15+ Best Logo Design Books in 2024

If you work in a creative field, then taking the time to find out what the best logo design books of 2024 are is the smart thing to do. 

As the beautiful world of design continues to evolve, artists, professional logo designers, and creative entrepreneurs must deepen their grasp on the many principles that constitute powerful logos.

And while branding is made up of many moving parts, the visual representation of a business is just as important in curating an experience.  

All that said, let’s take a deep dive into my picks for the best logo design books of 2024! 

The Best Logo Design Books in 2024

1. How To Design A Logo (Editor’s Choice)

Written by the talented Hadeel Sayed Ahmad, and released in mid-2022, How To Design A Logo is a superb read that talks about the triumphs and tribulations a top logo maker and designer braves.

Packed with valuable insight into the inner workings of logo creation, brand values and creative direction, this book is a great pick for both aspiring creatives and seasoned graphic artists.

It goes way beyond just how to design a custom logo itself, it’s an extensive book on how to build powerful visual identity systems backed by strategy.

I received a review copy and it’s genuinely a superb book worthy of the #1 spot for the best logo design book.

It also includes instructions on making presentations to clients and building a design career. Simply put, this book is a brand-building bible!

Visit the book’s website for a ton of free downloads & logo design resources.

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2. Made by James: The Honest Guide to Creativity and Logo Design

One of the most recent logo design books we’re excited for you to get your hands on is Made by James: The Honest Guide to Creativity and Logo Design.

You will be able to discover how James creates clever and memorable logos created with his own hands. The logo creation is a one-on-one process of rapid prototyping and also sketching own different logo designs and ideas on paper.

Here, UK-based graphic designer and all-round good guy, James Martin, tackles what it truly means for artists to enjoy the creative process.

From detailing the hundreds of logos he’s designed to writing about how client relationships help fortify your vision, there’s a lot you’re going to learn from this book.

James was kind enough to send me a signed copy + swag! Thank you!

 

3. Designing Brand Identity: An Essential Guide for the Whole Branding Team (4th Edition)

The 4th edition of Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler boasts a lot of things. For one, it details, in precise articulation, the ins and outs of research and analysis through brand strategy.

This particular book will help you create and implement an effective brand identity. There are case study findings that are showcased from world-class brands. This is the fourth edition of the book with the latest trends in branding and that includes social media networks. 

What’s more, it also features more than 30 brand-new case studies, revealing many of the most premium practices global brands embrace today. More than anything, this pick is a collection of updated takes to the modern design processes we adhere to in this day and age. 

 

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4. Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos

 

In Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos, the brilliant Bill Gardner writes in detailed passion how his creative techniques keep him efficient. What’s more, he also discusses what elements and practices matter most to him in the discovery of a great logo design process. With contributions from a myriad of celebrated artists and top designers, this book is a powerhouse you shouldn’t miss!

This comprehensive handbook provides a sneak peek into the designer’s creed. You will get ideas from powerful mentors, who will explain the process of using files and creating successful designs. The successful designers share their sketches and brainstorm certain successful techniques as well as they started creating new logo ideas.

 

5. Logo Design Theory: How Branding Design Really Works

Penned by no less than Michael Shumate, Logo Design Theory: How Branding Design Really Works is a fantastic book about untangling the many complications of the creative mindset, logo colors, and what goes on in the head of a designer. From simple logo and branding design to the principles of corporate identity, this book is an absolute treat.

This book is divided into seven sections. These sections cover the following topics

• Basic principles of graphic designing
• Fundamental principles in branding
• Generating concepts on corporate identities
• Seven deadly sins of Logo Designing
• Visual techniques of any given concept
• Color, Typographic and Spatial issues
• Implement core principles of identity design

 

6. Logo

Arguably one of the easiest books to remember right font is Michael Evamy’s Logo. Albeit only a single word, the logo font of this piece of publication most definitely packs a punch. Tackling over a thousand symbols and hundreds of logos, this pick discusses how art approaches categories and how the instantly visual form sticks to us.

This book has been a long-standing reference for graphic designers for almost a decade now. It is a bestselling book that covers over 300 new logos. It also has a vast collection of 1600 logos. This book has a lot of intricate works from contemporary designers.

 

7. Logo Life: Histories of 100 Famous Logos

Starting this list is Logo Life. Beautifully encapsulating the essence of what draws people to create clever logos, this pick is authored by creative powerhouse Ron van der Vlugt. Discussing the many evolutions of logos and all that they have to offer, artists of all ages will enjoy the warranted trip down memory lane, allowing modern creative thinkers to better understand the thought process involved in communicating to audiences through the promise of aesthetics. 

