The most perplexing question that bothers every marketing professional in the competitive digital marketplace is how to create an effective social media strategy and use the right tool that would skyrocket conversions and facilitate business growth. Marketers are most likely to get overwhelmed by the plethora of social media tools available on the net. In case you are one of them, we have your back as we are about to share 18 awesome apps to get your social media marketing right.
We shall categorize the tools into 8 sections for better understanding.
Best Social Media Tools
- A. Tools To facilitate Lead Generation
- B. Tools to determine buyer persona
- C. Tools for Analytics
- D. Tools that aid content creation
- E. Tools to create attractive visuals
- F. Tools to share the posts and monitor them
- G. Tools that help in content curation
- H. Tools for news filtering
- I. Some Bonus Tools
A. Tools To facilitate Lead Generation
70 to 96 percent of the visitors leave your site to never return. To capture such visitors, OptinMonster offers a robust platform to create lightboxes, popups, and landing pages that would get you more leads by taking the subscriber engagement to the next level. It helps you grow your email list as well as bring back the cart abandoners to purchase from you again. You can see this live right here on JUST Creative.
The basic plan of this tool starts at a reasonable rate of $108 per year which includes features like lightbox popups, list segmentation, page level targeting, simple reporting, subscriber recognition, and many more. According to your business needs, you can switch to Plus, Pro, or Growth plans and get additional features.
With Aeroleads, you can find the email addresses of decision-makers and phone numbers of businesses. It will also allow you to find the business emails, business phone numbers in addition to their company name, website address, job title, location, etc. You only have to add the relevant leads and prospects to Aeroleads with the help of their widget and it will present the required data on default prospects page of your account.
Their “Take Off” plan comes at $49 per month which can be upgraded to the “Climb” version available at $149 per month. They also have a “Cruise” and Enterprise plan if you are looking for more advanced features.
B. Tools to determine buyer persona
Synthesio Profiler is a powerful buyer persona tool that identifies prospects on social media who match your target audience. They analyze the real-time activity of the individuals and segment them accordingly. After you have this data, you can ensure that every segment receives relevant content that they would be interested in.
Also, it offers features like Synthesio Dashboard for social listening and Synthesio Beam for social media command centers. You can get a demo for using their awesome tool and then make up your mind about making a purchase.
Socialbakers offers a suite of tools that can enable marketers to make decisions according to the data of your followers. You can compare the performance with your competitors and use the data to optimize your content. These insights are especially useful when you want to monetize your campaigns. It will not only be helpful to plan your budget better but also enhance customer acquisition and retention.
You can either purchase it for $190 per month for 10 profiles or $380 for 20 profiles. In case you have any questions, you can request a consultation with their expert before making a decision.
C. Tools for Analytics
An easy-to-use social media management tool, Agorapulse includes the basic scheduling and analytics features. Apart from that, you can also compare the results with your competitors and determine your performance. They also have two useful tools, Easy Advocacy (employee advocacy) and AdsReport (Facebook ad reporting).
Their pricing ranges from $89 per month for small businesses to $459 for enterprise level companies. You can sign up for a free trial and see how it goes for you.
It is important to know when someone mentions you on the big wide world of social media. BrandMentions gives you that valuable feature. This tool offers real-time notifications whenever you get mentioned on social media or your website gets a new backlink. It gives you all the relevant details on the performance of your brand awareness campaigns.
BrandMentions allows you to take a free 14-days trial according to your requirements. For instance, if you are a new business, you can purchase it for $49/month while an agency or full-fledged company can purchase it for $299/month.
D. Tools that aid content creation
More often than not, marketers need to know about viral content and industry influencers. BuzzSumo helps you to assess the kind of content with the best performance. You just need to look for a relevant topic or domain.
With the help of BuzzSumo, you will be able to get a clear idea on social media influence on your content strategies and plan accordingly. It will also allow you to see which pages brought the maximum engagement.
In addition, BuzzSumo also breaks down the results obtained from the shares of Facebook, Twitter, Pinterest, and Reddit. Moreover, it allows you to see the best-performing articles all over the web without the need to track the social media platforms.
You can avail the Pro plan of BuzzSumo at $99/month or the Enterprise plan at $499+/month, customized as per your business needs. In case you are a non-profit organization, you can get a 40% discount on the payment while educational institutions get 30% off. If you fall into either of these categories, just contact them before making the payment online.
Tagboard is a tool that can be used to research social media content. You just need to mention a topic or hashtag and you will get to know how people are talking about it online. You can monitor mentions of your brand and product and see how they are related to your marketing strategy.
Just request a demo for the version that best matches your need so that you can see if it is worth the investment.
