A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.
There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this.
What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.
To explain this in more detail, let’s start at the top – the brand.
What is branding?
Branding is certainly not a light topic – whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. On that note, it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer forms the foundation of the brand.
Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’.
The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.
It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colours, some typefaces, a logo and a slogan.
As an example, let’s look at the well known IT company, Apple. Apple as a company, projects a humanistic corporate culture and a strong corporate ethic, one which is characterised by volunteerism, support of good causes & involvement in the community. These values of the business are evident throughout everything they do, from their innovative products and advertising, right through to their customer service. Apple is an emotionally humanist brand that really connects with people – when people buy or use their products or services; they feel part of the brand, like a tribe even. It is this emotional connection that creates their brand – not purely their products and a bite sized logo.
For a more thorough understanding of branding, in simple terms, I recommend Wally Olin’s: The Brand Handbook which I quote is “an essential, easy-reference guide to brilliant branding”.
What is identity design?
One major role in the ‘brand’ or ‘corporate image’ of a company is its identity.
In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable.
The identity or ‘image’ of a company is made up of many visual devices:
- A Logo (The symbol of the entire identity & brand)
- Stationery (Letterhead + business card + envelopes, etc.)
- Marketing Collateral (Flyers, brochures, books, websites, etc.)
- Products & Packaging (Products sold and the packaging in which they come in)
- Apparel Design (Tangible clothing items that are worn by employees)
- Signage (Interior & exterior design)
- Messages & Actions (Messages conveyed via indirect or direct modes of communication)
- Other Communication (Audio, smell, touch, etc.)
- Anything visual that represents the business.
All of these things make up an identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole.
What is a logo?
To understand what a logo is, we must first understand what it is for.
A logo is for… identification.
A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.
To illustrate this concept, think of logos like people. We prefer to be called by our names – James, Dorothy, John – rather than by the confusing and forgettable description of ourselves such as “the guy who always wears pink and has blonde hair”. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognisable and memorable.
It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do much alike how we much must learn people’s names to identify them.
The logo identifies a business or product in its simplest form.
Summary:
Brand –The perceived emotional corporate image as a whole.
Identity – The visual aspects that form part of the overall brand.
Logo – Identifies a business in its simplest form via the use of a mark or icon.
How would you summarise brand, identity and logo design? Comments and thoughts are welcome, as always.
Logo Design Resources:
- What makes a good logo?
- How to design a logo – 5 vital tips
- Ultimate list of logo design resources
- How to choose a logo designer
Photos by Taylorkoa22, Ronaldo F Cabuhat, Bloomberg News
Thanks for the distinction.
I love the analogy of a person having a nickname and a business having a logo. It’s a good way to explain to someone who thinks their logo should be a literal icon of what they do.
Thanks!
This is a big and complicated issue, but let me try and boil it down.
The Brand is the human attributes of a non-human entity.
The Identity is the sensory elements which help you make a human/emotional connection.
The Logo is a symbol which represents the identity, and in turn, the brand.
I also liked the people’s names analogy. Logos are my best friends. LOL
😉
Thanks for the distinction , because i need it more about creating logo design which is exploring our business more So i am also interesting for it
Great way of explaining the differences between the three. It is very easy to get them confused. This will be very helpful when explaining to others.
Thanks for the insightful definitions of these terms Jacob. Many people misunderstand them. Some expect the designer to build their brands. Do you think that designers should educate their clients about this before we even start the project?
I disagree a little bit with the “logo not having to describe what a company does”. Sometimes it is better if it does. To me, it depends of the type o company and if there’s going to be any marketing applied. What I mean is, if I’m doing the logo for Pepsi, let’s say, the logo doesn’t need to say what Pepsi is, so something recognizable and memorable would be enough because there’s going to be a lot of advertising involved to let people know that Pepsi is a soda. But if I do the logo for John the plumber then having something in the logo that says what he does to me is a must because John won’t have the same amount of advertising than Pepsi… so there you go, hope I made my point clear 🙂
Cheers!
Leo
quite an interesting and better explained. Leo.. i agree with you absolutely
Another stunning post. Quite good comments going as well.
I’m visiting JCD to learn new things. And always, i am not the same person who leaves after a visit to JCD.
Thanks Jacob,
SD
That’s a very insightful post that clearly explain what are the main differences from Brand, Identity and Logo. Thanks Jacob.
@LeoLavalle I agree with you.
The concept of a logo not representing what a company does is taken from greats like Paul Rand, Chermayeff & Geismar, Milton Glaser who repeatedly stated a logo should not describe the business. Only after a logo is accepted by consumers will it have an assosiation with the brand. These great designers got away with abstract design because their logo designs were made for corporations with big budgets. Depending on the size of the company, if small, incorporate a very small element of what they do into the concept.
Now that is what I call a “bringer of light”! I don’t even want to think about how many discussions I have seen on this topic, but this is by far the most clearly stated and explained, it just makes you say “doh”.
I will definitely bookmark it to slap people over the face with when they think a logo has to increase their sales by 50%.
@William Perez
Yes you’re right, that’s the truth about how and when to incorporate in the design of the logo something that it’s related to field of activity of the company or not.
Jacob,
When I read your Tweet, which promised to explain brand, identity and logo design, I must admit – I clicked just to see if you could pull it off in one short post.
I am pleasantly surprised at how well you did! Nice, concise explanations. Congratulations Jacob!
