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15+ Best Branding Courses Online in 2024

15+ Best Branding Courses Online in 2024

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In today’s competitive digital landscape, effective branding has become a crucial component of success for businesses and individuals alike.

Whether you’re an entrepreneur, marketer, designer, or aspiring professional, honing your branding skills is essential to stand out from the crowd and make a lasting impact on your target audience.

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Fortunately, the internet offers a wealth of branding courses to learn and develop your branding expertise. Thankfully for you, we have hcurated a list of the best branding courses available online in 2024 to help grow your brand.

From free introductory courses to premium in-depth programs, these courses cater to learners of all levels, providing you with the knowledge and practical skills to create compelling brands that resonate with your audience.

Our compilation of the best free branding courses online will get you up to speed in no time. But first, a quick primer…

What is Branding?

Branding Explained

There is a sweeping ambivalence about what branding truly is and its role, especially among small businesses and startups. It’s easy to dismiss its concept and reduce its idea to logos and color schemes, but what plenty of people don’t know is that its coverage transcends aesthetics and style.


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For starters, branding isn’t only how entrepreneurs make their business out to be; it includes everything an enterprise does and all they claim to achieve as an organization — even if it means only one person manages the entire venture. In other words, your brand is the collective perception of your customers and workforce toward your business. It is the look, personality, and principles carried out by your business.

All that said, it’s become even more critical for the modern entrepreneur to aptly and accurately define who they are as a business and what values they stand on. Strong branding doesn’t only set you apart from your competitors, it also helps cement your credibility in the industry, therefore shaping the kind of consumers who support and believe in you.

15+ Best Branding Courses Online in 2024 (Free & Premium)

Below are the best free branding courses online, both free and premium. While some are free, you may have to pay additional fees for the branding certification.

  1. Become a Brand Master
  2. Branding Your Creative Business: Define Your Brand 
  3. On the Power of Personal Branding session – Personal Branding
  4. Personal Branding: Crafting Your Social Media Presence
  5. The Staples of Branding: From Purpose to Product
  6. Business Branding: The Complete Course Part 1 – Strategy
  7. Business Branding: The Complete Course Part 2 – Expression
  8. Branding & Marketing for Startups: Learn How To Stand Out 
  9. Branding Specialization on Coursera
  10. Brand and Product Management
  11. Brand Management: Aligning Business, Brand and Behaviour
  12. Branding 101: The Complete Toolkit
  13. A Brand Called You – Personal Branding with Debbie Millman
  14. How To Develop and Market Your Brand
  15. Branding Essentials for Designers
  16. Branding Now by Future London Academy
  17. Mini MBA in Brand Management with Mark Ritson

See here for our list of the best brand strategy courses and the best logo design courses online.

Best Branding Courses Compared

Course Instructor & Provider Length Cost
Become a Brand Master Jacob Cass, JUST Creative 48 mins $29
Branding Your Creative Business: Define Your Brand Faye Brown, SkillShare 8 Lessons (57 minutes)
4 Week Free Trial then $19/mo.
On the Power of Personal Branding session – Personal Branding Kris Jenner, MasterClass 11 video lessons (1 hour 46 minutes) $15/month
Personal Branding: Crafting Your Social Media Presence Kate Arends, SkillShare 14 Lessons (1 hour & 8 minutes)
4 Week Free Trial then $19/mo.
The Staples of Branding: From Purpose to Product Jeff Staple, SkillShare 4 Lessons (58 minutes)
4 Week Free Trial then $19/mo.
Business Branding: The Complete Course Part 1 – Strategy Steve Houraghan, Udemy 3.5 hours $89.99
Business Branding: The Complete Course Part 2 – Expression Steve Houraghan, Udemy 4 hours $89.99
Branding & Marketing for Startups: Learn How To Stand Out Mac Piechota, Udemy 1.5 hours $89.99
Branding: The Creative Journey Specialization Various, Coursera Approximately 3-5 months to complete
Free 7 day trial then $49/mo.
Brand and Product Management Luis Rodriguez Baptista, Coursera Approximately 14 hours to complete
Free 7 day trial then $49/mo.
Brand Management: Aligning Business, Brand and Behaviour Nader Tavassoli, Coursera Approximately 17 hours to complete
Free 7 day trial then $49/mo.
Branding 101: The Complete Toolkit Danielle McWaters, Creative Live 2 hours & 34 minutes $13/mo.
A Brand Called You – Personal Branding with Debbie Millman Debbie Millman, Creative Live 4 hours & 47 minutes $13/mo.
How To Develop and Market Your Brand Sandra Coan, Creative Live 1 hour & 19 minutes $13/mo.
Branding Now Campbell Butler and Robyn Butler, Future London 10 hours $1150
Mini MBA in Brand Management Mark Ritson, Marketing Week 12 weeks $1900

