If you’re in the market for the best business and brand naming courses online, look no further!
“What’s in a name?” is arguably one of William Shakespeare’s most popular lines—and understandably so.
At a time when much of who we are and what we bring to the table is associated with what we’re called, the psychology of naming both people and things has become a crucial activity.
Precisely why for this feature, we’re pulling back the curtain on the top 10 business and brand naming courses on the web!
Considering the surge of educational materials on the web, you can bet that there are classes dedicated to helping creative entrepreneurs realize their ventures by granting them the space to figure out which business and product names help amplify and promote what they’re about.
Whether you’re embarking on a new entrepreneurial journey or looking to rebrand your existing venture, mastering the skill of effective business and brand naming is paramount. “How to name your business? ” becomes a pivotal question in this context.
If you’re just as excited as we are about acing this side of the creative industry, keep reading!
Why is a Brand Name Important?
There are several reasons why establishing a fantastic brand name is critical. For starters, your brand name allows your target market to resonate more clearly with your products and services.
As such, the need to put out a brand name that sticks and sells can help determine how profitable, marketable, and relatable your venture can be.
What Makes a Good Brand Name?
Ultimately, a good brand name is one that easily educates and reminds your market what your products or services are about. Apart from memorability, your brand name should be distinct, catchy, simple, and ready to tell a tale.
For creative entrepreneurs, your brand name can be a spectacular conversation starter, allowing you to better relay what your personal message is about.
10+ Best Business and Brand Naming Courses Online 2024
Do you want to learn more about business and brand naming? And what are the best brand naming courses online? In this article, we have compiled a list of the best business and brand naming courses, have a look at them.
Among the list of the best courses, our top pick goes to Ilya Lobanov’s Create a Memorable Brand Name course.
- Create a Memorable Brand Name for your Business or Product
- Fundamentals of Memorable Brand Naming
- Brand Name Creation Masterclass: Master The Art Of Naming
- Branding Essentials: Creating a Unique Name for your Business or Product
- Strategic Design: The Art and Science of Branding
- How To Name Your Brand or Product
- Naming: The Art of Name Creation
- Secrets of Naming: Methodology and Creativity
- Branding and Identity: Construction and Development of a Brand
- Branding Foundation
- Brand Alchemy: Create Brand Names that Stick & Sell
Comparison of the Best Naming Courses Online
|Instructor & Provider
|Create a Memorable Brand Name for your Business or Product
|Ilya Lobanov, Udemy
|10 Lectures (34m)
|Brand Alchemy: Create Brand Names that Stick & Sell
|Basim Salim, Udemy
|24 Lectures (58m)
|Brand Name Creation Masterclass: Master The Art Of Naming
|Scott Lancaster, Udemy
|15 Lectures (40m)
|Branding Essentials: Creating a Unique Name for your Business or Product
|Ilya Lobanov, Skillshare
|11 Lectures (36m)
|Strategic Design: The Art and Science of Branding
|Su Mathews Hale And Michael D’Esopo, Sillshare
|9 Lectures (44m)
|How To Name Your Brand or Product
|Faye Brown, Skillshare
|14 Lectures (31m)
|Naming: The Art of Name Creation
|Xavier Grau Castelló, Domestika
|11 Lectures (1h 57m)
|Secrets of Naming: Methodology and Creativity
|Carlos Cornejo, Domestika
|14 Lectures (1h 52m)
|Branding and Identity: Construction and Development of a Brands
|Saffron Brand Consultants, Domestika
|13 Lectures (2h 19m)
|NASBA Continuing Professional Education (CPE), LinkedIn Learning
|7 Lectures (1h)
|Fundamentals of Memorable Brand Naming
10+ Best Business and Brand Naming Courses Online 2024
Lectures: 10 | Length: 35 Mins | By: Ilya Lobanov | Price: $39.99
With nearly 7,000 students and counting, Ilya Lobanov’s brand naming course is a hit offering that speaks for itself.
One aspect that impresses us is that it comes with a six-step curriculum devoted to helping creatives unearth a great brand name for their businesses, Create a Memorable Brand Name for your Business or Product is an awesome first choice in its category.
From brand positioning and competitor analysis to idea generation and validating names, you’re sure to pick up a handful of lessons and principles from one of the most sought-after brand experts all around the globe today.
What’s more, this course comes with bonus material, too, so you can refer to a soft copy when working on your brand.
We highly suggest this course for copywriters, brand designers, content writers, and marketers. This is also helpful for brand strategists.
Lectures: 14 | Length: 2h 20m | By: Rob Meyerson | Price: $25.16
When it comes to picking the perfect name for a brand, it’s not as easy as you might think.
That’s where branding expert Rob Meyerson comes in. He’s worked with big companies like Adobe and Disney, and now he’s sharing his knowledge through an online course.
One thing we really like is how Meyerson breaks down the process of making a great brand name. He explains everything in a clear way. He even wrote a book about it called Brand Naming.
We personally found that this is one of the best naming courses online, as Fundamentals of Memorable Brand Naming teaches a step-by-step process on how to come up with awesome brand names.
You’ll understand what makes a brand name work and how to create names that people will remember. You’ll get to explore different ideas and try them out to see what fits best.
The course also helps you figure out how to make your list of names shorter and how to present your ideas to others. Meyerson talks about the psychology of brand names, which we find super interesting.
And when you’re done with all the brainstorming and deciding, the course guides you through the final stages of making your brand name a reality.
More than 500 students have taken this course, and every single one of them has given it a thumbs-up. That’s a pretty amazing track record! This course is perfect for beginners, and it even comes with extra materials to help you out.
Lectures: 15 | Length: 40 Mins | By: Scott Lancaster | Price: Free
As if a 4.6 instructor rating isn’t impressive enough, creative leader Scott Lancaster continues to stun in Brand Name Creation Masterclass: Master The Art Of Naming.