Mary Sweeny
@Unique Design
I preferably like to design simple abstract marks but sometimes the prject doesn’t allow it.
Speaking of Paul Rand, my last article is about the evolution of his IBM logo
http://breezycreativedesign.com/2010/04/02/paul-rands-wip/
Scott,
I like your description of brand & identity, another good way of describing it.
Tin,
It depends on the client, sometimes it is necessary, sometimes not. I guess it is up to us as designers, to judge a client’s understanding before the project begins and then go from there. This article is a good start I guess.
Leo, William, Unique,
“A logo does not sell the company directly nor rarely does it describe a business”.
Although I can agree with you that it’s helpful in some cases, I find that it’s one of the most common ‘mistakes’ that designers make, trying to incorporate some part of the business into the logo. It’s not entirely necessary for the logo to literally describe the business.
If you look at the top 50 brands of the world, 94% of them do not describe the business. Although you could argue these companies have large marketing budgets, it still boils down to the fact that the audience has to get familiar with the logo for it to be recognisable.
If you have a plumbing logo with a pipe in it, think of how many other plumbing logos will have a pipe… you want to have an original logo which in more cases than not, will mean not incorporating a part of the business into the logo. Though in saying this, if you can come up with an original way to do it, then go for it.
hello Jacob.. i must say i appreciate your arguments and your brilliant writes here. its my first time here and i intend to keep this page. will also like to know if i can receive a notification in my email on further presentation. Have you a brilliant logo presentation model you can assist with. pls send to [email protected]. will be grateful. thank you.
Great post, Jacob. I’ll be pointing some of my lesser experienced clients here if & when we’re having clarification issues on this subject. Well-written & easily understood.
Jacob,
It’s not that I want to design based on what the company does, sometimes clients insist on incorporating something that marks their product or service. It can be hard to change their mindset, most start-ups business owners have planned their company for years and when they finally go fo it, they want everything how they imagined in their heads.
@William Perez
I know what you mean… me too I prefer to use simple symbols if possible instead of trying to incorporate something related to what the company does (which most of time is the most difficult thing to do, if you’ll look to do this in a creative way).
@Jacob
Maybe I’ve left a bad feeling about what I mean… as William said, it’s not always possible to not incorporate some activity-related symbols in the design because of the will of the client or its low audience. I’m not saying that if the business is small it’s a must to use a symbol that explain what it does and if it a bigger one it’s a must to use an abstract logo and so on. It depends. For example my last logo design is for a one-man business specialized in hardware & software support and I haven’t used electronic devices, cdroms, computers and so on in its logo. How the logo looks like depends not only by our creativity and experience but also by how the client want to feel with its brand.
That’s my idea… let me know!
describing or showing the service in the logo is not at all necessary, bt if its done smartly and logically like vodafone, playboy etc, thn its always commandable!!
Great article!!!. I would like to add that Branding is certainly the spearheading of a business. I mean, is the angle COMPETITIVE MARKET. A competitive angle is “positioning” your brand in the minds of your potential customers.
Continue on with these good articles.
[…] Branding, Identity & Logo Design Explained. 0Share This PostFurther ReadingOctober 21, 2009 — Embedding media across many platforms expands […]
I will refer this post to my clients because they are often confused about these concepts. Well written, kudos on the summary, overall great post!
A must read for any graphic designer. Great work J. You really nailed it down and used great analogies for a better understanding of these very different, but yet so similar terms that unify a business.
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[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
Another remarkable post… love your work
Excellent article… thanks for sharing… gives a clear understanding on Brand Identity & Logo
[…] Go to the article here. […]
Very well written & crisp. Nice read.
I would specially like to add a thing to the brand definition viz. Brand is the ‘gut feeling’ that comes with a product. It can’t be described so easily…it’s like music.
It’s something that can only be experienced.
How to create that ‘brand’ is a different story altogether.
Awesome post there, Jacass(don’t mind, suddenly the name of ur first website came to my mind)!! 😉
Excellent post. Well defined explanations.
Very interesting post and I agree with all you say.
For me a brand has to create 3 things in the mind of the viewer:
A promise
An experience
A memory
If you can contrive to make people feel these three things then you have truly created a brand.
Hi..jacob
I like your every post, that you post something new every time. keep it up and best of luck!
so..i agree with your concept that logo does not need to describe what company is doing.
logo is just brand identity for a particular company.
The value of logo is depend on company performance in market. people will aromatically accept that …”this logo is very nice and this logo is of this this company”, because they are using that company product or looking performance of company in market through advertising.
so what i think that is company logo will become brand identity if it is different from convention and how is company performance.
m i right jacob?
Hey, Jacob! Thanks for the valuable article. I agree with what you said there. A logo has to reflect the identity of the brand or the company. Like a while ago, I did a logo for, what I thought it would be a jewellery shop. I came up with a brilliant classic logo for them. It turns out they didn’t really want anything classy. Instead all they needed was a fancy banner that will attract customers to their trinket shop… So, yeah. Know the brand before you start anything!
Max Schau, Melbourne AU
Sorry to hear of that but yeah understanding a businesses needs is crucial for a project to turn out ‘successful’.
I loved the article! An excellent way of differentiating the three to clients.
I tell my clients that a brand is the memory of their company in the minds of the customer.
That Branding is the act of altering that perception.