5 Best Branding Course Providers Online

Below we’ve shared the top 5 reputable online branding course providers to start teaching yourself branding.

  1. Skillshare — Short classes (Four-week free trial then $10/month)
  2. Coursera More in-depth specializations
  3. Udemy Extensive range
  4. Domestika Shorter classes
  5. Creative Live — Short to mid-length classes

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You could also consider getting a branding book to teach yourself. We recommend Branding in 5.5 Steps to start off with.

 

Reviews of the Top Online Branding Courses

1. Become a Brand Master Course by Jacob Cass

Branding Course - Become a Brand Master by Jacob Cass

Instructor: Jacob Cass | Price: $29 | Length: 48 minutes

Jacob Cass’ very own branding mini-course will help you become a brand master.

You will go behind the scenes of a major project and learn:

  • Research, Strategy & Workshops
  • Concept Development
  • Logo & Brand Design

Plus you’ll receive a strategy workbook and workshop template for your own branding projects.

Watch the trailer below or simply click here to take the course.

 

 

Top Free Branding Courses on Skillshare

You can get access to these free branding courses by using Skillshare’s four week free trial. As these are short courses, you will be able to finish them before the trial is up.

2. Branding Your Creative Business: Define Your Brand

Branding Your Creative Business: Define Your Brand
Branding Your Creative Business: Define Your Brand. Image credit: Skillshare / Faye Brown

Discover how to better brand your business through better messaging

Duration: 8 Lessons, 57 Minutes | Experience Level: Beginner | Price: 4-Week Free Trial then $19/mo  | Author: Faye Brown

It’s easy to get lost in translation when the word “branding” is thrown around so casually. Both beginning entrepreneurs and seasoned business leaders may find that determining their venture’s actual voice may not be as easy as it sounds. Selling products and services is one thing, but letting one’s business resonate intimately and personally with one’s target market is another.

For this course, sought after brand designer Faye Brown tackles the nitty and gritty of brand definition, what steps leaders may take to understand their business message better, and why defining your business is crucial in communicating with your audience.

 

3. On the Power of Personal Branding with Kris Jenner

On the Power of Personal Branding session
On the Power of Personal Branding session. Image Credits: masterclass.com

Duration: 1 hour and 46 minutes | Experience Level: Beginner | Price: $15/month | Author: Kris Jenner 

All around you and with everything you purchase, you’ll come across various brands that are noteworthy in their own way. If you want your brand to shine among these brands in competitive industries, then you must learn to develop and enhance  brand strategies. Along with this, you must also improve your conceptual, analytical, and decision-making skills. 

Learning branding is more effective when you learn from an expert like Kris Jenner, who is the matriarch of one of the most influential families and a momager. She’s here to share her journey and teach how to crack through all the grinds to gain success in branding despite the struggles. 

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“On the Power of Personal Branding” features 11 video lessons with a total duration of about 1 hour and 46 minutes. This course focuses on personal branding and its importance and will aid in making your vision a reality. 

