Bill Gardner Interview – Logos, Magic & Business

Bill Gardner Interview – Logos, Magic & Business

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Bill Gardner, founder of Logo Lounge & Gardner Design, is interviewed by yours truly. We discuss logo design, trends, business and magic.

Bill is the founder of LogoLounge, the world’s largest logo design gallery & book series. As well as agency, Gardner Design. Every year Bill puts together logo design trend reports, surveying the logo landscape.

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We get inside his brain to talk logos, business, magic and some goofy banter.

  • What’s your favorite color?
  • Can you do a magic trick for us?
  • What makes a great client?
  • Are you still designing and why?
  • What are your main rules for a good logo design?
  • What is your logo design process?
  • How do you get your creative juices flowing?
  • What do you do in a creative block?
  • What was the biggest mind shift in your career? eg. a before & after on the way you approach design & business?
  • Do you prefer jam or marmite?
  • Logo trend report insights
  • What is the future of logo design?

Watch Video


Here are a few mentions from the video.

Logo Lounge Book 12: Calling for Submissions

LogoLounge 10

Submit your logos to LogoLounge before May 1 to be considered for their latest book!

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