It has been said that the written word is the most powerful and influential tool humanity has ever created.
The ability to efficiently connect with others is what makes us become reliable communicators and while the writing community has never been more vibrant, copywriting duties are no longer exclusive to marketing wordsmiths anymore. From business owners to sales associates, the need for professionals to articulate their thoughts as precisely and fragrantly as possible is extra crucial today. This, in turn, has led to an increase in people taking online courses for copywriting.
With the importance of the written word now more than ever, we wanted to take a closer look at the best copywriting courses online.
So grab your notebook and let’s get started.
10 Best Copywriting Courses Online
|Course||Instructor & Provider||Length||Cost|
|Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy (Editor’s Choice)||Jesse Forrest, SkillShare||17 Lessons (1 hr & 2 mins)||2 Week Free Trial then $19/mo.|
|Copywriting Basics for Successful Sales: Time-Tested Tactics that Prompt Action||Jack Zerby, SkillShare||13 Lessons (1 hr & 22 mins)||2 Week Free Trial then $19/mo.|
|Powerful Social Media Marketing for Beginners||Maggie Stara, SkillShare||82 Lessons (9 hrs & 52 mins)||2 Week Free Trial then $19/mo.|
|Digital Marketing: Copywriting & Blogging||Phil Ebiner, SkillShare||7 Lessons (40 mins)||2 Week Free Trial then $19/mo.|
|Copywriter in a Week: How to Become a Freelance Copywriter. Work from Home||Alan Sharpe, SkillShare||17 Lessons (1 hr & 53 mins)||2 Week Free Trial then $19/mo.|
|Copywriting secrets – How to write copy that sells||Sean Kaye and Len Smith, Udemy||3 hrs||$89.99|
|The Complete Copywriting Course: Write to Sell Like a Pro||Tamsin Henderson and Rob Percival, Udemy||3 hrs||$89.99|
|Copywriting & Content Marketing Course: Be a PRO Copywriter||Tomas Moravek & Beck Robertson, Udemy||17 hrs||$89.99|
|The Strategy of Content Marketing||Sonia Simone, Coursera||Approximately 19 hrs||Free|
|Copywriting for Social Media||Paul Anglin, Domestika||14 Lessons (2h & 29m)||US$9.99|
The Top 22 Best Copywriting Courses Online in 2023
- Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy (Editor’s Choice)
- Copywriting Basics for Successful Sales: Time-Tested Tactics that Prompt Action
- Powerful Social Media Marketing for Beginners
- Digital Marketing: Copywriting & Blogging
- Copywriter in a Week: How to Become a Freelance Copywriter. Work from Home
- Copywriting secrets – How to write copy that sells
- The Complete Copywriting Course: Write to Sell Like a Pro
- Copywriting & Content Marketing Course: Be a PRO Copywriter
- Copywriting Bootcamp: Your Complete Guide to Copywriting
- Copywriting White Papers – An All Levels Strategy
- Alan Sharpe’s 20-Hour Copywriting Masterclass with Coaching
- Browsers to Buyers: 21 Powerful Website Copywriting Hacks
- The Strategy of Content Marketing
- Creative Writing Specialization
- Creative Writing: The Craft of Setting and Description
- Learning to Write Marketing Copy
- Learning Conversion Copywriting
- OMCA™ Certification for Online Marketing Associate Test Prep
- Copywriting for Social Media
- Copywriting: Principles of Writing for Advertising
- Creative Copywriting for Entrepreneurs
- Copywriting for Crafters
- Complete Copywriting Course For Digital Entrepreneurs
- 30 Copywriting Secrets From The Best Ad Campaign Of All Time
22 Best Online Copywriting Courses to Teach Yourself
There’s a reason Jesse Forrest’s Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy is a Staff Pick at Skillshare. A reputable copywriting veteran, Forrest will teach you how to write headlines, pick the brains of your markets, and stand out with competitive advantages. Having taught nearly 20,000 students at this point, you can bet you’re bound to pick up more than a lesson or two in this offering.