Corporate Identity and logo choice are the clothes we wear in public, our uniform. It reflects our tribe and our outlook on the world.
Marketing and advertising are the things we do in public. How do we interact with the world, is it consistent with our brand and our uniform?
Just my 2 cents
Very interesting post – thank you. What about communications and behaviour? These also make up the overall image. How a company communicates with its stakeholders and how it behaves compared to its projected identity or perceived identity must also be considered alongside the symbolic statements.
[…] simple breakdown of branding, identity & logo https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ […]
hope most of the guys feeling what all those three are, but everyone not being able to explain it correctly for third person.
for me what i understand it’s in easy way,
Brand: actually it is like it stands for large coporations which have multiple products under its main name, so the main name comes as a Brand.
ex. Nike is a brand, i a pair of shoes n a cap in Nike brand.
identity: which is always like a picture which stays in the customers those who consume or use the products
ex. in coco cola, those red color and curvy lines will enough to identifies its coco cola, no need of the name coco cola
logo: its purely a simbol or an icon to show a product or service on its own, but it doesn’t need to show the products with its symbol.
ex. harley davidson, its purely its logo, but it doesn’t have a symbol of a bike or anything. but it is a icon to say as its logo.
thanks. for reading.
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Good post – the explanations are really clear and concise. I find many clients get brand, identity and logo a bit mixed up, actually it’s not surprising considering many designers do too – which is not helped when those words are thrown around so freely.
Paul Galbraith’s second article.. Designers: Give the best to your Client
[…] Branding, Identity & Logo Design Explained […]
You’re right. A brand is so much more than just a logo. It includes the entire customer experience, before, during, and after the sale or service. The logo, communications, location, and so much more make the brand.
[…] that together, form a perceived image for a business or product. Read The Entire Article Here ::: Just Creative Design Be a good soul and […]
[…] Editor’s note: See article ‘Branding, Identity & Logo Design Explained‘ […]
Glad this crossed my Twitter stream today, makes me wonder if folks at The Gap thought of these things when trying to rebrand via a logo update.
Apple is a good example because they let their products, designs, sorta speak and market themselves via their ads. What makes the Coke logo and font iconic is that it’s been around forever, no one’s messed with it. A logo is an icon; it’s how it’s used via the identity pieces, the marketing messages that make that symbol representative of a brand. FWIW.
As a designer, this is a valuable post. Part of being a designer is educating on what we do. I’ve always had my “speech” about what branding is, but this will help me tweak it. Your line ” designer cannot “make” a brand – only the audience can do this. A designer forms the foundation of the brand” is right on. Thanks.
Love this topic.
Brand is merely emotion. It’s the perception that your audience, or those you come in contact with, has on your DNA – what makes up you. Whether it’s a corporate DNA or an individual DNA. It’s the gut feeling people have about you.
Beautifully written! Thanks for sharing some insight.
@EricUngs
This is a really great article. Thanks for sharing this valuable info.
[…] Branding, identity & logo design differences explained […]
This is an excellent description of brand, identity & logo. They are all deeply interrelated, but not to be confused with each other.
My only beef is with the brand description of Apple: “Apple as a company, projects a humanistic corporate culture and a strong corporate ethic, one which is characterised by volunteerism, support of good causes & involvement in the community.”
I doubt many people would describe it as such (unless they are a ‘tribe’ leader – loyal to a fault). It’s a little generous. I imagine more people would describe it as: “An electronics and software corporation that focuses heavily on user-experience and chic design at a premium.”
I will certainly direct many people to this article. Thanks again!
Beautiful way to put it! Thank you for the clarification. I was recently in the logo and brand development process myself, with Sydney’s DPM Creative Group and initially had a hard time of making a clear distinction between the two. Great work! Keep it up.
Thanks
-Mark
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One of the best post I read about Brand & identity. Clearly defined & explained.
Brand – A brand is a discovery made by the audiences.
Identity – Identity is when you get an indication of recognition.
Logo – Logo belongs to the origin of a Brand.
Totally agree… the logo should be an identifier for your company… but not your only identifier. A brand consists of many design elements. Much like a person has dark hair, is very tall or has a great smile …or as you said, wears pink 🙂
Will recommend this page to a few of our clients.
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Great article! Well-written and clearly explains the three-fold angles of identity branding. I’m recommending this link to others I know.
[…] “The perceived emotional corporate image as a whole“ […]
I am currently working on a brand/identity for myself as a project for one of my classes, as well as designing a brand/identity/logo for the hypothetical coffee stand Coffee Car-ma. After being just a tad confused, this was very helpful! It’s always easier understanding something when you understand the vocabulary.
also: I really love your website and blog. As i was researching logo design this morning I came across several blogs showcasing the Just Creative logo. Sweet work.
paste
[…] the domain of multi-million dollar corporations, the concept of branding is being embraced by individuals and small businesses as a means to distinguish themselves from the […]
Great blog.It clarifies all the issues between identity,logo and brand.Thanks for sharing it.
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
[…] Branding, identity & logo design differences explained […]
[…] Branding, Identity & Logo Design Explained […]
Jacob, I’ve been reading your blog for quite some time and it’s one of my favorites. I’ve quoted several of your articles on our design blog (linking to your site, of course!) and just want to take a minute to thank you for keeping it going.
This post is excellent, once again.
