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15+ Best Logo Design Books in 2024

15+ Best Logo Design Books in 2024

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If you work in a creative field, then taking the time to find out what the best logo design books of 2024 are is the smart thing to do. 

As the beautiful world of design continues to evolve, artists and creative entrepreneurs must deepen their grasp on the many principles that constitute powerful logos.

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And while branding is made up of many moving parts, the visual representation of a business is just as important in curating an experience.  

All that said, let’s take a deep dive into my picks for the best logo design books of 2024! 

The 15+ Best Logo Design Books in 2024 Overview

  1. How To Design A Logo (Editor’s Choice)
  2. Made by James: The Honest Guide to Creativity and Logo
  3. Designing Brand Identity: An Essential Guide for the Whole Branding Team (4th Edition)
  4. Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos 
  5. Logo Design Theory: How Branding Design Really Works
  6. Logo
  7. Logo Life: Histories of 100 Famous Logos
  8. Logo Design Love
  9. Logo Modernism
  10. Identity Designed: The Definitive Guide to Visual Branding
  11. Logotype
  12. Symbol 
  13. The Logo Design Idea Book
  14. Identity: Chermayeff & Geismar & Haviv 
  15. Logo Design: Global Brands

The Best Logo Design Books in 2024

1. How To Design A Logo (Editor’s Choice)

How to Design a Logo Book

Written by the talented Hadeel Sayed Ahmad, and released in mid-2022, How To Design A Logo is a superb read that talks about the triumphs and tribulations a logo designer braves.

Packed with valuable insight into the inner workings of logo creation and creative direction, this book is a great pick for both aspiring creatives and seasoned graphic artists.


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It goes way beyond just how to design a logo, it’s an extensive book on how to build powerful visual identity systems backed by strategy.

I received a review copy and it’s genuinely a superb book worthy of the #1 spot for the best logo design book.

It also includes instructions on making presentations to clients and building a design career. Simply put, this book is a brand-building bible!

Visit the book’s website for a ton of free downloads & logo design resources.

Buy on Amazon

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2. Made by James: The Honest Guide to Creativity and Logo Design

Made by James Logo Book

One of the most recent logo design books we’re excited for you to get your hands on is Made by James: The Honest Guide to Creativity and Logo Design.

You will be able to discover how James creates clever and memorable logos with his own hands. The logo creation is a one-on-one process of rapid prototyping and also sketching ideas on the paper.

Here, UK-based graphic designer and all-round good guy, James Martin, tackles what it truly means for artists to enjoy the creative process.

From detailing the hundreds of logos he’s designed to writing about how client relationships help fortify your vision, there’s a lot you’re going to learn from this book.

James was kind enough to send me a signed copy + swag! Thank you!

 

3. Designing Brand Identity: An Essential Guide for the Whole Branding Team (4th Edition)

Designing Brand Identity- An Essential Guide for the Whole Branding Team, 4th Edition
Designing Brand Identity- An Essential Guide for the Whole Branding Team, 4th Edition. Image credit: Amazon.

The 4th edition of Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler boasts a lot of things. For one, it details, in precise articulation, the ins and outs of research and analysis through brand strategy.

This particular book will help you create and implement an effective brand identity. There are case study findings that are showcased from world-class brands. This is the fourth edition of the book with the latest trends in branding and that includes social media networks. 

What’s more, it also features more than 30 brand-new case studies, revealing many of the most premium practices global brands embrace today. More than anything, this pick is a collection of updated takes to the modern design processes we adhere to in this day and age. 

 

Latest Price on Amazon:

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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
  • Used Book in Good Condition
  • Hardcover Book
  • Wheeler, Alina (Author)
  • English (Publication Language)
  • 326 Pages - 11/06/2012 (Publication Date) - John Wiley and Sons (Publisher)

4. Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos

Logo Creed- The Mystery, Magic, and Method Behind Designing Great Logos
image credit: Amazon.com

 

In Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos, the brilliant Bill Gardner writes in detailed passion how his creative techniques keeps him efficient. What’s more, he also  discusses what elements and practices matter most to him in the discovery process. With contributions from a myriad of celebrated artists, this book is a powerhouse you shouldn’t miss!

This comprehensive handbook provides a sneak peek into the designer’s creed. You will get ideas from powerful mentors, who will explain the process of creating successful designs. The successful designers share their sketches and brainstorm certain successful techniques as well.

