[Podcast] Debunking Branding BS with Austin Franke

[Podcast] Debunking Branding BS with Austin Franke

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Austin Franke is a brand strategist and the founder of WooPunch, a brand & design consultancy rooted in the science of how brands grow.

Austin is going to be sharing his approach to brand, which is a less conventional approach, based on behavioral science and other evidence-based fields.

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We’re going to “debunk” or at least throw a few punches around in regards to what Austin calls “Branding Bullshit”.

In particular, brand differentiation, customer engagement, brand purpose from a values viewpoint, loyalty marketing and how designers can truly help a brand grow beyond the typical clichés.

Now get into your corners, and welcome to the ring, Austin Franke.

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