10 Best Brand Strategy Courses Online in 2024

10 Best Brand Strategy Courses Online in 2024

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If you’re reading this, you’re most likely wanting to learn brand strategy and are looking for the best brand strategy courses online.

And I don’t blame you. It’s a tough market out there as a designer.

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Not only do we have to compete with our peers but we now also have to compete with DIY tools such as Canva and cheap marketplaces such as Fiver.

Are you feeling the decline? Struggling to make a good living from your freelance work? Never fear, specialisation is here! Specialising allows you to increase your fees and get hired for your unique skillset without competing on price.

Think about it, if you owned a Porsche and it broke down, would you take it to a regular mechanic or a mechanic that specializes in Porsches?

The same goes for our creative industry. If you specialize, you get hired for that skill set and you can charge more for the privilege.

When I learned how to separate my designs from my creative thinking I became a specialist and was able to increase my fees and you can too!

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Have you specialised yet? Now’s your chance, learn brand strategy!

Here are the best brand strategy courses online, many of which I have taken personally.

Enjoy your trip down the brand strategy rabbit hole.

Also be sure to check our out list of the best brand strategy resources and the best branding courses.

Top 10 Best Brand Strategy Courses

Here is a summary of all the courses we will dive in to below. Many of these include brand strategy templates, PDFS, frameworks, examples & all the different types of brand strategy so if you’re wanting to develop branding strategies, look no further!

  1. Brand Master Secrets (Editor’s Choice)
  2. Brand Strategy Academy (Editor’s Choice)
  3. CORE
  4. Activate Your Strategic Brain
  5. eResonaid
  6. Story Brand
  7. LEVEL C
  8. Mark Pollard’s Brand Strategy Class
  9. Branding Masterplan
  10. Brand Consulting Mastery
  11. Brand Strategy Fundamentals

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You will find even more at the end of the article including Jacob’s very own branding mini-course.

Top Brand Strategy Courses Compared

Are you wondering what is the best brand strategy course online? Compare them below and find what’s right for you:


Course By Length Cost
Brand Master Secrets (Editor’s Choice) Brand Master Academy 120 Videos, 20 Hours $897
Brand Strategy Academy (Editor’s Choice) Brand Strategy Academy 20 Core Videos, 5 Hours; 30 Advanced Videos, 8 Hours $497
CORE The Futur 15 Videos, 4 hours $489-$1729
Activate Your Strategic Brain Stef Hamerlinck 8 Hours $299
eResonaid Fabian Geyrhalter 15 Videos, 1.5 Hours
Story Brand (SB7) Donald Miller 10 Hours $275
LEVEL C Marty Neumeier 1-2 Days In Person $1060-$1560
Brand Strategy Class Mark Pollard 1.5 hours Free (2w trial)
Branding Masterplan Daniel Patterson 70 videos, 10 hours Free 60mins then $595
Brand Consulting Mastery Tobias Dahlberg 3 months with coaching $5000-$10,000
Brand Strategy Fundamentals Anneli Hansson 30 videos $199


The Best Brand Strategy Courses Online & In-Person

Brand Master Secrets (Course + Worksheet Bundle) (Editor’s Choice)

Learn Brand Strategy

Cost: $897 | Length: 120 Videos, 20 hours | By Stephen Houraghan

Brand Master Secrets helps you become a brand strategist and earn specialist fees. And in my opinion, this is the most comprehensive & best brand strategy course online.

Stephen Houraghan, a brand strategist and producer of the course, has truly gone above and beyond with this course to give you everything you need to become a brand strategist.

I thought I knew a lot about brand strategy before I took this course, but by the end, I realised how much more there was to know.

The course gave me all the techniques and processes and more importantly… all the systems and tools I needed to build brand strategies for my clients.

I literally watched every video front-to-back and learned something new in pretty much every module (and that’s coming from someone who has been in branding for 15+ years!).

This is the consolidated “fast-track” version to becoming a brand strategist.

I wholeheartedly endorse this course for any designer or creative who wants to become a brand strategist and earn specialist fees. It truly transformed my business.