[…] recently wrote an excellent post called “Branding, Identity and Logo Design Explained”. Here it is in […]
[…] is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a […]
Thank you so much for sharing this information. I am looking for pointers on logo design that I will teach in my subject Graphics Workshop.Your tips and your explanation is easy to understand and hopefully my students will be able to apply the principles. Again thanks.
[…] Branding, Identity & Logo Design Explained. […]
Hey this is so very informative and i think i’ll pick some points and advise some of my clients who doesn’t seem to understand that simplicity especially in a logo design is very cardinal. I hope to get them understand. Wonderful tips. Thanks.
I’ve started a new blog centered on branding and how it helps business. A while ago i written something like this on brand and its meaning. http://thebondmark.com/what-is-brand would love to hear your comments.
Hey Jacob, really love your work my class is on this website right now!!!
Thanks for explaining the differences between brand, identity and logo. Great article!
[…] the domain of multi-million dollar corporations, the concept of branding is being embraced by individuals and small businesses as a means to distinguish themselves from […]
This is a great concise description of the elements of branding. This will help me to understand and explain what branding, identity design and logo design is. Thanks!
i dont know if someone posted before
http://adsoftheworld.com/blog/ivan/2007/apr/11/the_difference_between_marketing_pr_advertising_and_branding
Great post. Thanks for all the information. Love how you explain all three things.
Another great article. DESIGNERS: Educate your clients first. They will respect you for it and trust that you know what your doing. Logo design is NOT AESTHETICS only. It has to have purpose.
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Love it & will share your contribution with others.
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Great post. I also added an article to my site about the same sort of issue. Have a look at it for more information. It explains why brand is important: http://www.logodesignlondon.co.uk/logo-design-and-brand.html
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[…] Cass does a brilliant job of rectifying the difference between the three. Here are his quick definitions: Brand – The perceived emotional corporate image as a whole. Identity – The visual aspects that […]
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
Very good article. Sometimes it is easy for designers to get confused as to what they are designing for.
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Great article. Explains all the differences between these potentially confusing terms.
It fascinates me when I read on a resume, LinkedIn profile or website that an individual is a branding expert. The term has become as overused and misappropriated as “engage,” “authentic,” and “storytelling.” I believe Marty Neumeier defines the concept of Brand most effectively in his book “The Brand Gap” by stating…“A brand is a person’s gut feeling about a product, service, or company. It’s not what YOU say it is. It’s what THEY say it is.” Brands that demonstrate leadership do so by embodying a clear and consistent belief system through their values and their voice. The graphic designer creates the visual language to communicate this.
Great concise summary of the differences between brand identity and logo, I am often having to educate clients about this distinction and you’ve summed it up perfectly. Cheers, S
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So many times I have clients who gets mixed up with these things… and I’m always having to explain the difference between them. Good to see that you have explained it well in the simplest way. As Brand identity goes there is so much more then Logo Design.
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I found this website so helpful. I am a graphic art student. I am branding for my final project, and I have to write a research paper. I found this very much helpful, especially explaining the differences, which I have gotten mixed up a few times. Then again I am a student, still in the learning process. This was very much helpful! Thank you!
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[…] combination of colors. To read more about identity and branding – click on the link below: https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ Share this:TwitterFacebookLike this:LikeBe the first to like […]
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
[…] Branding, Identity & Logo Design Explained | JUST™ Creative – A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image. […]
[…] See the differences HERE. […]
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. Share this:TwitterFacebookLike this:LikeBe the first to like this. […]
A great article and for people loves logo, just watch the french film Logorama… It’s super !
[…] means to make consumers associate a specific product with a specific manufacturer”. An article on JUST CREATE states” The fundamental idea and core concept behind having a ‘corporate image’ is that […]
I have spent soooo much of my time thinking about branding, web design and most importantly a logo. My issue has been struggling with my own vision for logo and overall brand. It seems way more simple than it is…. uh
This is a great article… the image at the top of the post actually explains it already… but it hard to distinguish sometimes… Apple I think is a good example. Their apple logo is so simple and it’s actually a logo and the identity of the company. I think that at least these two are very connected.
[…] Branding, Identity & Logo Design Explained […]
[…] Cass, Jacob. Branding, Identity & Logo Design Explained, web 6 April 2010. Accessed: 15 November […]
[…] this interesting blog you can read more about this topic: https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ Compártelo:TwitterFacebookMe gusta:Me gustaSe el primero en decir que te […]
[…] Jacob Cass from Just Creative noticed this and put it upon himself to clarify the differences between brand, identity, and logo, and what each does. Breaking it down simply: […]
[…] Just Creative summed it up perfectly: […]
[…] Justcreative.com explains that “the perceived emotional corporate image as a whole” is your brand. […]
[…] branding A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or […]
[…] You need to maintain a consistent ‘corporate image’ in all mediums and at all times. See the differences between branding & visual identity […]
[…] Difference between Brand, Identity, Logo […]
[…] https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ […]
[…] https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ Share this:TwitterFacebookLike this:LikeBe the first to like this. Categories Graphic Design, Important Information […]
[…] Now: Read Branding, Identity & Logo Design Explained . We will read the article on logos together. You will complete a vocabulary map for the […]
[…] brand or a logo, you may ask? Jacob Cass, of justcreative.com offers a nice, succinct explanation. What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual […]
[…] your site has a brand identity that reflects your brand values. Try to avoid cliche stock […]
[…] “The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.” Jacob Cass of Just Creative shares. Jacob goes on to say that “Logo design, identity design and branding all have different roles, that together, form a pe… […]
[…] Station, I got stuck and thanks to Meng’s research about branding, he got this article. Branding, Identity & Logo Design Explained It pretty much sum up […]
Great post, made a very interesting read.