If you’re easily intimidated by sales pitches, allow Skillshare’s Copywriting Basics for Successful Sales: Time-Tested Tactics that Prompt Action to help get rid of your nerves. Authored by creative visionary Jack Zerby, his class will teach you how to test advertising methods, define your audience, and a whole lot more tricks and trades. Loaded with 13 comprehensive lessons, learn as much as you can with this course!
Digital marketer and Top Teacher Maggie Stara’s Powerful Social Media Marketing for Beginners is one of the more comprehensive picks from the bunch. With over 9 hours of recorded lessons, this offering should help you find your purpose, guarantee your success, and improve your creative voice. And with more than 4,000 students and counting, Maggie is a terrific example of how building an audience starts with communicating effectively.
People often confuse copywriting and blog writing, but the Digital Marketing: Copywriting & Blogging course may be for you if you want to be a hybrid of both. Taught by Skillshare resident Phil Ebiner, pick up more than a handful of lessons about writing with engagement and passion through this course. Despite the entire course lasting only 40 minutes, expect to finish Phil’s lecture with more confidence and wit.
Arguably one of the most liberating experiences is to roam creatively free as a freelance copywriter. Is this something you see yourself doing? If your answer is yes, you’re going to want to sign up for copywriting expert Alan Sharpe’s Copywriter in a Week: How to Become a Freelance Copywriter. Work from Home class. Bundled with 17 meaningful hours of recorded lessons, prepare to immerse yourself in a dynamic world of words and strategies through this course.
We’re not entirely sure how many secrets there are to copywriting, but this online course might just give us an answer. Aptly called Copywriting Secrets – How To Write Copy That Sells, expert wordsmiths Sean Kaye and Len Smith walk you through the formulas for effective writing in this Udemy course. Bundled with 3 hours of on-demand video, 43 downloadable resources, and a certificate of completion, aspiring writers and marketers will have a lot to enjoy here.
Until you lead digital campaigns and write the copy yourself, the idea of writing to sell will always feel simple—but that couldn’t be farther from the truth. It takes expertise, dedication, and a whole lot of wit to tickle your audience’s fancies. If this sounds like something you’d like to sign up for, allow Udemy’s The Complete Copywriting Course: Write to Sell Like a Pro to help you out. Spearheaded by copywriting gurus Tamsin Henderson and Rob Percival, this course should teach you how to sell more products, compel your readers, and eliminate blank page anxiety!
There’s a copywriter — and then there’s a PRO copywriter. If you’re working towards becoming the latter, Udemy’s Copywriting & Content Marketing Course: Be a PRO Copywriter should be a good start. Created by a reputable team of wordsmiths, prepare to access 17 valuable hours of on-demand video classes, 24 downloadable resources, and a ton of other helpful items designed to jumpstart an exciting career in copywriting.
Another equally riveting copywriting offering from Udemy is Copywriting Bootcamp: Your Complete Guide to Copywriting. Created by media men Phil Ebiner and Brian Birmingham, this course should help you write better copy for landing pages, create catchier headlines, and build a stronger portfolio. Complete with 5 hours of on-demand videos, a certificate of completion, and a ton more resources, this is a fantastic course any writing creative will adore.
Writing white papers can be challenging, but not when you know which strategies work best. In Udemy’s Copywriting White Papers – An All Levels Strategy, writing experts Len Smith and Sean Kaye detail all there is to know about mastering the craft of structuring reports and so much more! Packed with 1 meaningful hour of on-demand videos, this course also comes with 16 downloadable resources.
One of Udemy’s highest-rated classes, Alan Sharpe’s 20-Hour Copywriting Masterclass with Coaching has it all. From the secrets of building effective copy to practical step-by-step tools, tips, and tricks, writing master Alan Sharpe will guide you every step of the way. And with over 20 hours of competent videos to stream, you’re sure to stay busy and productive with this course.
Writing for websites is an experience in itself. As such, any creative wanting to explore this segment should stream Udemy’s Browsers to Buyers: 21 Powerful Website Copywriting Hacks. Created by expert copywriter Tamsin Henderson, this course comes with over an hour of recorded classes, 2 downloadable resources, and a certificate of completion. Whether you’re a startup owner or a determined writer, this course will benefit you tenfold!