 

5. Logo Design Theory: How Branding Design Really Works

Logo Design Theory- How Branding Design Really Works
Logo Design Theory: How Branding Design Really Works by Michael Shumate. Image credit: Amazon.com

Penned by no less than Michael Shumate, Logo Design Theory: How Branding Design Really Works is a fantastic book about untangling the many complications of the creative mindset and what goes on in the head of a designer. From logo and branding design to the principles of corporate identity, this book is an absolute treat.

This book is divided into seven sections. These sections cover the following topics

  • Basic principles of graphic designing
  • Fundamental principles in branding
  • Generating concepts on corporate identities
  • Seven deadly sins of Logo Designing
  • Visual techniques of any given concept
  • Color, Typographic and Spatial issues
  • Implement core principles of identity design

 

LOGO
Logo by Michael Evamy. Image credit: Amazon.com

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Arguably one of the easiest books to remember is Michael Evamy’s Logo. Albeit only a single word, this piece of publication most definitely packs a punch. Tackling over a thousand symbols and hundreds of logos, this pick discusses how art approaches categories and how the visual form sticks to us.

This book has been a long-standing reference for graphic designers for almost a decade now. It is a bestselling book that covers over 300 new logos. It also has a vast collection of 1600 logos. This book has a lot of intricate works from contemporary designers.

 

7. Logo Life: Histories of 100 Famous Logos

Logo Life- Life Histories of 100 Famous Logos
Logo Life- Life Histories of 100 Famous Logos. Image credit: Amazon

Starting this list is Logo Life. Beautifully encapsulating the essence of what draws people to create clever logos, this pick is authored by creative powerhouse Ron van der Vlugt. Discussing the many evolutions of logos and all that they have to offer, artists of all ages will enjoy the warranted trip down memory lane, allowing modern creative thinkers to better understand the thought process involved in communicating to audiences through the promise of aesthetics. 

 

Latest Price on Amazon:

Logo Life: Life Histories of 100 Famous Logos
  • Hardcover Book
  • van der Vlugt, Ron (Author)
  • English (Publication Language)
  • 224 Pages - 10/09/2012 (Publication Date) - BIS Publishers (Publisher)

 

8. Logo Design Love

Logo Design Love: A guide to creating iconic brand identities
Logo Design Love: A guide to creating iconic brand identities. Image credit: Amazon.

Written by David Airey, Logo Design Love pulls back the curtain on many things, including the best practices for extending a logo, why some logos are more effective than others, and what sets certain designers above the rest. Among many other principles, this find also discusses case studies, how to effectively collaborate with clients and over 30 practical tips to building a career in the arts. 

 

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Latest Price on Amazon:

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Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition
  • Airey, David (Author)
  • English (Publication Language)
  • 240 Pages - 08/20/2014 (Publication Date) - Peachpit Press (Publisher)

 

9. Logo Modernism

Logo Modernism
Logo Modernism. Image credit: Amazon.

Created by the talented Jens Müller, Logo Modernism talks about contemporary aesthetics in architecture, art, and product design—certainly all the good stuff any aspiring or seasoned designer will want to know more about. Arguably one of the best books for logos of all time, you’re in for a treat when you purchase this one. 

 

Latest Price on Amazon:

Sale
Logo Modernism
  • Hardcover Book
  • Remington, R. Roger (Author)
  • Multilingual (Publication Language)
  • 432 Pages - 11/08/2015 (Publication Date) - Taschen America Llc (Publisher)

 

10. Identity Designed: The Definitive Guide to Visual Branding

Identity Designed: The Definitive Guide to Visual Branding
Identity Designed: The Definitive Guide to Visual Branding. Image credit: Amazon.

Another fantastic book on the list is Identity Designed. Penned by no less than David Airey yet again, this piece of publication is ideal for design students, independent designers, and leaders who are in the business of expanding their understanding of how effective logos work. Also giving readers a sneak peek of high-caliber projects from a variety of the world’s most talented design studios, this find is sure to deliver in more ways than one. 

 

Latest Price on Amazon:

Sale
Identity Designed: The Definitive Guide to Visual Branding
  • Hardcover Book
  • Airey, David (Author)
  • English (Publication Language)
  • 288 Pages - 01/22/2019 (Publication Date) - Rockport Publishers (Publisher)

 

11. Logotype

Logotype
Logotype. Image credit: Amazon.

