Best Social Media Marketing Tools for 2023 [Top List]

Best Social Media Marketing Tools for 2023 [Top List]

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This article has been contributed by Victoria Greywing.

Social media marketing has grown a lot over the years – from what and how you post, to the many ways in which you can connect with potential customers and build their loyalty, to how you can analyze your social campaigns.

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Social media marketing (SMM) would be nothing without the tools that guarantee your marketing campaign will work like a well-oiled machine.

We’ve prepared a list of the best social media marketing tools for you to maximise the success of your campaigns. Here you’ll find tools and services that can help you build a SMM campaign by identifying the best topics in your niche, creating great content, and measuring performance. The article also includes some useful browser extensions that will make your life and work easier.

25 Best Social Media Tools

Topic Generation

Content Creation

Post Scheduling

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Analytics & Reporting

Bonus: Browser Extensions

Topic Generation Tools

It goes without saying that central to social media marketing is content generation – and to generate successful content, you need to find strong topics.

The first thing to learn before looking for suitable topics is who your target audience is. This includes knowing what they talk about on forums, what they search for online, and the words they use. Knowing all this will help your content go viral.


BuxxSumo social media marketing tool

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Buzzsumo finds content topics that will perform best for your audience. When you type in a keyword or a domain name, you’ll get a list of the most popular topics and titles related to that search term – either on a selected site or across the web.

  • Discover trending topics, keywords, and questions
  • Analyze top-performing text and video content
  • Find backlinks
  • Search for the most influential authors on Twitter, YouTube, and blogs
  • Monitor your brand and competitor mentions
  • Create projects to manage all the data you collect
  • 30-day free trial
  • Plans start at $99 per month


Ubersuggest social media marketing tool screenshot

Ubersuggest helps you find the content ideas that get the most views, likes, and shares. The tool uses keyword research to identify topics and pages people are interested in and shows the best optimized and keyword-rich sites that attract the most traffic.

  • Get insights into your competitors’ strategies
  • Find pages that rank higher for organic keywords
  • Get keyword suggestions and seasonal trends
  • Search for content ideas
  • Get and analyze backlink data
  • 3 free daily searches
  • 7-day free trial
  • Plans start at $12 per month


Mention social media topic generation

Mention gives you access to all the information available on the web about you and your competition. It monitors your online presence, finds mentions and relatable conversations, and helps you get in touch with your customers.

  • Monitor press releases, reviews, articles, and forums
  • Discover and analyze Twitter, Instagram, and Facebook trends
  • Create, preview, and schedule posts
  • Connect with your audience from all around the world
  • Free demo from a Mention expert
  • 14-day trial
  • Plans start at $25 per month

Google Trends topic generation tool for social media marketing

Google Trends enables you to stay on top of trends in your area and in the whole world. Plus, it shows the history of keyword popularity and how it has changed over the given time period.

  • Discover the frequency of word searches across time
  • Monitor searches in different regions and subregions
  • Find related topics and queries
  • Compare search results for different keywords
  • Export reports in CSV
  • Use web or image search, Google Shopping, or YouTube
  • Free


Ahrefs topic generation tool for social media marketing

Ahrefs is an all-in-one tool that can step up your digital marketing game. Its functionality will be most useful for SEO specialists, but anyone can use its insights to get better topic and content ideas for SMM posts.

  • Explore sites: backlinks, ranking, top pages, content gaps
  • Analyze your content performance and trend graphs
  • Discover keywords
  • Get position updates
  • Track mentions, new keywords, and lost backlinks
  • 7-day trial for $7
  • Plans start at $99 per month

Content Creation Tools

Once you know what the public wants to see, it’s time to create content for your blog posts – articles, illustrations, and even video.


Fastreel content creation tool for social media marketing

Fastreel is a multi-functional online video editor. You can use it to make a video from scratch and improve the quality of the final output. There is also a gallery of templates adaptable for different types of content: Facebook cover videos, intros, outros, advertisements, Instagram stories, customer testimonials, and more.

  • Create movies and slideshows without installing extra software
  • Enhance videos: rotate, flip, crop, compress, mute, and more
  • Make themed videos using ready-made templates
  • Reverse and loop clips, apply slow motion and other special effects
  • Unlimited free trial (with watermark)
  • Plans start at $5.95 per video or $9.95 per month


FlexClip content creation tool for social media marketing

FlexClip is a video creation service that also lets you work with tools and templates. Thanks to the convenient storyboard mode, you can work with each slide individually, add text, and overlay music.