 

4. Personal Branding: Crafting Your Social Media Presence

Personal Branding: Crafting Your Social Media Presence
Personal Branding: Crafting Your Social Media Presence. Image credit: Skillshare / Kate Arends

Learn how to create, evolve, and leverage your online personal brand for growth

Duration: 14 Lessons, 1 hour & 8 Mins | Experience Level: All levels | Price: 4-Week Free Trial then $19/mo  | Author: Kate Arends

When approached with the right strategies, social media can build empires and extend networks. Whereas the idea of becoming an internet personality existed only for entertainers and artists much earlier on its advent, the times have changed in that the digital space now makes personalities out of professionals, too.

Whether you’re a startup founder or a marketing maven, there’s definitely space for your personal voice to shine, as well. With a decade’s worth of experience, internet powerhouse Kate Arends discusses in her course helpful tips and valuable insight on what it means to let social media platforms help improve your individual career.

 

5. The Staples of Branding: From Purpose to Product

The Staples of Branding: From Purpose to Product
The Staples of Branding: From Purpose to Product. Image credit: Skillshare / Jeff Staple

Learn how branding starts from the products you produce to the vision you align with your workforce

Duration: 14 Lessons, 1 hour & 8 Mins | Experience Level: Beginner | Price: 4-Week Free Trial then $19/mo  | Author: Jeff Staple

Product-based ventures pose a lot of stress and joys entrepreneurs who run serviced-based enterprises may not share. Considering how today’s business climate is saturated with a lot of worthy competition, it’s critical that the items you put out add value to your customer’s lives and carry the purpose and reflect ideals.

To make a positive impact, you will want your brand to be known not only for quality output but for the purpose you serve, as well. For his course, streetwear icon, Jeff Staple, talks about how to aptly tell a tale with what you sell, what it takes to come up with a snappy logo, and how to build a brand from the ground up.

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6. Business Branding: The Complete Course Part 1 – Strategy

Business Branding: The Complete Course Part 1 - Strategy
Business Branding: The Complete Course Part 1 – Strategy. Image credit: Udemy / Steve Houraghan

Learn how a build a strategic brand from the ground up 

Duration: 52 lectures,  3 hours & 23 minutes | Experience Level: Beginner – Intermediate | Price: $89.99  | Author: Steve Houraghan

Branding can be complex science to both new and seasoned entrepreneurs. As a result, not too many leaders know how to start, what to do, or what strategies to follow to optimize a more cohesive market presence.

For Part 1 of this course, marketing strategist Steve Hourgahan tackles how to hold your audience’s attention, position your brand effectively to stand out on its own, and a lot more critical aspects of defining what your business is and keeping your customers glued and interested.

 

7. Business Branding: The Complete Course Part 2 – Expression

Business Branding: The Complete Course Part 2 - Expression
Business Branding: The Complete Course Part 2 – Expression. Image credit: Udemy / Steve Houraghan

Learn how to express your brand with advanced messaging & storytelling frameworks

Duration: 48 lectures, 4 hours 11 minutes | Experience Level: Beginner – Intermediate | Price: $89.99  | Author: Steve Houraghan

Taking off from where Part 1 ends, Steve Hourgahan extends the conversation to brand psychology, neuroscience, color theory, brand identity design, and more. Perfect for creatives and business leaders looking to elevate their marketing game, this course captures the elemental blocks that comprise branding’s politics.

Enrolees who successfully finish the course can also take home a certificate of completion, making this course suitable for anyone interested in backing up their branding efforts with paperwork.

 

8. Branding & Marketing for Startups: Learn How To Stand Out

Branding & Marketing for Startups: Learn How To Stand Out
Branding & Marketing for Startups: Learn How To Stand Out. Image credit: Mac Piechota / Udemy

Learn top brand design strategies to build physical product brands

Duration: 40 lectures,  1 hour & 58 minutes | Experience Level: Beginner | Price: $89.99  | Author: Mac Piechota

One of the most important things in branding is identifying your target market and learning to speak their language, and sparking their interests. In his course, Mac Piechota details what to do to stand out among competition to charge more, how typography affects your overall aesthetic, and what to teach your team to better your collective approach to marketing as an organization.

