10+ Best FREE Branding Courses Online in 2021

10+ Best FREE Branding Courses Online in 2021

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Are you looking to become a branding expert or perhaps simply want more clarification on how to grow your brand?

Our compilation of the best free branding courses online will get you up to speed in no time.

What is branding?

There is a sweeping ambivalence about what branding truly is and its role, especially among small businesses and startups. It’s easy to dismiss its concept and reduce its idea to logos and color schemes, but what plenty of people don’t know is that its coverage transcends aesthetics and style.

For starters, branding isn’t only how entrepreneurs make their business out to be; it includes everything an enterprise does and all they claim to achieve as an organization — even if it means only one person manages the entire venture. In other words, your brand is the collective perception of your customers and workforce toward your business. It is the look, personality, and principles carried out by your business.

All that said, it’s become even more critical for the modern entrepreneur to aptly and accurately define who they are as a business and what values they stand on. Strong branding doesn’t only set you apart from your competitors, it also helps cement your credibility in the industry, therefore shaping the kind of consumers who support and believe in you.

For this particular article, we’re talking about the top 12 best free branding courses as well as premium options across multiple learning resources online.

So if you want to learn branding, here are the top online branding courses to take in 2021 from online course providers such as Skillshare, Coursera, Udemy, Domestika, Creative Live and Masterclass.

 

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Top 12 Best Free Branding Courses Online (+Premium Options)

Below are the best free branding courses online, both free and premium. While some are free, you may have to pay additional fees for the certificate.

  1. Branding Your Creative Business: Define Your Brand – 2 Week Free Trial then $19/mo.
  2. Personal Branding: Crafting Your Social Media Presence – 2 Week Free Trial then $19/mo.
  3. The Staples of Branding: From Purpose to Product – 2 Week Free Trial then $19/mo.
  4. Business Branding: The Complete Course Part 1 – Strategy – $89
  5. Business Branding: The Complete Course Part 2 – Expression – $89
  6. Branding & Marketing for Startups: Learn How To Stand Out – $89
  7. Branding Specialization on CourseraFree 7 day trial then $49/mo.
  8. Brand and Product ManagementFree 7 day trial then $49/mo.
  9. Brand Management: Aligning Business, Brand and Behaviour Free 7 day trial then $49/mo.
  10. Branding 101: The Complete Toolkit – $13/mo.
  11. A Brand Called You – Personal Branding with Debbie Millan – $13/mo.
  12. How To Develop and Market Your Brand – $13/mo
  13. Diane von Furstenberg’s Tips for Designing a Brand Identity – $15/mo.

See here for our list of the best brand strategy courses and the best logo design courses online.

 

Top 12 Best Branding Courses Compared

Course Instructor & Provider Length Cost
Branding Your Creative Business: Define Your Brand  Faye Brown, SkillShare 8 Lessons (57 minutes) 2 Week Free Trial then $19/mo.
Personal Branding: Crafting Your Social Media Presence  Kate Arends, SkillShare 14 Lessons (1 hour & 8 minutes) 2 Week Free Trial then $19/mo.
The Staples of Branding: From Purpose to Product Jeff Staple, SkillShare 4 Lessons (58 minutes) 2 Week Free Trial then $19/mo.
Business Branding: The Complete Course Part 1 – Strategy Steve Houraghan, Udemy 3.5 hours $89.99
Business Branding: The Complete Course Part 2 – Expression Steve Houraghan, Udemy 4 hours $89.99
Branding & Marketing for Startups: Learn How To Stand Out Mac Piechota, Udemy 1.5 hours $89.99
Branding: The Creative Journey Specialization Various, Coursera Approximately 3-5 months to complete Free 7 day trial then $49/mo.
Brand and Product Management  Luis Rodriguez Baptista, Coursera Approximately 14 hours to complete Free 7 day trial then $49/mo.
Brand Management: Aligning Business, Brand and Behaviour Nader Tavassoli, Coursera Approximately 17 hours to complete Free 7 day trial then $49/mo.
Branding 101: The Complete Toolkit Danielle McWaters, Creative Live 2 hours & 34 minutes $13/mo. 
A Brand Called You – Personal Branding with Debbie Millman Debbie Millman, Creative Live 4 hours & 47 minutes $13/mo. 
How To Develop and Market Your Brand Sandra Coan, Creative Live 1 hour & 19 minutes $13/mo.

 

5 Best Branding Course Providers Online

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Below we’ve shared the top 5 reputable online branding course providers to start teaching yourself branding.

  1. Skillshare – Short classes (Two week free trial then $10/month)
  2. Coursera – More in-depth specializations
  3. Udemy – Extensive range
  4. Domestika – Shorter classes
  5. Creative Live – Short to mid-length classes

You could also consider getting a branding book to teach yourself. We recommend Branding in 5.5 Steps to start off with.

 

Top Free Branding Courses on Skillshare

You can get access to these free branding courses by using Skillshare’s two week free trial. As these are short courses, you will be able to finish them before the trial is up.