One of the leading learning platforms people turn to the most is Coursera. As such, expect only the best and most exciting classes from them. Take The Strategy of Content Marketing, for example. Created by content expert Sonia Simone, this class is made possible by the University of California, Davis. From management to realizing crazy ideas, this class is designed to help you grow.
As perfectly articulated in the Creative Writing Specialization class’ bio, this offering should help you craft an original story that will absorb a reader’s interest from beginning to end. Aptly titled Creative Writing Specialization, allow Wesleyan University’s esteemed team of writers to guide you through comprehensive lessons on copy editing, fiction writing, and essay writing.
In Coursera’s Creative Writing: The Craft of Setting and Description, aspiring writers will be introduced to the techniques that masters of fiction use to flesh out engaging narratives. From the most realistic settings to the most fantastical, instructor Amity Gaige will teach you how to describe all that you can in sharp, sensory detail.
Good copywriting is the backbone of successful marketing projects, and LinkedIn Learning’s Learning to Write Marketing Copy knows this. Taught by digital marketing consultant Ian Laurie, this copywriting course should teach you a thing or two about selling your brand as rivetingly as you can.
You can write the wittiest copy known to the internet, but you may want to realign your copy objectives if they don’t improve your sales. If you want to better both your business returns along with your writing, LinkedIn Learning’s Learning Conversion Copywriting is for you. Taught by reputable creative Joanna Wiebe, her course should help you articulate ideas that attract good fortune.
While this course isn’t entirely about copywriting, anyone with a penchant for marketing will appreciate it nonetheless. Rightfully called OMCA™ Certification for Online Marketing Associate Test Prep, this pick helps determined creatives to become efficient Online Marketing Certified Associates. If you didn’t already know, “OMCA certification verifies your knowledge of digital marketing concepts and demonstrates an understanding of generally accepted practices across multiple digital marketing disciplines.” That said, wordsmiths and business leaders alike will benefit greatly from this course.
Arguably the leading English-speaking copywriting course in Domestika, this pick is produced to help bring out the wit in you. Led by senior copywriter Paul Anglin, Copywriting For Social Media boasts of 14 helpful lessons compressed in over 2 hours. Packed with 21 additional resources and a certificate upon completion, this class is equally enjoyable as it is straightforward.
Made for aspiring copywriting pros, Domestika’s Copywriting: Principles of Writing for Advertising is one of the platform’s most interesting picks. Led by Portuguese-speaking creative director Erica Igue, this course will help you learn how to better champion advertising campaigns with your words. Loaded with 15 awesome lessons, this class also comes with a certificate upon completion.
Do you understand Spanish? If you do, Domestika’s Creative Copywriting for Entrepreneurs by advertising copywriter Christian Caldwell is a pick you should stream. Bundled with 14 lessons compressed to nearly 3 quick hours, this course will walk you through the importance of choosing the right words, understanding your brand, and connecting with your target audience. Boasting a 95% positive standing as of this writing, allow Christian to help you unleash your most creative self yet.
An experienced Etsy seller and a creative consultant, CreativeLive’s Lisa Jacobs knows the importance of storytelling. As such, Copywriting for Crafters is a magnificent resource anyone can optimize to become a more articulate professional. With over 4 hours of class content and 15 videos in HD, this course is a true gem to anyone wanting to perfect their copywriting talents.
Frequently Asked Questions
Which is the best copywriting course?
Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy is the best copywriting course for beginners.
What are the necessary qualifications needed to be a copywriter?
Copywriters would require at least a bachelor's degree in English, journalism, or another related major. Employers may even hire depending on the certifications, an appealing work portfolio, and experience.
The Top 25 Copywriting Courses Online in 2023
The Top 25 Copywriting Courses Online in 2023 are designed to help benefit anyone, regardless of their creative field. From business leaders to aspiring writers, anyone who masters the magic of words will always have an advantage. We’re all suckers for good storytelling, and those with the gift of gab can easily be in high demand. Even if you don’t dream of becoming a famous copywriter, it never hurts to pick up a few tips and tricks in the writing space.
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