We recently wrote a post about Ferrari as they are now regarded as the world’s most powerful brand.
http://adastra-marketing.com/the-worlds-most-powerful-brand/#more-1479
[…] be sure your brand identity is in line. Confirm continuity between logos, letterheads, packaging, business cards and websites. […]
[…] https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ […]
[…] 1/Logos are more than branding or identity. A logo is a design that sums up the company in a visual way. Read through the following post about logo design. https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ […]
Well explained!!!
[…] What is brand? – The perceived emotional corporate image as a whole.What is identity? – The visual aspects that form part of the overall brand.What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
[…] The difference between brand, identity and logo […]
[…] (confused about the differences between your logo, your brand, and your identity? Check out this article), since your logo is one of the first things a customer or prospect will see that they can connect […]
[…] brand is in some ways a collaboration between the designer or company responsible for the brand and the […]
Great article, thank you. You presented those concepts in such accessible way. It helped me a lot. Best regards
[…] brand is your company’s image, its personality and what your company is all about. Define your brand identity by selecting an easily remembered name and recognizable logo before spending […]
[…] for a company or brand to be successful, it is extremely important for it to have a strong brand identity. The brand identity is directly related to how a company is perceived by the consumers who buy its […]
[…] Brand –The perceived emotional corporate image as a whole. Identity – The visual aspects that form part of the overall brand. Logo – Identifies a business in its simplest form via the use of a mark or icon. read the article >> […]
Great article. We recently created an article for the importance of Brand identity. http://bit.ly/13m8gfG
Great article. Will have to sign up for updates. We recently created an article for the importance of Brand identity. http://bit.ly/13m8gfG
[…] Now: Read Branding, Identity & Logo Design Explained . We will read the article on logos together. You will complete a vocabulary map for the […]
[…] than they should do. And as I’m sure we are all aware, for a brand to be successful, its brand identity is extremely important – it makes it recognisable so that people will be more likely to choose it […]
[…] list posts get the most shares and traffic, but there are a number of other articles such as Branding, Identity & Logo Design Explained that also get a lot of attention. I think this post stands out because of its simple explanations […]
[…] Branding, Identity & Logo Design Explained […]
[…] list posts get the most shares and traffic, but there are a number of other articles such as Branding, Identity & Logo Design Explained that also get a lot of attention. I think this post stands out because of its simple explanations […]
[…] list posts get the most shares and traffic, but there are a number of other articles such as Branding, Identity & Logo Design Explained that also get a lot of attention. I think this post stands out because of its simple explanations […]
[…] list posts get the most shares and traffic, but there are a number of other articles such as Branding, Identity Logo Design Explained that also get a lot of attention. I think this post stands out because of its simple explanations […]
Is an amazing and easy undestrand information =) thak you for share…
[…] list posts get the most shares and traffic, but there are a number of other articles such as Branding, Identity & Logo Design Explained that also get a lot of attention. I think this post stands out because of its simple explanations […]
[…] Your personal brand needs to have a look and feel, as well as a way to communicate, but this goes much further than having a logo & social media accounts. You need to maintain a consistent ‘corporate image’ in all mediums and at all times. See the differences between branding & visual identity here. […]
You’ve covered the basics of logo design very well. As always, Apple and Coca Cola stand out from the others for their inattentiveness in the early beginning of the development of the actual modern graphics design.
A couple of months, my teem and I had to finish a logo design for a big tile and grout cleaning company in Melbourne. Following your tips was a great way to show my team what we were looking for in a design.
Joanna Johnson, Designer in Melbourne
Great to hear Joanna, glad it helped your team!
[…] The client should already be familiar with what a logo is and the function it serves. See this post to see the different between […]
[…] article that brought me into Jacob’s site was Branding, Identity & Logo Design Explained, a fantastic article doing exactly what it says on the tin. Jacob gives short analogies for each of […]
I must admit that the post you have written covers all aspects of logo, identity and brand. No doubt about it. I am sure a lot of people have taken benefit from the information like I did. Good work!
[…] consistent with your brand is having a logo design that fits the overall message of the company. It should stay true to what the business is offering. […]
One thing I would like to add when we are talking about “Brand”… Jacob you have mentioned ’emotional corporate” is a good point. Added value to extend the ‘brand’ is the behaviour and the attitude of the company staff, dress code, the way the talk, etc is also ‘Brand’.
When you take a flight with certain company you will notice the attitude of the staff, some are very polite and some are damn well rude. This refers to ’emotional’ brand value. This is something a designer can’t build, it’s the company policy and training would need implementing.
[…] name premium products are sexy. Given the option between a famous brand name and a knock-off, which one would you pick? Yeah, I thought […]
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
[…] Read the article >> […]
[…] See what Jacob Cass has to say about it. […]
Great !. I would like to add that Branding is certainly the spearheading of a business. I mean, is the angle COMPETITIVE MARKET.I will refer this post to my clients because they are often confused about these concepts.