1. Branding Your Creative Business: Define Your Brand

Discover how to better brand your business through better messaging

Duration: 8 Lessons, 57 Minutes | Experience Level: Beginner | Price: 2-Week Free Trial then $19/mo  | Author: Faye Brown

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It’s easy to get lost in translation when the word “branding” is thrown around so casually. Both beginning entrepreneurs and seasoned business leaders may find that determining their venture’s actual voice may not be as easy as it sounds. Selling products and services is one thing, but letting one’s business resonate intimately and personally with one’s target market is another.

For this course, sought after brand designer Faye Brown tackles the nitty and gritty of brand definition, what steps leaders may take to understand their business message better, and why defining your business is crucial in communicating with your audience.

 

2. Personal Branding: Crafting Your Social Media Presence

Learn how to create, evolve, and leverage your online personal brand for growth

Duration: 14 Lessons, 1 hour & 8 Mins | Experience Level: All levels | Price: 2-Week Free Trial then $19/mo  | Author: Kate Arends

When approached with the right strategies, social media can build empires and extend networks. Whereas the idea of becoming an internet personality existed only for entertainers and artists much earlier on its advent, the times have changed in that the digital space now makes personalities out of professionals, too.

Whether you’re a startup founder or a marketing maven, there’s definitely space for your personal voice to shine, as well. With a decade’s worth of experience, internet powerhouse Kate Arends discusses in her course helpful tips and valuable insight on what it means to let social media platforms help improve your individual career.

 

3. The Staples of Branding: From Purpose to Product

Learn how branding starts from the products you produce to the vision you align with your workforce

Duration: 14 Lessons, 1 hour & 8 Mins | Experience Level: Beginner | Price: 2-Week Free Trial then $19/mo  | Author: Jeff Staple

Product-based ventures pose a lot of stress and joys entrepreneurs who run serviced-based enterprises may not share. Considering how today’s business climate is saturated with a lot of worthy competition, it’s critical that the items you put out add value to your customer’s lives and carry the purpose and reflect ideals.

To make a positive impact, you will want your brand to be known not only for quality output but for the purpose you serve, as well. For his course, streetwear icon, Jeff Staple, talks about how to aptly tell a tale with what you sell, what it takes to come up with a snappy logo, and how to build a brand from the ground up.

 

4. Business Branding: The Complete Course Part 1 – Strategy

Learn how a build a strategic brand from the ground up 

Duration: 52 lectures,  3 hours & 23 minutes | Experience Level: Beginner – Intermediate | Price: $89.99  | Author: Steve Houraghan

Branding can be complex science to both new and seasoned entrepreneurs. As a result, not too many leaders know how to start, what to do, or what strategies to follow to optimize a more cohesive market presence.

For Part 1 of this course, marketing strategist Steve Hourgahan tackles how to hold your audience’s attention, position your brand effectively to stand out on its own, and a lot more critical aspects of defining what your business is and keeping your customers glued and interested.

 

5. Business Branding: The Complete Course Part 2 – Expression

Learn how to express your brand with advanced messaging & storytelling frameworks

Duration: 48 lectures, 4 hours 11 minutes | Experience Level: Beginner – Intermediate | Price: $89.99  | Author: Steve Houraghan

Taking off from where Part 1 ends, Steve Hourgahan extends the conversation to brand psychology, neuroscience, color theory, brand identity design, and more. Perfect for creatives and business leaders looking to elevate their marketing game, this course captures the elemental blocks that comprise branding’s politics.

Enrolees who successfully finish the course can also take home a certificate of completion, making this course suitable for anyone interested in backing up their branding efforts with paperwork.

 

6. Branding & Marketing for Startups: Learn How To Stand Out

Learn top brand design strategies to build physical product brands

Duration: 40 lectures,  1 hour & 58 minutes | Experience Level: Beginner | Price: $89.99  | Author: Mac Piechota

One of the most important things in branding is identifying your target market and learning to speak their language, and sparking their interests. In his course, Mac Piechota details what to do to stand out among competition to charge more, how typography affects your overall aesthetic, and what to teach your team to better your collective approach to marketing as an organization.

Because Piechota understands that branding is seldom a one-person team, he also articulates what it means to work with other creatives to bring out the best in your business.

 

Learn Branding Online with Coursera (Free)

Although these branding courses from Coursera are free, with the free version of the course you won’t have a completion certificate, something which may be important if you are after an official recognition.

7. Branding Specialization

Become a branding specialist by mastering identity, strategy, marketing & customer experience

Duration: Approximately 3-5 months | Experience Level: Beginner | Price: Free to Enroll | Author: María Eizaguirre Diéguez, Pedro Cifuentes Huertas, Brian Hallett & Michael Thompson

More than anything, branding is a creative journey that may take time and a lot of effort to fine-tune correctly. As market trends evolve and consumer needs differ from time to time, it is vital that business people understand what level of relevance their business plays in the market.