Because Piechota understands that branding is seldom a one-person team, he also articulates what it means to work with other creatives to bring out the best in your business.

 

Learn Branding Online with Coursera (Free)

Although these branding courses from Coursera are free, with the free version of the course you won’t have a completion certificate, something which may be important if you are after an official recognition.

9. Branding Specialization

Branding Specialization
Branding Specialization. Image credit: Coursera

Become a branding specialist by mastering identity, strategy, marketing & customer experience

Duration: Approximately 3-5 months | Experience Level: Beginner | Price: Free to Enroll | Author: María Eizaguirre Diéguez, Pedro Cifuentes Huertas, Brian Hallett & Michael Thompson

More than anything, branding is a creative journey that may take time and a lot of effort to fine-tune correctly. As market trends evolve and consumer needs differ from time to time, it is vital that business people understand what level of relevance their business plays in the market.

For this course, industry leaders Maria Eizaguirre Dieguez, Brian Hallett, Pedro Cifuentes Huertas, and Michael Thompson discuss how to produce meaningful content, what it takes to develop a competent, creative pitch, and how curating a pleasant customer service experience speaks volume about your business values.

The Branding Specialisation course covers 4 modules:

  • Brand Identity & Strategy
  • Brand & Content Marketing
  • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
  • Branding and Customer Experience

 

BONUS: Coursera Plus – Get the ‘Branding Specialization’ Course and 3000+ more courses

Coursera Plus

You can learn branding online with Coursera and you can get it for free for 7 days as a trial. Or for $49/month. Or for $499 a year with Coursera Plus where the true value is.

With Coursera Plus, you can access the Branding Specialization and 3,000+ other courses in various domains including business, computer science, health, personal development, humanities, and more.

Coursera Plus will save you money if you are planning on taking multiple courses over the year.

A ‘specialization’ such as their 4 part branding specialization course takes an average of three months to complete, so that would save you approximately $130 over three months or $520 over the year.

For example their Branding Specialisation course covers 4 modules:

  • Brand Identity & Strategy
  • Brand & Content Marketing
  • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
  • Branding and Customer Experience

 

10. Brand and Product Management

Brand and Product Management
Brand and Product Management. Image credit: Luis Rodriguez Baptist / Coursera

Understand the cruciality of product management and its association with branding

Duration: Approximately 14 hours | Experience Level: Beginner | Price: Free | Author: Luis Rodriguez Baptist

Brand strategies can be challenging to develop, especially when you don’t have the right tools and data to guide you. What’s more, people often a misconception that branding is solely about what consumers think a business is about. In reality, branding also covers what your team members think about your business and the culture you foster within your organization.

Marketing professor, Luis Rodriguez Baptista, tackles in his course how to establish a clear blueprint of your branding principles to help actualize the brand you deem your enterprise to possess.

 

11. Brand Management: Aligning Business, Brand and Behaviour

Brand Management: Aligning Business, Brand and Behaviour
Brand Management: Aligning Business, Brand and Behaviour. Image credit: Nader Tavassoli / Coursera

Discover why company behavior is indicative of how brands are perceived 

Duration: Approximately 17 hours to complete | Experience Level: Beginner | Price: Free Author: Nader Tavassoli

While branding is largely about how you make your business out to be, it isn’t any less about customer experience, too. The encounters you cultivate for both your consumers and your team members are just as integral in creating a familiar brand that people can trust and support.

For his course, business leader Nader Tavassoli discusses how you can foster desirable engagements with clients while maintaining healthy boundaries, what branding means in today’s context, and what others can do to help support affected brands.