Check out the 15-minute video about the course, which lays out exactly what you get in the Brand Master Secrets.

If you do enrol, you should know that there is a full cash-back guarantee if you decide it’s not right for you.

If you want to ask me any questions about the course, send me an email and I’ll be happy to answer them for you.

You can also check out the video with Stephen and I answering all your burning brand strategy questions.

Brand Master Academy also offers a comprehensive course focused purely on how to run a brand strategy workshop which is outlined further below. Plus they also offer a messaging toolkit + contract template as optional add-ons.

You can get the Brand Master Academy Super Bundle that combines the Brand Master Secrets & Brand Master Workshops saving you hundreds.

Who’s this for? For those who want the most comprehensive and best value course on the market (based on me taking over a dozen here myself), with all the systems, tools, worksheets and processes to help you earn specialist fees.

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Brand Strategy Academy (Editor’s Choice)

Brand Strategy Academy Course

Cost: $497 | Length: 20 Core Videos, 5 Hours; 30 Advanced Videos, 8 Hours | By: Sarah Robb, Brand Strategy Sarah

Brand Strategy Academy, taught by Sarah Robb (aka Brand Strategy Sarah) is designed to give you the clarity and confidence you need to do and sell brand strategy for any client, large or small.

It shares Sarah’s 20+ years real-world experience and all her practical tools working as a director of brand strategy at agencies like Landor, and independently for over 70 clients including EY, Pepsi, Pfizer, Oracle, Claridge’s, Diageo, BP, Sage and Novartis.

The core course covers 7 modules of 20 Video Lessons with 18 practical help sheets and templates (including customer and employee research templates, proposal and pricing templates, an 8-week project roadmap, a scripted brand strategy workshop, etc.). 

The seven core modules cover:

  • Brand Strategy Fundamentals;
  • The Process Roadmap;
  • Customer Research and Insight;
  • Competitor Research and Insight;
  • Company Research and Insight;
  • Writing And Presenting The Strategy;
  • 12-month Implementation Guidance.

It also includes in-depth case studies, over 30 leading brand examples, and a real-world practice case study (where you get to review all of the research and insights from one of Sarah’s past clients, have a go at writing the strategy, then see the presentation Sarah gave and the client response).

The core course covers everything you need to start doing and selling brand strategy to clients.

Additionally, there is an advanced section:

This includes:

  • 27 videos of recorded answers to Live Q&A questions (covering things like how to set brand metrics and KPIs, how to adapt the process for non-profits and start-ups, how to pitch brand strategy, how brand strategy leads into design, etc.)
  • In-depth 45-minute masterclasses from experts in areas like naming (Rob Meyerson), Embedding Brand Strategy In Culture (Jeff Melnyk) and Brand Architecture (LB Vogl).
  • Plus references and resources for further reading on the topic.

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The advanced section is refined and added to all the time and is included in the price.

The course is intended to both equip you with the core so you can start to sell brand strategy confidently within a month, and be something you can continue to grow your knowledge with for years to come.

The course can be taken in your own time, or tracked week by week with Sarah’s live Q&A sessions that she runs in 7 week ‘terms’ or 21 weeks of the year.

Everyone on the course gets lifetime access to all the course material and Q&A sessions.

There is a 30-day full cash-back guarantee if you decide it’s not right for you (although no one has asked for it yet!).

Who is this for?

Brand Strategy Academy is highly valued by designers and copywriters who want a really practical course to fully equip them with all the tools to sell brand strategy. It also attracts many brand strategists and marketers, who are looking to update and deepen their skills.

10% Discount Coupon Code

Get 10% off Brand Strategy Academy by using code ‘JACOB’.


CORE Discovery for Creatives

Core Discovery (Brand Strategy Framework)

Cost: $489-$1729 |  Length: 15 videos, 4 hours | By: The Futur, Jose Caballer

CORE Discovery from The Futur, taught by Jose Caballer, “empowers you, the creative, to hold Discovery work sessions with your clients to define, align and generate insights for all the key stakeholders, allowing you to go from being an “order-taker” to being a powerful strategic leader and valued partner to your clients and community.