  • Arrange files using the storyboard mode with drag-and-drop controls
  • Make videos from templates or start from scratch
  • Export the results as MP4 or GIF
  • Add custom images or captions as watermarks
  • Unlimited free trial
  • Plans start at $4.99 per month


Venngage graphic design tool for social media marketing

Venngage is an all-in-one graphics creator. Equipped with hundreds of templates, it helps you create engaging posts for Instagram, Twitter, Facebook, and other social media networks. Browse through diagrams, charts, letterheads, posters, flyers, and other materials and customize them to create your own graphics.

  • Create any kind of illustration: posters, presentations, schedules, collages, mind maps, and more
  • Customize your feed according to your preferences
  • Save your own brand kit
  • Unlimited free trial
  • Plans start at $19 per month


Ripl content creation tool for social media marketing

Ripl is a real help for SMM specialists as it’s intended to create designs for promoting your brand. The tool suggests appropriate templates as you tell it more about your business. You can also track and analyze the performance of your graphics.

  • Choose from templates identified specifically for you
  • Create your own templates and use them whenever you want
  • Schedule posts across multiple social media apps
  • Free trial
  • Plans start at $14.99 per month

Article Forge

Article Forge AI-based text generation tool for social media marketing

Article Forge is an AI-based text generator. All it needs from you is five keywords – and in a couple of minutes, you’ll get a comprehensive block of text. It will still require human proofreading, as the plot can go sideways. However, this AI can produce text that can serve as a draft for your future article or post.

  • Generate text with a click of the mouse
  • Choose text parameters: article length, subheadings, and images
  • Post your articles automatically
  • Use the bulk generator to create multiple text blocks at once
  • 5-day free trial
  • Plans start at $57 per month

Social Media Post Scheduling Tools

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When you create a lot of posts, it’s important to schedule them appropriately. Posting too often or too seldom may cost you followers, no matter how engaging your posts are.

First learn the basics of creating a content calendar, then decide which tool is best for your business.


Agorapulse social media management tool

Agorapulse is a social media management tool. It’s an all-in-one solution for any SMM-related task you may have: post planning, team collaboration, and follower tracking. It comes with an AI-based assistant for your Inbox and automatic reports.

  • Schedule your posts using a flexible content calendar
  • Filter all your incoming messages, comments, and mentions
  • Get ROI reports with one click
  • Distribute tasks between team members and track productivity
  • Free demo
  • 28-day free trial
  • Plans start at $79 per month


Edgar social media automation tool

Edgar automates all of your social media activities. It’s like a writer, a manager, and an analyst all rolled into one. It helps you create content, conduct A/B tests, and analyze the results.

  • Let the algorithms find quote-worthy pieces of text for your posts
  • Categorize and schedule your posts
  • Post across multiple social networks at once
  • Get regular performance updates
  • Try out different messages thanks to the A/B testing feature
  • 7-day free trial
  • Plans start at $19 per month

Post Planner

Post Planner social media marketing tool

Post Planner is a handy toolkit to maximize your SMM efforts. It increases your post reach, engagement, and likes, which should eventually lead to more traffic and sales.

  • Find viral content in your industry
  • Connect multiple blogs for cross-promotion
  • Automate daily postings
  • Customize post formats
  • Reuse evergreen content
  • Monitor post efficiency
  • Plans start at $3 per month


Sendible social media scheduling tool

Sendible is a professional tool for creating and managing content. Besides Facebook, Instagram, and Facebook, it also covers Pinterest, LinkedIn, and Google My Business.

  • Create content in a handy editor: insert images and perfect captions
  • Set up a shared workspace for your team and clients
  • Review the results however you want: diagrams, charts, or reports
  • Free demo
  • 14-day free trial
  • Plans start at $29 per month


Oktopost social media scheduling tool

Oktopost is a B2B platform for managing and monitoring your social media content. The app adapts to your industry, whether it’s technology, financial services, higher education, healthcare, or manufacturing.

  • Schedule and approve posts
  • Analyze your marketing campaigns
  • Engage in conversations with your audience
  • Get to know your customers’ needs and how they interact with your brand
  • Free demo
  • Subscription cost is calculated on a per-customer basis

Analytics & Reporting Tools

Finally, when you have your content spread all over the web, you need to know how it is performing. These social media tools will help you identify and implement any necessary changes.


Brand24 social media analytics and reporting tool

Brand24 gives you one-click access to every mention of your brand across the web. You can also check in on your competition to see how often they are mentioned on social media.

  • Use automated sentiment analysis to instantly differentiate between positive, negative, and neutral reviews
  • Improve communication with your customers and see what they think about your brand
  • Measure the success of your social media campaigns according to your KPIs
  • 14-day free trial
  • Plans start at $49 per month


Hootsuite social media tracking tool

Hootsuite helps you stay on top of trends in current events, manage cross-channel campaigns, and evaluate the results. It’s an advanced collaboration tool that enables you to use your team’s maximum potential.