For this course, industry leaders Maria Eizaguirre Dieguez, Brian Hallett, Pedro Cifuentes Huertas, and Michael Thompson discuss how to produce meaningful content, what it takes to develop a competent, creative pitch, and how curating a pleasant customer service experience speaks volume about your business values.

The Branding Specialisation course covers 4 modules:

  • Brand Identity & Strategy
  • Brand & Content Marketing
  • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
  • Branding and Customer Experience

 

BONUS: Coursera Plus – Get the ‘Branding Specialization’ Course and 3000+ more courses

Coursera Plus

You can learn branding online with Coursera and you can get it for free for 7 days as a trial. Or for $49/month. Or for $499 a year with Coursera Plus where the true value is.

With Coursera Plus, you can access the Branding Specialization and 3,000+ other courses in various domains including business, computer science, health, personal development, humanities, and more.

Coursera Plus will save you money if you are planning on taking multiple courses over the year.

A ‘specialization’ such as their 4 part branding specialization course takes an average of three months to complete, so that would save you approximately $130 over three months or $520 over the year.

For example their Branding Specialisation course covers 4 modules:

  • Brand Identity & Strategy
  • Brand & Content Marketing
  • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
  • Branding and Customer Experience

 

8. Brand and Product Management

Understand the cruciality of product management and its association with branding

Duration: Approximately 14 hours | Experience Level: Beginner | Price: Free | Author: Luis Rodriguez Baptist

Brand strategies can be challenging to develop, especially when you don’t have the right tools and data to guide you. What’s more, people often a misconception that branding is solely about what consumers think a business is about. In reality, branding also covers what your team members think about your business and the culture you foster within your organization.

Marketing professor, Luis Rodriguez Baptista, tackles in his course how to establish a clear blueprint of your branding principles to help actualize the brand you deem your enterprise to possess.

 

9. Brand Management: Aligning Business, Brand and Behaviour

Discover why company behavior is indicative of how brands are perceived 

Duration: Approximately 17 hours to complete | Experience Level: Beginner | Price: Free Author: Nader Tavassoli

While branding is largely about how you make your business out to be, it isn’t any less about customer experience, too. The encounters you cultivate for both your consumers and your team members are just as integral in creating a familiar brand that people can trust and support.

For his course, business leader Nader Tavassoli discusses how you can foster desirable engagements with clients while maintaining healthy boundaries, what branding means in today’s context, and what others can do to help support affected brands.

 

Top Branding Lessons on Creative Live (Paid)

10. Branding 101: The Complete Toolkit

Learn the essential branding techniques 

Duration: 2 hours & 34 minutes | Experience Level: Beginner | Price: $13/mo.  | Author: Danielle McWaters

For a brand to thrive, leaders must put out a strong business message, functional aesthetics, a cohesive customer experience strategy, and core values that gravitate toward empathy, honesty, and a commitment to extending nothing less than quality products and services.

In-demand marketing creative, Danielle McWaters, talks about the nitty and gritty entrepreneurs can expect in their expeditions to building an authentic brand people appreciate and believe in. As the course name implies, expect to cover everything a young business leader may need to learn about in the name of branding.

 

11. A Brand Called You (Personal Branding) by Debbie Millman

Understand how your personal brand can attract more clients 

Duration: 4 hours & 47 minutes | Experience Level: Beginner | Price: $13/mo.  | Author: Debbie Millman

In developing a brand you can only hope people will love and support; it’s easy to forget that your personal charisma and energy play a huge factor in your overall business identity.

For her course, design and brand icon, Debbie Millman, tackles how to improve the way you relate with others, what communication tactics best work in your favor, and how vital it is to understand your own personal brand before you can build the image of an enterprise.

 

12. How To Develop and Market Your Brand

Discover how to make the most of developing your brand

Duration: 1 hour & 19 minutes | Experience Level: Beginner | Price: $13/mo.  | Author: Sandra Coan

Entrepreneurs who often fail to appreciate the power of strong brand positioning often don’t understand that a reliable business identity can be determinative of sales, too. The more highly customers think of your products, the more likely they’ll keep on supporting it.

Film and photography artist Sandra Coan discusses in her course what it takes to build a brand, what it means to connect to audiences, and why braving calculated uncertainty to meet clients where they are is the best way to strengthen relationships and keep abreast evolving marketing trends.

 

Top 12 Best Free Branding Online Courses to Teach Yourself

All in all, there isn’t a one-size-fits-all approach to branding, and finding your business’ voice and banking on it to reach your market can be a challenging thing to do. With so much noise in consumerism today, it can be difficult to breeze through business and succeed the way household corporations do.

But with the right tools and resources, picking up what works for your business and building a community and culture that highlights what your enterprise is about shouldn’t seem like an impossible task.

If you’re determined to improve your branding efforts, you’re bound to find an online course on this list that speaks directly to you.

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