Creating a logo is hard, and creating brand systems is even harder. In this free class, you will receive a high-level walk-through of what goes into creating a dynamic logo & brand system for use across many applications and channels.
You will get to learn key insights of the creative process as outlined by designers Mike Ski and Jessie Jay, creating the logo for Philadelphia eatery, Kensington Quarters.
Inside, they offer prompts to create an amazing, adaptable logo for a project of your own. I was also very impressed with the videography, it’s real pleasure to watch.
For a more hands on logo class, see Aaron Draplin’s ‘Designing Logos in Circles’
Learn the techniques and challenges of creating circle based logos as well as the importance of hierarchy, line-weight, and graphic balance, key command mastery and setting up and wrapping up your document