giving such a great list of tips on page seo. it really helpful for al

  58. First of all i am very thanks for giving such a great list of tips on page seo. it really helpful for all

  59. thanks brother.
    It is quite comprehensive and is just about what everybody in this field needs to know.

  60. Awesome article. I was thinking to approach seo company for my website optimization. But after reading this article, I don’t need one. I will use all these tips and rank well without any seo firm. Thanks for sharing such post. Keep it up.

  61. This is very nice one and gives depth information. Thanks and keep posting! Thanks again for the blog article . Much thanks again. Great.

  62. thank you brother….I was thinking to approach seo company for my website optimization. But after reading this article, I don’t need one. I will use all these tips and rank well without any seo firm.

  63. Hi, thanks for providing such great SEO information. All of the above tips are very helpful for SEO. Great for beginners!

  64. Facebook has become a part of my life, not only helped me to connect with you but also where I can share every moment in life. I really like the convenience that it brings

  65. The article gives me a lot of interesting information. I still often share life experiences with friends. And I enjoyed the convenience and attractiveness of free messaging app

  66. Life after hours of work stress and fatigue is the space I really love. I can play games, take photos or simply surfing facebook, chatting with friends. It made me feel so comfortable and pleasan

  67. I was thinking to approach seo company for my website optimization. But after reading this article, I don’t need one

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