Great !. I will refer this to my clients because they are often confused about these concepts. thanks
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The biggest thing that stood out here for me is that ‘a logo’s purpose is to identify, not to explain’. My old boss would look at my logo designs and complain that he couldn’t tell what the company did from the logo….(!).
[…] Branding Explained A handout that I actually had in Design Apps. Very good breakdown of this topic. […]
[…] How to avoid trap 2: Your logo is NOT your brand. It’s NOT a visual of your mission. Your logo is a symbol used to identify your company. Your “brand” is your personality; it’s how people feel about your company/product. Jacob Cass at Just Creative says it best here. […]
[…] efisien, makin agresif secara lebih signifikan. Barulah disebut ada branding. Silahkan baca juga disini penjelasan lebih detail tentang Branding, Identity & […]
[…] list posts get the most shares and traffic, but there are a number of other articles such as Branding, Identity & Logo Design Explained that also get a lot of attention. I think this post stands out because of its simple explanations […]
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
[…] is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A […]
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
[…] provides a great summary on brand, identity and logo design, titled, Branding, Identity & Logo Design Explained. Worth the […]
[…] mermaid logo. While a logo can illuminate your brand, remember that it’s not your brand. Your brand covers the emotions that come to mind when people think about your company, product or […]
[…] Brand Graphic artist Jacob Cass of Just Creative says that brand is the ‘personality’ of an organization, product or service and is […]
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
[…] Branding, Identity & Logo Design Explained | JUST™ Creative […]
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
Such a great article, thank you for sharing it 🙂
Great article.
I am new graphics designer and this was a little bit confusing to me. Now I understand.
Would probably refer this article. Thanks for sharing.
[…] and books available about branding. I’d highly recommend reading Jacob Cass’s article Branding, Identity and Logo Design Explained; in which Jacob candidly explains the difference between the three practices. The following video […]
Such an interesting topic here i found. Without understanding these three main elements we are unable to create a professional logo for any company. I recommended all the graphic designers to read this well explain article and boost up your knowledge about graphic designing.
i really appreciate all the distinctions of the terms. please may help me out with the differences of branding and designing
[…] is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a […]
[…] had some good questions from clients looking for a distinction between the three, and aside from Jacob Cass’ blog (where much of this came from) there’s not much on the web that brings light to the subject. A […]
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
[…] Justcreative.com has a wonderful definition of a logo, a brand, and its identity: […]
Excellent article. Best of all it is easy to follow and understand. Bravissimo Mr. Jacob!
[…] definitions exist on these terms, but I recommend Branding, Identity & Logo Design Explained by Jacob Cass for a good […]
This is such a useful post.
I will definitely refer this post to future clients who do not understand what a brand or identity is.
Great article on branding Jacob, your logo and website looks great too. Definitely gonna use some of these tips on my own niche sites.
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
[…] Your personal brand needs to have a look and feel, as well as a way to communicate, but this goes much further than having a logo & social media accounts. You need to maintain a consistent ‘corporate image’ in all mediums and at all times. See the differences between branding & visual identity here. […]
[…] are security, expertise, punctuality, happiness, grandeur, status, taste, comfort and health. Your identity, on the other hand, is what people can see. Like your letterheads and design and use of colors. It […]
[…] Your logo is a visual representation of your brand or business in its most basic form. This is to show who you are, rather than explain what you do. This is like when you meet someone for the first time and learn their name. You don’t need to know all their information, but you know what to call them. “What a logo means is more important than what it looks like.” —Jacob Cass […]
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
what is the name of the designer name for designer logo VS? note the letters are over lapped
of course I couldn’t show that for this particular brand found on a ana-digi watch the “V” is on
top of the “S”……………
This is a great concise description of the elements of branding. This will help me to understand and explain what branding, identity design and logo design is. Thanks!
Great article. Explains all the differences between these potentially confusing terms.
Great article, thank you. You presented those concepts in such accessible way. It helped me a lot. Best regards
A great article and for people loves logo, just watch the french film Logorama… It’s super
[…] age has heralded. Search engines prefer recognizable brands, consumers identify with corporations as if they’re people, and it can help your company focus its goals and […]
[…] justcreative.com; Fotók forrása: Behance Ajánlott cikkekMi a márkázás? – az alapokMatthew Healey – Mi az a […]
[…] define the brand and they are hugely responsible for creation of the corporate images and when they go wrong, everything else and related may go wrong. Bringing up positive associations […]
thank you for breaking this down. i had no clue what a logo was. this stuff is tricky, but i get it. a logo is a symbol. the brand appeals to the emotions. identity is the value or principles. i finally figured out, and designed my logo by myself. i will also check out your recommended reading. thank you for even showing those visuals in the pink, between emotion, clutter, and the simple logo.
Love it. Especially the Logo part of it.
[…] intellectual. Whenever you create customized clothing with your logo, you imbue a fragment of your company’s personality into that article of clothing. You can use custom logo clothing as a powerful marketing tool, […]
[…] much the same way, it’s vital that you create consistency between your company’s brand identity and its custom clothing in order to promote a coherent […]
[…] What is a logo? […]
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
Great article! I’m glad that this post still appears to the top of Google when you search for branding as it still certainly has relevance, close to 4 years after posting!
It’s a complex subject and I’d like to throw in our view on the power of a brand marque. I think although it’s useful to separate about the logo and the identity from the brand, it’s also crucial to depict how they interact. I like how you’ve done that here!