Arguably one of the best Udemy courses on the platform, this 1-hour on-demand course is a spectacular offering that provides decision-makers and entrepreneurs with all the most relevant insight on what makes a great brand name.
Complete with comprehensive strategies, aftercare support principles, and creative business theories, what isn’t to love?
In this course, you will not only learn business or brand naming but also how to check, ensure, and safeguard your business name
Lectures: 11 | Length: 36 Mins | By: Ilya Lobanov | Price: 2 Weeks Free then $99/year
If you can’t get enough of picking on Ilya Lobanov’s brains, check out his Skillshare course, Branding Essentials: Creating a Unique Name for your Business or Product.
Loaded with 11 lessons compressed in roughly half an hour, this pick provides thought-provoking ideas in bite-sized materials. This class also comes with a worksheet, allowing creative leaders to use the file as a guide in branding their ventures.
Lectures: 9| Length: 44m | By: Su Mathews Hale And Michael D’Esopo| Price: $15/mo with an annual subscription
Another brilliant Skillshare course you should check out is Strategic Design: The Art and Science of Branding by creative forces Su Mathews Hale And Michael D’Esopo.
Designed primarily for intermediate learners, this Skillshare Original tackles 9 lessons in less than an hour. Learn all about brand building, experience innovation, and a ton more when you immerse yourself in the expansive thoughts of this pick’s industry leaders.
If that isn’t enough to warrant your click, this class also has a hands-on project you can explore to better help you pump your creative juices.
Lectures: 14| Length: 31m | By: Faye Brown | Price: $15/mo with an annual subscription
The last Skillshare course in its category that made this list is How To Name Your Brand or Product by Faye Brown. Packed with an insightful list of 14 lessons, this 30-minute course is a great way to grasp what constitutes an amazing brand name.
From inventing new words to learning how to stir emotions, you’re guaranteed to pick up a ton of thought nuggets from this well-reviewed course. Still, don’t take it from us! Take it from the nearly 3,000 students that finished this Skillshare offering.
Lectures: 11 | Length: 1h 57m | By: Xavier Grau Castelló | Price: $14
If you’re looking for a course with a 98% positive rating, you’re going to enjoy Naming: The Art of Name Creation by brand expert Xavi Grau.
Featuring 11 lessons that space out between 2 hours, this Domestika offering isn’t only going to walk you through the creative process of naming a brand, but also what it takes to be a professional namer. And like the rest of the courses on the list, this one comes with a printable certificate upon completion.
Lectures: 14 | Length: 1h 52m | By: Carlos Cornejo | Price: $14
Led by naming specialist and marketer Carlos Cornejo, Secrets of Naming: Methodology and Creativity is a 2-hour Domestika course that packs 14 insightful lessons.
Here, you’ll learn the process behind creating imaginative names for brands and how you can fulfill a conceptual and strategic brief using the “Secretname” methodology. Produced for creatives at the beginner level, this pick is perfect for anyone who wants to get their feet wet in the brand-naming space.
Lectures: 13 | Length: 2h 19m | By: Saffron Brand Consultants| Price: $14
Determined to define the DNA of a brand from concept to visual design and applications, Saffron’s Branding and Identity: Construction and Development of a Brand is a great pick for those exploring what it truly means to establish a brand.
Perfect for entrepreneurs and creatives who want to better understand the concept of business storytelling, this Domestika course talks about client challenges, the grit needed in conceptualizing, the tools necessary in branding, and a whole lot more.
Lectures: 7| Length: about an hour| By: NASBA Continuing Professional Education (CPE) | Price: First month free or buy for $24.99
As its name implies, the Branding Foundation course aims to provide the tools and frameworks needed to build robust and relevant brand equity.
From learning how to define your core values to communicating the brand effectively, both internally to employees and externally via social media, this pick is a comprehensive take on the seemingly complicated science of branding. Led by a global leader in creativity and innovation Drew Boyd, expect to learn more than what you enroll for.
Lectures: 24 | Length: 58 Mins | By: Basim Salim | Price: Free
Another spectacular offering from Udemy is Brand Alchemy: Create Brand Names that Stick & Sell.
Led by creative entrepreneur Basim Salim, this course will teach you how to increase the value of your product, learn the different techniques you can optimize to make sure your brand name is memorable, and a whole lot of other interesting marketing concepts.
With over 40,000 students and a total of 21 Udemy courses, you’re sure to be in good hands with a leader like Salim.
If that isn’t enough, know that Udemy provides printable certificates to enrollees who complete all of their courses, too!
Frequently Asked Questions
What are the best naming courses online, and why should I take them?
The best naming courses online are designed to help you master the art of crafting memorable and impactful brand names. Some of these courses are Create a Memorable Brand Name for your Business or Product and Fundamentals of Memorable Brand Naming.
By enrolling in these courses, you can enhance your branding skills and contribute to the success of your business or projects.
Are these courses suitable for beginners with no prior branding experience?
Absolutely. Many of the best naming courses online are designed to cater to beginners. They provide step-by-step guidance, practical exercises, and real-world examples that make the concepts accessible to individuals with varying levels of experience.
How do I choose the best online naming course for me?
To choose the right course, consider your current knowledge level, specific learning goals, and preferred learning format (video lectures, written content, assignments, etc.). Read course descriptions, reviews, and instructor backgrounds to ensure the course aligns with your needs and expectations.
10+ Best Business and Brand Naming Courses Online
All in all, the art of naming brands and products is a completely different science in itself. It requires not only wit and conciseness but intention and research, as well.
That said, we hope our round-up of the top 10 business & brand naming courses online helped you streamline your search and better allows you to give your creative ventures the name they truly deserve! Keep learning and stay creative!