This course focuses on a collection 6 key exercises (Culture, Customer, Voice, Feeling, Impact and X-Factor) in which Jose Caballer walks you through in a series of videos. There are templates and explanations and some print outs for live facilitation too.

This is design strategy framework and while it’s one of the more insightful courses on the market, it is tiered towards senior designers who have been in the game some time. A lot of background knowledge is required, which is why I preferred the aforementioned Brand Master Secrets as it teaches you these advanced principles to actually help you position yourself as an expert and be confident in selling through strategy as a service.

On a side note, you could actually learn the fundamentals with Brand Master Secrets then use the CORE framework for your sessions, so they can work in tandem quite well.

Who is this for? CORE is an advanced ‘course’ for those who understand what strategy is and are looking for a framework to help improve their process and facilitate workshops of their own.


Activate Your Strategic Brain

Activate Your Strategic Brain Brand Strategy Course

Cost: $299 | Length: 8 Hours | By: Stef Hamerlinck

Activate Your Strategic Brain will help you master the fundamentals of brand strategy and become a more valuable designer, allowing you to create better design solutions for your clients.

Although I still in the midst of taking this course, the modules seem quite promising:

  • The key concepts: brand purpose, personality, customer, value proposition,
  • How to sell brand strategy and how to price it
  • How to do a workshop with your client
  • How to think strategically and get beyond the brief
  • How to bridge the gap between strategy and design

The course covers the whole spectrum of brand strategy, from selling, facilitating, positioning to preparing for design. The goal is to become a more complete and strategic designer, so you can charge more and create brands that connect with their audience.

Who is this for? Designers who want to jump straight into the core concepts of brand strategy to help better their designs and service offerings, at a slightly more affordable rate.

Stef also has a few separate niche courses (modules) on brand strategy:

  • How to Facilitate a Brand Workshop – $79 –  Learn how to get on the same page with your client, build trust and create better design outcomes.
  • Brand Strategy Research – $299
    This module shows the magic ‘under the hood’ of a lot of brand strategies. Research is what drives powerful insights that are the foundation for strong brands.
  • Brand Strategy Fundamentals – $79
    Get a deep understanding of the key concepts that drive brand strategy and its relation to marketing and business strategy.


eResonaid by Fabian Geyrhalter

eResonaid Brand Strategy Course

Cost: $649-$949 | Length: 1.5 Hours, 15 Videos | By: Fabian Geyrhalter

Fabian Geyrhalter is an acclaimed brand strategist, author and podcaster, who I had the pleasure of interviewing, and he has taken his one-day brand strategy workshop, which he has done hundreds of times around the world, and made it into an online course, ready for the taking.

eResonaid will help “Define your company, your culture and your story, while drawing your audience into your offering”.

This course consists of 15 videos that range between 3-10 minutes in length, so it’s short and sweet.

But what I found the most valuable, were the PDF worksheets that came with it, including an interactive PDF workbook that acts as your hands-on guide through the course. You can take this and easily apply it for your own clients.

Fabian includes 2x 1-on-1 30min advisory calls within the price to gain feedback and guidance on your discovery journey or to course-correct if necessary. (But you could always go with the basic version of the course if you do not see value in it).

As a bonus, you also receive Fabian’s two branding books in e-book format.

You can easily complete this course in a day, making it an extremely condensed version of strategy, that will help provide brand clarity, without the fluff.

Who this is for? eResonaid is perfect for someone who needs to learn or apply brand strategy quickly since you can easily get through the course in a single day.


Story Brand (SB7) by Donald Miller

Story Brand Course

Cost: $275 (yearly subscription) | Length: 10 hours | By: Donald Miller

Although Story Brand (based on the book) is a messaging framework, it’s worth mentioning because it is solid framework to help sell any product or service. In fact, the principles of Brand Story are used on the home page of JUST Creative.

You won’t learn how to become a brand strategist, but you will learn how to hook your customers with a “story brand”.

The basic premise is this:

“A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.”

