About Jacob Cass

Jacob Cass Brand Designer and Strategist


I’m Jacob Cass and I started JUST Creative to help businesses grow & make a lasting impact on the world.

We’re an award-winning branding agency & industry-leading design blog and we work with people who want to build a brand – the strategic way.

Our work enables you to grow your business faster and easier, ensuring your business cuts through the noise and delivers a clear message, with a consistent visual style, that is goal focused.

Our strategic thinking, distinctive logos & memorable visual identities will ensure your brand looks polished & professional for years to come.

View our services or contact us to see how we can help you.



Jacob has spoken at TEDx and been featured in Entrepreneur, Forbes, and a number of high-profile design books including The Best of Logo Lounge Master Series.

Some notable clients include Nike, Disney, Nintendo, and Jerry Seinfeld, as well as iconic locations such as San Francisco, Puerto Rico, and New York’s Digital District.

Jacob holds a Bachelor of Visual Communication (Graphic Design Major) from The University of Newcastle, Sydney, Australia and a Brand Master Certification from Brand Master Academy, and over 16 years of experience in the industry with multiple awards on his belt.

He runs the industry-leading JUST Creative Blog which features thousands of articles & resources to help businesses grow & thrive, as well as the JUST Branding Podcast that helps designers & entrepreneurs grow brands, and he also coaches creatives in his Inner Triangle Coaching program, either 1:1 or in a group setting. Yahoo! recently declared him as the “Best Brand Coach to Follow in 2020”.

Jacob is a digital nomad and travels the world (is now isolated in Sydney) with his family of four, while running JUST Creative. He has visited 88 countries thus far with travel guides on most of them available at his travel blog, JUST Globetrotting.

Go check out JUST Creative’s portfolio or simply, get in touch.

PS. Did you know Jacob designed the logo for the city of San Francisco? You’re in good hands.

Your brand deserves to stand out and thrive!

Select Clients

Client Logos JUST Creative

Every client is important to us, no matter the size. We work closely with all sized businesses from across the world including start ups, entrepreneurs, one man bands, corporate escapees, B2B and B2C.

Past clients have included: Nike, Disney, Red Bull, Jerry Seinfeld, VitaminWater, San Francisco, Puerto Rico, Coach Leatherwear, OMEGA, Pirates Booty, ZAGAT, Capcom, Cutty Sark (Highland Park Scotch Whiskey), In The Raw, Jimmy Johnson, Energy Kitchen, GrimeBoss, Sweet’N Low, Zynga, Flywheel, Nice Pak, Sani-Brands, Guru Cycling, Crestron, CitiHabitats & many more.


Jacob Cass of JUST Creative is just that – incredibly creative! He hit the nail on the head with his strategy & designs and made the process simple and seamless.- Lauren Maloney, Briar Market
We’d recommend Just Creative to anyone. Jacob went the extra mile at every turn and the result is a brand and website that exceeds our wildest expectations.- Alexia & Danny, Ruff Club
Jacob is an absolute pleasure to work with, a true professional and creative genius!- Stefan Welander, RAVE
I wanted to hire the best and after looking at several other companies, I knew Jacob was the perfect guy for the job. He is a true professional. You will not regret investing in Jacob and JUST™ Creative.- Jesse Simmons
Jacob truly cares about his clients, and even though the project is finished, I still feel supported by him in continuing to build my business!- Melissa Karnaze, Mindful Construct
We wholeheartedly endorse Jacob for those who want to do things differently when it comes to design & branding. He is both analytical and creative in his process and takes the time to genuinely understand the business he is collaborating with. Jacob does not do “off the shelf”.- G Squared Capital

Select Awards

Best of for Branding
– LinkedIn

Best Logo Design Australia
– World of Logo Design Awards

Young Alumni Award
– The University of Newcastle

40th Creativity International Award
– International Creativity Awards

Newstar Award for Book Cover
– agIdeas

Magazine Design Cover Commendation
– Design Graphics Magazine

Best Website Design
– National Youth Week

Logo Design Love Award
– Logo Design Love



  • Speaker at TEDx in Pittsburgh at Carnegie Mellon University, shown below.
  • Lecturer at the Boston University PRSSA “PR Advanced: Brand Yourself” along side representatives from Dunkin’ Donuts, JetBlue, Wholefoods, Boston Red Sox and more.
  • Lecturer at NYC College of Technology “Meet The Pros 2.0” conference.
  • Guest lecturer at Birla Institute of Technology and Science (University), India
  • Want Jacob to speak at your next event? Get in contact.


Also see Jacob’s very own podcast, JUST Branding Podcast co-hosted with Matt Davies, dedicated to helping designers & entrepreneurs grow brands.




Judging Roles

As a designer influencer and thought leader, Jacob Cass has been invited to sit on the judging panels for a number of high profile award programs.

  • Graphic Arts Today MVP Awards (2020)
  • Best Brand Awards Jury Member
  • Horizon Interactive Design Awards Jury (2019, 2020)
  • LogoWave Jury Member (2017-Current)
  • International Visual Identity Awards (2015-Current)
  • Judge for the Annual Design Awards (2010-2013) along such names as Sagi Haviv, Ivan Chermayeff, Elliot Jay Stocks, David Carson and more.
  • Video judge for Hewlett Packard’s ‘Design With A Twist’ video design competition.
  • Logo design “Judge Of The Month” for the Logo From Dreams logo awards.
  • Graphic design judge for the Project Never Competition judging “the best rejected designs”.
  • Web design judge for The CSS Awards judging “the best websites in the world”.
  • Northwest Indiana Creative Project Curator
  • Logo design judge for The Logo Of The Day logo award scheme.