 

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8. Logo Design Love

Written by David Airey, Logo Design Love pulls back the curtain on many things, including the best practices for extending a logo, why some logos are more effective than others, and what sets certain designers above the rest. Among many other principles, this find also discusses case studies, how to effectively collaborate with clients and over 30 practical tips to building a career in the arts. 

 

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9. Logo Modernism

Created by the talented Jens Müller, Logo Modernism talks about contemporary aesthetics in architecture, art, and product design—certainly all the good stuff any aspiring or seasoned designer will want to know more about. Arguably one of the best books for logos of all time, you’re in for a treat when you purchase this one. 

 

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10. Identity Designed: The Definitive Guide to Visual Branding

Another fantastic book on the list is Identity Designed. Penned by no less than David Airey yet again, this piece of publication is ideal for design students, independent designers, and leaders who are in the business of expanding their understanding of how effective logos work. Also giving readers a sneak peek of high-caliber projects from a variety of the world’s most talented design studios, this find is sure to deliver in more ways than one. 

 

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11. Logotype

If you’re looking for inspiration, allow Michael Evamy’s Logotype to supply you with nearly a lifetime’s worth of typographic identities. With contributions from more than 200 design studios, this book is a must-have for every creative agency and freelance artist. Establishing a business’ corporate identity can be challenging, so being able to pick the brains of powerful designers from all over is always a good thing. 

 

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12. Symbol

As the title of the book implies, Symbol explores the sometimes complex visual language of, a logo designed by, well, symbols. Taking the technical approach to a logo’s most basic element, this find also discusses how a design’s form is crucial in telling a tale.

Packed with over a thousand symbols worldwide, this Steven Bateman-authored offering helps readers understand the effectiveness of composition and the politics of lines and curves. 

 

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13. The Logo Design Idea Book

In The Logo Design Idea Book, creative authors Steven Heller and Gail Anderson do a swell job in articulating the key elements of a good logo design. Also including insights into the logos of iconic brands, this pick talks about how designers can give personality to letters, how developing a memorable monogram is much easier than you think, and how designs are also effective carriers of wit and humor. 

 

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14. Identity: Chermayeff & Geismar & Haviv

Identity: Chermayeff & Geismar & Haviv is a labor of love by a group of creative visionaries. Made possible by Roman Mars, John Maeda, Alexandra Lange, Ivan Chermayeff, Tom Geismar, and Milton Glaser, this compelling book presents six decades of Chermayeff & Geismar & Haviv’s work in a gorgeous, oversized volume.

Undoubtedly one of the best logos and most popular New York-based branding and graphic design firms, this pick solidifies brand recognition and how the firm has helped shape how many designers approach their disciplines today.

 

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15. Logo Design: Global Brands

One of the newer offerings on the list is Logo Design: Global Brands as edited by Julius Wiedemann. A follow-up to the best-selling Bibliotheca Universalis logo design skills manual, this pick zooms in on the many pillars it takes to create a logo icon and build an iconic brand identity.

As logos are a combination of symbols, this book also elaborates how the relationship of texts and images serves as efficient building blocks in establishing how consumers perceive brands. Packed with over 4,000 logos and the backstories that comprise them, you’re sure to pick up a thing or two in this book. 

 

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Logo Design Resources & Articles

If you’re looking for more resources regarding logo design, check out these articles:

• Logo Design Software
• Logo Design Courses
• Logo Design Tips
• Branding, Logos, & Identity Design Differences Explained
• How to Choose a Logo Designer
• How Much Does a Logo Cost?
• 8 Secret Benefits of Branding
• Why Logo Design Does Not Cost $5.00
• The Secret Logo Design Process Of Top Logo Designers
• Vital Tips For Effective Logo Design
• Logo Design Inspiration eBook
• Best Free Logo Makers

 

The 15+ Best Logo Design Books in 2024

Ultimately, the best logo design books are all stellar pieces of publication that are written and compiled to continue building a host of promising designers. And though the technology is swiftly changing our relationship with the arts, many of the fundamental principles we’ve come to apply still ring true in the beautiful world of brand and other logo styles, colors simple layout, and designs.

All things considered, we hope our round-up of books has helped you streamline your market search. Keep thirsty for knowledge and stay creative!