Each of these 7 bolded chapters/modules come with actionable step-by-step guides that help you implement what you’ve learned into your own brand. There is also a free online tool that guides you through the implementation process.

This course used to be $1500 but has just recently dropped to $275 as part of their Business Made Simple subscription which now includes three all-new courses on Marketing, Leadership, and Emotional IQ.

Who is this for? Someone who wants to improve their messaging & marketing skills, with an easy to follow framework, at a great value price.


LEVEL C – By Marty Neumeier

Cost:  | Length: 1-2 days In person | By: Marty Neumeier

Marty Neumeier, “the grandfather of branding” is running Brand Masterclass Workshops around the world.

Unlike the other courses on this list, this course is done in person (now also online due to COVID), in locations such as London, LA, Philly and Dublin. I am working with their team, to bring Marty to Australia too.

The workshop is called Level C because they are on a mission to permanently place the role of “BRANDING” in the C-Suite (aka CEO, CBO, CDO).

This best part? This Masterclass Workshop is a certification so when you’re finished, you will become a Certified Brand Specialist.

Graduates from the London masterclass have already used this credential and are leveling up into roles such as Global Director of Marketing, Head of Strategy, Head of Brand, and more — which means higher levels, broader scopes, more influence, better titles, and more money!

Although not technically brand strategy, you master modern brand building disciplines hands-on, and in the process build connections along the way, meaning you can level up together.

It goes without saying, this is a rare opportunity to get up close and personal with some of the best in the industry and get certified in the process.

Seats are extremely limited, so don’t wait too long on this one.

See their website for upcoming locations and dates.

Who is this for? For someone who prefers to work within a classroom format & wants certification to level up their career.


Brand Strategy: Build a Business that Lasts on Skillshare

Brand Strategy Course with Mark Pollard

Cost: $10/m (2 Month Free Trial) | Length: 1.5hours | By: Mark Pollard

In this short 1.5 hour crash course from Mark Pollard, you learn how to create a brand that can stand the test of time. Mark breaks down every brand into three categories—Product-centric, Customer-centric, and Vision-centric—and draws out frameworks for understanding how brands can develop and thrive within each. Successful brands need a bit of all three, but as the class progresses Mark shows how one of these types of brands continually outperforms the rest and shares how to move your brand towards this model. You can download a worksheet to follow along and learn how to write out your brand on a single page to distill it into clear and concise terms.

Whether you’re a freelancer, marketer, small business owner, or entrepreneur getting your brand off the ground, this class will give you a deeper understanding of brands, businesses, and quite possibly yourself.

Who’s this for? Someone who wants to dip their toes into the world of brand strategy without too much investment.


The Futur’s Brand Strategy Fundamentals Course & Workshop with Anneli Hansson

The Futur Brand Strategy Course

Cost: $199 or $299 with workshop | Length: 30 videos | By: Anneli Hansson

Learn to facilitate workshops with a proven brand strategy framework and become your clients’ go-to for solving their big business problems. Take the course to learn the fundamentals of brand strategy and add on the live workshop to gain experience with the process and problem solving through a real client brief.

Who’s this for? Beginners to intermediate level creatives who want to learn the fundamentals of strategy with a proven framework.


10 Best Brand Strategy WORKSHOP Courses Online

If you want to learn how to run a brand strategy workshops, there are a few courses online that will do just that as per below.

Brand Master Workshop Course: How to run a brand strategy workshop

How to run a brand strategy workshop

This is the only program you need to run effective brand strategy workshops with your clients, allowing you to develop strategies and brands they understand, feel connected to.

You can sit in on an in-person brand strategy workshop and watch the process in action as you look over the shoulder in a live recording with a leadership team of five for an industry-leading business.

Here is an overview of what you will learn in this extensive course + toolkit.