 

The Best Branding Lessons on Creative Live

12. Branding 101: The Complete Toolkit

Branding 101: The Complete Toolkit
Branding 101: The Complete Toolkit. Image credit: Creative Live / Danielle McWaters

Learn the essential branding techniques 

Duration: 2 hours & 34 minutes | Experience Level: Beginner | Price: $13/mo.  | Author: Danielle McWaters

For a brand to thrive, leaders must put out a strong business message, functional aesthetics, a cohesive customer experience strategy, and core values that gravitate toward empathy, honesty, and a commitment to extending nothing less than quality products and services.

In-demand marketing creative, Danielle McWaters, talks about the nitty and gritty entrepreneurs can expect in their expeditions to building an authentic brand people appreciate and believe in. As the course name implies, expect to cover everything a young business leader may need to learn about in the name of branding.

 

13. A Brand Called You (Personal Branding) by Debbie Millman

A Brand Called You (Personal Branding) by Debbie Millman
A Brand Called You (Personal Branding) by Debbie Millman. Image credit: Creative Live

Understand how your personal brand can attract more clients 

Duration: 4 hours & 47 minutes | Experience Level: Beginner | Price: $13/mo.  | Author: Debbie Millman

In developing a brand you can only hope people will love and support; it’s easy to forget that your personal charisma and energy play a huge factor in your overall business identity.

For her course, design and brand icon, Debbie Millman, tackles how to improve the way you relate with others, what communication tactics best work in your favor, and how vital it is to understand your own personal brand before you can build the image of an enterprise.

 

14. How To Develop and Market Your Brand

How To Develop and Market Your Brand
How To Develop and Market Your Brand. Image credit: Sandra Coan / Creative Live

Discover how to make the most of developing your brand

Duration: 1 hour & 19 minutes | Experience Level: Beginner | Price: $13/mo.  | Author: Sandra Coan

Entrepreneurs who often fail to appreciate the power of strong brand positioning often don’t understand that a reliable business identity can be determinative of sales, too. The more highly customers think of your products, the more likely they’ll keep on supporting it.

Film and photography artist Sandra Coan discusses in her course what it takes to build a brand, what it means to connect to audiences, and why braving calculated uncertainty to meet clients where they are is the best way to strengthen relationships and keep abreast evolving marketing trends.

 

15.  Branding Essentials for Designers

Branding Essentials for Designers
Branding Essentials for Designers. Image credit: Creative Live / Stanley Hainsworth

Understand how to build a long-lasting brand with visuals and strategy

Duration: 5 hour & 16 minutes | Experience Level: Beginner | Price: $13/mo.  | Author: Stanley Hainsworth

Whether you’re just starting or are already in the branding industry, the branding course by Stanley Hainsworth does a great job of driving in everything branding-related. If you’re a newbie designer wondering about the role of branding in marketing or a veteran looking to brush up on the fundamentals, this course is a perfect choice.

Hainsworth was the creative chief for Nike, Lego, and Starbucks for a period of time, and he will help guide you through the strategies. You will learn the brand identity and how to create a long-lasting and meaningful brand. Other lessons include Branding Essentials for Designers, walking you through brand visuals, and fostering an environment for your creative process. 

The fundamentals are irreplaceable, and through this course, Hainsworth guides you through all the fundamentals of brand design with an expert lens.

 

Independent Branding Courses

16. Branding Now by Future London Academy

Branding Now Coure by Future Academy London

Duration: 10 hours | Experience Level: Advanced | Price: $1150  | Authors: Campbell Butler and Robyn Butler

Branding Now is the ultimate course on brand design and strategy tailored for senior creatives.

The self-paced online course offers comprehensive training from industry experts, including former professionals from Wolff Olins and Design Studio. Priced at £1190, the course provides 6 hours of pre-recorded video content, exercises, and a completion certificate.