Published Work

  • Graphic Design Education – 3rd Edition by Lista Winstanley
  • Just Creative Design Logo published in Wolda Annual 2008.
  • Peter Ryan Logopublished in The Best of Logo Lounge 5.
  • Square Room Logo published in The Best of Logo Lounge 5
  • Graphic Design Down Under (ISBN: 978-3939998099)
  • Logo 2 (ISBN: 978-3-939998-17-4)
  • Best Package Design (ISBN: 978-3939998099)
  • Graphic Design 2 (ISBN: 978-3939998099)
  • Label Design (ISBN: 978-3939998099)
  • Australian Art & Design Education Resource Guide 2008
  • Australian Art & Design Education Resource Guide 2010
  • Blogs: Mad About Design (Maomao Publications, Spain, 2008)
  • DG Portfolio 8 – (2008)
  • MyOwnBusinessCard Volume 1 (Design and Design, 2009)
  • LogoLounge Volume 5: International Identities by Leading Designers (2009)
  • Layers Magazine – November / December 2008
  • Layers Magazine – March / April 2009
  • Layers Magazine – May / June 2009
  • Layers Magazine – August / September 2009
  • Computer Arts Magazine – September, Issue 166, 2009
  • Computer Arts Magazine – August, Issue 167, 2009
  • Computer Arts Magazine – November, Issue 170, 2009
  • Computer Arts Magazine – December, Issue 171, 2009
  • Computer Arts Magazine – May, Issue 200, 2012
  • Computer Arts Magazine: The Design Career Handbook – August 2013
  • Logo Nest 101
  • Computer Arts Projects: Logo Design & Branding
  • Vero water bottle packaging design published in Basic Pack by IndexBook
  • 6 logos featured in The Best of Logo Lounge Vol. 6
  • Creativity Awards Annual – SYA Website Design
  • Liquid Packaging – Vero Water Bottle & Wedgetail Distillery Vodka Bottle
  • International Visual Communication Design – Vero Water Bottle & Wedgetail Distillery Vodka Bottle
  • 6 logos featured in I Heart Logos Vol. 1
  • Recycling & Redesigning Logos by Michael Hodgson – Fitucci Logo
  • 9 logos featured in Logo Lounge’s Master Library Book 3
  • 3 logos featured in Logo Anatomy by Gramedia
  • 6 logos featured in LogoLounge Master Library 3000 Typography and Enclosures
  • 6 logos featured in Logo Lounge Volume 5
  • 6 logos featured in Logo Lounge Volume 6
  • 6 logos featured in Logo Lounge Volume 7
  • 2 logos featured in Logo Lounge Volume 8
  • Redwave Systems Case Study featured in LogoNest Vol 1.
  • 4 logos  featured in ‘Branding Elements – Logos’ by SendPoint
  • VideoGamer.com case study appears in ‘Relogo‘ by Sandhu Publishing (Late 2011)
  • Double page interview in Get Your Photography on the Web – Rafel RC Concepcion
  • 2 Logos featured in ‘International Design Yearbook 2011’
  • Freelancers Guidebook, by Computer Arts
  • The Book of Bird Logos: Volume 1 by Logo Inspirations

My work & writing can also be seen on numerous leading websites & magazines:

Smashing Magazine, Entreprenuer.com, Design Graphics, .Net Magazine, Computer Arts, Layers Magazine, HOW, PSDTuts, VectorTuts, DesignTaxi, Freelance Switch, Logo Moose, FavUp, Creative Pool, David Airey, Freelance Folder, Creaticca, Most Inspired, Creative Curio, Line25, My Ink Blog, Design Informer, CSS Collection, Daily Slurp, CSS Based, LoopPress, Logo Pond, W3C Sites, CSS Leak, CSS Clip, BlogPond, Layers TV, CSS Creme, Design Flavr, Logo From Dreams, Web Designer Depot, Inspiredology, The Design Inspiration, and many more.



JUST Creative believes in ‘Business for Good’ and makes giving a part of our everyday business. We partner with B1G1 and give back on a regular basis and also run fundraising initiatives.

  • Raised US$2227 for the Langbos Care Center in South Africa via an online fundraiser.
  • Raised US$3607 for the Eastern Australian Flood Victims via an online fund raiser.
  • Raised US$15,000 for the 2011 Japanese Earthquake / Tsunami victims via virtual sales on Second Life.
  • Raised USD$1620 for charity in our Design Group Writing Project.
  • Jacob participates in the Design4Kids program that helps underprivileged teens in developing countries become successful designers.
  • Every year, we participate in the Blog Action Day initiative to raise awareness of important global issues.
  • Volunteered in the Philippines on community construction projects



Past exhibitions have included:

  • Australian Center for Contemporary Art – Melbourne, Australia (25 Oct to 7th Nov 2010)
  • Melbourne Museum – Melbourne, Australia (24 April to 24 May 2009)
  • The Momentum Project – Newcastle, Australia (16 Nov to 11 Dec 2009)
  • Newcastle Museum – Australia (May-August 2015)



If you would like to find out more about Jacob Cass, here are some past interviews:



Apart from this website, Jacob owns two other websites.

  • Just Globetrotting Travel blog documenting stories & trips from traveling to 88+ countries around the world.
  • Logo Of The Day Logo Of The Day is a high-profile logo design award scheme that rewards the best professional logos and trademarks designed throughout the world.
Business for Good B1G1

Together, we can make an impact where it really counts.

JUST Creative is a big believer in “business for good” so we have teamed up with B1G1 (Buy One, Give One) to give back & make the greatest possible impact in this world.

We’ve made giving part of our everyday business, since 2009.

Business For Good Impact Map

This shows the geographical impact JUST Creative has helped create across the globe.

Create a brand your customers will love!
[Cyber Monday Deals LIVE!]
[Cyber Monday Deals LIVE!]