  • Monitor trends and overall sentiment towards your brand
  • Protect your brand and nourish its reputation
  • Collaborate with your team in a shared calendar
  • Build your own content library
  • Free demo for businesses and enterprises
  • 30-day free trial for professionals and teams
  • Plans start at $19 per month

Sprout Social

Sprout Social social media tracking tool

Sprout Social is an all-in-one solution for building relationships with your customers. It helps you create better content for their needs, get in touch with the public at large, and assess the performance of your posts.

  • Learn about current trends and your customers’ needs
  • Schedule posts and work on your content together with your team
  • Monitor all your social networks at once and instantly get in touch with your audience
  • Get regular reports and analytics about your whole campaign as well as individual posts
  • Free demo
  • 30-day free trial
  • Plans start at $99 per user per month


Whatagraph social media reporting data graphs and charts tool

Whatagraph is a must-have for any marketing specialist who wants to raise their visual reports game. The tool provides all kinds of representations for your marketing campaign results.

  • Monitor and compare your online presence across multiple channels
  • Send reports automatically to your manager or clients
  • Transfer data from Google Sheets and present the report however you like
  • Create, edit, and share graphs with your team
  • Free demo
  • 7-day free trial
  • Plans start at $119 per month


Hubspot social media reporting tool

Hubspot is a software kit that helps your business function like clockwork and be useful for customers. It gives you access to tools for your sales, marketing, content management, and customer service teams.

  • Generate leads and automate your marketing campaigns
  • Get SEO recommendations for your content to perform better
  • Schedule meetings and interviews
  • Collect and analyze customer feedback
  • A free toolkit
  • Plans start at $50 per month

Bonus: Social Media Browser Extensions

To make your workday run more smoothly, you will need a couple of browser extensions.


Grammarly social media marketing browser extension

Grammarly is a must-have tool when you want to improve your writing. Grammarly monitors and corrects your spelling on the go. Plus, you can check more extensive texts for grammatical errors and style mistakes, as well as get other useful recommendations.

  • Available for Mozilla Firefox and Google Chrome
  • Get a full analysis of your texts: correctness, clarity, engagement, and delivery
  • Enable the spell checker on any site
  • Choose audience, domain, formality, tone, and intent to get personalized suggestions
  • Unlimited free trial
  • Plans start at $11.66 per month

Movavi Screenshot

Movavi ScreenShot browser extension for social media marketing

Movavi ScreenShot lets you easily grab snapshots of browser pages. It saves time on explanations and enables you to save important information in a click.

  • Available for Mozilla Firefox and Google Chrome
  • Capture the entire page or a selected part
  • Save only the visible part
  • Export and download the results with one button
  • Use the context menu to improve the workflow
  • Free

ZenMate VPN

ZenMate VPN for social media marketing security

ZenMate VPN is your online “bodyguard.” It serves two purposes: it protects your IP from being exposed and lets bypass geographical restrictions to go to sites you might otherwise not have been able to visit.

  • Available for Mozilla Firefox and Google Chrome
  • Block third-party trackers
  • Protect your browser from WebRTC leaks
  • Erase information about your browsing sessions
  • Specify virtual locations for each website you visit
  • 7-day free trial
  • 4 servers for unlimited free use
  • Plans start at $10.99 per month

Online Video Converter

Online Video Converter browser extension for social media marketing

Online Video Converter is a quick way to change your file formats. It supports most popular video and audio formats, and you can process files of up to 1 GB.

  • Available for Google Chrome
  • Upload files from your computer, Dropbox, or Google Drive
  • Compress large video files
  • Adjust video resolution before conversion
  • Convert selected fragments
  • Free

Emoji Keyboard

Emoji Keyboard social media marketing tool

Emoji Keyboard is what it says in the name. It gives you access to hundreds of emojis so you can use them when writing posts on your laptop or computer.

  • Available for Google Chrome
  • Auto-copy and auto-insert emojis in your text
  • Search for the smileys you need
  • Enjoy a regularly updated collection of emojis
  • Free


These are the most interesting and useful social media tools for business that we’ve come across. You can either pick an all-in-one solution for a higher price or pick different tools for specific tasks. Just remember that using the right tools will make your workdays more productive and help you take your social media campaigns to the next level.


About the author: Victoria is a content manager at Movavi Software Inc., a company creating all-in-one multimedia software. She specializes in researching complex topics and making them easy to understand in her blog posts and articles.

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