If anyone is interested in on more follow-up chat on this, would love it if you checked out our blog on the meaning of the power of the logo or brand marque http://3seven9.com/we-say/in/2014/02/power-of-brand-marque/
[…] de que su sitio tiene una identidad de marca que refleje sus valores de […]
[…] (2010, April 6). Branding, Identity & Logo Design Explained. [Blog Post]. Retrieved from https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ Quirk’s. (2007, April 2). Tags are it. [Article]. Retrieved from […]
[…] Just™Creative (2010). Brand Identity Logo Design Explained [image]. Retrieved from https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ […]
[…] https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ […]
Great article! My customers should read this before they contact me 😀
No I’m kidding, we as designers need to do a great job to describe what your article is saying. But in only a few scentences ideally..
[…] de que su sitio tiene una identidad de marca que refleje sus valores de […]
[…] logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. […]
[…] And all the other myths…… Source: Jacob Cass https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ […]
[…] https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ […]
[…] https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ […]
[…] articles and books available about branding. I’d highly recommend reading Jacob Cass’s article Branding, Identity and Logo Design Explained; in which Jacob candidly explains the difference between the three practices. The following video […]
Surprised I hadn’t come across this earlier. Absolutely brilliant clarification of the differences between Brand, Identity, and Logo. Thanks Jacob!
[…] Just Creative says the following about a brand. […]
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
[…] is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a […]
I try explain this concept of brand design to customers and they tell me, they want a logo design…
Something busy and wow.. But a brand, something simple may have more impact, but they not interested in simple, so i make them a wow logo and get paid.. next client please…
[…] Here’s a great article about the difference between branding, identity and logo: It’s a tad old, but it ages well. Like a solid brand. […]
[…] the domain of multi-million dollar corporations, the concept of branding is being embraced by individuals and small businesses as a means to distinguish themselves from the […]
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
[…] the look of the logo is only step one. Developing an identity system and adhering to it religiously through a visual standards guide are equally as important in […]
[…] Qu’est-ce qu’une marque? – C’est l’image perçue par les clients pour créer une connexion émotionnelle irremplaçable avec l’entreprise et créer une relation de qualité dans son ensemble […]
[…] The fundamental idea and core concept behind having a
corporate image
is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole. – Branding, Identity & Logo Design Explained […][…] Every company needs a good logo. A logo identifies your company. It shows customers, partners, suppliers, who you are. It is an essential part of you marketing efforts. A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly and rarely does it describe a business. The meaning of the logo derives from the quality of what it symbolises, not the other way around – logos are there to identify, not to explain. In a nutshell, what a logo means is more important than what it looks like. Read more on logo’s and branding here. […]
[…] On The Wok, Combo Agency, Just Creative TagsBrandingempaqueson the […]
[…] Just Creative […]
[…] https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ […]
[…] of the whole picture, but not the whole picture. You will be utilizing the logo within an entire brand identity system, along with other elements such as color, typography, photography, video, text, a tagline and other […]
[…] This is not the case. A logo is a piece of a company’s overall brand image and not the face of the company itself. While it is used to represent the company on its basic level it is not the only thing. I highly encourage you to read Branding, Identity & Logo Design Explained. […]
[…] Branding is the perceived emotional corporate image as a whole.(https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/) […]
[…] Branding, Identity & Logo Design Explained | JUST™ … – Scott, I like your description of brand & identity, another good way of describing it. Tin, It depends on the client, sometimes it is necessary, sometimes not…. […]
[…] get started with learning more about good logo design, check out Jacob Cass’s Just Creative website. He provides many invaluable articles on what makes great design as well as branding in […]
[…] […]
[…] CREATIVE (2010) Branding, Identity & Logo Design Explained. [Online Image] Available from: https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ [Accessed […]
Thanks for the brilliant article. You have brought out the differences in a very subtle manner.
Excellent article- some great distinctions here. One thing missing from your categorization is the brand name. Seems this should be part of the identity piece, however, you’ve described this as “visual aspects.” Where do you consider that the brand name falls under?
Hi Michele,
The brand name is the overarching aspect that is evident in all of the categories. Typically the name starts at the start of the research and branding process which will then evolves into the visual identity / logo.
Thanks, yes of course brand naming comes first..just didn’t see this falling into any of the categories in your brand-identity-logo explanation. I usually define this as part of the identity, it’s just not necessarily visual. Thanks for the reply!
[…] *For more detail, these terms are elaborated here. […]
[…] documents, websites and all the products and services rendered by the entity. Thus, logo is the brand entity of the company and the first thing that is noticed by a viewer. Conclusively, the logo of the company should be […]
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[…] JUSTCREATIVE, 2010.Branding, Identity & Logo Design Explained | JUSTTM Creative [online] [viewed 10 Dec 2014]. Available from: https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ […]
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[…] https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ […]
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[…] You need to maintain a consistent ‘corporate image’ in all mediums and at all times. See the differences between branding & visual identity […]
[…] will be the identifier of your app. It will separate your app from the others. Try to use an iconic logo or brand that expresses your app features. It must be highly creative and […]
[…] this info is quoted from https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ […]
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
[…] you have a strong brand strategy, you can begin working on a logo, tagline, typography and colors that reflect your company’s mission and […]
Great article about Brand Identity. Thanks for sharing.
