15+ Best Fashion Logos of The Millennium

15+ Best Fashion Logos of The Millennium

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For this feature, we’re talking about the best fashion logos!

In a world where optics are everything,  logos are very important because they draw attention, leave a lasting impression, serve as the foundation for your brand identity, set you apart from competitors, and encourage brand loyalty.

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Take, for instance, all of the top fashion labels. All of these well-known companies, from Prada to Levi’s to Versace to Gap, have well-known logos that contribute significantly to their popularity.

For this feature, we’re taking quick deep dives into the striking world of visuals. Let’s go over the best fashion logos and find out what makes each of them work. 

Before we dive headfirst into our list, let’s take a quick look at the choices on our list.


15+ Best Fashion Logos of The Millennium

  1. Prada
  2. Chanel
  3. Rolex
  4. Versace
  5. Dolce & Gabanna
  6. Lacoste
  7. Dior
  8. Nike
  9. Levi’s
  10. Abercrombie & Fitch
  11. Calvin Klein
  12. Gap
  13. Hermes
  14. Uniqlo
  15. Burberry
  16. Gucci
  17. Coach


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15+ Best Fashion Logos of The Millennium

1. Prada

Prada Fashion Lgo
Image Credit: Prada

The design of an Italian royal family is heavily incorporated into the original Prada emblem. After all, Prada was named “Official Supplier to the Italian Royal Household” in 1919. As such, the company is now permitted to use the historic House of Savoy heraldic as a result of this recognition.

The font, which uses a combination of two kinds of strokes, thin and slender is probably the word mark’s most distinctive feature. Because of its distinctive line, the letter “R” is immediately recognizable.

Additionally, the top shape of the letters “A” is distinctive. Actually, the logo’s main idea is that there is no logo at all. Prada, in contrast to other fashion houses, promotes “reverse snobbery” or “anti-status.” The wordmark typically only appears on small tags, buckles, and clasps as a result.


2. Chanel

Chanel fashion logo
Image credit: Chanel

Coco Chanel created the Chanel logo in 1925. It is made up of two bold, overlapping “C”s that look like each other. Based on Coco’s belief that “less is more,” the letters’ strong, simple, and sans serif aesthetic evokes an authoritative elegance.

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Although it is difficult to pinpoint the origin of the image, it is undeniably Coco Chanel. In fact, studies suggest that Coco Chanel was already using the logo in her designs long before it became official.

Because it is one of the fashion industry’s most recognizable logos, the Coco Chanel brand’s massive success is attributed in large part to the logo. Through designs that were simple but powerful, Chanel catered to elegant and sophisticated women.

The normalized, over-designed, and constricting clothing of 19th-century fashion for women was replaced by her tailored pieces. The logo continues to exude an aura of iconic history and heritage, rooted in class and simplicity.


3. Rolex

rolex fashion logo
Image Credit: Rolex

Rolex remains one of the most well-known symbols of prestige and pride.

Founders Hans Wilsdorf and Alfred Davis ideated the Rolex crown, but they chose not to trademark the design until 1925. Ever since there have been few iterations. 

A lot have theorized about the successful watch company’s logo complexities, but many believe that the company’s utilization of precious metals for its watches is represented by the crown’s gold color.

Furthermore, the green text generally used to spell out the company name is said to stand for wealth and power. 


4. Versace 

best fashion logos
Image Credit: Versace

The head of Medusa is what the Versace logo is popularly known for, among many things.

Medusa was chosen as the brand’s logo by Gianni Versace because he liked how the Greek mythological figure made people fall in love with her and, for some reason, there just wasn’t any turning back as the legends say. 

Furthermore, the designer was greatly influenced by the Greek art that is prevalent in the area while he was growing up in Rome. When the logo was first introduced, it had a few spelled-out versions of the company name, but the famous Medusa head logo wasn’t released until 1993.


5. Dolce and Gabbana

Dolce and Gabbana 
Image Credit: Dolce & Gabbana

In their logos, Dolce & Gabbana uses three colors: white, black, and dark gold. Due to their prominence against a white background, the logo fonts are bolded in black. White is a color that is associated with simplicity and minimalism, while black is a color that is associated with power, prestige, and excellence.

Dolce & Gabbana’s distinctive style is the most important factor in its easy recognition. Animal prints, bohemian accessories, and loud additions are frequently used in the creations, which do not deviate from Italian culture. 