Participants will learn how to develop a successful brand strategy, create a resonating brand story, and employ crucial strategic workshop exercises.

The course is divided into six sessions, covering topics such as building internal brand resonance, going beyond purpose in strategy, creating unique visual identities, and leading teams through brand launch.

articipants will gain insights into guiding designers effectively and providing timely feedback, while also exploring the elements of a strong visual identity and holistic brand system. The course emphasizes practical application, and participants are encouraged to implement the concepts in real-world scenarios to receive immediate feedback.

The program also offers templates, real brand-building exercises, and 5 personal advice emails from the course curators, Campbell Butler and Robyn Butler. The course can be completed in approximately 10 hours, with the flexibility to spread the workload over 5 weeks or complete it in a 2-day intensive format.

Participants have 1 year to finish the course, and interaction with other learners is possible through an interactive Miro board.

 

17. Mini MBA in Brand Management with Mark Ritson

Mini MBA in Brand Management
Mini MBA in Brand Management. Image Credit: Marketing Week

Duration: 12 weeks (2-6 hours a week) | Experience Level: Advanced | Price: $1900  | Author: Mark Ritson

Mark Ritson in association with Marketing Week, offers a MBA-level practical training course in Brand Management.

Designed for brand managers and marketers interested in the field, the course provides a complete brand planning process and a competitive online simulator to enhance skills.

Participants also gain a one-year subscription to the Mini MBA Alumni Network, offering continued access to course videos, resources, monthly Q&A sessions with Mark Ritson, and alumni-led case studies.

The course consists of 10 modules, covering various aspects of brand management over a span of 12 weeks. Led by Mark Ritson, a renowned marketing and brand authority, the program delves into topics such as brand equity, brand planning, target marketing, brand positioning, brand architecture, and more. Each module includes readings and study time to deepen understanding.

Over 4,000 alumni have completed the course since its inception in 2019, with a high recommendation rate and increased confidence in brand management skills, making this possibly the best brand certification based on reviews.

 

Frequently Asked Questions

What is branding?

Branding is the process of giving meaning to a specific organization through brand design and marketing to shape the public mindset of a particular organization, company or individual to improve the perception of their product, service, individual or organization.

What is product branding?

Product branding is the process of designing and marketing your product to help it stand out from competitors. The method of product branding can be all-encompassing, from the overall product design to specific branding like the packaging or labeling.

Are there any good courses for personal branding?

Personal branding is crucial when it comes to networking and getting opportunities. Personal Branding: Crafting Your Social Media Presence by Kate Erands is a great course for those looking to get started.

What is brand marketing?

Brand marketing is the process of promoting and improving the relationship of the brand with its users. While most branding in marketing relies on the products or services, brand marketing relies on the brand itself and the company's relationship with its consumers, the products, and the services, which is used as proof of quality.

Do branding courses help you get hired at marketing or design firms?

Yes. Although experience and education play the primary role in getting you hired, getting a certificate in branding can improve your chances and help you stand out among the candidates that apply.

What are some essential tools for brand design?

When it comes to brand design, some necessary tools to have would be Adobe Photoshop and Illustrator. Afterwards, a good color palette or color scheme that best represents the brand’s core values. You can check out some of the best color palettes here.

Which is the best course for learning personal branding?

Personal Branding: Crafting Your Social Media Presence - 4 Week Free Trial then $19/mo is one of the best courses to learn personal branding.

 

Branding Resources

 

Summary of the Top Branding Courses Online

All in all, there isn’t a one-size-fits-all approach to branding, and finding your business’ voice and banking on it to reach your market can be a challenging thing to do. With so much noise in consumerism today, it can be difficult to breeze through business and succeed the way household corporations do.

But with the right tools and resources, picking up what works for your business and building a community and culture that highlights what your enterprise is about shouldn’t seem like an impossible task.

If you’re determined to improve your branding efforts, you’re bound to find an online course on this list that speaks directly to you.

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