If you’re looking for inspiration, allow Michael Evamy’s Logotype to supply you with nearly a lifetime’s worth of typographic identities. With contributions from more than 200 design studios, this book is a must-have for every creative agency and freelance artist. Establishing a business’ corporate identity can be challenging, so being able to pick the brains of powerful designers from all over is always a good thing. 

 

Latest Price on Amazon:

Logotype: (Corporate Identity Book, Branding Reference for Designers and Design Students) (Mini)
  • Evamy, Michael (Author)
  • English (Publication Language)
  • 336 Pages - 10/11/2016 (Publication Date) - Laurence King Publishing (Publisher)

 

12. Symbol

symbol
symbol. Image credit: Amazon.

As the title of the book implies, Symbol explores the sometimes complex visual language of, well, symbols. Taking the technical approach to a logo’s most basic element, this find also discusses how a design’s form is crucial in telling a tale.

Packed with over a thousand symbols worldwide, this Steven Bateman-authored offering helps readers understand the effectiveness of composition and the politics of lines and curves. 

 

Latest Price on Amazon:

Sale
Symbol (Mini)
  • Bateman, Steven (Author)
  • English (Publication Language)
  • 336 Pages - 09/16/2014 (Publication Date) - Laurence King Publishing (Publisher)

 

13. The Logo Design Idea Book

The Logo Design Idea Book
The Logo Design Idea Book. Image credit: Amazon.

In The Logo Design Idea Book, creative authors Steven Heller and Gail Anderson do a swell job in articulating the key elements of a good logo design. Also including insights into the logos of iconic brands, this pick talks about how designers can give personality to letters, how developing a memorable monogram is much easier than you think, and how designs are also effective carriers of wit and humor. 

 

Latest Price on Amazon:

Sale
The Logo Design Idea Book: (Logo Beginners Guide, Logo Design Basics, Visual Branding Book)
  • Heller, Steven (Author)
  • English (Publication Language)
  • 128 Pages - 08/06/2019 (Publication Date) - Laurence King Publishing (Publisher)

 

14. Identity: Chermayeff & Geismar & Haviv

Identity- Chermayeff & Geismar & Haviv
Identity- Chermayeff & Geismar & Haviv. Image credit: Amazon.

Identity: Chermayeff & Geismar & Haviv is a labor of love by a group of creative visionaries. Made possible by Roman Mars, John Maeda, Alexandra Lange, Ivan Chermayeff, Tom Geismar, and Milton Glaser, this compelling book presents six decades of Chermayeff & Geismar & Haviv’s work in a gorgeous, oversized volume.

Undoubtedly one of the most popular New York-based branding and graphic design firms, this pick solidifies how the firm has helped shape how many designers approach their disciplines today.

 

Latest Price on Amazon:

Identity: Chermayeff & Geismar & Haviv
  • Hardcover Book
  • Chermayeff, Ivan (Author)
  • English (Publication Language)
  • 312 Pages - 07/26/2018 (Publication Date) - Standards Manual (Publisher)

 

15. Logo Design: Global Brands

Logo Design- Global Brands
Logo Design- Global Brands. Image credit: Amazon.

One of the newer offerings on the list is Logo Design: Global Brands as edited by Julius Wiedemann. A follow-up to the best-selling Bibliotheca Universalis logo manual, this pick zooms in on the many pillars it takes to build corporate identity.

As logos are a combination of symbols, this book also elaborates how the relationship of texts and images serves as efficient building blocks in establishing how consumers perceive brands. Packed with over 4,000 logos and the backstories that comprise them, you’re sure to pick up a thing or two in this book. 

 

Latest Price on Amazon:

Sale
Logo Design
  • Hardcover Book
  • Multilingual (Publication Language)
  • 512 Pages - 10/02/2019 (Publication Date) - Taschen America Llc (Publisher)

 

Logo Design Resources & Articles

If you’re looking for more resources regarding logo design, check out these articles:

 

The 15+ Best Logo Design Books in 2024

Ultimately, the best logo design books are all stellar pieces of publication that are written and compiled to continue building a host of promising designers. And though the technology is swiftly changing our relationship with the arts, many of the fundamental principles we’ve come to apply still ring true in the beautiful world of brand and design.

All things considered, we hope our round-up of books has helped you streamline your market search. Keep thirsty for knowledge and stay creative!

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