Additionally, they are renowned for creating clothing that emphasizes the sensuality of women. More than anything, the fashion brand’s design aesthetics have captured the elite class’s imagination. D&G is the preferred brand of high society, including A-List celebrities and the globe’s most popular business tycoons.


6. Lacoste

lacoste fashion logo
Image Credit: Lacoste

It’s hard not to think of the flesh-eating predator when you think of Lacoste.

Because of his tenacity on the court, French tennis fans later gave Lacoste founder René Lacoste the nickname “the Crocodile.” Although, really, the logo in his business is an alligator—another nickname given to him by the American press after he mentioned to a friend that he was willing to bet on an alligator-skinned suitcase. 

Today, the sports values of fair play, high standards, and daring serve as inspiration for the Lacoste brand.

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7. Dior

Dior fashion logo
Image Credit: Dior

The DIOR logo is a minimalist word mark that is generally used in one solid color. The last name of Christian Dior, the brand’s founder, and premier fashion brainchild is all that is used in the logo. 

Despite being heavily linked with glamor and status, its emblem is direct to the point and free from dramatic flares. Compared to the other logos on this list, this one utilizes only the brand’s wordmark with the Nicolas Cochin font in full display.

Nevertheless, it is one of the classier brands on the market, and each of its straightforward word marks clearly works to its advantage. 


8. Nike

Nike fashion logo
Image Credit: Nike

Here’s a fun fact we’re sure not too many people know: Greek mythology serves as inspiration for the Nike logo!

Nike is the Goddess of Victory with wings in Greek mythology. The word “swoosh” comes from the goddess’s wing, which is a symbol of speed, movement, power, and motivation.

The slogan of the company also works precisely as a result of this. Just Do It is so famously associated with bravery and taking risks that the meaning behind its logo also reflects that!


9. Levi’s 

Levis fashion logo
Image Credit: Levi’s

When you think of Levi’s, it’s easy to think of quality jeans and premium clothing. They are, after all, the world’s biggest maker of denim jeans. That considered, it shouldn’t come as a surprise why their logo is pretty rememberable too.

As competitors began to imitate the renowned Arcuate stitching, Levi’s decided to sew a small red tab into the seam of the back pocket to distinguish themselves from imitations. For obvious reasons, this influenced the succeeding iterations of the brand’s logo too. 

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Whereas its first two logos used a word mark of the brand name and an illustration of two horses, the one it sports now spells out the brand name yet again, but in front of the now-known batwing—which turns 55 years old, this year, by the way!


10. Abercrombie & Fitch

Abercrombie & Fitch fashion logo
Image Credit: Abercrombie & Fitch

Unlike other designer brand logos on the list, this one’s a little more on the controversial side. Previously, the Abercrombie & Fitch logo featured a moose silhouette.

Even though the animal was removed from the brand’s official logo in the middle of the 2010s, it has continued to serve as the company’s mascot and the first graphic emblem.

The company’s hiring practices also demonstrated its biases because the brand’s then-CEO was adamant that the company’s target market consisted solely of cool kids.

The dim lighting and loud music were reminiscent more of a nightclub than a store, and every employee resembled—or actually worked as—a model, making the visit to the store heavily intimidating.

Nonetheless, even though the logo is now just a word mark, it still rings a bell.


11. Calvin Klein

Calvin Klein fashion logo
Image Credit: Calvin Klein

Do you own any Calvin Klein clothes? If so, you might want to read this.

It is nearly impossible to not recognize Calvin. 

Even though there have been a few changes to the logo, none of them are significant enough to be considered a complete redesign. The essence of the logo has remained unchanged, ensuring that it stands out from the sea of logos by constantly adapting to contemporary design trends. 

Today, the logo enjoys an all-capital spelled-out word mark of the brand, and it’s still one of the most recognizable logos everywhere.

Here’s a fun fact: The name “Klein” appropriately describes the brand’s use of a custom, proprietary geometric sans typeface.


12. Gap

Gap fashion logo
Image Credit: Gap

The clothing company Gap has only once seriously redesigned its logotype in its nearly five-decade history. In 2010, there were also a few minor adjustments and a failed redesign attempt, but nothing truly came out of it. 