E. Tools to create attractive visuals
In case you do not have an in-house graphic designer, Canva is the best tool for you. It allows you to design aesthetic images for all your marketing campaigns within no time. You can either choose from the numerous ready-made templates and graphics available for free or upgrade to its premium version that would cost $12.95 per month.
83% of marketers believe that video is getting more important in content marketing.
This statistics makes it quite clear why you should focus on preparing professional-quality videos for social media platforms. Animoto is a tool that provides storyboard templates and drag-and-drop editor. In case you have a more innovative idea, you can make a video from scratch using the blank canvas.
If you are a professional, you can buy it for $33/month while business owners can do so at $49/month. Individuals can check it out for $5/month.
F. Tools to share the posts and monitor them
It can get really exhausting to post regular updates on all your social media accounts. SocialPilot can let you add all your social media accounts and update them without fretting over running out of limit. It is one of the most trusted social media scheduling and publishing tools that can be used to enhance your brand engagement and get more leads. Besides, you can also reply to all the comments, messages and posts on multiple Facebook pages in real time.
With the powerful social media analytics and white label PDF reports, you can optimize your social media strategy by making data-driven decisions. You can not only collaborate with teams with the help of workflows but also manage clients and share the reports through white label emails. Whether you are a small business, an agency or an enterprise, SocialPilot can be the right fit for you.
Companies with small teams can buy it for $41.66/month while agencies can buy it at $83.33/month. If you are not sure, get a 14-day free trial to make up your mind. It is interesting to know that many marketers use it as an alternative to Hootsuite and Buffer.
2. Sprout Social
Sprout Social is one of the most powerful monitor and sharing tools that can let marketers know whether their efforts are working or not. Managers can assign tasks to the team members with the help of multi-level access. In addition to the post scheduling, Sprout Social also has an analytics platform and a social listening tool. Thus, it will let the marketer know how prospects perceive your posts in different geographical locations.
You can try Sprout Social for free with a 30-day trial. If it works well for you, you can buy the standard version at $99 per user/month or the professional version at $149 per user/month. Advanced features are available at $249 per user/month.
G. Tools that help in content curation
Buffer is mainly used to schedule posts across any social media platform. Marketers can even schedule automated posts for weekdays or weekends. It also has a follow-up tool to assess the performance of past posts, based on which you can plan your future updates.
The pricing of Buffer ranges from $15 for the Pro version to $399 for large businesses. You can also try its free version that comes with basic features like 10 scheduled posts, 3 social accounts, and 1 user.
For B2B companies looking for a multi-purpose social media management tool, Oktopost is perfect for you. Be it social publishing, social engagement, social analytics, social governance or third-party integrations, Oktopost can help you achieve all these purposes.
Based on the plan that you are considering for purchase, you can book a demo with them.
H. Tools for news filtering
Quite similar to the content curation tool BuzzSumo, Feedly lets you collect content from diverse areas. It brings together all the material that you might be interested to read.
Of course, you might not be able to receive detailed metrics like BuzzSumo but you will surely get enough content ideas to post on your social media channels.
I. Some Bonus Tools
With so many tasks to look after, you ought to have a calendar that ensures consistency in our marketing strategy. The content creators, digital marketing specialist, as well as designers should be able to collaborate seamlessly for every task and complete it on time.
Todoist allows you to achieve this without any unreasonably high pricing. You can use it for free or get the premium version at $3 per month.
It is imperative to audit your website for SEO and get your keywords and backlinks right if you want to have an edge over your competitors. Mondovo is a trusted SEO partner that gives you every insight into keywords, backlinks, site pages, content performance, and social presence. You can monitor your rankings, competitors, posts, tweets, likes, engagements, and fans through this tool.
You can use the trial version for 7 days without any charge and then purchase it at pocket-friendly rates.
Bitly is a tool which lets you shorten the URLs so that they fit well across all your social media platforms. With the help of individual link analytics, it is even possible to track the results based on which you can optimize your marketing strategy. The best part of the shortened links is that they work with every channel that you want to use.
It is a free tool, but if you are looking for more advanced features like branded linking, you can get the paid version.
These 18 social marketing tools will definitely help you achieve your goals and drive faster business growth for you. However, it is important to remember that you must take an omnichannel approach and make sure that every marketing channel reflects the same brand personality, tone, and message.
Do you have any other tool on your mind that has proved to be successful for you? Do let us know in the comments below.
Author bio: Disha Dave is a content writer at Chanty a simple AI-powered team chat. This powerful and free Slack alternative is aimed to increase team productivity and improve communication at work. Disha is dentist, who has found her calling in words & technical subjects. She has been writing on diverse topics that include Digital Marketing, Artificial Intelligence, and IoT to name a few, but she loves to pen down travelogues and romantic short stories in her free time.