  • Brand Strategy Fundamentals
  • How To Sell Brand Strategy Workshops
  • How To Structure Sales, Discovery & Workshops
  • How To Facilitate Your Workshop Like A Pro
  • How To Coach Strategy To Create Better Clients
  • How To Deliver Workshop Exercises Step-By-Step
  • How To Increase You Average Client Invoice
  • How To Deliver Your Workshop Review
  • How To Uncover Marketing Opportunities
  • How To Deliver Your Brand Strategy

Cost: $697 | Length: 12 modules, 75+ videos | By: Stephen Houraghan

You can get the Brand Master Academy Super Bundle that combines the Brand Master Secrets (#1 on our list) & Brand Master Workshops saving you hundreds.

Who’s this for? Those looking to run effective brand workshops with structure and processes, plus those looking for the tools and templates to streamline the process.


The Remote Brand Strategy Workshop Masterclass

Remote brand strategy workshop masterclass

This course will teach you how to facilitate brand strategy workshops so you can get paid to think, upgrade your offering and go remote.

    In this chapter Charlie introduces the course, share the outcomes of completing the course and bust myths about workshops.
    Here Charlie teaches you what a brand is, how we should think about strategy and its best practices.
    In these lectures Charlie shares his  step-by-step process to selling workshops to clients, including the ideal first call script and email templates.
    The client is excited and on board for a workshop. Now, it’s time to extract information from them with the brand discovery survey.
    Here, Charlie introduces you to the document that will be used to guide us through the workshop. Explaining each section and its purpose.
    The key to a successful workshop is preparation. Here Charlie will show you the steps to being fully confident running your workshop.
    In these lectures Charlie shares the mindset of a professional facilitator and walks you through each of the 20 fun and impactful exercises with a mock client.
    With the workshop over, it’s time to recap all the insights. Here Charlie shows you how bring this together in a professional document.

Cost: $675 | Length: 8 self paces modules, 85+ videos with 1:1 Coaching | By: Charlie Osborne

Who’s this for? Those looking to run remote brand workshops with some coaching along the way.


Become a Brand Master Course by Jacob Cass

Branding Course - Become a Brand Master by Jacob Cass

Instructor: Jacob Cass | Price: $30 | Length: 48 minutes

Jacob Cass’ very own branding mini-course will help you become a brand master.

This value-packed course takes you behind the scenes of a major project with Jacob Cass where you will dive deep into three core modules:

  • Research, Strategy & Workshops
  • Concept Development
  • Logo & Brand Design

Plus, you get a strategy workbook and workshop template to use in your own branding projects.

Watch the trailer below or simply click here to take the course.



Other Business / Marketing / Brand Strategy Courses

Free Brand Strategy Courses & Resources

Have another brand strategy course or resource to add? Please let me know!


Frequently Asked Questions

What is the best brand strategy course?

Brand Master Secrets is the best brand strategy course that helps you excel and become an excellent brand strategist. It is a 20-hour long comprehensive course with 120 videos. The course's producer Stephen Houraghan lets you easily grasp and learn all the techniques with systems and tools.

Do you need a degree to be a brand strategist?

Generally, companies like to see any bachelor's degree in brand strategists. However, it is not a must to have a degree in order to learn and grow as a professional brand strategist, as anyone can do the courses.

What skills do you need to be a brand strategist?

Some skills that you need to be a brand strategist are digital marketing, industrial experience, copywriting skills, analytical and problem-solving mindset, and excellent communication skills.

What are the success factors of any good brand strategy?

The success factors of a good brand strategy include having a solid brand substance (mission, vision, values & purpose) as well as strong positioning based on identified customers and key brand differentiators, a well-defined brand personality, story and messaging.

Why is improving a brand strategy important ?

Brand strategy is one of the most significant factors in improving your business and increasing customer engagement. It aids in the development of a strong, recognizable brand that allows you to interact with both existing and potential customers. This will also increase brand loyalty and recognition.


10 Best Brand Strategy Courses Online: Key Takeaway

Some of the Brand Strategy Courses Online on the list were taken personally as mentioned earlier. Take advantage of these course offerings and start implementing them today.

You will definitely benefit from these courses regardless of whether you are an owner, a designer, or just a beginner starting your own business. These are the online courses you can access from wherever you want during your free time.

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