David Aaker is the author of over 100 articles and 18 books on branding, business strategy, and marketing that have sold well over one million copies.
Hailed the “Father of Modern Branding”, David is a true authority on branding and we’re incredibly humbled to have him here on JUST Branding.
In this episode, we focus on two of his recent books…
The first is “Owning Game-Changing Subcategories” which focuses on disruptive innovation & growth in the digital age.
And the second is his latest book, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society.
Tune in to understand how brands can break through with disruptive innovation and the “must-haves” for growth in the digital age.
Plus, how brands can maintain relevance & connect with future consumers through purpose-driven branding while avoiding green-washing.
Watch on Youtube
- The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
- Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
- Aaker on Branding: 20 Principles That Drive Success
- Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
- Building Strong Brands
- Brand Leadership
Learn Brand Strategy
Brand Master Secrets helps you become a brand strategist and earn specialist fees. And in my opinion, this is the most comprehensive brand strategy course on the market.
The course gave me all the techniques and processes and more importantly… all the systems and tools I needed to build brand strategies for my clients.
This is the consolidated “fast-track” version of becoming a brand strategist.
I wholeheartedly endorse this course for any designer who wants to become a brand strategist and earn specialist fees.
Check out the 15-minute video about the course, which lays out exactly what you get in the Brand Master Secrets.