Here’s a little company history: In the 1960s, the iconic fashion brand was founded under the name Generation Gap to represent a leap into the future and the progressive approach of a casual young brand. 

A few months later, the owner made the decision to relive the first part of the brand’s name, keeping “The Gap,” which eventually became the “Gap” we all know and love from the 1980s.

Can you guess what font Gap uses?

Drum roll, please…

If you guessed Spire Regular, then you’re right. 


13. Hermes

Hermès fashion logo
Image Credit: Hermès

The Hermès logo is a clear nod to the fact that the company began as a manufacturer of carriage accessories for the aristocracy. Cool, right?

The first Hermes logo stood out because it emphasized the company’s business model and was visually appealing. 

The most obvious elements of the logo are an exquisite coach, a neatly buckled horse in its harness, and an elegant gentleman standing next to it.

Additionally, beneath it was the brand’s name and hometown. The Hermes Paris logo also hasn’t changed much over the years. 


14. Uniqlo

Uniqlo fashion logo
Image Credit: Uniqlo

In Japan’s flag, the sun is represented by a bright, saturated red circle on a white background. As the Japanese have a deep meaning for the color red, it isn’t shocking how the red and white logo of Uniqlo subconsciously conjures up images of the land of the rising sun.

The logo was ideated by famous creative director Kawashi Sato in 2006, and since then, it’s stayed the same.


15. Burberry

Image credits: Burberry

In 1856, Thomas Burberry established the British luxury clothing company “Burberry.” It is well known for its high-end apparel, fragrances, cosmetics, and accessories. The new logo and monogram for Burberry were unveiled in August 2018 and were created by graphic designer Peter Saville. According to Saville, this was done to bring the company into the 21st-century world.

The “equestrian knight” emblem, which represents knightly grace, nobleness, protection, honor, pride, and tenacity, previously appeared in the company’s logo. The magnificent serif letterforms, which have stood in for British refinement for decades, were completely gone. The brand name is written in all caps in the new, straightforward Burberry wordmark, and “London England” is written in smaller type below it.


16. Gucci

Image credits: Gucci

It is impossible to dispute Gucci’s influence in the fashion industry. Gucci has come a long way to become what it is now, starting off with leather products and eventually producing the best clothing and accessories in the world. Aldo Gucci, one of Guccio Gucci’s three sons, joined The House of Gucci in 1933 and was responsible for designing the company’s logo.

The Gucci logo has stood the test of time as a classic illustration of artistic design. The logo’s two interlocking “G”s stand in for the founder’s name, Guccio Gucci, and are particularly highlighted by their curve, contrast, and spaces between them.

This graphic mark is particularly adaptable to various media because it only requires one color. This mark is fascinating because of the way the initials elegantly overlap in the middle. This lettermark is used by Gucci in a variety of ways, including as a belt buckle, fabric pattern, and bag closure.


17. Coach

Image credits: Coach

You would have heard that most of the high-end fashion labels originated in France and Italy, but Coach was founded in New York in 1941. It features one of the best fashion logos in the leather industry. The Coach logo was created by well-known fashion designer and artist Bonny Cashin.

In the Coach logo, the horse and carriage represent social status and monarchy. You might be curious how royalty and a horse-drawn carriage are related. Typically, the term “coach” refers to a huge, closed, four-wheeled vehicle pulled by a team of two or more horses under the guidance of a coachman.

Because of this, the carriage design complements the logo and exudes grandeur, royalty, and elegance. The company name is written in a distinctive serif typeface that is also very functional.


Frequently Asked Questions

What kind of logo would be ideal for a clothing company?

Abstract logos work well for companies in the majority of industries. Abstract logos are particularly popular with sports and apparel companies because they can sew the symbol element onto their products.

Style and exclusivity must be shown in luxury logo design. You need to think about aspects like choosing the proper hue and coming up with an original and distinctive form when creating a luxury logo.

How can a logo become classic?

A classic logo is one that will always be in fashion. It should express the personality of your brand while being simple, attractive, and memorable.


Wrapping Up

All in all, the best fashion logos are forces to be reckoned with, and the sight of any of these visuals can trigger hours and hours of nuanced conversations on classy, style, consumerism, branding, and a universe of other stories.

The designer brand logos here aren’t just emblems of business ventures. They are markers of success, movements, and modern evolution.

What, for you, is the best fashion logo? Tell us in the comment section!

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