[…] Jacob Cass har indsigter der måske sætter den klichéfyldte diskussion i perspektiv: https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ Hvordan markedsfører du et lavinteresse produkt? Her er 5 […]
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. […]
[…] with mapping out a clear brand identity, you can frame the questions to leverage a few indirect benefits […]
[…] with mapping out a clear brand identity, you can frame the questions to leverage a few indirect benefits […]
[…] the domain of multi-million dollar corporations, the concept of branding is being embraced by individuals and small businesses as a means to distinguish themselves from the […]
Great and very helpful article … Thanks alot
Nice article. very well explained.this article is very useful who work for branding Identity.logo design is unique identity of our brand so it must be very unique and creativity. you should avoid some mistakes while logo design.
http://swenij.blogspot.in/2015/04/logo-design-mistakes-to-be-avoided.html
Thanks for the brilliant article. You have brought out the differences in a very subtle manner.
I also liked the people’s names analogy. Logos are my best friends. LOL
😉
[…] What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. Share this:TwitterFacebookGoogleLike this:Like Loading… […]
[…] with mapping out a clear brand identity, you can frame the questions to leverage a few indirect benefits […]
[…] 5. Branding, Identity & Logo Design Explained by Jacob Cass […]
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[…] How did you get started with identity design? […]
thanks Great and very helpful article 😉
You Are really a top class logo designer. Check out some of my logos they are only for my projects not for clients – http://saitove.bg/logo-dizain
[…] Rebranding a company’s goals, message, and culture is hard. Here are some examples where companies have revived their fortunes through reinvesting in their brand. Here we have concentrated on logo redesigns – a logo is not your brand, nor is it your identity. Logo design, brand identity design and branding all have different roles, that together, form a perceived image for a business or product. If you are interested in this definition then read more on it here: […]
Informative post. If you are looking for an exclusive logo for your brand, then visit http://www.uklogos.co.uk
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[…] https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ […]
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Great explanation clearly written. Think I may refer some client’s to this post!
Cheers Jacob.
[…] Branding, Identity & Logo Design Explained […]
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[…] https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ […]
[…] choices people make everyday. You can only go as far as create a brand for your company, however, it is the consumer that defines the branding you give to them. Do not depend on the creation of the logo and a few splashes of color in building […]
This is excellent information! Thank you! I’m bookmarking this to share with clients!
Related: I wrote a post about 5 things to consider when designing your new logo. There is some really great info here, especially for those just figuring out where to start in terms of logo design. Here’s the link for those interested: http://www.chantillypatino.com/designing-your-next-logo/
[…] justcreative BrandingIdentityLogo […]
You have given a clear cut idea about branding, identity and logo. Thank you very much for sharing this great information.
[…] a proper styleguide is a thing that your business requires in order to keep your brand identity consistent regardless of who creates it and consistent through any medium of communication; […]
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Great work Jacob! Always loved your creative designs.
[…] https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ […]
[…] https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ […]
[…] Branding, Identity & Logo Design Explained | JUST™ … – A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for […]
Such a good post! Very clear and completely made me understand the concept. Thanks.
Thanks for sharing informative information.
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Branding, Identity & Logo Design Explained | JUST™ Creative…
[…] first like to define what we’re actually talking about. Sometimes logos are confused with brands. This blog post from “Just Creative” does a good job at laying it all […]
[…] the domain of multi-million dollar corporations, the concept of branding is being embraced by individuals and small businesses as a means to distinguish themselves from the […]
The most complete post on logo and branding. Thanks for it !!
without having read all of these comments, I like what Prescott Perez-Fox says. The emotional aspect is so important to remember.
Fantastic read! Thanks for your great resources.
[…] thanks to Just Creative for this interesting explanation. Share this:FacebookGoogleLinkedInEmailPrint […]
Thanks! Very interesting article, that explains a lot!
Great tutorial! please visit my portfolio http://logo24.ro
[…] be treated with the utmost importance. A logo gives a corporation, business, product or service an identity which is a crucial part of the marketing mix. But over time, these so called trademarks need to […]
[…] a look at how the world’s leading brands use color, personality, language and other techniques in their logo design to communicate their […]
Thanks! Very interesting article!
[…] be treated with the utmost importance. A logo gives a corporation, business, product or service an identity which is a crucial part of the marketing mix. But over time, these so called trademarks need to […]
[…] first like to define what we’re actually talking about. Sometimes logos are confused with brands. This blog post from “Just Creative” does a good job at laying it all […]
[…] Branding, Identity & Logo Design Explained … – A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for […]
[…] Branding, Identity & Logo Design Explained … – A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for […]
[…] Branding, Identity & Logo Design … – A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a … […]
[…] Branding, Identity & Logo Design Explained … – A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a … […]
Nice information about the best ever logo and design from justcreative.
[…] Branding, Identity & Logo Design Explained | JUST™ Creative Share this:TweetLike this:Like […]
[…] be treated with the utmost importance. A logo gives a corporation, business, product or service an identity which is a crucial part of the marketing mix. But over time, these so-called trademarks need to […]
[…] (2010). Branding, Identity & Logo Design Explained | JUST™ Creative. [online] Available at: https://justcreative.com/2010/04/06/branding-identity-logo-design-explained/ [Accessed 21 Sep. […]
[…] a look at how the world’s leading brands use color, personality,language and other techniques in their logo design to communicate their […]